Santa Bárbara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lisbon, Portugal
Is Airbnb profitable in Santa Bárbara in 2025? Explore comprehensive Airbnb analytics for Santa Bárbara, Lisbon, Portugal to uncover income potential. This 2025 STR market report for Santa Bárbara, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 24 active listings.
Whether you're considering an Airbnb investment in Santa Bárbara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Bárbara Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Bárbara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Bárbara (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Bárbara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Bárbara is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Bárbara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,804+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,917 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,229 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $790, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Bárbara
Santa Bárbara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Bárbara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Bárbara:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 44% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Bárbara
Average Daily Rate (ADR) Airbnb Trends in Santa Bárbara (2025)
Effective short term rental pricing strategy in Santa Bárbara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Bárbara typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $508+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $273 or more.
- Typical properties (Median) charge around $219 per night.
- Entry-level properties (Bottom 25%) earn around $154 per night.
Average Daily Rate (ADR) Trend by Month in Santa Bárbara
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Airbnb Seasonality Analysis & Trends in Santa Bárbara (2025)
Peak Season (August, July, April)
- Revenue averages $5,547 per month
- Occupancy rates average 52.4%
- Daily rates average $267
Shoulder Season
- Revenue averages $3,155 per month
- Occupancy maintains around 28.1%
- Daily rates hold near $248
Low Season (January, February, December)
- Revenue drops to average $1,270 per month
- Occupancy decreases to average 14.3%
- Daily rates adjust to average $232
Seasonality Insights for Santa Bárbara
- The Airbnb seasonality in Santa Bárbara shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Bárbara's highest earning potential, with monthly revenues capable of climbing to $6,334, occupancy reaching a high of 67.0%, and ADRs peaking at $276.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,258, occupancy could drop to 12.9%, and ADRs may adjust down to $227.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Bárbara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Bárbara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Bárbara (2025)
Exploring the top neighborhoods for short-term rentals in Santa Bárbara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Alfama | One of the oldest neighborhoods in Lisbon, known for its narrow streets, traditional Fado music, and rich history. A prime area for tourists looking to experience authentic Lisbon culture. | São Jorge Castle, Lisbon Cathedral, Fado Museum, Miradouro de Santa Luzia, Alfama viewpoints |
| Bairro Alto | Famous for its lively nightlife scene, Bairro Alto is packed with bars, restaurants, and bohemian shops. It's a favorite area for young travelers and nightlife lovers. | Miradouro de São Pedro de Alcântara, Cervejaria Ramiro, Bairro Alto bars, Rua da Rosa, Lisbon's nightlife |
| Chiado | A cultural and shopping hub, Chiado is known for its elegant cafes, theaters, and boutiques. It's popular among visitors for its stylish atmosphere and historical significance. | Teatro Nacional de São Carlos, Café A Brasileira, Chiado Museum, Shopping in Rua do Carmo, Church of Nossa Senhora da Conceição Velha |
| Belém | Famous for its historical monuments and delicious pastéis de nata, Belém offers stunning views of the Tagus River and plenty of cultural sites. | Belém Tower, Jerónimos Monastery, MAAT - Museum of Art, Architecture and Technology, Pastéis de Belém, Cultural Center of Belém |
| Park das Nações | A modern district developed for the 1998 Expo, known for its contemporary architecture, waterfront views, and family-friendly attractions. Popular among visitors seeking a different side of Lisbon. | Oceanário de Lisboa, Vasco da Gama Tower, Lisbon Casino, Shopping in Vasco da Gama Shopping Center, Telecabine Lisboa |
| Príncipe Real | Trendy and fashionable area known for its gardens, antique shops, and vibrant LGBTQ+ scene. Attracts young professionals and creative types. | Príncipe Real Garden, Bairro do Avillez, Shops and cafes, Embaixada, Miradouro de São Pedro de Alcântara |
| Cascais | A charming coastal town near Lisbon, known for its beautiful beaches, upscale residences, and relaxed atmosphere. Ideal for tourists looking to escape the city. | Cascais Beach, Boca do Inferno, Cascais Marina, Casa das Histórias Paula Rego, Cascais Cultural Center |
| Estoril | Famous for its casino and beautiful coast, Estoril offers a glamorous seaside escape with historical significance and plenty of leisure activities. | Estoril Casino, Praia do Tamariz, Estoril Boardwalk, Pena Palace, Estoril Golf |
Understanding Airbnb License Requirements & STR Laws in Santa Bárbara (2025)
Yes, Santa Bárbara, Lisbon, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Bárbara to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 63% licensed listings)
Top Performing Airbnb Properties in Santa Bárbara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Bárbarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Villa Gold with ocean view
Entire Place • 5 bedrooms
Diamond Villa
Entire Place • 6 bedrooms
Chill House
Entire Place • 6 bedrooms
AMARA | Unique Luxury Villa
Entire Place • 5 bedrooms
Villa Melles
Entire Place • 3 bedrooms
Villa Mauricio
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Bárbara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Bárbara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| David | 8 | $312,606 | 29 | 2.44/5.0 |
| Nathalie Et Juan Garcia | 2 | $133,422 | 20 | 4.95/5.0 |
| Mélissa | 1 | $57,585 | 9 | 5.00/5.0 |
| Sarah | 1 | $36,408 | 45 | 4.91/5.0 |
| Host #513265549 | 1 | $29,740 | 0 | 0.00/5.0 |
| Fatima | 1 | $28,323 | 80 | 4.95/5.0 |
| Sabrina | 1 | $19,892 | 73 | 4.95/5.0 |
| Chana | 1 | $18,844 | 12 | 4.58/5.0 |
| Philippe | 1 | $18,664 | 11 | 5.00/5.0 |
| Eduardo | 3 | $13,836 | 62 | 4.66/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Bárbara.
Dive Deeper: Advanced Santa Bárbara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Bárbara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Bárbara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Bárbara
- The Santa Bárbara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 24 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Bárbara, House properties are the most common (79.2%), reflecting the local real estate landscape.
- Houses represent a significant 79.2% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 4.2%) offer potential for unique stay experiences.
Santa Bárbara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Bárbara
- The dominant room capacity in Santa Bárbara is 3 bedrooms listings, making up 45.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 62.5% of the active Airbnb listings in Santa Bárbara, indicating a high concentration in these sizes.
- A significant 75.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Santa Bárbara.
Santa Bárbara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Bárbara
- The most common guest capacity trend in Santa Bárbara vacation rentals is listings accommodating 6 guests (50%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Santa Bárbara STR market, accounting for 79.2% of listings.
- 79.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Bárbara.
- On average, properties in Santa Bárbara are equipped to host 6.1 guests.
Santa Bárbara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Bárbara
- The most common availability pattern in Santa Bárbara falls within the 271-366 days range, representing 62.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Santa Bárbara (50%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Bárbara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
22.7% of total
2 Nights
1 listings
4.5% of total
3 Nights
2 listings
9.1% of total
4-6 Nights
13 listings
59.1% of total
30+ Nights
1 listings
4.5% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Bárbara is 4-6 Nights, adopted by 59.1% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 4-6 Nights minimum stay, as 59.1% of Santa Bárbara hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.7% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Bárbara.
Santa Bárbara Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
33.3% of total
Moderate
2 listings
13.3% of total
Firm
8 listings
53.3% of total
Cancellation Policy Insights for Santa Bárbara
- The prevailing Airbnb cancellation policy trend in Santa Bárbara is Firm, used by 53.3% of listings.
- A majority (53.3%) of hosts in Santa Bárbara utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 53.3% market standard in Santa Bárbara.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Bárbara.
Santa Bárbara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Bárbara
- The overall average booking lead time for vacation rentals in Santa Bárbara is 57 days.
- Guests book furthest in advance for stays during May (average 136 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (105 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (57 days) as a baseline for your pricing and availability strategy in Santa Bárbara.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 136 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 105 days) to capture early planners.
- Monitor your own booking lead times against these Santa Bárbara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Bárbara (2025)
Amenity Prevalence
Amenity Insights for Santa Bárbara
- Essential amenities in Santa Bárbara that guests expect include: TV, Free parking on premises, Essentials, Kitchen, Fire extinguisher, First aid kit, Dishes and silverware, Hot water, Air conditioning, Hair dryer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Bárbara: TV, Free parking on premises, Essentials, Kitchen, Fire extinguisher, First aid kit, Dishes and silverware, Hot water, Air conditioning, Hair dryer.
- Prioritize adding missing essentials: Dishes and silverware, Hot water, Air conditioning, Hair dryer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Bárbara to stay competitive.
Santa Bárbara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Bárbara
- The typical guest profile for Airbnb in Santa Bárbara consists of predominantly international visitors (79%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 21.5% of guests.
- Key international markets include Portugal (21.5%) and United Kingdom (17.2%).
- Top languages spoken are English (41.7%) followed by Portuguese (15.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Bárbara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Comporta | 120 | $3,474 | $451.79 | 41% |
| Reguengo Grande | 13 | $2,935 | $257.38 | 41% |
| Lisbon | 11,974 | $2,544 | $157.58 | 57% |
| Grândola | 337 | $2,504 | $358.76 | 36% |
| Seixal | 193 | $2,312 | $202.13 | 47% |
| Ribamar | 22 | $2,309 | $262.60 | 47% |
| Cascais | 1,597 | $2,299 | $196.00 | 49% |
| Ferreira do Alentejo | 15 | $2,227 | $226.53 | 36% |
| Azambuja | 10 | $2,100 | $337.35 | 35% |
| Sintra | 1,119 | $1,921 | $189.02 | 46% |