Airbnb Market Analytics, Statistics and Data in Madalena, Azores, Portugal
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Madalena? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Madalena:
How much do Airbnb hosts make on average per month in Madalena?
The short-term rental market in Madalena shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,362 per month
- Strong performing properties (top 25%) make $2,103 or more
- Best-in-class properties (top 10%) achieve $3,220+ monthly
- Entry-level properties (bottom 25%) typically earn around $798
Revenue Variations by Month
Occupancy Rates Throughout the Year in Madalena
The market in Madalena shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 72%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Madalena
Daily rates in Madalena vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $107 per night
- Strong performing properties (top 25%) secure $145 or more
- Best-in-class properties (top 10%) pull in $214+ per night
- Entry-level properties (bottom 25%) earn around $81
Daily Rate Variations by Month
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Seasonality patterns in Madalena
Peak Season (August, July, September)
- Revenue peaks at $3709.76 per month
- Occupancy rates reach 76.94%
- Daily rates average $150.92
Shoulder Season
- Revenue averages $1788.22 per month
- Occupancy maintains 41.55%
- Daily rates hold at $130.41
Low Season (February, December, January)
- Revenue drops to $664.98 per month
- Occupancy decreases to 14.62%
- Daily rates adjust to $117.77
Is it still profitable to do Airbnb in Madalena in 2025?
Yes! Madalena demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $1788 and The market's 133 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Madalena
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Vila da Madalena | The main town on the island of Pico, offering essential services and amenities. It's a charming place with local eateries and shops, making it a great base for tourists exploring the island. | Museu do Vinho, Centro de Interpretacao da Cultura Urbana, local cafes, sea view promenades, art galleries |
| Portugal's Wine Region | Madalena is located near the renowned vineyards of Pico Island. This area attracts wine enthusiasts and tourists looking for unique wine-tasting experiences and cultural tours. | Vineyard Tours, Whale Watching, Local Wine Tastings, Cultural Events, Scenic Rides through Vineyards |
| Pico Mountain | The highest mountain in Portugal, it's a popular destination for hiking and adventure tourism. It attracts nature lovers and adventurous travelers looking for breathtaking views and outdoor activities. | Hiking Trails, Pico Mountain Summit, Nature Reserves, Biodiversity, Stargazing |
| Lajes do Pico | A nearby town with historical significance and whale-watching opportunities. It's a quieter alternative that appeals to those interested in marine life and local culture. | Whale Museum, Local Beaches, Marine Excursions, Cultural Festivals, Lajes do Pico's Historic Sites |
| Caminho do Mar | A scenic coastal trail destination perfect for nature walks and viewing the ocean. Offers tourists picturesque views and quiet spots for relaxation. | Coastal Trails, Secluded Beaches, Breathtaking Views, Photography Opportunities, Nature Observation |
| Whaling Stations | Historical sites of former whaling stations attracting those interested in maritime history and wildlife. Offers educational tours and insight into the island's past. | Whale Heritage Sites, Guided Tours, Historical Exhibits, Scenic Coastal Views, Wildlife Watching |
| Barroca | A tranquil village on the island, ideal for those seeking a peaceful retreat. Its unspoiled nature and simplicity appeal to travelers looking for relaxation. | Lush Landscapes, Traditional Architecture, Peaceful Ambiance, Nature Walks, Local Farming Experiences |
| Whale Watching Tours | These tours are one of the most popular activities on the island, drawing eco-tourists and adventurers alike. They showcase the rich marine biodiversity around the Azores. | Dolphin Watching, Guided Tours, Wildlife watching, Boat Trips, Marine Life Education |
Do you need a license for Airbnb in Madalena?
Yes, Madalena requires a license for operating an Airbnb. Current market data shows 78% of active listings maintain proper licensing, confirming this requirement. Getting licensed is an essential first step before listing your property.
Top Performing Airbnb Properties in Madalena
Atlantic Heritage Luxury Villa
Entire Place • 4 bedrooms
Adega da Quinta- Casa do Camolas
Entire Place • 1 bedroom
Adega da Quinta-Casa da Pipas
Entire Place • 1 bedroom
Adega da Quinta-Casa da io
Entire Place • 1 bedroom
Adega da Quinta - Casa da Gigi
Entire Place • 1 bedroom
Villa Valverde
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Madalena
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Brigitte | 4 | $255,337 | 198 | 4.96/5.0 |
| Grupo Resort Vulcânico | 12 | $173,272 | 381 | 4.70/5.0 |
| Marcos | 1 | $129,129 | 22 | 5.00/5.0 |
| João Carlos | 5 | $99,431 | 99 | 4.98/5.0 |
| Joana | 5 | $97,195 | 429 | 4.91/5.0 |
| Vivenda | 6 | $87,347 | 128 | 3.92/5.0 |
| Joao | 6 | $76,443 | 142 | 3.95/5.0 |
| Johannes | 4 | $75,445 | 178 | 4.97/5.0 |
| Brigitte | 3 | $68,894 | 73 | 4.85/5.0 |
| Roger | 3 | $54,495 | 345 | 4.79/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Madalena
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85%), with house and apartment & condo properties comprising 88.7% of inventory
- Untapped potential in others segments (0.8% combined)
Room Capacity Distribution
Analysis of 133 properties in Madalena shows that 1 bedroom properties are most prevalent, making up 48.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 76.7% of all listings.
Key Insights
- Most common: 1 bedroom (48.1%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 76.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 133 properties in Madalena reveals that 4 guests properties dominate the market, representing 29.3% of all listings. The average property accommodates 3.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 53.4% of the market.
Key Insights
- Most common capacity: 4 guests (29.3% of market)
- Least common capacity: 8+ guests (6% of market)
- Average guest capacity: 3.6 guests per property
- Market concentration: 53.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 133 properties in Madalena, the most common availability pattern is 271-366 days (42.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (42.1% of properties).
Key Insights
- Most common availability window: 271-366 days (42.9%)
- Most common booking duration: 91-180 days (42.1%)
- Properties with high availability (180+ days): 85.0%
- Properties with long-term bookings (180+ days): 16.5%
Minimum Stay Distributions
1 Night
31 listings
26.1% of total
2 Nights
46 listings
38.7% of total
3 Nights
30 listings
25.2% of total
4-6 Nights
8 listings
6.7% of total
30+ Nights
4 listings
3.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.8%
- Mid-length stays (4-6 nights) represent 6.7% of listings
- Monthly+ stays (3.4%) suggest a stable extended-stay market
- High market flexibility with 90.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
2 listings
1.6% of total
Flexible
19 listings
15.4% of total
Moderate
25 listings
20.3% of total
Firm
22 listings
17.9% of total
Strict
55 listings
44.7% of total
Key Insights
- Strict is the preferred policy at 44.7% of listings
- Stricter policies (Firm & Strict) dominate at 62.6% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 1.6% of listings
Recommendations
- The market supports stricter policies, with 62.6% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 111 days
- Shortest booking windows are in Feb, Jan, Mar, averaging 47 days
- Summer shows the longest average booking window at 111 days, while Winter has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 111 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Mar when lead times are shortest
Popular Airbnb Amenities in Madalena
Below is the distribution of amenities across listings in Madalena:
Traveler Demographics
Key Insights
- Domestic travelers make up 4.1% of total guests, indicating a mostly international-driven market.
- Primary international markets: Germany (26.7%) and France (20.3%)
- English is the top language at 47.8%, followed by German (19.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 3.5%
Recommendations
- Target marketing campaigns for London and New York markets
- Develop localized content for Germany and France
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Madalena. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Porto Judeu | 21 | $2,767 | $253.32 | 42% |
| Biscoitos | 41 | $1,494 | $171.91 | 44% |
| Serreta | 10 | $1,453 | $129.34 | 46% |
| Angra (Santa Luzia) | 27 | $1,416 | $106.04 | 56% |
| Angra do Heroísmo | 29 | $1,393 | $137.35 | 40% |
| São Roque do Pico | 213 | $1,312 | $152.96 | 41% |
| Angra (Nossa Senhora da Conceição) | 29 | $1,266 | $112.44 | 47% |
| Horta | 35 | $1,212 | $101.13 | 49% |
| Horta (Matriz) | 51 | $1,179 | $133.68 | 41% |
| Porto Martins | 16 | $1,156 | $103.82 | 51% |
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