Airbnb Market Analytics, Statistics and Data in Santana, Madeira, Portugal
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Santana? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Santana:
How much do Airbnb hosts make on average per month in Santana?
The short-term rental market in Santana shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,826 per month
- Strong performing properties (top 25%) make $2,780 or more
- Best-in-class properties (top 10%) achieve $5,205+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,107
Revenue Variations by Month
Occupancy Rates Throughout the Year in Santana
The market in Santana shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 66% occupancy rates
- Strong performing properties (top 25%) achieve 82% or higher
- Best-in-class properties (top 10%) reach 92%+occupancy
- Entry-level properties (bottom 25%) average around 46%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Santana
Daily rates in Santana vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $90 per night
- Strong performing properties (top 25%) secure $126 or more
- Best-in-class properties (top 10%) pull in $266+ per night
- Entry-level properties (bottom 25%) earn around $68
Daily Rate Variations by Month
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Seasonality patterns in Santana
Peak Season (August, June, July)
- Revenue peaks at $3969.81 per month
- Occupancy rates reach 76.89%
- Daily rates average $180.29
Shoulder Season
- Revenue averages $2899.98 per month
- Occupancy maintains 62.24%
- Daily rates hold at $149.74
Low Season (November, February, January)
- Revenue drops to $1516.98 per month
- Occupancy decreases to 32.63%
- Daily rates adjust to $133.64
Is it still profitable to do Airbnb in Santana in 2025?
Yes! Santana demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 62% and strong monthly revenue averaging $2900 and The market's 135 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Santana
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Funchal | The capital of Madeira, offering a mix of historic charm and modern amenities. It's a prime tourist destination with beautiful views and rich culture, making it ideal for keen Airbnb hosts. | Madeira Botanical Garden, Funchal Marina, CR7 Museum, Monte Palace, Funchal Cable Car |
| Camara de Lobos | A picturesque fishing village with a rich cultural history. Its authentic atmosphere attracts visitors looking for local experiences and beautiful sea views. | Bay of Camara de Lobos, Levada do Cabo, Church of São Sebastião, Seafood restaurants, Local wine tasting |
| Ponta do Sol | Known for its sunny weather and lovely beaches, Ponta do Sol is a tranquil spot perfect for relaxation. This area attracts couples and families looking for a peaceful stay. | Ponta do Sol Beach, Caminho Real da Madeira, Ponta do Sol viewpoint, Local eateries, Year-round festivals |
| Ribeira Brava | A charming coastal town with a beautiful beach and serene ambiance. It's great for tourists seeking a quieter and more traditional Madeiran experience. | Ribeira Brava Beach, Church of São Bento, Levada walks, Local markets, Cafes with sea views |
| Santana | Famous for its traditional thatched houses, this area attracts tourists interested in the cultural heritage of Madeira. It's visually stunning and hosts eco-tourism. | Santana Traditional Houses, Parque Temático da Madeira, Levada walks, Nature trails, Scenic viewpoints |
| Machico | An area with historical significance and beautiful sandy beaches. It's great for visitors who want to explore the history of Madeira while enjoying coastal activities. | Machico Beach, Historical town center, Pico do Facho, Levada Vinhático, Local cuisine |
| Paul do Mar | A peaceful fishing village known for its breathtaking cliffs. It is ideal for surfers and nature lovers seeking an adventurous getaway. | Paul do Mar Beach, Surfing spots, Levada walks, Local seafood restaurants, Natural swimming pools |
| Porto Moniz | Renowned for its natural lava pools and stunning coastline. A popular location for those seeking unique natural attractions and adventure activities. | Natural Swimming Pools, Aquarium of Madeira, Levada dos 25 Fontes, Scenic coastal views, Hiking trails |
Do you need a license for Airbnb in Santana?
Yes, Santana requires a license for operating an Airbnb. Current market data shows 83% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Santana
Casa da Rocha de Baixo by An Island Apart
Entire Place • 2 bedrooms
Casa da Fajã Alta 3 by An Island Apart
Private Room • 1 bedroom
Casa da Fajã Alta 6 by An Island Apart
Private Room • 1 bedroom
Casa da Fajã Alta 4 by An Island Apart
Private Room • 1 bedroom
São Jorge Cottage - By Wehost
Entire Place • 2 bedrooms
Casa da Fajã Alta 2 by An Island Apart
Private Room • 1 bedroom
Top Performing Professional Hosts in Santana
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| An Island | 10 | $1,312,751 | 120 | 4.12/5.0 |
| Luís Miguel | 27 | $431,303 | 394 | 4.40/5.0 |
| Holidu | 2 | $157,877 | 47 | 4.72/5.0 |
| Carlota & Babi | 1 | $155,152 | 51 | 4.63/5.0 |
| Atlantic Holiday | 4 | $147,813 | 66 | 4.61/5.0 |
| Maria | 3 | $88,034 | 133 | 4.77/5.0 |
| Madeira | 2 | $86,283 | 67 | 4.73/5.0 |
| 264575314 | 5 | $82,702 | 106 | 3.88/5.0 |
| Teresa | 7 | $77,663 | 168 | 4.96/5.0 |
| Lili Y Marco | 2 | $70,614 | 36 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Santana
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (54.8%), with house and apartment & condo properties comprising 75.5% of inventory
- Strong specialty sector (23.7%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (0.7% combined)
Room Capacity Distribution
Analysis of 135 properties in Santana shows that 1 bedroom properties are most prevalent, making up 44.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 65.9% of all listings.
Key Insights
- Most common: 1 bedroom (44.4%)
- Least common: 5+ bedrooms (1.5%)
- Market concentration: 65.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 135 properties in Santana reveals that 2 guests properties dominate the market, representing 34.8% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.6% of the market.
Key Insights
- Most common capacity: 2 guests (34.8% of market)
- Least common capacity: 7 guests (0.7% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 52.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 135 properties in Santana, the most common availability pattern is 91-180 days (39.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (37.8% of properties).
Key Insights
- Most common availability window: 91-180 days (39.3%)
- Most common booking duration: 181-270 days (37.8%)
- Properties with high availability (180+ days): 42.2%
- Properties with long-term bookings (180+ days): 60.0%
Minimum Stay Distributions
1 Night
34 listings
27.2% of total
2 Nights
32 listings
25.6% of total
3 Nights
19 listings
15.2% of total
4-6 Nights
29 listings
23.2% of total
7-29 Nights
2 listings
1.6% of total
30+ Nights
9 listings
7.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.8%
- Mid-length stays (4-6 nights) represent 23.2% of listings
- Monthly+ stays (7.2%) suggest a stable extended-stay market
- High market flexibility with 68.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
2.4% of total
Flexible
47 listings
37.3% of total
Moderate
36 listings
28.6% of total
Firm
19 listings
15.1% of total
Strict
21 listings
16.7% of total
Key Insights
- Flexible is the preferred policy at 37.3% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 65.9% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 2.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 112 days
- Shortest booking windows are in Jan, Mar, Feb, averaging 56 days
- Summer shows the longest average booking window at 109 days, while Winter has the shortest at 61 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 109 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Jan-Feb when lead times are shortest
Popular Airbnb Amenities in Santana
Below is the distribution of amenities across listings in Santana:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.7% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (29.6%) and United Kingdom (11.9%)
- English is the top language at 48%, followed by French (20.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Paris and London markets
- Develop localized content for Germany and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Santana. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ribeira Brava | 165 | $4,063 | $214.09 | 65% |
| Funchal | 1,957 | $3,862 | $226.49 | 60% |
| Câmara de Lobos | 111 | $3,548 | $202.68 | 58% |
| Ponta do Sol | 256 | $3,215 | $174.67 | 65% |
| Santa Cruz | 455 | $3,081 | $191.37 | 58% |
| Calheta | 846 | $3,055 | $195.15 | 61% |
| São Vicente | 224 | $2,557 | $132.39 | 66% |
| Porto Moniz | 129 | $2,188 | $127.34 | 59% |
| Machico | 196 | $1,923 | $116.56 | 61% |
| Porto Santo | 141 | $1,811 | $197.22 | 46% |
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