Porto Santo Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Madeira, Portugal
Is Airbnb profitable in Porto Santo in 2025? Explore comprehensive Airbnb analytics for Porto Santo, Madeira, Portugal to uncover income potential. This 2025 STR market report for Porto Santo, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 169 active listings.
Whether you're considering an Airbnb investment in Porto Santo, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Porto Santo Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Porto Santo Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Porto Santo (2025)
Understanding the monthly revenue variations for Airbnb listings in Porto Santo is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Porto Santo is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Porto Santo across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,162+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,582 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,542 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $775, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Porto Santo
Porto Santo Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Porto Santo STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Porto Santo:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 59% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Porto Santo
Average Daily Rate (ADR) Airbnb Trends in Porto Santo (2025)
Effective short term rental pricing strategy in Porto Santo involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Porto Santo typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $417+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $202 or more.
- Typical properties (Median) charge around $124 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Porto Santo
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Airbnb Seasonality Analysis & Trends in Porto Santo (2025)
Peak Season (July, August, June)
- Revenue averages $5,326 per month
- Occupancy rates average 58.8%
- Daily rates average $308
Shoulder Season
- Revenue averages $2,209 per month
- Occupancy maintains around 38.8%
- Daily rates hold near $183
Low Season (January, February, November)
- Revenue drops to average $1,024 per month
- Occupancy decreases to average 27.4%
- Daily rates adjust to average $142
Seasonality Insights for Porto Santo
- The Airbnb seasonality in Porto Santo shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Porto Santo's highest earning potential, with monthly revenues capable of climbing to $6,485, occupancy reaching a high of 79.7%, and ADRs peaking at $417.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $900, occupancy could drop to 25.5%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Porto Santo.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Porto Santo seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Porto Santo (2025)
Exploring the top neighborhoods for short-term rentals in Porto Santo? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ponta da Calheta | Known for its stunning natural beauty and tranquil atmosphere, this area offers visitors breathtaking views and a peaceful retreat. Ideal for those looking for relaxation and outdoor activities. | Calheta Beach, Praia de Ponta Calheta, Lighthouse at Ponta do Pargo, Hiking trails in the area, Local restaurants with traditional Madeiran cuisine |
| Porto Santo Beach | The main draw of Porto Santo, famous for its long stretches of beautiful sandy beach. This area is perfect for sunbathers and water sports enthusiasts, making it attractive for tourists year-round. | Praia do Porto Santo, Water sports activities, Beach bars and restaurants, Beachfront promenades, Sunset views |
| Vila Baleira | The main town on Porto Santo, offering a blend of amenities, shops, and local culture. A vibrant area that attracts tourists for its conveniences and local flavor. | Historical Museum of Porto Santo, Church of Nossa Senhora da Piedade, Local markets, Restaurants and cafes, Cultural festivals |
| Miradouro da Portela | A scenic viewpoint offering breathtaking views of Porto Santo and surrounding areas. Great for tourists seeking panoramic views and photography opportunities. | Fantastic viewpoints, Hiking and nature trails, Wildlife viewing, Picnic areas, Photography spots |
| Fonte de Areia | A quieter area away from the main tourist traps, perfect for those looking for a more laid-back holiday experience. Suitable for nature lovers and families. | Natural landscapes, Close to hiking trails, Local flora and fauna, Peaceful beaches, Family-friendly activities |
| Casa da Serra | Located in the hills, offering a unique experience away from the beach. Ideal for travelers looking to explore the island's interior and enjoy local traditions. | Hiking paths, Local cultural experiences, Traditional Madeiran festivals, Stunning views of the island, Nature exploration |
| Calheta de São Jorge | A little-known gem on the island, providing tranquility and untouched natural beauty. Perfect for eco-tourism and outdoor activities. | Secluded beaches, Natural parks, Local crafts and traditions, Biodiversity, Adventure sports |
| Escola da Vila | A family-friendly area with schools and playgrounds, suitable for travelers with children. Offers a glimpse into the local lifestyle and community. | Community parks, Cafes and shops, Local events and activities, Family-oriented amenities, Cultural exchanges |
Understanding Airbnb License Requirements & STR Laws in Porto Santo (2025)
While Porto Santo, Madeira, Portugal currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Porto Santo to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 2% licensed listings)
Top Performing Airbnb Properties in Porto Santo (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Porto Santobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa do Cacto - By Wehost
Entire Place • 3 bedrooms
Villa Girassol by An Island Apart
Entire Place • 2 bedrooms
Casa de Férias by An Island Apart
Entire Place • 3 bedrooms
H2Ome by An Island Apart
Entire Place • 3 bedrooms
Villa Areal I by An Island Apart
Entire Place • 4 bedrooms
Casa da Pedras Pretas - By Wehost.
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Porto Santo (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Porto Santo based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| An Island | 15 | $1,187,283 | 77 | 4.59/5.0 |
| Carlota & Babi | 2 | $370,272 | 18 | 4.83/5.0 |
| Luísa | 2 | $47,586 | 106 | 4.92/5.0 |
| Betty | 2 | $44,717 | 33 | 4.96/5.0 |
| Xp | 1 | $44,587 | 9 | 5.00/5.0 |
| Madeira Sun Travel | 4 | $41,687 | 12 | 4.62/5.0 |
| Joana | 2 | $41,002 | 170 | 4.92/5.0 |
| GuestReady | 1 | $40,020 | 13 | 4.69/5.0 |
| OurMadeira | 2 | $40,012 | 40 | 4.75/5.0 |
| Holidu | 3 | $39,367 | 13 | 4.78/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Porto Santo.
Dive Deeper: Advanced Porto Santo STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Porto Santo. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPorto Santo Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Porto Santo
- The Porto Santo Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 169 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Porto Santo, House properties are the most common (64.5%), reflecting the local real estate landscape.
- Houses represent a significant 64.5% portion, catering likely to families or larger groups.
- The presence of 5.9% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 1.2%) offer potential for unique stay experiences.
Porto Santo Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Porto Santo
- The dominant room capacity in Porto Santo is 2 bedrooms listings, making up 36.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 61.5% of the active Airbnb listings in Porto Santo, indicating a high concentration in these sizes.
- A significant 29.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Porto Santo.
Porto Santo Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Porto Santo
- The most common guest capacity trend in Porto Santo vacation rentals is listings accommodating 4 guests (32%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Porto Santo STR market, accounting for 54.5% of listings.
- 36.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Porto Santo.
- On average, properties in Porto Santo are equipped to host 4.5 guests.
Porto Santo Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Porto Santo
- The most common availability pattern in Porto Santo falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Porto Santo (39.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 8.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Porto Santo Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
28 listings
16.7% of total
2 Nights
9 listings
5.4% of total
3 Nights
26 listings
15.5% of total
4-6 Nights
56 listings
33.3% of total
7-29 Nights
6 listings
3.6% of total
30+ Nights
43 listings
25.6% of total
Key Insights
- The most prevalent minimum stay requirement in Porto Santo is 4-6 Nights, adopted by 33.3% of listings. This highlights the market's preference for longer commitments.
- A significant segment (25.6%) caters to monthly stays (30+ nights) in Porto Santo, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 33.3% of Porto Santo hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 16.7% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 25.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Porto Santo.
Porto Santo Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
3% of total
Super Strict 60 Days
8 listings
4.8% of total
Flexible
21 listings
12.5% of total
Moderate
40 listings
23.8% of total
Firm
36 listings
21.4% of total
Strict
58 listings
34.5% of total
Cancellation Policy Insights for Porto Santo
- The prevailing Airbnb cancellation policy trend in Porto Santo is Strict, used by 34.5% of listings.
- A majority (55.9%) of hosts in Porto Santo utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.5% market standard in Porto Santo.
- With 34.5% using Strict terms, this is a viable option in Porto Santo, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Porto Santo.
Porto Santo STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Porto Santo
- The overall average booking lead time for vacation rentals in Porto Santo is 66 days.
- Guests book furthest in advance for stays during July (average 120 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 31 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (98 days avg.) sees the longest lead times, while Winter (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Porto Santo.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 120 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 98 days) to capture early planners.
- Monitor your own booking lead times against these Porto Santo averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Porto Santo (2025)
Amenity Prevalence
Amenity Insights for Porto Santo
- Essential amenities in Porto Santo that guests expect include: Kitchen. Lacking these (this) could significantly impact bookings.
- Popular amenities like Wifi, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Porto Santo: Kitchen.
- Prioritize adding missing essentials: Kitchen.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Porto Santo to stay competitive.
Porto Santo Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Porto Santo
- The typical guest profile for Airbnb in Porto Santo consists of a mix of domestic (38%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 38.2% of guests.
- Key international markets include Portugal (38.2%) and Germany (13%).
- Top languages spoken are English (36.2%) followed by Portuguese (15.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Porto Santo Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Funchal | 2,253 | $3,700 | $227.68 | 60% |
| Câmara de Lobos | 129 | $3,318 | $215.32 | 61% |
| Ribeira Brava | 233 | $3,144 | $187.36 | 62% |
| Ponta do Sol | 322 | $3,118 | $175.28 | 65% |
| Santa Cruz | 544 | $2,827 | $186.56 | 58% |
| Calheta | 1,051 | $2,783 | $188.11 | 58% |
| São Vicente | 280 | $2,415 | $140.91 | 62% |
| Santana | 162 | $1,849 | $145.18 | 56% |
| Porto Moniz | 173 | $1,718 | $121.22 | 58% |
| Machico | 271 | $1,685 | $122.16 | 59% |