Santa Bárbara Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Azores, Portugal
Is Airbnb profitable in Santa Bárbara in 2025? Explore comprehensive Airbnb analytics for Santa Bárbara, Azores, Portugal to uncover income potential. This 2025 STR market report for Santa Bárbara, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 31 active listings.
Whether you're considering an Airbnb investment in Santa Bárbara, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Santa Bárbara Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Santa Bárbara Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Santa Bárbara (2025)
Understanding the monthly revenue variations for Airbnb listings in Santa Bárbara is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Santa Bárbara is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Santa Bárbara across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,888+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,482 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,677 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,068, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Santa Bárbara
Santa Bárbara Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Santa Bárbara STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Santa Bárbara:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Santa Bárbara
Average Daily Rate (ADR) Airbnb Trends in Santa Bárbara (2025)
Effective short term rental pricing strategy in Santa Bárbara involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Santa Bárbara typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $256+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $180 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $90 per night.
Average Daily Rate (ADR) Trend by Month in Santa Bárbara
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Airbnb Seasonality Analysis & Trends in Santa Bárbara (2025)
Peak Season (August, July, September)
- Revenue averages $3,818 per month
- Occupancy rates average 72.1%
- Daily rates average $166
Shoulder Season
- Revenue averages $1,770 per month
- Occupancy maintains around 36.1%
- Daily rates hold near $144
Low Season (January, February, March)
- Revenue drops to average $657 per month
- Occupancy decreases to average 20.9%
- Daily rates adjust to average $131
Seasonality Insights for Santa Bárbara
- The Airbnb seasonality in Santa Bárbara shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Santa Bárbara's highest earning potential, with monthly revenues capable of climbing to $4,409, occupancy reaching a high of 79.8%, and ADRs peaking at $172.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $597, occupancy could drop to 19.4%, and ADRs may adjust down to $129.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Santa Bárbara.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Santa Bárbara seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Santa Bárbara (2025)
Exploring the top neighborhoods for short-term rentals in Santa Bárbara? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| São Miguel Island | Known for its stunning landscapes, volcanic lakes, and rich culture. A popular choice for those seeking natural beauty and outdoor activities, making it ideal for tourists and nature lovers. | Sete Cidades, Lagoa do Fogo, Furnas hot springs, Ponta Delgada, Tea plantations, Whale watching tours |
| Pico Island | Famed for its dramatic mountain, stunning vineyards, and beautiful coastline. Attracts outdoor enthusiasts and wine lovers looking for a tranquil escape. | Mount Pico, Pico Island Vineyards, Whale watching, Lajes do Pico, Aipo Bay, Caves of São Vicente |
| Faial Island | Known for its harbor, stunning volcanic landscapes, and the famous Capelinhos Volcano. It's a great spot for sailing, hiking, and enjoying the unique local culture. | Horta Marina, Capelinhos Volcano, Pico da Esperança, Peter's Café, Faial Nature Park |
| Santa Maria Island | Boasts beautiful sandy beaches and a warm climate, making it perfect for beachgoers and families. It offers a more laid-back atmosphere. | Praia Formosa, Barbados Beach, Vila do Porto, Whale watching, Dona Nita's House, The English Cemetery |
| São Jorge Island | Known for its stunning cliffs and fajãs, attracting hikers and nature enthusiasts. Perfect for those looking to explore Azorean landscapes. | Fajã da Caldeira de Santo Cristo, Canyoning in São Jorge, Riviera de São Jorge, Gastronomy tours, Hiking trails |
| Terceira Island | Rich in history and culture, with beautiful landscapes and vibrant towns. Ideal for tourists interested in both nature and historical experiences. | Angra do Heroísmo, Algar do Carvão, Biscoitos natural swimming pools, Terceira Island beaches, Cultural festivals |
| Graciosa Island | A lesser-known gem with beautiful landscapes and tranquility. Perfect for travelers seeking peace and natural beauty. | Graciosa's windmills, Furna do Enxofre, Casa da Reliquias, Cais da Graciosa, Gastronomy tours |
| Flores Island | Famous for its stunning waterfalls, lush greenery, and rugged coastline. Ideal for nature lovers and those looking to experience unspoiled beauty. | Cascata do Poço do Bacalhau, Lagoa Funda, Fajãs de Flores, Faja Grande, Hiking trails and viewpoints |
Understanding Airbnb License Requirements & STR Laws in Santa Bárbara (2025)
Yes, Santa Bárbara, Azores, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Santa Bárbara to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 84% licensed listings)
Top Performing Airbnb Properties in Santa Bárbara (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Santa Bárbarabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Casa da Fajãzinha
Entire Place • 1 bedroom
"Casa da Amora", Santa Maria Island, Azores
Entire Place • 1 bedroom
"Casa do Mar", Santa Maria Island, Azores
Entire Place • N/A
"Casa da Ponta Negra", Santa Maria Island, Azores
Entire Place • 2 bedrooms
Santa Bárbara Sunset 27 C
Entire Place • 2 bedrooms
Villa Azul
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Santa Bárbara (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Santa Bárbara based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Pico | 5 | $126,154 | 127 | 4.91/5.0 |
| Vigia | 2 | $76,760 | 68 | 4.96/5.0 |
| Holidu | 1 | $54,626 | 3 | 5.00/5.0 |
| LUZZ Me | 5 | $50,610 | 86 | 4.68/5.0 |
| João | 2 | $41,572 | 186 | 4.88/5.0 |
| Maria | 2 | $36,022 | 17 | 5.00/5.0 |
| Luis | 2 | $32,845 | 34 | 4.92/5.0 |
| Paulo | 1 | $31,929 | 5 | 5.00/5.0 |
| João | 1 | $30,514 | 42 | 4.88/5.0 |
| Host #378236799 | 1 | $26,983 | 0 | 0.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Santa Bárbara.
Dive Deeper: Advanced Santa Bárbara STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Santa Bárbara. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSanta Bárbara Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Santa Bárbara
- The Santa Bárbara Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 31 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Santa Bárbara, House properties are the most common (61.3%), reflecting the local real estate landscape.
- Houses represent a significant 61.3% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.2%) offer potential for unique stay experiences.
Santa Bárbara Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Santa Bárbara
- The dominant room capacity in Santa Bárbara is 1 bedroom listings, making up 51.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 90.3% of the active Airbnb listings in Santa Bárbara, indicating a high concentration in these sizes.
- With over half the market (51.6%) consisting of studios or 1-bedroom units, Santa Bárbara is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (6.4%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Santa Bárbara.
Santa Bárbara Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Santa Bárbara
- The most common guest capacity trend in Santa Bárbara vacation rentals is listings accommodating 2 guests (38.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Santa Bárbara STR market, accounting for 61.3% of listings.
- On average, properties in Santa Bárbara are equipped to host 3.4 guests.
Santa Bárbara Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Santa Bárbara
- The most common availability pattern in Santa Bárbara falls within the 181-270 days range, representing 51.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 80.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Santa Bárbara (58.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 19.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Santa Bárbara Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
6.5% of total
2 Nights
13 listings
41.9% of total
3 Nights
9 listings
29% of total
4-6 Nights
6 listings
19.4% of total
30+ Nights
1 listings
3.2% of total
Key Insights
- The most prevalent minimum stay requirement in Santa Bárbara is 2 Nights, adopted by 41.9% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.9% of Santa Bárbara hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 6.5% currently do.
- A 2-night minimum appears standard (41.9%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Santa Bárbara.
Santa Bárbara Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
10 listings
33.3% of total
Moderate
4 listings
13.3% of total
Firm
7 listings
23.3% of total
Strict
9 listings
30% of total
Cancellation Policy Insights for Santa Bárbara
- The prevailing Airbnb cancellation policy trend in Santa Bárbara is Flexible, used by 33.3% of listings.
- A majority (53.3%) of hosts in Santa Bárbara utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Santa Bárbara.
- Regularly review your cancellation policy against competitors and market demand shifts in Santa Bárbara.
Santa Bárbara STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Santa Bárbara
- The overall average booking lead time for vacation rentals in Santa Bárbara is 72 days.
- Guests book furthest in advance for stays during July (average 146 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (121 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (72 days) as a baseline for your pricing and availability strategy in Santa Bárbara.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 146 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 121 days) to capture early planners.
- Monitor your own booking lead times against these Santa Bárbara averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Santa Bárbara (2025)
Amenity Prevalence
Amenity Insights for Santa Bárbara
- Essential amenities in Santa Bárbara that guests expect include: Wifi, Kitchen, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Cooking basics, Stove are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Santa Bárbara: Wifi, Kitchen, Hair dryer.
- Prioritize adding missing essentials: Hair dryer.
- Consider adding popular differentiators like TV or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Santa Bárbara to stay competitive.
Santa Bárbara Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Santa Bárbara
- The typical guest profile for Airbnb in Santa Bárbara consists of predominantly international visitors (94%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 6.0% of guests.
- Key international markets include United States (23.5%) and Germany (20.2%).
- Top languages spoken are English (41.3%) followed by German (14%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Santa Bárbara Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Calhetas | 10 | $3,425 | $189.87 | 68% |
| Água de Pau | 36 | $2,924 | $196.78 | 58% |
| Porto Judeu | 19 | $2,680 | $261.08 | 45% |
| Maia | 15 | $2,598 | $130.31 | 64% |
| Porto Formoso | 31 | $2,519 | $149.38 | 62% |
| Lagoa (Santa Cruz) | 37 | $2,508 | $169.26 | 53% |
| Lagoa (Nossa Senhora do Rosário) | 85 | $2,472 | $180.27 | 60% |
| Santo António de Nordestinho | 14 | $2,333 | $127.16 | 54% |
| Santana | 16 | $2,311 | $122.65 | 58% |
| Ribeira Grande (Matriz) | 53 | $2,191 | $138.80 | 58% |