Horta (Matriz) Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Azores, Portugal
Is Airbnb profitable in Horta (Matriz) in 2025? Explore comprehensive Airbnb analytics for Horta (Matriz), Azores, Portugal to uncover income potential. This 2025 STR market report for Horta (Matriz), based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 48 active listings.
Whether you're considering an Airbnb investment in Horta (Matriz), optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Horta (Matriz) Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Horta (Matriz) Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Horta (Matriz) (2025)
Understanding the monthly revenue variations for Airbnb listings in Horta (Matriz) is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Horta (Matriz) is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Horta (Matriz) across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,587+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,822 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,233 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $712, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Horta (Matriz)
Horta (Matriz) Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Horta (Matriz) STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Horta (Matriz):
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 38%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Horta (Matriz)
Average Daily Rate (ADR) Airbnb Trends in Horta (Matriz) (2025)
Effective short term rental pricing strategy in Horta (Matriz) involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Horta (Matriz) typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $234+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $143 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $69 per night.
Average Daily Rate (ADR) Trend by Month in Horta (Matriz)
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Airbnb Seasonality Analysis & Trends in Horta (Matriz) (2025)
Peak Season (July, August, June)
- Revenue averages $2,892 per month
- Occupancy rates average 60.7%
- Daily rates average $149
Shoulder Season
- Revenue averages $1,335 per month
- Occupancy maintains around 38.8%
- Daily rates hold near $125
Low Season (January, February, November)
- Revenue drops to average $566 per month
- Occupancy decreases to average 27.6%
- Daily rates adjust to average $114
Seasonality Insights for Horta (Matriz)
- The Airbnb seasonality in Horta (Matriz) shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Horta (Matriz)'s highest earning potential, with monthly revenues capable of climbing to $3,143, occupancy reaching a high of 68.7%, and ADRs peaking at $155.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $530, occupancy could drop to 23.7%, and ADRs may adjust down to $112.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Horta (Matriz).
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Horta (Matriz) seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Horta (Matriz) (2025)
Exploring the top neighborhoods for short-term rentals in Horta (Matriz)? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Centro Histórico | The historic center of Horta, known for its charming streets, traditional architecture, and vibrant atmosphere. It is a focal point for tourists exploring the culture and history of the Azores. | Peter's Scrimshaw Museum, Horta Marina, Fort of Santa Cruz, Horta Cultural Center, Horta's Botanical Garden |
| Praia do Porto Pim | A beautiful beach area that is popular for sunbathing and swimming. Its scenic views and proximity to the city center make it an attractive spot for tourists. | Porto Pim Beach, Whale Watching Tours, Hiking around the coastline, Local seafood restaurants, Scuba diving opportunities |
| Capelinhos | Known for the unique volcanic landscape created by the Capelinhos Volcano. This area offers a stunning backdrop for nature lovers and those interested in geological history. | Capelinhos Volcano Interpretation Center, Capelinhos Lighthouse, Hiking trails with panoramic views, Volcanic sand beaches, Outdoor photography opportunities |
| Vale da Ribeira | A picturesque valley that offers visitors a variety of outdoor activities including hiking, bird watching, and enjoying the natural beauty of the Azores. Perfect for eco-tourism. | Ribeira da Faial, Hiking trails, Picnic areas, Natural hot springs, Wildlife spotting |
| Alto da Cabrito | This area provides a panoramic view of Horta and the surrounding ocean, making it a popular spot for photography and sightseeing, especially during sunset. | Viewpoint at Alto da Cabrito, Hiking paths, Bird watching, Flora and fauna, Nearby restaurants |
| Cais de Horta | The main harbor area that is bustling with activity, especially during the sailing season. It's a perfect place for visitors to explore local shops and cafes. | Restaurants and bars, Shopping area, Boat tours, Cultural events, Fishing spots |
| Pico Island Viewpoint | This viewpoint offers breathtaking views of Pico Island, which is a unique selling point for visitors wanting stunning landscapes and photography opportunities. | Viewpoint for Pico Island, Best photography spots, Walking trails, Whale watching tours, Cafes nearby |
| Botanical Garden of Faial | A serene and beautiful botanical garden featuring a diverse range of flora, ideal for those looking to relax and experience the local biodiversity. | Native Azorean plants, Walking paths, Educational tours, Picnic areas, Flower exhibitions |
Understanding Airbnb License Requirements & STR Laws in Horta (Matriz) (2025)
Yes, Horta (Matriz), Azores, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Horta (Matriz) to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 92% licensed listings)
Top Performing Airbnb Properties in Horta (Matriz) (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Horta (Matriz)based on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Ladomar Matriz
Entire Place • 3 bedrooms
Casa da Paula
Entire Place • 3 bedrooms
Faial Marina Apartments- Ap O
Entire Place • 3 bedrooms
Casa Matriz AL/323
Entire Place • 5 bedrooms
Welcoming and modern space with excellent views
Entire Place • 3 bedrooms
Home
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Horta (Matriz) (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Horta (Matriz) based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rosário | 9 | $136,823 | 826 | 4.72/5.0 |
| Holidu | 2 | $91,178 | 12 | 5.00/5.0 |
| Paul | 5 | $51,946 | 44 | 4.82/5.0 |
| Paula | 1 | $38,226 | 64 | 4.84/5.0 |
| Sandra | 3 | $38,037 | 40 | 4.75/5.0 |
| Zilda | 2 | $29,417 | 11 | 2.46/5.0 |
| Joana Vaz Pereira | 5 | $28,922 | 48 | 4.86/5.0 |
| Eunice | 1 | $24,010 | 3 | 5.00/5.0 |
| Hélio | 1 | $21,797 | 22 | 4.91/5.0 |
| Dário | 1 | $21,637 | 34 | 4.94/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Horta (Matriz).
Dive Deeper: Advanced Horta (Matriz) STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Horta (Matriz). Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHorta (Matriz) Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Horta (Matriz)
- The Horta (Matriz) Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 75% of the 48 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Horta (Matriz), Apartment/Condo properties are the most common (66.7%), reflecting the local real estate landscape.
- Houses represent a significant 16.7% portion, catering likely to families or larger groups.
- The presence of 16.7% Hotel/Boutique listings indicates integration with traditional hospitality.
Horta (Matriz) Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Horta (Matriz)
- The dominant room capacity in Horta (Matriz) is 1 bedroom listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.4% of the active Airbnb listings in Horta (Matriz), indicating a high concentration in these sizes.
- A significant 31.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Horta (Matriz).
Horta (Matriz) Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Horta (Matriz)
- The most common guest capacity trend in Horta (Matriz) vacation rentals is listings accommodating 2 guests (31.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Horta (Matriz) STR market, accounting for 56.3% of listings.
- 25.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Horta (Matriz).
- On average, properties in Horta (Matriz) are equipped to host 4.0 guests.
Horta (Matriz) Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Horta (Matriz)
- The most common availability pattern in Horta (Matriz) falls within the 271-366 days range, representing 50% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Horta (Matriz) (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Horta (Matriz) Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
18 listings
37.5% of total
2 Nights
7 listings
14.6% of total
3 Nights
16 listings
33.3% of total
4-6 Nights
5 listings
10.4% of total
30+ Nights
2 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in Horta (Matriz) is 1 Night, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 37.5% of Horta (Matriz) hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Horta (Matriz).
Horta (Matriz) Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
3 listings
6.7% of total
Super Strict 30 Days
1 listings
2.2% of total
Flexible
5 listings
11.1% of total
Moderate
11 listings
24.4% of total
Firm
16 listings
35.6% of total
Strict
9 listings
20% of total
Cancellation Policy Insights for Horta (Matriz)
- The prevailing Airbnb cancellation policy trend in Horta (Matriz) is Firm, used by 35.6% of listings.
- A majority (55.6%) of hosts in Horta (Matriz) utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.6% market standard in Horta (Matriz).
- Regularly review your cancellation policy against competitors and market demand shifts in Horta (Matriz).
Horta (Matriz) STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Horta (Matriz)
- The overall average booking lead time for vacation rentals in Horta (Matriz) is 63 days.
- Guests book furthest in advance for stays during August (average 128 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (111 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (63 days) as a baseline for your pricing and availability strategy in Horta (Matriz).
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 128 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 111 days) to capture early planners.
- Monitor your own booking lead times against these Horta (Matriz) averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Horta (Matriz) (2025)
Amenity Prevalence
Amenity Insights for Horta (Matriz)
- Essential amenities in Horta (Matriz) that guests expect include: Wifi, TV, Washer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Kitchen, Fire extinguisher, First aid kit are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Horta (Matriz): Wifi, TV, Washer.
- Prioritize adding missing essentials: TV, Washer.
- Consider adding popular differentiators like Kitchen or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Horta (Matriz) to stay competitive.
Horta (Matriz) Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Horta (Matriz)
- The typical guest profile for Airbnb in Horta (Matriz) consists of predominantly international visitors (90%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 10.4% of guests.
- Key international markets include France (21.9%) and United States (16.9%).
- Top languages spoken are English (38.6%) followed by French (17.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Horta (Matriz) Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Porto Judeu | 19 | $2,680 | $261.08 | 45% |
| Angra (Santa Luzia) | 27 | $1,462 | $106.93 | 53% |
| Biscoitos | 40 | $1,450 | $155.77 | 43% |
| Serreta | 10 | $1,428 | $129.10 | 45% |
| Madalena | 121 | $1,377 | $131.84 | 49% |
| Angra (Nossa Senhora da Conceição) | 30 | $1,343 | $115.49 | 47% |
| Angra do Heroísmo | 29 | $1,315 | $129.82 | 39% |
| São Roque do Pico | 203 | $1,284 | $151.27 | 42% |
| Horta | 34 | $1,165 | $98.90 | 49% |
| Calheta | 35 | $1,144 | $129.29 | 41% |