Santa Maria de Marvão Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Portalegre, Portugal
Is Airbnb profitable in Santa Maria de Marvão in 2025? Explore comprehensive Airbnb analytics for Santa Maria de Marvão, Portalegre, Portugal to uncover income potential. This 2025 STR market report for Santa Maria de Marvão, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Santa Maria de Marvão, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Maria de Marvão Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Maria de Marvão Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Maria de Marvão (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Maria de Marvão is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Maria de Marvão is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Maria de Marvão across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,715+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,931 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $902 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $448, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Maria de Marvão
Santa Maria de Marvão Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Maria de Marvão STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Maria de Marvão:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 26%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Maria de Marvão
Average Daily Rate (ADR) Airbnb Trends in Santa Maria de Marvão (2025)
Effective short term rental pricing strategy in Santa Maria de Marvão involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Maria de Marvão typically peaks in October and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $206+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $141 or more.
- Typical properties (Median) charge around $109 per night.
- Entry-level properties (Bottom 25%) earn around $88 per night.
Average Daily Rate (ADR) Trend by Month in Santa Maria de Marvão
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Airbnb Seasonality Analysis & Trends in Santa Maria de Marvão (2025)
Peak Season (August, July, October)
- Revenue averages $1,881 per month
- Occupancy rates average 42.7%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,216 per month
- Occupancy maintains around 32.3%
- Daily rates hold near $123
Low Season (January, February, March)
- Revenue drops to average $599 per month
- Occupancy decreases to average 15.9%
- Daily rates adjust to average $121
Seasonality Insights for Santa Maria de Marvão
- The Airbnb seasonality in Santa Maria de Marvão shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Maria de Marvão's highest earning potential, with monthly revenues capable of climbing to $2,185, occupancy reaching a high of 46.1%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $405, occupancy could drop to 12.1%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Maria de Marvão.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Maria de Marvão seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Maria de Marvão (2025)
Exploring the top neighborhoods for short-term rentals in Santa Maria de Marvão? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Castelo de Marvão | A stunning medieval castle offering breathtaking views of the surrounding landscape and a rich history. This area attracts tourists interested in history and scenic vistas, making it a great spot for Airbnb hosting. | Castelo de Marvão, Historic village of Marvão, Local hiking trails, Natural parks, Scenic viewpoints |
| Porta da Vila | The charming entrance to the village with traditional architecture and artisan shops. Visitors love exploring the local culture and enjoying the quaint surroundings, ideal for short-term stays. | Artisan shops, Cafés, Cultural events, Local history, Scenic walks |
| Serra de São Mamede | A natural park known for its diverse flora and fauna, ideal for nature lovers and hikers. Perfect for travelers seeking peaceful retreats and outdoor adventures. | Hiking trails, Biodiversity, Scenic landscapes, Birdwatching, Outdoor activities |
| Centro Histórico | The historic center of Marvão where visitors can experience the traditional architecture and local lifestyle. A popular area for those wanting to immerse themselves in the local culture. | Historic buildings, Traditional restaurants, Cultural festivals, Art exhibits, Local markets |
| Local Vineyards | Surrounding vineyards that produce unique Alentejo wines. Wine enthusiasts often visit the area for tastings and tours, making it an attractive Airbnb location for wine tourism. | Wine tastings, Vineyard tours, Local wine shops, Gourmet dining, Scenic vineyard landscapes |
| Miradouro de Marvão | A popular viewpoint attracting tourists for its stunning sunset views. This area is great for creating memorable experiences for guests looking for picturesque surroundings. | Sunset views, Photography opportunities, Nature walks, Relaxation spots, Refreshing breezes |
| Local Festivals | Marvão hosts various cultural and historical festivals throughout the year, drawing in visitors for unique experiences. Accommodations during festivals can be highly sought after. | Historic reenactments, Cultural parades, Food fairs, Artisan exhibitions, Live music |
| Community Events | The region frequently hosts community events that highlight local traditions and crafts, perfect for attracting visitors looking for an authentic experience. | Local craft markets, Food tasting events, Workshops, Art shows, Music events |
Understanding Airbnb License Requirements & STR Laws in Santa Maria de Marvão (2025)
Yes, Santa Maria de Marvão, Portalegre, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Maria de Marvão to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Santa Maria de Marvão (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Maria de Marvãobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa da Silveirinha - Excellent Location
Entire Place • 4 bedrooms
Monte Raza Farmhouse
Entire Place • 3 bedrooms
Private Country House (Exclusive Pool) - Marvão
Entire Place • 2 bedrooms
Monte das Cascatas, natural surroundings
Entire Place • 1 bedroom
Bedroom Negrilho - Tree House
Private Room • N/A
Olive oil of Marvão Olivoturismo Casa Mestre do Lagar
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Maria de Marvão (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Maria de Marvão based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Peter & Rosemary | 2 | $45,669 | 76 | 4.88/5.0 |
| Joaquim Manuel | 3 | $42,037 | 132 | 4.95/5.0 |
| Joaquina | 1 | $34,148 | 46 | 4.93/5.0 |
| Daniel | 2 | $28,396 | 90 | 5.00/5.0 |
| António | 2 | $18,761 | 54 | 4.76/5.0 |
| Irene | 3 | $17,370 | 89 | 4.57/5.0 |
| Miguel | 1 | $17,359 | 117 | 4.80/5.0 |
| Host #151013255 | 1 | $15,765 | 0 | 0.00/5.0 |
| Oriane | 1 | $14,712 | 5 | 5.00/5.0 |
| Teresa | 1 | $11,894 | 160 | 4.93/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Maria de Marvão.
Dive Deeper: Advanced Santa Maria de Marvão STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Maria de Marvão. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Maria de Marvão Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Maria de Marvão
- The Santa Maria de Marvão Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 70.4% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Maria de Marvão, House properties are the most common (59.3%), reflecting the local real estate landscape.
- Houses represent a significant 59.3% portion, catering likely to families or larger groups.
- The presence of 18.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, unique stays (combined 7.4%) offer potential for unique stay experiences.
Santa Maria de Marvão Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Maria de Marvão
- The dominant room capacity in Santa Maria de Marvão is 1 bedroom listings, making up 40.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.0% of the active Airbnb listings in Santa Maria de Marvão, indicating a high concentration in these sizes.
Santa Maria de Marvão Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Maria de Marvão
- The most common guest capacity trend in Santa Maria de Marvão vacation rentals is listings accommodating 2 guests (25.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Santa Maria de Marvão STR market, accounting for 48.1% of listings.
- 22.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Maria de Marvão.
- On average, properties in Santa Maria de Marvão are equipped to host 3.5 guests.
Santa Maria de Marvão Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Maria de Marvão
- The most common availability pattern in Santa Maria de Marvão falls within the 271-366 days range, representing 66.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Santa Maria de Marvão (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 7.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Maria de Marvão Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
10 listings
37% of total
2 Nights
9 listings
33.3% of total
3 Nights
3 listings
11.1% of total
4-6 Nights
4 listings
14.8% of total
30+ Nights
1 listings
3.7% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Maria de Marvão is 1 Night, adopted by 37% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (70.3%) of the Santa Maria de Marvão Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37% of Santa Maria de Marvão hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Maria de Marvão.
Santa Maria de Marvão Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
4 listings
15.4% of total
Moderate
7 listings
26.9% of total
Firm
3 listings
11.5% of total
Strict
12 listings
46.2% of total
Cancellation Policy Insights for Santa Maria de Marvão
- The prevailing Airbnb cancellation policy trend in Santa Maria de Marvão is Strict, used by 46.2% of listings.
- A majority (57.7%) of hosts in Santa Maria de Marvão utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 46.2% market standard in Santa Maria de Marvão.
- With 46.2% using Strict terms, this is a viable option in Santa Maria de Marvão, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Maria de Marvão.
Santa Maria de Marvão STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Maria de Marvão
- The overall average booking lead time for vacation rentals in Santa Maria de Marvão is 69 days.
- Guests book furthest in advance for stays during July (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (93 days avg.) sees the longest lead times, while Winter (58 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (69 days) as a baseline for your pricing and availability strategy in Santa Maria de Marvão.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 93 days) to capture early planners.
- Monitor your own booking lead times against these Santa Maria de Marvão averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Maria de Marvão (2025)
Amenity Prevalence
Amenity Insights for Santa Maria de Marvão
- Essential amenities in Santa Maria de Marvão that guests expect include: Wifi, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Maria de Marvão: Wifi, Fire extinguisher.
- Prioritize adding missing essentials: Fire extinguisher.
- Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Maria de Marvão to stay competitive.
Santa Maria de Marvão Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Maria de Marvão
- The typical guest profile for Airbnb in Santa Maria de Marvão consists of predominantly international visitors (74%), with top international origins including Canada, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 25.9% of guests.
- Key international markets include Portugal (25.9%) and Canada (14.3%).
- Top languages spoken are English (41.8%) followed by Portuguese (16.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Canada.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Maria de Marvão Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Comporta | 120 | $3,474 | $451.79 | 41% |
| Monesterio | 18 | $2,729 | $248.38 | 35% |
| Grândola | 337 | $2,504 | $358.76 | 36% |
| Ferreira do Alentejo | 15 | $2,227 | $226.53 | 36% |
| Azambuja | 10 | $2,100 | $337.35 | 35% |
| Sousel | 13 | $1,861 | $345.09 | 36% |
| Alpalhão | 10 | $1,799 | $220.80 | 27% |
| Canha | 10 | $1,794 | $216.51 | 35% |
| Salvaterra de Magos | 14 | $1,755 | $202.66 | 38% |
| Cuba | 14 | $1,721 | $217.93 | 37% |