Marco Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Porto, Portugal
Is Airbnb profitable in Marco in 2025? Explore comprehensive Airbnb analytics for Marco, Porto, Portugal to uncover income potential. This 2025 STR market report for Marco, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Marco, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marco Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marco Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marco (2025)
Understanding the monthly revenue variations for Airbnb listings in Marco is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marco is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marco across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,858+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,619 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $889 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $553, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marco
Marco Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marco STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marco:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marco
Average Daily Rate (ADR) Airbnb Trends in Marco (2025)
Effective short term rental pricing strategy in Marco involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marco typically peaks in August and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $307+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $169 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $79 per night.
Average Daily Rate (ADR) Trend by Month in Marco
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Airbnb Seasonality Analysis & Trends in Marco (2025)
Peak Season (August, June, July)
- Revenue averages $2,199 per month
- Occupancy rates average 51.0%
- Daily rates average $155
Shoulder Season
- Revenue averages $1,183 per month
- Occupancy maintains around 26.7%
- Daily rates hold near $148
Low Season (January, March, November)
- Revenue drops to average $663 per month
- Occupancy decreases to average 19.7%
- Daily rates adjust to average $154
Seasonality Insights for Marco
- The Airbnb seasonality in Marco shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marco's highest earning potential, with monthly revenues capable of climbing to $3,065, occupancy reaching a high of 61.1%, and ADRs peaking at $160.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $585, occupancy could drop to 15.0%, and ADRs may adjust down to $140.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marco.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marco seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marco (2025)
Exploring the top neighborhoods for short-term rentals in Marco? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historical center of Porto, known for its stunning architecture and rich cultural heritage. A prime location for tourists looking to explore iconic landmarks like the Ribeira District and Livraria Lello. | Ribeira District, Livraria Lello, Clérigos Tower, São Bento Train Station, Palácio da Bolsa, Porto Cathedral |
| Ribeira | A picturesque riverside area that's bustling with restaurants and shops. It's a favorite among tourists for its scenic views and vibrant atmosphere, making it ideal for short-term rentals. | Douro River, Ponte de Dom Luís I, Ribeira Square, Palácio da Bolsa, Nightlife spots |
| Boavista | An upscale neighborhood that hosts cultural institutions and modern amenities. Popular for both business and leisure travelers seeking a more residential experience while still close to attractions. | Casa da Música, Serralves Museum, Shopping Cidade do Porto, Cristal Palace Gardens, Rotunda da Boavista |
| Foz do Douro | Where the Douro River meets the Atlantic Ocean, this area offers beautiful beaches and a relaxed vibe. It's increasingly popular among tourists who want a beach experience in Porto. | Praia da Luz, Praia de Matosinhos, Fort of São Francisco do Queijo, Seaside Promenade, Restaurants with sea views |
| Cedofeita | An artistic and bohemian neighborhood filled with art galleries, trendy cafes, and boutique shops. Attracts young and creative travelers looking for a unique local vibe. | Lapa Church, Galeria de Paris, Rua de Cedofeita, Street Art, Local artisan shops |
| Campanhã | An up-and-coming district that is becoming popular due to its affordability and proximity to the city center. It's ideal for budget-conscious travelers seeking good value accommodations. | Campanhã Station, Rua de Santa Catarina, Shopping centers, Local eateries, Cultural spots |
| Miragaia | A charming and quiet area along the river, known for its traditional houses and local ambiance. It offers a peaceful stay near the heart of Porto's attractions. | Historic streets, Port wine cellars, Riverfront promenade, Local restaurants, Scenic views |
| Vila Nova de Gaia | Just across the river from Porto, Gaia is famous for its port wine cellars and stunning views of the Porto skyline. Perfect for tourists interested in wine tourism. | Port wine cellars, Jardim do Morro, Teleferico de Gaia, Riverside bars, Douro River cruises |
Understanding Airbnb License Requirements & STR Laws in Marco (2025)
Yes, Marco, Porto, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marco to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 68% licensed listings)
Top Performing Airbnb Properties in Marco (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marcobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Quinta das Gerais Douro Villa | Heated S-Pool
Entire Place • 6 bedrooms
Casa Blé Marco de Canaveses
Entire Place • 2 bedrooms
Flora Guest House | T1 - Lírio
Entire Place • 1 bedroom
Villa Casa de Santo Antonio
Entire Place • 1 bedroom
Quinta da Estalagem Nova - Charming farm house
Entire Place • 1 bedroom
Casa Rua dos Loureiros
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marco (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marco based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| José | 1 | $28,156 | 13 | 4.54/5.0 |
| Dulce | 2 | $26,253 | 336 | 4.84/5.0 |
| Jose | 1 | $24,659 | 12 | 5.00/5.0 |
| Host #559237124 | 2 | $24,389 | 2 | 0.00/5.0 |
| Bernardo | 1 | $18,752 | 8 | 5.00/5.0 |
| Filomena | 1 | $16,996 | 81 | 4.93/5.0 |
| Libânia | 1 | $16,908 | 10 | 5.00/5.0 |
| António | 2 | $15,717 | 23 | 4.93/5.0 |
| Manuela | 2 | $15,330 | 108 | 4.87/5.0 |
| Quinta De Rilhas | 1 | $12,610 | 26 | 4.38/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marco.
Dive Deeper: Advanced Marco STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marco. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarco Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marco
- The Marco Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marco, House properties are the most common (73.7%), reflecting the local real estate landscape.
- Houses represent a significant 73.7% portion, catering likely to families or larger groups.
Marco Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marco
- The dominant room capacity in Marco is 2 bedrooms listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 63.1% of the active Airbnb listings in Marco, indicating a high concentration in these sizes.
- A significant 36.9% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marco.
Marco Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marco
- The most common guest capacity trend in Marco vacation rentals is listings accommodating 8+ guests (26.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Marco STR market, accounting for 47.4% of listings.
- 47.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marco.
- On average, properties in Marco are equipped to host 5.2 guests.
Marco Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marco
- The most common availability pattern in Marco falls within the 181-270 days range, representing 52.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Marco (52.6%), reflecting common guest stay durations or potential owner blocking patterns.
Marco Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
33.3% of total
2 Nights
9 listings
50% of total
3 Nights
2 listings
11.1% of total
30+ Nights
1 listings
5.6% of total
Key Insights
- The most prevalent minimum stay requirement in Marco is 2 Nights, adopted by 50% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (83.3%) of the Marco Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 50% of Marco hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marco.
Marco Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
20% of total
Moderate
6 listings
40% of total
Firm
1 listings
6.7% of total
Strict
5 listings
33.3% of total
Cancellation Policy Insights for Marco
- The prevailing Airbnb cancellation policy trend in Marco is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Marco.
- With 33.3% using Strict terms, this is a viable option in Marco, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marco.
Marco STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marco
- The overall average booking lead time for vacation rentals in Marco is 46 days.
- Guests book furthest in advance for stays during August (average 93 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 11 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (84 days avg.) sees the longest lead times, while Winter (17 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Marco.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 93 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (11 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 84 days) to capture early planners.
- Monitor your own booking lead times against these Marco averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marco (2025)
Amenity Prevalence
Amenity Insights for Marco
- Essential amenities in Marco that guests expect include: TV. Lacking these (this) could significantly impact bookings.
- Popular amenities like First aid kit, Essentials, Fire extinguisher are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marco: TV.
- Consider adding popular differentiators like First aid kit or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marco to stay competitive.
Marco Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marco
- The typical guest profile for Airbnb in Marco consists of predominantly international visitors (85%), with top international origins including Portugal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 14.9% of guests.
- Key international markets include France (29.8%) and Portugal (14.9%).
- Top languages spoken are English (28.6%) followed by French (21.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Portugal.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marco Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penhalonga e Paços de Gaiolo | 23 | $4,193 | $340.45 | 44% |
| Sande e São Lourenço do Douro | 15 | $2,998 | $311.12 | 39% |
| Armamar | 59 | $2,357 | $253.66 | 38% |
| Alijó | 64 | $2,217 | $264.67 | 32% |
| Cinfães | 17 | $1,948 | $252.01 | 32% |
| Mesão Frio | 53 | $1,907 | $195.39 | 46% |
| Porto | 7,887 | $1,900 | $128.19 | 53% |
| Outes | 31 | $1,837 | $223.97 | 38% |
| Anreade e São Romão de Arego | 14 | $1,836 | $184.41 | 39% |
| Vila Nova de Gaia | 1,097 | $1,836 | $138.57 | 52% |