Airbnb Market Analytics, Statistics and Data in São Roque do Pico, Azores, Portugal
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in São Roque do Pico? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in São Roque do Pico:
How much do Airbnb hosts make on average per month in São Roque do Pico?
The short-term rental market in São Roque do Pico shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,334 per month
- Strong performing properties (top 25%) make $2,335 or more
- Best-in-class properties (top 10%) achieve $4,353+ monthly
- Entry-level properties (bottom 25%) typically earn around $672
Revenue Variations by Month
Occupancy Rates Throughout the Year in São Roque do Pico
The market in São Roque do Pico shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 73%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in São Roque do Pico
Daily rates in São Roque do Pico vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $107 per night
- Strong performing properties (top 25%) secure $165 or more
- Best-in-class properties (top 10%) pull in $308+ per night
- Entry-level properties (bottom 25%) earn around $81
Daily Rate Variations by Month
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Seasonality patterns in São Roque do Pico
Peak Season (August, July, June)
- Revenue peaks at $3707.46 per month
- Occupancy rates reach 67.23%
- Daily rates average $176.10
Shoulder Season
- Revenue averages $1981.36 per month
- Occupancy maintains 38.17%
- Daily rates hold at $152.20
Low Season (November, December, January)
- Revenue drops to $753.70 per month
- Occupancy decreases to 18.40%
- Daily rates adjust to $133.14
Is it still profitable to do Airbnb in São Roque do Pico in 2025?
Yes! São Roque do Pico demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and solid monthly revenue averaging $1981 and With 213 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in São Roque do Pico
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Madalena | Charming town known for its beautiful views of Mount Pico and vineyards. Attracts visitors looking for a picturesque location with wine tasting and local culture. | Vineyards and Wine Tasting, Pico Island Vineyards, Miradouro do Cemiterio, Praia da Madalena, Museu do Vinho |
| São Roque do Pico | The main town on Pico Island, offering stunning views, local seafood, and cultural experiences. Ideal for visitors wanting to explore the island's natural beauty and history. | Pico Mountain, Church of São Roque do Pico, Centro de Artes e ofícios, Pico Natural Park, Local seafood restaurants |
| Lajes do Pico | Unique village known for whale watching and rich marine life. Emerging destination for eco-tourists seeking adventure activities and wildlife experiences. | Whale Watching Tours, Lajes do Pico Museum, Scuba Diving, Praia da Lajes, Nature trails |
| Piedade | A tranquil village with stunning coastal views and a great spot for hiking. Favored by tourists looking for peaceful retreats and nature excursions. | Pico da Piedade, Hiking Trails, Natural Beaches, Scenic Overlooks |
| Calheta de Nesquim | A quiet coastal area known for its natural beauty and traditional houses. Ideal for those looking for a relaxing stay close to the ocean. | Calheta Beach, Traditional Stone Houses, Snorkeling, Natural Pools |
| Caminho do Paraíso | A remote area offering unique panoramic views and opportunities for outdoor activities. Attracts a more adventurous crowd who enjoy nature and solitude. | Hiking Trails, Bird Watching, Picnic Areas, Stargazing |
| Morraria | Small, idyllic neighborhood with a focus on tranquility and nature. Perfect for tourists wanting a slow-paced, scenic environment. | Serenity Walks, Photography Spots, Local Flora |
| Areeiro | Rural area known for its agriculture and stunning landscapes. Offers guests an authentic experience of the Azorean countryside. | Local Farms, Nature Trails, Cultural Heritage Sites |
Do you need a license for Airbnb in São Roque do Pico?
Yes, São Roque do Pico requires a license for operating an Airbnb. Current market data shows 80% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in São Roque do Pico
Liiiving in Açores - Ocean View House
Entire Place • 4 bedrooms
Casa do Alecrim
Entire Place • 3 bedrooms
Waka_Land_Azores
Entire Place • 5 bedrooms
Casa da Figueira
Entire Place • 2 bedrooms
Adega do Cachalote
Entire Place • 2 bedrooms
Casas da Prainha B
Entire Place • 3 bedrooms
Top Performing Professional Hosts in São Roque do Pico
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Benedita | 14 | $384,171 | 195 | 4.95/5.0 |
| Benedita | 2 | $174,872 | 43 | 4.93/5.0 |
| Pedro | 5 | $172,540 | 16 | 3.95/5.0 |
| Maria | 12 | $163,877 | 116 | 3.67/5.0 |
| Bruno | 3 | $142,815 | 65 | 4.91/5.0 |
| Paula | 2 | $139,289 | 12 | 4.94/5.0 |
| Luis | 9 | $100,422 | 92 | 4.39/5.0 |
| Liiiving | 1 | $91,600 | 23 | 4.83/5.0 |
| Casas | 9 | $84,865 | 395 | 4.86/5.0 |
| Regina | 2 | $77,802 | 89 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in São Roque do Pico
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (91.5%), with house and apartment & condo properties comprising 96.7% of inventory
- Untapped potential in others, outdoor & mobile, unique stays, boutique & hotels segments (3.3% combined)
Room Capacity Distribution
Analysis of 213 properties in São Roque do Pico shows that 2 bedrooms properties are most prevalent, making up 37.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 73.7% of all listings.
Key Insights
- Most common: 2 bedrooms (37.1%)
- Least common: 5+ bedrooms (0.9%)
- Market concentration: 73.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 213 properties in São Roque do Pico reveals that 4 guests properties dominate the market, representing 34.3% of all listings. The average property accommodates 4.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 60.6% of the market.
Key Insights
- Most common capacity: 4 guests (34.3% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 4.0 guests per property
- Market concentration: 60.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 213 properties in São Roque do Pico, the most common availability pattern is 271-366 days (53.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.7% of properties).
Key Insights
- Most common availability window: 271-366 days (53.5%)
- Most common booking duration: 91-180 days (35.7%)
- Properties with high availability (180+ days): 87.8%
- Properties with long-term bookings (180+ days): 13.1%
Minimum Stay Distributions
1 Night
17 listings
8.7% of total
2 Nights
55 listings
28.2% of total
3 Nights
82 listings
42.1% of total
4-6 Nights
29 listings
14.9% of total
7-29 Nights
4 listings
2.1% of total
30+ Nights
8 listings
4.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 36.9%
- Mid-length stays (4-6 nights) represent 14.9% of listings
- Monthly+ stays (4.1%) suggest a stable extended-stay market
- High market flexibility with 79.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.5% of total
Super Strict 60 Days
6 listings
3% of total
Flexible
24 listings
11.9% of total
Moderate
30 listings
14.9% of total
Firm
54 listings
26.7% of total
Strict
87 listings
43.1% of total
Key Insights
- Strict is the preferred policy at 43.1% of listings
- Stricter policies (Firm & Strict) dominate at 69.8% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.5% of listings
Recommendations
- The market supports stricter policies, with 69.8% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 113 days
- Shortest booking windows are in Nov, Mar, Feb, averaging 63 days
- Summer shows the longest average booking window at 113 days, while Winter has the shortest at 76 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 113 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in São Roque do Pico
Below is the distribution of amenities across listings in São Roque do Pico:
Traveler Demographics
Key Insights
- Domestic travelers make up 6.3% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (23.7%) and France (22%)
- English is the top language at 47.5%, followed by German (19.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Paris and Berlin markets
- Develop localized content for United States and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding São Roque do Pico. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Porto Judeu | 21 | $2,767 | $253.32 | 42% |
| Biscoitos | 41 | $1,494 | $171.91 | 44% |
| Serreta | 10 | $1,453 | $129.34 | 46% |
| Angra (Santa Luzia) | 27 | $1,416 | $106.04 | 56% |
| Angra do Heroísmo | 29 | $1,393 | $137.35 | 40% |
| Madalena | 133 | $1,296 | $134.55 | 45% |
| Angra (Nossa Senhora da Conceição) | 29 | $1,266 | $112.44 | 47% |
| Horta | 35 | $1,212 | $101.13 | 49% |
| Horta (Matriz) | 51 | $1,179 | $133.68 | 41% |
| Porto Martins | 16 | $1,156 | $103.82 | 51% |
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