Airbnb Market Analytics, Statistics and Data in Ponta do Sol, Madeira, Portugal
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ponta do Sol? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ponta do Sol:
How much do Airbnb hosts make on average per month in Ponta do Sol?
The short-term rental market in Ponta do Sol shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,639 per month
- Strong performing properties (top 25%) make $4,020 or more
- Best-in-class properties (top 10%) achieve $6,531+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,701
Revenue Variations by Month
Occupancy Rates Throughout the Year in Ponta do Sol
The market in Ponta do Sol shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 75% occupancy rates
- Strong performing properties (top 25%) achieve 87% or higher
- Best-in-class properties (top 10%) reach 94%+occupancy
- Entry-level properties (bottom 25%) average around 55%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Ponta do Sol
Daily rates in Ponta do Sol vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $119 per night
- Strong performing properties (top 25%) secure $176 or more
- Best-in-class properties (top 10%) pull in $287+ per night
- Entry-level properties (bottom 25%) earn around $87
Daily Rate Variations by Month
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Seasonality patterns in Ponta do Sol
Peak Season (August, July, May)
- Revenue peaks at $5295.77 per month
- Occupancy rates reach 80.99%
- Daily rates average $195.81
Shoulder Season
- Revenue averages $3853.46 per month
- Occupancy maintains 68.08%
- Daily rates hold at $171.34
Low Season (December, February, January)
- Revenue drops to $2143.20 per month
- Occupancy decreases to 40.58%
- Daily rates adjust to $148.97
Is it still profitable to do Airbnb in Ponta do Sol in 2025?
Yes! Ponta do Sol demonstrates highly seasonal trends requiring strategic adaptation, featuring an exceptional occupancy rate of 68% and strong monthly revenue averaging $3853 and With 256 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Ponta do Sol
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Ponta do Sol Beach | A picturesque beach area known for its stunning views and warm climate, attracting tourists looking for relaxation and beach activities. | Ponta do Sol Beach, Madeira Walkways, Sunset Views, Beach Bars, Water Sports Activities |
| Centro Ponta do Sol | The central area with local shops, restaurants, and vibrant culture. It offers easy access to amenities and a taste of local life. | Local Market, Restaurants and Cafes, Cultural Events, Art Galleries, Historical Sites |
| Ribeira Brava | A nearby location with a charming coastal atmosphere, known for its friendly community and beautiful sea views, popular with visitors exploring Madeira. | Ribeira Brava Beach, Church of São Bento, Scenic Hiking Trails, Local Festivals |
| Caminho da Serra | A scenic area on the outskirts offering breathtaking hiking trails and nature experiences, ideal for eco-tourists and adventure seekers. | Levada do Norte, Holy Water Falls, Nature Reserves, Hiking Trails |
| Largo da Achada | A quaint square surrounded by local life, perfect for experiencing community events and traditional Madeira culture. | Local Artisan Shops, Community Festivals, Food Stalls, Traditional Music Events |
| Cascata dos Anjos | Known for its stunning waterfall, this area attracts nature lovers and those looking for a peaceful retreat in nature. | Waterfall, Nature Trails, Relaxation Spots, Photography Opportunities |
| Praia da Calheta | A short drive from Ponta do Sol, known for its sandy beaches and marina, it attracts families and beachgoers looking for a fun day out. | Calheta Beach, Marina Activities, Restaurants, Water Sports |
| Paul do Mar | A beautiful coastal village famous for its surf spots and scenic landscapes, ideal for surfers and those seeking tranquility away from the crowds. | Surfing Spots, Scenic Views, Local Fishermen Culture, Cozy Restaurants |
Do you need a license for Airbnb in Ponta do Sol?
Yes, Ponta do Sol requires a license for operating an Airbnb. Current market data shows 89% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Ponta do Sol
The White House by An Island Apart
Entire Place • 3 bedrooms
Casa da Vargem I by An Island Apart
Entire Place • 2 bedrooms
Casa da Vargem II by An Island Apart
Entire Place • 1 bedroom
Oscar s House by An Island Apart
Entire Place • 1 bedroom
Germana House by An Island Apart
Entire Place • 4 bedrooms
Casinha dos Canhas by An Island Apart
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Ponta do Sol
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| An Island | 6 | $1,999,019 | 296 | 4.79/5.0 |
| Madeira | 17 | $583,730 | 248 | 4.78/5.0 |
| LovelyStay | 8 | $513,908 | 158 | 4.74/5.0 |
| A Home In Madeira | 11 | $405,904 | 258 | 4.37/5.0 |
| Susana @Stay Madeira Island | 9 | $316,014 | 477 | 4.91/5.0 |
| OurMadeira | 4 | $274,352 | 80 | 4.74/5.0 |
| Carla | 3 | $249,907 | 65 | 4.72/5.0 |
| Johnny | 3 | $222,924 | 356 | 4.93/5.0 |
| Roberto | 3 | $217,593 | 1464 | 4.97/5.0 |
| Carlos | 3 | $191,241 | 308 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Ponta do Sol
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.3%), with house and apartment & condo properties comprising 94.5% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others segments (5.4% combined)
Room Capacity Distribution
Analysis of 256 properties in Ponta do Sol shows that 2 bedrooms properties are most prevalent, making up 37.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 68.4% of all listings.
Key Insights
- Most common: 2 bedrooms (37.1%)
- Least common: 5+ bedrooms (3.1%)
- Market concentration: 68.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 256 properties in Ponta do Sol reveals that 4 guests properties dominate the market, representing 33.2% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 57.8% of the market.
Key Insights
- Most common capacity: 4 guests (33.2% of market)
- Least common capacity: 7 guests (1.2% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 57.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 256 properties in Ponta do Sol, the most common availability pattern is 91-180 days (32.4% of properties). For actual bookings, properties most frequently secure bookings for 271-366 days (36.7% of properties).
Key Insights
- Most common availability window: 91-180 days (32.4%)
- Most common booking duration: 271-366 days (36.7%)
- Properties with high availability (180+ days): 33.6%
- Properties with long-term bookings (180+ days): 67.2%
Minimum Stay Distributions
1 Night
20 listings
8.3% of total
2 Nights
16 listings
6.6% of total
3 Nights
53 listings
22% of total
4-6 Nights
130 listings
53.9% of total
7-29 Nights
10 listings
4.1% of total
30+ Nights
12 listings
5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 14.9%
- Mid-length stays (4-6 nights) represent 53.9% of listings
- Monthly+ stays (5%) suggest a stable extended-stay market
- High market flexibility with 36.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
4 listings
1.7% of total
Super Strict 30 Days
26 listings
10.8% of total
Flexible
22 listings
9.1% of total
Moderate
49 listings
20.3% of total
Firm
72 listings
29.9% of total
Strict
68 listings
28.2% of total
Key Insights
- Firm is the preferred policy at 29.9% of listings
- The market shows a balanced distribution between guest-friendly (29.4%) and strict (58.1%) policies
- Strong market consensus around Firm policies
- Super Strict 60 Days policies are least common at 1.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 128 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 63 days
- Summer shows the longest average booking window at 128 days, while Winter has the shortest at 65 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 128 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Ponta do Sol
Every property in Ponta do Sol comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 1.6% of total guests, indicating a mostly international-driven market.
- Primary international markets: France (23.5%) and United States (18%)
- English is the top language at 50.6%, followed by German (19.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.8%
Recommendations
- Target marketing campaigns for Berlin and London markets
- Develop localized content for France and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Ponta do Sol. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ribeira Brava | 165 | $4,063 | $214.09 | 65% |
| Funchal | 1,957 | $3,862 | $226.49 | 60% |
| Câmara de Lobos | 111 | $3,548 | $202.68 | 58% |
| Santa Cruz | 455 | $3,081 | $191.37 | 58% |
| Calheta | 846 | $3,055 | $195.15 | 61% |
| São Vicente | 224 | $2,557 | $132.39 | 66% |
| Santana | 135 | $2,382 | $165.81 | 58% |
| Porto Moniz | 129 | $2,188 | $127.34 | 59% |
| Machico | 196 | $1,923 | $116.56 | 61% |
| Porto Santo | 141 | $1,811 | $197.22 | 46% |
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