Mafra Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lisbon, Portugal
Is Airbnb profitable in Mafra in 2025? Explore comprehensive Airbnb analytics for Mafra, Lisbon, Portugal to uncover income potential. This 2025 STR market report for Mafra, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 964 active listings.
Whether you're considering an Airbnb investment in Mafra, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mafra Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mafra Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mafra (2025)
Understanding the monthly revenue variations for Airbnb listings in Mafra is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mafra is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mafra across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,475+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,718 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,595 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $760, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mafra
Mafra Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mafra STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mafra:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mafra
Average Daily Rate (ADR) Airbnb Trends in Mafra (2025)
Effective short term rental pricing strategy in Mafra involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mafra typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $300+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $184 or more.
- Typical properties (Median) charge around $122 per night.
- Entry-level properties (Bottom 25%) earn around $86 per night.
Average Daily Rate (ADR) Trend by Month in Mafra
Get Live Mafra Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Mafra (2025)
Peak Season (August, July, September)
- Revenue averages $3,465 per month
- Occupancy rates average 56.9%
- Daily rates average $182
Shoulder Season
- Revenue averages $2,100 per month
- Occupancy maintains around 42.5%
- Daily rates hold near $161
Low Season (January, February, December)
- Revenue drops to average $1,142 per month
- Occupancy decreases to average 28.2%
- Daily rates adjust to average $146
Seasonality Insights for Mafra
- The Airbnb seasonality in Mafra shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mafra's highest earning potential, with monthly revenues capable of climbing to $4,449, occupancy reaching a high of 70.5%, and ADRs peaking at $202.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,075, occupancy could drop to 24.1%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mafra.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mafra seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mafra (2025)
Exploring the top neighborhoods for short-term rentals in Mafra? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ericeira | A picturesque fishing village and surfing hotspot known for stunning beaches and a vibrant local culture. Attracts tourists looking for a beach getaway with excellent surfing and seafood dining. | Praia dos Pescadores, Ericeira Surf Culture, Praia de Ribeira d'Ilhas, Ericeira Village, Foz do Lizandro Beach, Santo Isidro Waterfall |
| Mafra Palace | A UNESCO World Heritage site, the Mafra Palace is an impressive Baroque structure that draws history enthusiasts and architecture lovers. Its palatial gardens and library are major attractions. | Mafra National Palace, Convent of Mafra, Mafra Forest, Capela de São Miguel, Palace Garden |
| Tapada Nacional de Mafra | A beautiful national park that offers nature walks and wildlife viewing, appealing to eco-tourists and families. It provides a serene escape close to urban areas. | Hiking Trails, Wildlife Watching, Cultural Activities, Picnic Areas, Nature Observation |
| Praia da Foz do Lizandro | Known for its scenic beauty and relaxed atmosphere, this beach attracts sun-seekers and surfers alike. It has various beach bars and restaurants. | Foz do Lizandro Beach, Surf Schools, Seaside Restaurants, Beach Bar Life, Coastal Pathways |
| São Lourenço | A quaint village with a traditional Portuguese feel, great for those looking for a peaceful stay away from the busier tourist spots. Ideal for cultural appreciation and local delicacies. | São Lourenço Church, Local Markets, Traditional Portuguese Cuisine, Scenic Views, Cultural Festivals |
| Mafra Town Center | The town center features local shops, cafes, and restaurants that give a taste of authentic Portuguese culture. It's a convenient spot for accessing local amenities. | Local Shops, Cafes and Restaurants, Cultural Events, Historic Architecture, Town Square |
| Alameda da Paz | A calm and green area ideal for families and those looking for tranquility. Features parks and recreational areas that cater to outdoor activities. | Parks and Gardens, Walking Trails, Children's Play Areas, Community Events, Relaxing Atmosphere |
| Praia de São Julião | A beautiful beach that stretches along the coast, popular for its stunning views and opportunities for water sports. A perfect destination for beach lovers and adventure seekers. | São Julião Beach, Water Sports Rentals, Beachfront Restaurants, Scenic Cliffs, Sunbathing Spots |
Understanding Airbnb License Requirements & STR Laws in Mafra (2025)
While Mafra, Lisbon, Portugal currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mafra to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 5% licensed listings)
Top Performing Airbnb Properties in Mafra (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mafrabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ericeira Ocean - Paradise Sunset Beach House
Entire Place • 5 bedrooms
Ericeira Beach Villa
Entire Place • 4 bedrooms
Casa das Rosas Portugal (House of Roses Portugal)
Entire Place • 4 bedrooms
ERICEIRAHILLS- CASA THERESE, LUXURY IN ERICEIRA
Entire Place • 4 bedrooms
Maybe the best view/Jacuzzi/Gym/Game room
Entire Place • 3 bedrooms
ERICEIRAHILLS "THE VILLA" LUXURY VILLA IN ERICEIRA
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mafra (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mafra based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ericeira Property | 27 | $669,817 | 1231 | 4.69/5.0 |
| A Casa Das Casas - Departament | 30 | $472,189 | 388 | 4.68/5.0 |
| Aksel | 4 | $389,327 | 222 | 4.94/5.0 |
| Alojoeste | 14 | $355,809 | 623 | 4.71/5.0 |
| Ana | 14 | $290,931 | 259 | 4.84/5.0 |
| Curated Property | 6 | $266,218 | 281 | 4.86/5.0 |
| Lisa'S Homes | 20 | $256,428 | 675 | 4.77/5.0 |
| Feels Like Home | 12 | $240,246 | 499 | 4.21/5.0 |
| Allure Villas | 3 | $188,024 | 26 | 4.54/5.0 |
| Herwig | 10 | $183,389 | 330 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mafra.
Dive Deeper: Advanced Mafra STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mafra. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMafra Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mafra
- The Mafra Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 81.1% of the 964 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mafra, House properties are the most common (45.7%), reflecting the local real estate landscape.
- Houses represent a significant 45.7% portion, catering likely to families or larger groups.
- The presence of 8.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others, unique stays (combined 5.3%) offer potential for unique stay experiences.
Mafra Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mafra
- The dominant room capacity in Mafra is 1 bedroom listings, making up 31.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.3% of the active Airbnb listings in Mafra, indicating a high concentration in these sizes.
- A significant 28.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mafra.
Mafra Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mafra
- The most common guest capacity trend in Mafra vacation rentals is listings accommodating 4 guests (26.9%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Mafra STR market, accounting for 44.0% of listings.
- 31.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mafra.
- On average, properties in Mafra are equipped to host 4.2 guests.
Mafra Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mafra
- The most common availability pattern in Mafra falls within the 271-366 days range, representing 52% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Mafra (33.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 16.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mafra Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
79 listings
8.4% of total
2 Nights
122 listings
12.9% of total
3 Nights
164 listings
17.4% of total
4-6 Nights
258 listings
27.3% of total
7-29 Nights
49 listings
5.2% of total
30+ Nights
273 listings
28.9% of total
Key Insights
- The most prevalent minimum stay requirement in Mafra is 30+ Nights, adopted by 28.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (28.9%) caters to monthly stays (30+ nights) in Mafra, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 28.9% of Mafra hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.4% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mafra.
Mafra Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
5 listings
0.5% of total
Super Strict 30 Days
36 listings
3.8% of total
Flexible
80 listings
8.5% of total
Moderate
236 listings
25.2% of total
Firm
252 listings
26.9% of total
Strict
327 listings
34.9% of total
Cancellation Policy Insights for Mafra
- The prevailing Airbnb cancellation policy trend in Mafra is Strict, used by 34.9% of listings.
- A majority (61.8%) of hosts in Mafra utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 34.9% market standard in Mafra.
- With 34.9% using Strict terms, this is a viable option in Mafra, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Mafra.
Mafra STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mafra
- The overall average booking lead time for vacation rentals in Mafra is 54 days.
- Guests book furthest in advance for stays during July (average 91 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (75 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Mafra.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 91 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 75 days) to capture early planners.
- Monitor your own booking lead times against these Mafra averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mafra (2025)
Amenity Prevalence
Amenity Insights for Mafra
- Essential amenities in Mafra that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like Kitchen, Hot water, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mafra: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mafra to stay competitive.
Mafra Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mafra
- The typical guest profile for Airbnb in Mafra consists of predominantly international visitors (94%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 6.0% of guests.
- Key international markets include United States (15.7%) and Germany (14.9%).
- Top languages spoken are English (42.4%) followed by German (12.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mafra Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Comporta | 111 | $3,294 | $413.03 | 38% |
| Reguengo Grande | 12 | $3,039 | $288.51 | 40% |
| Ferreira do Alentejo | 15 | $2,723 | $258.24 | 36% |
| Albufeira | 4,812 | $2,548 | $267.49 | 46% |
| Grândola | 349 | $2,336 | $386.37 | 33% |
| Lagoa e Carvoeiro | 1,101 | $2,329 | $244.26 | 47% |
| Lisbon | 12,884 | $2,313 | $154.84 | 55% |
| Santa Bárbara | 22 | $2,213 | $260.82 | 37% |
| Ferragudo | 215 | $2,171 | $237.76 | 45% |
| Loulé | 2,792 | $2,166 | $259.35 | 42% |