Madalena Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Azores, Portugal
Is Airbnb profitable in Madalena in 2025? Explore comprehensive Airbnb analytics for Madalena, Azores, Portugal to uncover income potential. This 2025 STR market report for Madalena, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 131 active listings.
Whether you're considering an Airbnb investment in Madalena, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Madalena Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Madalena Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Madalena (2025)
Understanding the monthly revenue variations for Airbnb listings in Madalena is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Madalena is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Madalena across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,889+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,041 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,347 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $761, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Madalena
Madalena Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Madalena STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Madalena:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Madalena
Average Daily Rate (ADR) Airbnb Trends in Madalena (2025)
Effective short term rental pricing strategy in Madalena involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Madalena typically peaks in May and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $224+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $151 or more.
- Typical properties (Median) charge around $106 per night.
- Entry-level properties (Bottom 25%) earn around $80 per night.
Average Daily Rate (ADR) Trend by Month in Madalena
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Airbnb Seasonality Analysis & Trends in Madalena (2025)
Peak Season (August, July, September)
- Revenue averages $3,044 per month
- Occupancy rates average 68.9%
- Daily rates average $137
Shoulder Season
- Revenue averages $1,447 per month
- Occupancy maintains around 38.2%
- Daily rates hold near $131
Low Season (January, February, November)
- Revenue drops to average $696 per month
- Occupancy decreases to average 21.1%
- Daily rates adjust to average $123
Seasonality Insights for Madalena
- The Airbnb seasonality in Madalena shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Madalena's highest earning potential, with monthly revenues capable of climbing to $3,578, occupancy reaching a high of 77.3%, and ADRs peaking at $157.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $671, occupancy could drop to 16.9%, and ADRs may adjust down to $113.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Madalena.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Madalena seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Madalena (2025)
Exploring the top neighborhoods for short-term rentals in Madalena? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Vila da Madalena | The charming main town of Madalena offers a picturesque setting and easy access to local amenities. It is ideal for visitors seeking an authentic Azorean experience with beautiful views of the Pico mountain. | Pico Mountain, Madalena Church, Whale Museum, Local wine cellars, Natural swimming pools |
| Lajido | Known for its volcanic landscape and vineyards, Lajido offers a unique viewpoint for tourists wanting to explore the rugged beauty of the Azores and enjoy the local wine culture. | Lajido Vineyard, Colónia de Lajes, Gruta das Furnas, Lighthouse of Ponta do Finado, Local hiking trails |
| Caminho do Meio | This area features stunning coastal views and access to beautiful walking paths. It's a perfect location for nature lovers wanting to enjoy the scenery of the island. | Coastal hiking trails, Plage de Mato da Praia, Natural viewpoints, Caves and grottos |
| Piedade | A tranquil area known for its stunning cliffs and panoramic ocean views. Attracts visitors looking for relaxation and natural beauty. | Miradouro da Piedade, Cliffside walking paths, Beach access, Local restaurants with ocean views |
| Praia do Criado | A less crowded beach area that offers peaceful settings and beautiful landscapes, ideal for those wanting a more secluded experience. | Criado Beach, Scenic picnic spots, Dolphin watching, Water sports opportunities |
| Bandeiras | Home to picturesque landscapes and local vineyards, Bandeiras is ideal for tourists looking to experience the traditional Azorean lifestyle. | Vineyard tours, Hiking and nature walks, Stunning photography spots, Cultural events in the village |
| Cais da Madalena | The harbor area provides access for boat tours and day trips to other islands. Visitors can enjoy the lively atmosphere and local seafood cuisine. | Boat tours to Pico island, Local fish markets, Harbor restaurants |
| Rabo de Peixe | A traditional fishing village that offers a glimpse into local life. Attracts visitors interested in culture and nature. | Fishing tours, Local eateries, Cultural experiences, Nature walks |
Understanding Airbnb License Requirements & STR Laws in Madalena (2025)
Yes, Madalena, Azores, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Madalena to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 82% licensed listings)
Top Performing Airbnb Properties in Madalena (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Madalenabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Atlantic Heritage Luxury Villa
Entire Place • 4 bedrooms
epicenter PICO
Entire Place • 3 bedrooms
Adega da Quinta- Casa do Camolas
Entire Place • 1 bedroom
Casa Flor de Sal
Entire Place • 2 bedrooms
Villa Valverde
Entire Place • 2 bedrooms
Farm in the Heart of the Island
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Madalena (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Madalena based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Grupo Resort Vulcânico | 13 | $165,355 | 383 | 4.70/5.0 |
| Marcos | 1 | $126,003 | 22 | 5.00/5.0 |
| Brigitte | 4 | $121,630 | 198 | 4.96/5.0 |
| João Carlos | 5 | $107,044 | 99 | 4.98/5.0 |
| Joana | 5 | $99,312 | 432 | 4.91/5.0 |
| Johannes | 5 | $88,694 | 190 | 4.97/5.0 |
| Vivenda | 5 | $80,063 | 127 | 4.71/5.0 |
| Joao | 5 | $66,154 | 148 | 4.72/5.0 |
| Epicenter | 1 | $57,197 | 33 | 4.85/5.0 |
| Roger | 3 | $56,823 | 349 | 4.80/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Madalena.
Dive Deeper: Advanced Madalena STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Madalena. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMadalena Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Madalena
- The Madalena Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 83.2% of the 131 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Madalena, House properties are the most common (53.4%), reflecting the local real estate landscape.
- Houses represent a significant 53.4% portion, catering likely to families or larger groups.
- The presence of 10.7% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others (combined 0.8%) offer potential for unique stay experiences.
Madalena Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Madalena
- The dominant room capacity in Madalena is 1 bedroom listings, making up 48.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 74.8% of the active Airbnb listings in Madalena, indicating a high concentration in these sizes.
Madalena Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Madalena
- The most common guest capacity trend in Madalena vacation rentals is listings accommodating 4 guests (27.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Madalena STR market, accounting for 52.7% of listings.
- 15.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Madalena.
- On average, properties in Madalena are equipped to host 3.4 guests.
Madalena Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Madalena
- The most common availability pattern in Madalena falls within the 181-270 days range, representing 44.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 84.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Madalena (43.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Madalena Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
33 listings
25.2% of total
2 Nights
41 listings
31.3% of total
3 Nights
22 listings
16.8% of total
4-6 Nights
6 listings
4.6% of total
30+ Nights
29 listings
22.1% of total
Key Insights
- The most prevalent minimum stay requirement in Madalena is 2 Nights, adopted by 31.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (22.1%) caters to monthly stays (30+ nights) in Madalena, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 31.3% of Madalena hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 22.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Madalena.
Madalena Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
2 listings
1.6% of total
Super Strict 30 Days
4 listings
3.2% of total
Flexible
20 listings
16.1% of total
Moderate
24 listings
19.4% of total
Firm
26 listings
21% of total
Strict
48 listings
38.7% of total
Cancellation Policy Insights for Madalena
- The prevailing Airbnb cancellation policy trend in Madalena is Strict, used by 38.7% of listings.
- A majority (59.7%) of hosts in Madalena utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.7% market standard in Madalena.
- With 38.7% using Strict terms, this is a viable option in Madalena, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Madalena.
Madalena STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Madalena
- The overall average booking lead time for vacation rentals in Madalena is 74 days.
- Guests book furthest in advance for stays during August (average 111 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (101 days avg.) sees the longest lead times, while Winter (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (74 days) as a baseline for your pricing and availability strategy in Madalena.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 111 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 101 days) to capture early planners.
- Monitor your own booking lead times against these Madalena averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Madalena (2025)
Amenity Prevalence
Amenity Insights for Madalena
- Essential amenities in Madalena that guests expect include: Wifi, Fire extinguisher. Lacking these (any) could significantly impact bookings.
- Popular amenities like First aid kit, Kitchen, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Madalena: Wifi, Fire extinguisher.
- Prioritize adding missing essentials: Wifi, Fire extinguisher.
- Consider adding popular differentiators like First aid kit or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Madalena to stay competitive.
Madalena Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Madalena
- The typical guest profile for Airbnb in Madalena consists of predominantly international visitors (96%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 3.8% of guests.
- Key international markets include United States (18.1%) and Germany (16.2%).
- Top languages spoken are English (41.2%) followed by German (15.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Madalena Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Porto Judeu | 18 | $2,223 | $273.34 | 48% |
| Angra (Santa Luzia) | 27 | $1,337 | $104.75 | 50% |
| Serreta | 10 | $1,294 | $130.97 | 46% |
| Biscoitos | 41 | $1,240 | $153.28 | 38% |
| Angra (Nossa Senhora da Conceição) | 28 | $1,179 | $114.22 | 43% |
| São Roque do Pico | 203 | $1,148 | $152.52 | 40% |
| Calheta | 34 | $1,084 | $124.53 | 40% |
| Pedro Miguel | 10 | $1,055 | $125.99 | 53% |
| Porto Martins | 16 | $1,043 | $101.45 | 51% |
| Horta | 36 | $993 | $96.90 | 46% |