Airbnb Market Analytics, Statistics and Data in Porto Santo, Madeira, Portugal
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Porto Santo? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Porto Santo:
How much do Airbnb hosts make on average per month in Porto Santo?
The short-term rental market in Porto Santo shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,586 per month
- Strong performing properties (top 25%) make $2,662 or more
- Best-in-class properties (top 10%) achieve $5,096+ monthly
- Entry-level properties (bottom 25%) typically earn around $939
Revenue Variations by Month
Occupancy Rates Throughout the Year in Porto Santo
The market in Porto Santo shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 60% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Porto Santo
Daily rates in Porto Santo vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $116 per night
- Strong performing properties (top 25%) secure $181 or more
- Best-in-class properties (top 10%) pull in $310+ per night
- Entry-level properties (bottom 25%) earn around $85
Daily Rate Variations by Month
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Seasonality patterns in Porto Santo
Peak Season (August, July, September)
- Revenue peaks at $5438.40 per month
- Occupancy rates reach 76.86%
- Daily rates average $234.25
Shoulder Season
- Revenue averages $2646.48 per month
- Occupancy maintains 43.23%
- Daily rates hold at $186.37
Low Season (February, December, January)
- Revenue drops to $917.42 per month
- Occupancy decreases to 22.29%
- Daily rates adjust to $158.23
Is it still profitable to do Airbnb in Porto Santo in 2025?
Yes! Porto Santo demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $2646 and The market's 141 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Porto Santo
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ponta da Oliveira | Stunning coastal views and easy access to the beach. This area is perfect for those seeking a quiet retreat while being close to natural beauty and hiking trails. | Praia da Ponta da Oliveira, Hiking Trails, Natural Pools, Miradouro da Ponta da Oliveira |
| Vila Baleira | The main village of Porto Santo, offering a mix of amenities, restaurants, and charming local culture. Ideal for tourists who wish to experience local life and beach proximity. | Main Street shops, Restaurants and cafes, Cultural events, Porto Santo beach |
| Paul do Mar | Known for its breathtaking landscapes and scenic cliffs, this area attracts nature lovers and adventure seekers. Great for those wanting a peaceful retreat away from the busy center. | Cliff views, Local hiking trails, Nature tours, Calheta Beach |
| Praia do Porto Santo | Famous for its long stretches of golden sand and turquoise water, this area is perfect for beach lovers and families. A must-visit spot for tourists looking for relaxation. | Long sandy beaches, Water sports, Beach bars, Beachfront restaurants |
| Pedra de Águia | A serene and scenic location ideal for eco-tourism, offering a connection to nature and outdoor activities. Perfect for those who want a tranquil stay with opportunities for exploration. | Hiking paths, Bird watching, Natural landscapes, Outdoor adventure tours |
| Campo de Baixo | A quiet residential area that provides access to both the beach and various local services. Suitable for visitors looking for a community feel with local charm and convenience. | Local markets, Restaurants, Nature trails, Cultural sites |
| Caminho da Areia | A residential area with easy access to the main attractions of Porto Santo. Offers a more local experience with comfortable stays and proximity to the beach. | Quiet beaches, Local eateries, Community parks, Scenic walks |
| Porto Santo Golf Club | Attractive for golf enthusiasts, this area provides a unique blend of sports and relaxation. Ideal for those looking for leisure activities combined with beautiful surroundings. | Golf course, Clubhouse activities, Scenic views, Nearby beaches |
Do you need a license for Airbnb in Porto Santo?
Yes, Porto Santo requires a license for operating an Airbnb. Current market data shows 67% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Porto Santo
Casa do Cacto - By Wehost
Entire Place • 3 bedrooms
H2Ome by An Island Apart
Entire Place • 3 bedrooms
Villa Girassol by An Island Apart
Entire Place • 2 bedrooms
Casa da Pedras Pretas - By Wehost
Entire Place • N/A
In Porto Santo the Golden Island - Holiday Home
Entire Place • 3 bedrooms
Holidays in Porto Santo - Casa do Ribeiro Salgado
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Porto Santo
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| An Island | 8 | $747,695 | 27 | 2.89/5.0 |
| Carlota & Babi | 2 | $338,054 | 14 | 4.79/5.0 |
| Joana | 2 | $57,068 | 151 | 4.91/5.0 |
| Holidu | 4 | $53,793 | 8 | 2.33/5.0 |
| Duarte | 2 | $51,349 | 18 | 4.79/5.0 |
| Dina | 3 | $47,732 | 42 | 4.64/5.0 |
| Pedro | 1 | $47,395 | 30 | 4.93/5.0 |
| Paulo Teixeira | 1 | $46,591 | 20 | 4.95/5.0 |
| André E Mariana | 1 | $44,616 | 37 | 4.70/5.0 |
| Ana | 1 | $43,804 | 12 | 4.67/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Porto Santo
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.3%), with house and apartment & condo properties comprising 96.5% of inventory
- Untapped potential in boutique & hotels, others segments (3.5% combined)
Room Capacity Distribution
Analysis of 141 properties in Porto Santo shows that 2 bedrooms properties are most prevalent, making up 37.6% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 63.1% of all listings.
Key Insights
- Most common: 2 bedrooms (37.6%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 63.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 141 properties in Porto Santo reveals that 4 guests properties dominate the market, representing 34.8% of all listings. The average property accommodates 4.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 56.0% of the market.
Key Insights
- Most common capacity: 4 guests (34.8% of market)
- Least common capacity: 7 guests (3.5% of market)
- Average guest capacity: 4.7 guests per property
- Market concentration: 56.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 141 properties in Porto Santo, the most common availability pattern is 271-366 days (48.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.8% of properties).
Key Insights
- Most common availability window: 271-366 days (48.2%)
- Most common booking duration: 91-180 days (34.8%)
- Properties with high availability (180+ days): 80.1%
- Properties with long-term bookings (180+ days): 21.3%
Minimum Stay Distributions
1 Night
17 listings
13.2% of total
2 Nights
19 listings
14.7% of total
3 Nights
29 listings
22.5% of total
4-6 Nights
54 listings
41.9% of total
7-29 Nights
8 listings
6.2% of total
30+ Nights
2 listings
1.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 27.9%
- Mid-length stays (4-6 nights) represent 41.9% of listings
- Monthly+ stays (1.6%) suggest a stable extended-stay market
- High market flexibility with 50.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
1.7% of total
Super Strict 30 Days
1 listings
0.8% of total
Flexible
11 listings
9.3% of total
Moderate
21 listings
17.8% of total
Firm
27 listings
22.9% of total
Strict
56 listings
47.5% of total
Key Insights
- Strict is the preferred policy at 47.5% of listings
- Stricter policies (Firm & Strict) dominate at 70.4% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- The market supports stricter policies, with 70.4% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 122 days
- Shortest booking windows are in Feb, Mar, Jan, averaging 55 days
- Summer shows the longest average booking window at 122 days, while Winter has the shortest at 64 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 122 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Porto Santo
Below is the distribution of amenities across listings in Porto Santo:
Traveler Demographics
Key Insights
- Domestic travelers make up 39.4% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (17.8%) and France (15.1%)
- English is the top language at 41.7%, followed by Portuguese (19%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.0%
Recommendations
- Target marketing campaigns for Funchal and Lisbon markets
- Develop localized content for Germany and France
- Prioritize English and Portuguese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Porto Santo. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ribeira Brava | 165 | $4,063 | $214.09 | 65% |
| Funchal | 1,957 | $3,862 | $226.49 | 60% |
| Câmara de Lobos | 111 | $3,548 | $202.68 | 58% |
| Ponta do Sol | 256 | $3,215 | $174.67 | 65% |
| Santa Cruz | 455 | $3,081 | $191.37 | 58% |
| Calheta | 846 | $3,055 | $195.15 | 61% |
| São Vicente | 224 | $2,557 | $132.39 | 66% |
| Santana | 135 | $2,382 | $165.81 | 58% |
| Porto Moniz | 129 | $2,188 | $127.34 | 59% |
| Machico | 196 | $1,923 | $116.56 | 61% |
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