Guimarães Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Braga, Portugal
Is Airbnb profitable in Guimarães in 2025? Explore comprehensive Airbnb analytics for Guimarães, Braga, Portugal to uncover income potential. This 2025 STR market report for Guimarães, based on AirROI data from August 2024 to July 2025, reveals key trends in the market of 293 active listings.
Whether you're considering an Airbnb investment in Guimarães, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Guimarães Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Guimarães Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Guimarães (2025)
Understanding the monthly revenue variations for Airbnb listings in Guimarães is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Guimarães is typically August, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Guimarães across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,273+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,074 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,175 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $646, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Guimarães
Guimarães Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Guimarães STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Guimarães:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Guimarães
Average Daily Rate (ADR) Airbnb Trends in Guimarães (2025)
Effective short term rental pricing strategy in Guimarães involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Guimarães typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $288+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $158 or more.
- Typical properties (Median) charge around $108 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Guimarães
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Airbnb Seasonality Analysis & Trends in Guimarães (2025)
Peak Season (August, September, July)
- Revenue averages $2,644 per month
- Occupancy rates average 52.1%
- Daily rates average $157
Shoulder Season
- Revenue averages $1,420 per month
- Occupancy maintains around 36.3%
- Daily rates hold near $150
Low Season (January, February, November)
- Revenue drops to average $903 per month
- Occupancy decreases to average 27.8%
- Daily rates adjust to average $139
Seasonality Insights for Guimarães
- The Airbnb seasonality in Guimarães shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Guimarães's highest earning potential, with monthly revenues capable of climbing to $3,630, occupancy reaching a high of 67.5%, and ADRs peaking at $173.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $837, occupancy could drop to 25.2%, and ADRs may adjust down to $136.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Guimarães.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Guimarães seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Guimarães (2025)
Exploring the top neighborhoods for short-term rentals in Guimarães? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Historic Centre | UNESCO World Heritage site known for its medieval architecture and rich history. Attracts tourists interested in culture and history, with numerous landmarks and museums. | Guimarães Castle, Palace of the Dukes of Braganza, Church of São Miguel do Castelo, Largo da Oliveira, The Alberto Sampaio Museum |
| Citania de Briteiros | An archaeological site that attracts tourists interested in pre-Roman history. A unique area showcasing ancient ruins and scenic landscapes. | Citania de Briteiros, Numerous walking trails, Historical significance, Interpretive center, Natural beauty |
| Penha Mountain | A beautiful natural area that provides stunning views of Guimarães. A popular destination for hiking and outdoor activities, enhancing the appeal of the Airbnb listings here. | Penha Sanctuary, Cable car to the summit, Hiking trails, Picnic areas, Panoramic views |
| Rua de São Bento | A vibrant street known for its shops, cafes, and nightlife. Perfect for young travelers and those looking to enjoy a more urban experience. | Local shops, Cafes and bars, Nightlife, Street performances, Cultural events |
| Largo de São Francisco | A picturesque square that serves as a community hub, featuring beautiful architecture and a variety of local restaurants and shops. | Church of São Francisco, Local restaurants, Community events, Street art, Cafes |
| Guimarães Shopping Centre | A popular shopping destination attracting locals and tourists alike. This area is suitable for guests looking for convenience and entertainment. | Shopping mall, Cinema, Restaurants, Entertainment facilities, Ample parking |
| Montanha da Penha | Another natural attraction offering hiking and religious sites. Ideal for nature lovers and those interested in spiritual tourism. | Sacred sites, Hiking trails, Stunning views, Peaceful environment, Wildlife spotting |
| Avenida de Lima e Silva | A main thoroughfare lined with cafes and commercial activity. Good for guests wanting to be in a lively area with easy access to transportation. | Cafes, Public transport access, Shopping opportunities, Local markets, Cultural venues |
Understanding Airbnb License Requirements & STR Laws in Guimarães (2025)
While Guimarães, Braga, Portugal currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Guimarães to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 1% licensed listings)
Top Performing Airbnb Properties in Guimarães (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Guimarãesbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
“Casa141” Family home/pool/garden/peace/comfort.
Entire Place • 6 bedrooms
Thursday of Requeixo
Entire Place • 5 bedrooms
Villa's do Monte - T5 (Villa's on the Hill)
Entire Place • 5 bedrooms
Manor house with private pool, gardens & vineyards
Entire Place • 7 bedrooms
Charming Country House in Guimaraes
Entire Place • 4 bedrooms
Quinta de Cima de Eiriz Farm
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Guimarães (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Guimarães based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Guestify | 14 | $267,826 | 334 | 4.85/5.0 |
| Inês Pena | 16 | $223,704 | 317 | 4.73/5.0 |
| José | 8 | $174,458 | 155 | 4.99/5.0 |
| Yaziot | 1 | $107,068 | 17 | 5.00/5.0 |
| Daniel | 2 | $104,797 | 73 | 4.88/5.0 |
| Ivone | 5 | $91,024 | 248 | 4.97/5.0 |
| João | 2 | $86,885 | 134 | 4.78/5.0 |
| . | 8 | $75,129 | 123 | 4.82/5.0 |
| Sandra | 2 | $74,553 | 96 | 4.99/5.0 |
| Romeu | 5 | $73,646 | 47 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Guimarães.
Dive Deeper: Advanced Guimarães STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Guimarães. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsGuimarães Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Guimarães
- The Guimarães Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85% of the 293 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Guimarães, Apartment/Condo properties are the most common (47.4%), reflecting the local real estate landscape.
- Houses represent a significant 39.9% portion, catering likely to families or larger groups.
- The presence of 7.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays, others (combined 5.2%) offer potential for unique stay experiences.
Guimarães Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Guimarães
- The dominant room capacity in Guimarães is 1 bedroom listings, making up 47.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 64.5% of the active Airbnb listings in Guimarães, indicating a high concentration in these sizes.
- A significant 23.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Guimarães.
Guimarães Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Guimarães
- The most common guest capacity trend in Guimarães vacation rentals is listings accommodating 4 guests (28%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Guimarães STR market, accounting for 52.6% of listings.
- 25.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Guimarães.
- On average, properties in Guimarães are equipped to host 3.9 guests.
Guimarães Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Guimarães
- The most common availability pattern in Guimarães falls within the 271-366 days range, representing 59.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Guimarães (42.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Guimarães Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
113 listings
38.7% of total
2 Nights
87 listings
29.8% of total
3 Nights
11 listings
3.8% of total
4-6 Nights
15 listings
5.1% of total
7-29 Nights
2 listings
0.7% of total
30+ Nights
64 listings
21.9% of total
Key Insights
- The most prevalent minimum stay requirement in Guimarães is 1 Night, adopted by 38.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.5%) of the Guimarães Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (21.9%) caters to monthly stays (30+ nights) in Guimarães, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 38.7% of Guimarães hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 21.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Guimarães.
Guimarães Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.3% of total
Super Strict 30 Days
2 listings
0.7% of total
Flexible
66 listings
22.7% of total
Moderate
89 listings
30.6% of total
Firm
45 listings
15.5% of total
Strict
88 listings
30.2% of total
Cancellation Policy Insights for Guimarães
- The prevailing Airbnb cancellation policy trend in Guimarães is Moderate, used by 30.6% of listings.
- There's a relatively balanced mix between guest-friendly (53.3%) and stricter (45.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 30.6% market standard in Guimarães.
- With 30.2% using Strict terms, this is a viable option in Guimarães, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Guimarães.
Guimarães STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Guimarães
- The overall average booking lead time for vacation rentals in Guimarães is 47 days.
- Guests book furthest in advance for stays during July (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 22 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (63 days avg.) sees the longest lead times, while Winter (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Guimarães.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Guimarães averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Guimarães (2025)
Amenity Prevalence
Amenity Insights for Guimarães
- Essential amenities in Guimarães that guests expect include: Wifi. Lacking these (this) could significantly impact bookings.
- Popular amenities like TV, Kitchen, First aid kit are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Guimarães: Wifi.
- Prioritize adding missing essentials: Wifi.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Guimarães to stay competitive.
Guimarães Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Guimarães
- The typical guest profile for Airbnb in Guimarães consists of predominantly international visitors (78%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Portuguese.
- Domestic travelers account for 21.8% of guests.
- Key international markets include Portugal (21.8%) and France (20.3%).
- Top languages spoken are English (36%) followed by Portuguese (17.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Guimarães Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Penhalonga e Paços de Gaiolo | 25 | $3,882 | $340.37 | 44% |
| Sande e São Lourenço do Douro | 17 | $3,248 | $286.54 | 38% |
| Cinfães | 16 | $2,360 | $284.01 | 29% |
| Armamar | 66 | $2,340 | $255.12 | 37% |
| Alpendorada, Várzea e Torrão | 19 | $2,114 | $247.62 | 37% |
| Mesão Frio | 53 | $1,913 | $184.24 | 44% |
| Vila Boa de Quires e Maureles | 10 | $1,860 | $199.39 | 41% |
| Alijó | 70 | $1,845 | $234.62 | 30% |
| Porto | 8,365 | $1,793 | $129.48 | 52% |
| Vedra | 11 | $1,778 | $217.96 | 38% |