Marco Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Porto, Portugal
Is Airbnb profitable in Marco in 2025? Explore comprehensive Airbnb analytics for Marco, Porto, Portugal to uncover income potential. This 2025 STR market report for Marco, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Marco, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marco Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marco Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marco (2025)
Understanding the monthly revenue variations for Airbnb listings in Marco is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marco is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marco across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,727+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,721 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $890 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $475, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marco
Marco Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marco STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marco:
- Best-in-class properties (Top 10%) achieve 61%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marco
Average Daily Rate (ADR) Airbnb Trends in Marco (2025)
Effective short term rental pricing strategy in Marco involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marco typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $344+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $155 or more.
- Typical properties (Median) charge around $100 per night.
- Entry-level properties (Bottom 25%) earn around $82 per night.
Average Daily Rate (ADR) Trend by Month in Marco
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Airbnb Seasonality Analysis & Trends in Marco (2025)
Peak Season (August, July, December)
- Revenue averages $2,160 per month
- Occupancy rates average 41.4%
- Daily rates average $160
Shoulder Season
- Revenue averages $1,232 per month
- Occupancy maintains around 31.4%
- Daily rates hold near $155
Low Season (January, February, November)
- Revenue drops to average $694 per month
- Occupancy decreases to average 21.5%
- Daily rates adjust to average $141
Seasonality Insights for Marco
- The Airbnb seasonality in Marco shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marco's highest earning potential, with monthly revenues capable of climbing to $3,234, occupancy reaching a high of 62.8%, and ADRs peaking at $175.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $536, occupancy could drop to 14.7%, and ADRs may adjust down to $137.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marco.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marco seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marco (2025)
Exploring the top neighborhoods for short-term rentals in Marco? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historical center of Porto, known for its stunning architecture and rich cultural heritage. A prime location for tourists looking to explore iconic landmarks like the Ribeira District and Livraria Lello. | Ribeira District, Livraria Lello, Clérigos Tower, São Bento Train Station, Palácio da Bolsa, Porto Cathedral |
| Ribeira | A picturesque riverside area that's bustling with restaurants and shops. It's a favorite among tourists for its scenic views and vibrant atmosphere, making it ideal for short-term rentals. | Douro River, Ponte de Dom Luís I, Ribeira Square, Palácio da Bolsa, Nightlife spots |
| Boavista | An upscale neighborhood that hosts cultural institutions and modern amenities. Popular for both business and leisure travelers seeking a more residential experience while still close to attractions. | Casa da Música, Serralves Museum, Shopping Cidade do Porto, Cristal Palace Gardens, Rotunda da Boavista |
| Foz do Douro | Where the Douro River meets the Atlantic Ocean, this area offers beautiful beaches and a relaxed vibe. It's increasingly popular among tourists who want a beach experience in Porto. | Praia da Luz, Praia de Matosinhos, Fort of São Francisco do Queijo, Seaside Promenade, Restaurants with sea views |
| Cedofeita | An artistic and bohemian neighborhood filled with art galleries, trendy cafes, and boutique shops. Attracts young and creative travelers looking for a unique local vibe. | Lapa Church, Galeria de Paris, Rua de Cedofeita, Street Art, Local artisan shops |
| Campanhã | An up-and-coming district that is becoming popular due to its affordability and proximity to the city center. It's ideal for budget-conscious travelers seeking good value accommodations. | Campanhã Station, Rua de Santa Catarina, Shopping centers, Local eateries, Cultural spots |
| Miragaia | A charming and quiet area along the river, known for its traditional houses and local ambiance. It offers a peaceful stay near the heart of Porto's attractions. | Historic streets, Port wine cellars, Riverfront promenade, Local restaurants, Scenic views |
| Vila Nova de Gaia | Just across the river from Porto, Gaia is famous for its port wine cellars and stunning views of the Porto skyline. Perfect for tourists interested in wine tourism. | Port wine cellars, Jardim do Morro, Teleferico de Gaia, Riverside bars, Douro River cruises |
Understanding Airbnb License Requirements & STR Laws in Marco (2025)
While Marco, Porto, Portugal currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marco to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marco (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marcobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Quinta das Gerais Douro Villa | Heated S-Pool
Entire Place • 6 bedrooms
Villa Casa de Santo Antonio
Entire Place • 1 bedroom
Quinta da Estalagem Nova - Charming Farmhouse
Entire Place • 1 bedroom
House on Rua dos Loureiros
Entire Place • 3 bedrooms
Quinta de Rilhas - Douro Villa
Entire Place • 4 bedrooms
Casa do Beiral at Quinta do Crasto
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marco (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marco based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| José | 1 | $45,139 | 16 | 4.63/5.0 |
| Bernardo | 1 | $23,090 | 9 | 5.00/5.0 |
| Filomena | 1 | $22,243 | 87 | 4.92/5.0 |
| Dulce | 2 | $21,197 | 340 | 4.84/5.0 |
| Libânia | 1 | $20,158 | 12 | 5.00/5.0 |
| Manuela | 2 | $19,095 | 113 | 4.87/5.0 |
| Quinta De Rilhas | 1 | $14,819 | 27 | 4.41/5.0 |
| Maria Inês | 5 | $14,252 | 115 | 4.98/5.0 |
| António | 2 | $13,987 | 25 | 4.93/5.0 |
| Jose | 1 | $12,726 | 15 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marco.
Dive Deeper: Advanced Marco STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marco. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarco Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marco
- The Marco Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 79.2% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marco, House properties are the most common (58.3%), reflecting the local real estate landscape.
- Houses represent a significant 58.3% portion, catering likely to families or larger groups.
- The presence of 20.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Marco Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marco
- The dominant room capacity in Marco is 2 bedrooms listings, making up 29.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 54.2% of the active Airbnb listings in Marco, indicating a high concentration in these sizes.
- A significant 29.2% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marco.
Marco Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marco
- The most common guest capacity trend in Marco vacation rentals is listings accommodating 8+ guests (20.8%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Marco STR market, accounting for 37.5% of listings.
- 37.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marco.
- On average, properties in Marco are equipped to host 4.2 guests.
Marco Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marco
- The most common availability pattern in Marco falls within the 271-366 days range, representing 70.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marco (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marco Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
25% of total
2 Nights
9 listings
37.5% of total
3 Nights
1 listings
4.2% of total
30+ Nights
8 listings
33.3% of total
Key Insights
- The most prevalent minimum stay requirement in Marco is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (62.5%) of the Marco Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (33.3%) caters to monthly stays (30+ nights) in Marco, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.5% of Marco hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 33.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marco.
Marco Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
17.4% of total
Moderate
8 listings
34.8% of total
Firm
1 listings
4.3% of total
Strict
10 listings
43.5% of total
Cancellation Policy Insights for Marco
- The prevailing Airbnb cancellation policy trend in Marco is Strict, used by 43.5% of listings.
- There's a relatively balanced mix between guest-friendly (52.2%) and stricter (47.8%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 43.5% market standard in Marco.
- With 43.5% using Strict terms, this is a viable option in Marco, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Marco.
Marco STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marco
- The overall average booking lead time for vacation rentals in Marco is 42 days.
- Guests book furthest in advance for stays during July (average 86 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 7 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (67 days avg.) sees the longest lead times, while Winter (14 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (42 days) as a baseline for your pricing and availability strategy in Marco.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 86 days out to capitalize on advance planning.
- During November, focus on last-minute booking availability and promotions, as guests book with very short notice (7 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Marco averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marco (2025)
Amenity Prevalence
Amenity Insights for Marco
- Essential amenities in Marco that guests expect include: First aid kit. Lacking these (this) could significantly impact bookings.
- Popular amenities like Free parking on premises, TV, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marco: First aid kit.
- Prioritize adding missing essentials: First aid kit.
- Consider adding popular differentiators like Free parking on premises or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marco to stay competitive.
Marco Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marco
- The typical guest profile for Airbnb in Marco consists of predominantly international visitors (80%), with top international origins including Portugal, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 20.3% of guests.
- Key international markets include France (27.1%) and Portugal (20.3%).
- Top languages spoken are English (32%) followed by Portuguese (19.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Portugal.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marco Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penhalonga e Paços de Gaiolo | 25 | $3,882 | $340.37 | 44% |
| Sande e São Lourenço do Douro | 17 | $3,248 | $286.54 | 38% |
| Cinfães | 16 | $2,360 | $284.01 | 29% |
| Armamar | 66 | $2,340 | $255.12 | 37% |
| Alpendorada, Várzea e Torrão | 19 | $2,114 | $247.62 | 37% |
| Mesão Frio | 53 | $1,913 | $184.24 | 44% |
| Vila Boa de Quires e Maureles | 10 | $1,860 | $199.39 | 41% |
| Alijó | 70 | $1,845 | $234.62 | 30% |
| Porto | 8,365 | $1,793 | $129.48 | 52% |
| Vedra | 11 | $1,778 | $217.96 | 38% |