Santana Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Madeira, Portugal
Is Airbnb profitable in Santana in 2025? Explore comprehensive Airbnb analytics for Santana, Madeira, Portugal to uncover income potential. This 2025 STR market report for Santana, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 146 active listings.
Whether you're considering an Airbnb investment in Santana, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santana Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santana Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santana (2025)
Understanding the monthly revenue variations for Airbnb listings in Santana is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santana is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santana across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,408+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,731 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,857 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,150, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santana
Santana Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santana STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santana:
- Best-in-class properties (Top 10%) achieve 91%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 81% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 63%.
- Entry-level properties (Bottom 25%) average 45% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santana
Average Daily Rate (ADR) Airbnb Trends in Santana (2025)
Effective short term rental pricing strategy in Santana involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santana typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $225+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $71 per night.
Average Daily Rate (ADR) Trend by Month in Santana
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Airbnb Seasonality Analysis & Trends in Santana (2025)
Peak Season (July, June, August)
- Revenue averages $3,643 per month
- Occupancy rates average 76.2%
- Daily rates average $146
Shoulder Season
- Revenue averages $2,863 per month
- Occupancy maintains around 63.7%
- Daily rates hold near $146
Low Season (January, February, March)
- Revenue drops to average $1,472 per month
- Occupancy decreases to average 39.4%
- Daily rates adjust to average $149
Seasonality Insights for Santana
- The Airbnb seasonality in Santana shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santana's highest earning potential, with monthly revenues capable of climbing to $3,663, occupancy reaching a high of 77.6%, and ADRs peaking at $168.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,346, occupancy could drop to 38.0%, and ADRs may adjust down to $135.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santana.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santana seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santana (2025)
Exploring the top neighborhoods for short-term rentals in Santana? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Funchal | The capital city of Madeira, known for its beautiful harbor, gardens, and historical significance. Ideal for tourists seeking a mix of culture, nature, and urban life. | Madeira Botanical Garden, CR7 Museum, Funchal Marina, Monte Palace, Mercado dos Lavradores |
| Santana | Famous for its traditional A-frame houses, stunning natural landscapes, and proximity to hiking trails. A great spot for those wanting a unique cultural experience and nature. | Santana Traditional Houses, Pico Ruivo, Levada do Caldeirão Verde, Laurisilva Forest, Queimadas Forest Park |
| Machico | A charming town with a rich history, beautiful beaches, and easy access to scenic hikes. Attracts families and leisure travelers looking for a relaxed beach atmosphere. | Machico Beach, Ponta de São Lourenço, Museu da Baleia, Lagoa do Santo da Serra, Santo António Chapel |
| Ponta do Sol | Known for its stunning coastal views and beautiful sunsets, it's a popular destination for those seeking a quieter, laid-back atmosphere with outdoor activities. | Ponta do Sol Beach, Calheta Beach, Levada Nova, Cabo Girao Skywalk, Skywalk viewpoints |
| Calheta | Offers golden sandy beaches and various water sports, it's a favorite for sun-seekers and adventure lovers. Great for summer vacation rentals. | Calheta Beach, Madeira Island Ultra Trail, Casa das Mudas Arts Center, Levada da Casa, Mau-Mau |
| Porto Moniz | Famous for its natural volcanic swimming pools and rugged coastline. Appeals to tourists looking for unique natural attractions and adventure activities. | Porto Moniz Natural Swimming Pools, Aquarium of Madeira, Levada dos 25 Fontes, Pico do Ferro, Lava Pools |
| Câmara de Lobos | A picturesque fishing village with colorful boats, known for its local cuisine and vibrant atmosphere. Ideal for tourists wanting an authentic Madeiran experience. | Câmara de Lobos Bay, Espetada kebab, Church of Our Lady of Conception, Graham's Port Lodge, Cape Girão |
| São Vicente | Known for its beautiful scenery and volcanic caves, attracting nature lovers and those interested in geology and hiking. | São Vicente Caves, Laurisilva Ecosystem, North Coast Natural Park, Pico do Areeiro, Levada do Rei |
Understanding Airbnb License Requirements & STR Laws in Santana (2025)
Yes, Santana, Madeira, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santana to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 86% licensed listings)
Top Performing Airbnb Properties in Santana (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santanabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa da Rocha de Baixo by An Island Apart
Entire Place • 2 bedrooms
Casa da Fajã Alta 6 by An Island Apart
Private Room • 1 bedroom
Casa da Fajã Alta 4 by An Island Apart
Private Room • 1 bedroom
Casa da Fajã Alta 2 by An Island Apart
Private Room • 1 bedroom
Casa da Fajã Alta 3 by An Island Apart
Private Room • 1 bedroom
São Jorge Cottage - By Wehost
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santana (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santana based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| An Island | 10 | $1,239,885 | 120 | 4.12/5.0 |
| Luís Miguel | 29 | $462,329 | 402 | 4.40/5.0 |
| Atlantic Holiday | 5 | $178,877 | 92 | 4.63/5.0 |
| Carlota & Babi | 1 | $154,234 | 51 | 4.63/5.0 |
| Holidu | 2 | $110,011 | 47 | 4.72/5.0 |
| Sabino | 4 | $96,176 | 143 | 3.72/5.0 |
| A Home In Madeira | 3 | $93,729 | 55 | 4.81/5.0 |
| Madeira | 2 | $87,051 | 67 | 4.73/5.0 |
| Maria Fátima | 7 | $86,315 | 98 | 4.22/5.0 |
| Teresa | 7 | $83,898 | 168 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santana.
Dive Deeper: Advanced Santana STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santana. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSantana Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santana
- The Santana Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 57.5% of the 146 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 39% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Santana, House properties are the most common (39.7%), reflecting the local real estate landscape.
- Houses represent a significant 39.7% portion, catering likely to families or larger groups.
- The presence of 14.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.7%) offer potential for unique stay experiences.
Santana Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santana
- The dominant room capacity in Santana is 1 bedroom listings, making up 46.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 66.5% of the active Airbnb listings in Santana, indicating a high concentration in these sizes.
Santana Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santana
- The most common guest capacity trend in Santana vacation rentals is listings accommodating 2 guests (36.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Santana STR market, accounting for 52.7% of listings.
- 19.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santana.
- On average, properties in Santana are equipped to host 3.1 guests.
Santana Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santana
- The most common availability pattern in Santana falls within the 91-180 days range, representing 39% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 43.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Santana (39.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 57.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santana Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
35 listings
24.8% of total
2 Nights
31 listings
22% of total
3 Nights
19 listings
13.5% of total
4-6 Nights
28 listings
19.9% of total
7-29 Nights
2 listings
1.4% of total
30+ Nights
26 listings
18.4% of total
Key Insights
- The most prevalent minimum stay requirement in Santana is 1 Night, adopted by 24.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (18.4%) caters to monthly stays (30+ nights) in Santana, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 24.8% of Santana hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 24.8% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 18.4% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santana.
Santana Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
2.2% of total
Flexible
53 listings
38.1% of total
Moderate
41 listings
29.5% of total
Firm
19 listings
13.7% of total
Strict
23 listings
16.5% of total
Cancellation Policy Insights for Santana
- The prevailing Airbnb cancellation policy trend in Santana is Flexible, used by 38.1% of listings.
- There's a relatively balanced mix between guest-friendly (67.6%) and stricter (30.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 38.1% market standard in Santana.
- Regularly review your cancellation policy against competitors and market demand shifts in Santana.
Santana STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santana
- The overall average booking lead time for vacation rentals in Santana is 71 days.
- Guests book furthest in advance for stays during July (average 125 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (60 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (71 days) as a baseline for your pricing and availability strategy in Santana.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 125 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Santana averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santana (2025)
Amenity Prevalence
Amenity Insights for Santana
- Essential amenities in Santana that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Essentials, Hair dryer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santana: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santana to stay competitive.
Santana Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santana
- The typical guest profile for Airbnb in Santana consists of predominantly international visitors (99%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 1.0% of guests.
- Key international markets include France (25.5%) and Germany (20%).
- Top languages spoken are English (40.4%) followed by French (17.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santana Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ribeira Brava | 181 | $3,764 | $195.86 | 65% |
| Funchal | 2,048 | $3,748 | $219.02 | 60% |
| Câmara de Lobos | 120 | $3,297 | $194.04 | 57% |
| Ponta do Sol | 287 | $3,171 | $170.72 | 65% |
| Santa Cruz | 472 | $3,009 | $184.52 | 58% |
| Calheta | 917 | $2,970 | $189.98 | 60% |
| São Vicente | 253 | $2,425 | $127.91 | 64% |
| Porto Moniz | 137 | $2,037 | $122.74 | 60% |
| Machico | 215 | $1,796 | $113.96 | 60% |
| Porto Santo | 143 | $1,744 | $177.79 | 47% |