Airbnb Market Analytics, Statistics and Data in Guimarães, Braga, Portugal
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Guimarães? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Guimarães:
How much do Airbnb hosts make on average per month in Guimarães?
The short-term rental market in Guimarães shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,328 per month
- Strong performing properties (top 25%) make $2,323 or more
- Best-in-class properties (top 10%) achieve $3,746+ monthly
- Entry-level properties (bottom 25%) typically earn around $702
Revenue Variations by Month
Occupancy Rates Throughout the Year in Guimarães
The market in Guimarães shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 75%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Guimarães
Daily rates in Guimarães vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $103 per night
- Strong performing properties (top 25%) secure $150 or more
- Best-in-class properties (top 10%) pull in $282+ per night
- Entry-level properties (bottom 25%) earn around $76
Daily Rate Variations by Month
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Seasonality patterns in Guimarães
Peak Season (August, July, June)
- Revenue peaks at $3481.17 per month
- Occupancy rates reach 64.43%
- Daily rates average $150.01
Shoulder Season
- Revenue averages $1822.52 per month
- Occupancy maintains 38.37%
- Daily rates hold at $139.66
Low Season (December, November, January)
- Revenue drops to $886.90 per month
- Occupancy decreases to 25.04%
- Daily rates adjust to $132.53
Is it still profitable to do Airbnb in Guimarães in 2025?
Yes! Guimarães demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and solid monthly revenue averaging $1823 and With 254 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Guimarães
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Centro Histórico | Guimarães' historic city center is a UNESCO World Heritage site, featuring cobbled streets, medieval architecture, and charming plazas. It attracts tourists interested in culture and history, making it ideal for Airbnb hosts. | Guimarães Castle, Palace of the Dukes of Braganza, Church of St. Miguel do Castelo, Largo da Oliveira, Ducal Palace |
| Santiago de Compostela | An area popular with pilgrims making their way to Santiago de Compostela. It offers unique cultural experiences and access to local gastronomy, appealing to those seeking authenticity. | Santiago de Compostela Cathedral, Historic Center of Santiago de Compostela, Museum of the Galician People, Mercado de Abastos |
| Avenida de São Gonçalo | This area features modern amenities and is close to local parks and gardens. It attracts families looking for spacious accommodations with easy access to amenities. | Parque da Cidade, Parque das Serras de Aire e Candeeiros, Café Concerto |
| São Miguel do Castelo | Quiet residential neighborhood known for its proximity to historical sites. Perfect for guests looking for a peaceful stay while being close to attractions. | Guimarães Castle, São Miguel Church, Cultural Center of Vila Flor |
| Oliveira do Castelo | Famous for its olive trees and beautiful landscapes, this area is great for nature lovers and offers a serene getaway experience for visitors. | Oliveira do Castelo, Natural Park of Alvão, Estádio D. Afonso Henriques |
| Urbanização da Serra | This suburb is ideal for those looking for a modern living experience with shopping centers, restaurants, and parks, catering to a mix of visitors. | Guimarães Shopping, Park of the City, Local restaurants |
| Portugal dos Pequenitos | A family-friendly area with miniature models of Portuguese monuments, perfect for guests traveling with children who want fun and educational experiences. | Portugal dos Pequenitos, Parque de Estoi, Gardens of the Château de Bougainvillea |
| Rua de Santa Maria | A vibrant street lined with cafes and shops, this area draws in tourists who enjoy walking and exploring local culture, making it great for short-term rentals. | Santa Maria Church, Local cafes, Historical shops |
Do you need a license for Airbnb in Guimarães?
Yes, Guimarães requires a license for operating an Airbnb. Current market data shows 75% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Guimarães
«House 141» family/comfort/peace and well-being
Entire Place • 6 bedrooms
Thursday of Requeixo
Entire Place • 5 bedrooms
Casa do Pomar
Entire Place • 6 bedrooms
Manor house with private pool, gardens & vineyards
Entire Place • 7 bedrooms
Casa D 'inês
Entire Place • 5 bedrooms
Quinta de Barreiros
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Guimarães
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Guestify | 8 | $216,330 | 226 | 4.79/5.0 |
| José | 8 | $177,332 | 124 | 4.99/5.0 |
| Yaziot | 1 | $150,773 | 15 | 5.00/5.0 |
| Inês Pena | 12 | $124,632 | 101 | 4.00/5.0 |
| Remate | 8 | $113,461 | 16 | 2.50/5.0 |
| Daniel | 2 | $111,802 | 57 | 4.88/5.0 |
| Ivone | 5 | $96,849 | 214 | 4.97/5.0 |
| Finiconde Lda | 6 | $91,816 | 36 | 4.03/5.0 |
| Sandra | 2 | $85,180 | 91 | 5.00/5.0 |
| . | 6 | $71,466 | 106 | 4.81/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Guimarães
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.9%), with house and apartment & condo properties comprising 87.8% of inventory
- Untapped potential in unique stays, outdoor & mobile, others segments (3.6% combined)
Room Capacity Distribution
Analysis of 254 properties in Guimarães shows that 1 bedroom properties are most prevalent, making up 49.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.9% of all listings.
Key Insights
- Most common: 1 bedroom (49.2%)
- Least common: 4 bedrooms (5.1%)
- Market concentration: 66.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 254 properties in Guimarães reveals that 4 guests properties dominate the market, representing 30.3% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 58.7% of the market.
Key Insights
- Most common capacity: 4 guests (30.3% of market)
- Least common capacity: 1 guest (1.2% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 58.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 254 properties in Guimarães, the most common availability pattern is 271-366 days (54.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.1% of properties).
Key Insights
- Most common availability window: 271-366 days (54.3%)
- Most common booking duration: 31-90 days (31.1%)
- Properties with high availability (180+ days): 81.9%
- Properties with long-term bookings (180+ days): 20.1%
Minimum Stay Distributions
1 Night
97 listings
40.6% of total
2 Nights
80 listings
33.5% of total
3 Nights
27 listings
11.3% of total
4-6 Nights
18 listings
7.5% of total
7-29 Nights
5 listings
2.1% of total
30+ Nights
12 listings
5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.1%
- Mid-length stays (4-6 nights) represent 7.5% of listings
- Monthly+ stays (5%) suggest a stable extended-stay market
- High market flexibility with 85.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
40 listings
19% of total
Moderate
66 listings
31.4% of total
Firm
29 listings
13.8% of total
Strict
75 listings
35.7% of total
Key Insights
- Strict is the preferred policy at 35.7% of listings
- The market shows a balanced distribution between guest-friendly (50.4%) and strict (49.5%) policies
- Strong market consensus around Strict policies
- Firm policies are least common at 13.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, May, averaging 83 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 40 days
- Summer shows the longest average booking window at 81 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 81 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Guimarães
Below is the distribution of amenities across listings in Guimarães:
Traveler Demographics
Key Insights
- Domestic travelers make up 22% of total guests, indicating a moderate local market presence.
- Primary international markets: France (29.9%) and United States (14.2%)
- English is the top language at 40.1%, followed by Portuguese (19.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.0%
Recommendations
- Target marketing campaigns for Lisbon and Porto markets
- Develop localized content for France and United States
- Prioritize English and Portuguese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Guimarães. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Penhalonga e Paços de Gaiolo | 24 | $4,194 | $329.19 | 45% |
| Sande e São Lourenço do Douro | 15 | $3,024 | $287.00 | 40% |
| Armamar | 57 | $2,348 | $254.54 | 37% |
| Alijó | 66 | $2,296 | $261.56 | 31% |
| Porto | 8,013 | $1,956 | $129.87 | 53% |
| Mesão Frio | 54 | $1,914 | $198.60 | 45% |
| Tabuaço | 26 | $1,902 | $184.69 | 37% |
| Valongo | 21 | $1,896 | $126.67 | 46% |
| Vila Nova de Gaia | 1,092 | $1,894 | $139.77 | 52% |
| Felgueiras | 22 | $1,821 | $217.43 | 34% |
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