Santa Cruz das Flores Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Azores, Portugal
Is Airbnb profitable in Santa Cruz das Flores in 2025? Explore comprehensive Airbnb analytics for Santa Cruz das Flores, Azores, Portugal to uncover income potential. This 2025 STR market report for Santa Cruz das Flores, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Santa Cruz das Flores, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Cruz das Flores Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Cruz das Flores Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Cruz das Flores (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Cruz das Flores is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Cruz das Flores is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Cruz das Flores across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,462+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,720 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,937 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,284, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Cruz das Flores
Santa Cruz das Flores Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Cruz das Flores STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Cruz das Flores:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 52%.
- Entry-level properties (Bottom 25%) average 36% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Cruz das Flores
Average Daily Rate (ADR) Airbnb Trends in Santa Cruz das Flores (2025)
Effective short term rental pricing strategy in Santa Cruz das Flores involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Cruz das Flores typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $167+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $135 or more.
- Typical properties (Median) charge around $91 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Santa Cruz das Flores
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Airbnb Seasonality Analysis & Trends in Santa Cruz das Flores (2025)
Peak Season (August, July, September)
- Revenue averages $4,009 per month
- Occupancy rates average 80.0%
- Daily rates average $126
Shoulder Season
- Revenue averages $1,782 per month
- Occupancy maintains around 50.2%
- Daily rates hold near $98
Low Season (February, March, December)
- Revenue drops to average $683 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $84
Seasonality Insights for Santa Cruz das Flores
- The Airbnb seasonality in Santa Cruz das Flores shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Cruz das Flores's highest earning potential, with monthly revenues capable of climbing to $4,478, occupancy reaching a high of 84.4%, and ADRs peaking at $129.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $628, occupancy could drop to 27.7%, and ADRs may adjust down to $80.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Cruz das Flores.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Cruz das Flores seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Cruz das Flores (2025)
Exploring the top neighborhoods for short-term rentals in Santa Cruz das Flores? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fajã de Água | Stunning natural beauty and secluded location, perfect for those looking for tranquility and stunning views of the coast and mountains. | Fajã de Água waterfall, Natural swimming pools, Hiking trails, Local agricultural views |
| Baía das Lajes | Charming fishing village with picturesque scenery. Ideal for guests looking to explore the local Azorean culture and coastal lifestyle. | Lajes das Flores port, Marine life observation, Local restaurants, Scenic coastal paths |
| Praia de Santa Cruz | Beautiful beach with sandy shores and clear waters. A popular spot for sunbathers and water sports enthusiasts. | Santa Cruz beach, Surfing and snorkeling activities, Nearby cafes and shops, Coastal walking paths |
| Fajã Grande | Known for its beautiful landscapes and waterfalls, this area is great for nature lovers and hikers. | Algar do Carvão, Waterfalls, Nature reserves, Hiking trails |
| Capelinhos | Unique volcanic landscape and hiking opportunities. Suitable for guests interested in geology and stunning photo opportunities. | Capelinhos Volcano, Interpretation center, Hiking trails along the cliffs |
| Ponta da Faja | Remote and stunning coastal area, ideal for those looking for peace and natural beauty away from the crowds. | Stunning ocean views, Hiking routes, Natural landscapes, Wildlife watching |
| Cascata do Poco do Bacalhau | Famous for its picturesque waterfall, this area draws visitors looking for scenic hikes and natural Beauty. | Poco do Bacalhau waterfall, Nearby nature trails, Picnic areas |
| Cais do Ponta | Quaint harbor area perfect for exploring maritime activities and coastal dining. Popular with seafood lovers and marine enthusiasts. | Fishing tours, Seafood restaurants, Beautiful sunset views, Local craft shops |
Understanding Airbnb License Requirements & STR Laws in Santa Cruz das Flores (2025)
Yes, Santa Cruz das Flores, Azores, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Cruz das Flores to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 94% licensed listings)
Top Performing Airbnb Properties in Santa Cruz das Flores (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Cruz das Floresbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Charming entire house in Las Piscinas Naturales
Entire Place • 2 bedrooms
T2 +1 villa with stunning views
Entire Place • 2 bedrooms
Welcome and enjoy this little paradise
Entire Place • 3 bedrooms
Casa da Cruz
Entire Place • 2 bedrooms
T1 villa with garden, with stunning views
Entire Place • 1 bedroom
Casas da Quinta-A, AL1893
Entire Place • N/A
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Cruz das Flores (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Cruz das Flores based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Maria | 4 | $94,294 | 157 | 4.71/5.0 |
| Anabela | 2 | $56,078 | 60 | 4.94/5.0 |
| Nidia | 3 | $46,904 | 580 | 4.95/5.0 |
| Vanessa | 1 | $30,374 | 46 | 4.57/5.0 |
| Bruno | 1 | $29,069 | 4 | 4.75/5.0 |
| Tânia | 1 | $28,894 | 59 | 4.73/5.0 |
| Vera | 2 | $26,979 | 42 | 4.84/5.0 |
| Nádia | 1 | $23,618 | 71 | 4.77/5.0 |
| Viviana | 1 | $21,951 | 13 | 4.23/5.0 |
| Host #261691046 | 1 | $15,253 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Cruz das Flores.
Dive Deeper: Advanced Santa Cruz das Flores STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Cruz das Flores. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Cruz das Flores Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Cruz das Flores
- The Santa Cruz das Flores Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Cruz das Flores, House properties are the most common (76.5%), reflecting the local real estate landscape.
- Houses represent a significant 76.5% portion, catering likely to families or larger groups.
Santa Cruz das Flores Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Cruz das Flores
- The dominant room capacity in Santa Cruz das Flores is 1 bedroom listings, making up 52.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 88.2% of the active Airbnb listings in Santa Cruz das Flores, indicating a high concentration in these sizes.
- With over half the market (52.9%) consisting of studios or 1-bedroom units, Santa Cruz das Flores is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (5.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Santa Cruz das Flores.
Santa Cruz das Flores Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Cruz das Flores
- The most common guest capacity trend in Santa Cruz das Flores vacation rentals is listings accommodating 4 guests (58.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 3 guests dominate the Santa Cruz das Flores STR market, accounting for 76.4% of listings.
- 17.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Santa Cruz das Flores.
- On average, properties in Santa Cruz das Flores are equipped to host 4.1 guests.
Santa Cruz das Flores Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Cruz das Flores
- The most common availability pattern in Santa Cruz das Flores falls within the 181-270 days range, representing 58.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 58.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa Cruz das Flores (58.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 41.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Cruz das Flores Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
23.5% of total
2 Nights
3 listings
17.6% of total
3 Nights
9 listings
52.9% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Cruz das Flores is 3 Nights, adopted by 52.9% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 52.9% of Santa Cruz das Flores hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 23.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Cruz das Flores.
Santa Cruz das Flores Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
18.8% of total
Moderate
1 listings
6.3% of total
Firm
9 listings
56.3% of total
Strict
3 listings
18.8% of total
Cancellation Policy Insights for Santa Cruz das Flores
- The prevailing Airbnb cancellation policy trend in Santa Cruz das Flores is Firm, used by 56.3% of listings.
- A majority (75.1%) of hosts in Santa Cruz das Flores utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 56.3% market standard in Santa Cruz das Flores.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Cruz das Flores.
Santa Cruz das Flores STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Cruz das Flores
- The overall average booking lead time for vacation rentals in Santa Cruz das Flores is 80 days.
- Guests book furthest in advance for stays during July (average 154 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (138 days avg.) sees the longest lead times, while Winter (65 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (80 days) as a baseline for your pricing and availability strategy in Santa Cruz das Flores.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 154 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 138 days) to capture early planners.
- Monitor your own booking lead times against these Santa Cruz das Flores averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Cruz das Flores (2025)
Amenity Prevalence
Amenity Insights for Santa Cruz das Flores
- Essential amenities in Santa Cruz das Flores that guests expect include: First aid kit, Hair dryer, Wifi, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Essentials, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Cruz das Flores: First aid kit, Hair dryer, Wifi, TV.
- Consider adding popular differentiators like Fire extinguisher or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Cruz das Flores to stay competitive.
Santa Cruz das Flores Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Cruz das Flores
- The typical guest profile for Airbnb in Santa Cruz das Flores consists of predominantly international visitors (96%), with top international origins including Spain, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 3.7% of guests.
- Key international markets include United States (15.3%) and Spain (14.2%).
- Top languages spoken are English (39.9%) followed by Spanish (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Spain.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Cruz das Flores Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fajã Grande | 28 | $2,105 | $158.34 | 54% |
| Lajes das Flores | 14 | $1,447 | $114.98 | 51% |
| Fazenda | 16 | $760 | $81.63 | 47% |