Horta Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Azores, Portugal
Is Airbnb profitable in Horta in 2025? Explore comprehensive Airbnb analytics for Horta, Azores, Portugal to uncover income potential. This 2025 STR market report for Horta, based on AirROI data from November 2024 to October 2025, reveals key trends in the niche market of 35 active listings.
Whether you're considering an Airbnb investment in Horta, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Horta Airbnb data is crucial. Navigating the high regulation landscape is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Horta Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Horta (2025)
Understanding the monthly revenue variations for Airbnb listings in Horta is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Horta is typically August, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Horta across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,761+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,066 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,256 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $660, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Horta
Horta Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Horta STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Horta:
- Best-in-class properties (Top 10%) achieve 74%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 57% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 26% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Horta
Average Daily Rate (ADR) Airbnb Trends in Horta (2025)
Effective short term rental pricing strategy in Horta involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Horta typically peaks in August and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $196+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $133 or more.
- Typical properties (Median) charge around $94 per night.
- Entry-level properties (Bottom 25%) earn around $62 per night.
Average Daily Rate (ADR) Trend by Month in Horta
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Airbnb Seasonality Analysis & Trends in Horta (2025)
Peak Season (August, July, September)
- Revenue averages $2,996 per month
- Occupancy rates average 61.9%
- Daily rates average $140
Shoulder Season
- Revenue averages $1,111 per month
- Occupancy maintains around 40.8%
- Daily rates hold near $102
Low Season (January, February, December)
- Revenue drops to average $585 per month
- Occupancy decreases to average 26.9%
- Daily rates adjust to average $87
Seasonality Insights for Horta
- The Airbnb seasonality in Horta shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Horta's highest earning potential, with monthly revenues capable of climbing to $3,729, occupancy reaching a high of 72.3%, and ADRs peaking at $148.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $424, occupancy could drop to 20.6%, and ADRs may adjust down to $85.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Horta.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Horta seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Horta (2025)
Exploring the top neighborhoods for short-term rentals in Horta? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pico da Esperança | The highest point in the Azores, offering stunning views of the surrounding islands. Ideal for nature lovers and hikers looking for breathtaking landscapes. | Hiking trails, Panoramic views, Nature photography, Outdoor activities |
| Horta Marina | A bustling hub for sailors and an attractive waterfront area. Perfect for tourists interested in marine activities and local culture. | Marina area, Local cafes and restaurants, Cultural festivals, Whale watching tours |
| Capelinhos Volcano | A fascinating geological site showcasing volcanic activity, attracting tourists interested in geology and history. | Volcanic landscape, Visitor center, Walking trails, Educational exhibits |
| Centro Histórico de Horta | The historic center of Horta, rich in architecture and local history, ideal for visitors wanting to experience local culture and charm. | Historic buildings, Museum of Scrimshaw, Local shops and galleries, Arts and crafts |
| Praia do Almoxarife | A beautiful beach known for its scenic views and relaxation opportunities, perfect for sunbathers and families. | Beach activities, Water sports, Scenic cliffs, Photography spots |
| Peter Cafe Sport | A famous local bar and cultural landmark frequented by sailors and travelers, ideal for socializing and enjoying local drinks. | Local food, Cultural events, Sailing memorabilia, Relaxed atmosphere |
| Miradouro da Ribeira das Cabras | An amazing viewpoint offering spectacular views of the coast and surrounding nature, perfect for tourists seeking tranquility and beauty. | Scenic views, Nature trails, Picnic areas, Photography opportunities |
| Caminho dos Burros | A historical walking path that showcases the rural beauty of Horta, great for hikers and those looking to explore nature. | Hiking trails, Natural scenery, Cultural heritage, Outdoor adventures |
Understanding Airbnb License Requirements & STR Laws in Horta (2025)
Yes, Horta, Azores, Portugal enforces high STR regulations. Obtaining a license and ensuring compliance is almost certainly required according to current 2025 STR laws. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Horta to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 71% licensed listings)
Top Performing Airbnb Properties in Horta (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Hortabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Dutra's House
Entire Place • 4 bedrooms
Summer House on a Farm (Garden & BBQ)
Entire Place • 3 bedrooms
Casinha Pim - Front of Beach/city house
Entire Place • 1 bedroom
Retiro das Bananeiras (3 bedrooms)
Entire Place • 3 bedrooms
House Fifteen
Entire Place • 2 bedrooms
Home4U
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Horta (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Horta based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Nádia | 2 | $40,652 | 278 | 4.96/5.0 |
| Rita | 2 | $37,934 | 271 | 4.89/5.0 |
| Sara | 2 | $34,749 | 18 | 4.96/5.0 |
| Paulo | 1 | $31,174 | 10 | 4.90/5.0 |
| João | 1 | $25,449 | 8 | 4.75/5.0 |
| Tiago | 1 | $24,394 | 58 | 4.86/5.0 |
| Maria | 1 | $24,366 | 43 | 5.00/5.0 |
| Gina | 1 | $24,107 | 134 | 4.92/5.0 |
| Zilda | 1 | $23,524 | 26 | 4.96/5.0 |
| Francisca | 1 | $21,547 | 27 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Horta.
Dive Deeper: Advanced Horta STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Horta. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsHorta Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Horta
- The Horta Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 60% of the 35 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 40% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Horta, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
- The presence of 14.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Horta Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Horta
- The dominant room capacity in Horta is 1 bedroom listings, making up 37.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 60.0% of the active Airbnb listings in Horta, indicating a high concentration in these sizes.
Horta Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Horta
- The most common guest capacity trend in Horta vacation rentals is listings accommodating 4 guests (31.4%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Horta STR market, accounting for 54.3% of listings.
- 17.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Horta.
- On average, properties in Horta are equipped to host 3.0 guests.
Horta Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Horta
- The most common availability pattern in Horta falls within the 271-366 days range, representing 48.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Horta (31.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Horta Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
17.1% of total
2 Nights
5 listings
14.3% of total
3 Nights
6 listings
17.1% of total
4-6 Nights
1 listings
2.9% of total
30+ Nights
17 listings
48.6% of total
Key Insights
- The most prevalent minimum stay requirement in Horta is 30+ Nights, adopted by 48.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (48.6%) caters to monthly stays (30+ nights) in Horta, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 48.6% of Horta hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 17.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 48.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Horta.
Horta Airbnb Cancellation Policy Trends Analysis (2025)
Limited
1 listings
2.9% of total
Flexible
1 listings
2.9% of total
Moderate
13 listings
37.1% of total
Firm
13 listings
37.1% of total
Strict
7 listings
20% of total
Cancellation Policy Insights for Horta
- The prevailing Airbnb cancellation policy trend in Horta is Moderate, used by 37.1% of listings.
- A majority (57.1%) of hosts in Horta utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 37.1% market standard in Horta.
- Regularly review your cancellation policy against competitors and market demand shifts in Horta.
Horta STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Horta
- The overall average booking lead time for vacation rentals in Horta is 91 days.
- Guests book furthest in advance for stays during August (average 136 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in November (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (109 days avg.) sees the longest lead times, while Fall (68 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (91 days) as a baseline for your pricing and availability strategy in Horta.
- For August stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 136 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 109 days) to capture early planners.
- Monitor your own booking lead times against these Horta averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Horta (2025)
Amenity Prevalence
Amenity Insights for Horta
- Essential amenities in Horta that guests expect include: Essentials, Hangers, Hair dryer. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Kitchen, Refrigerator are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Horta: Essentials, Hangers, Hair dryer.
- Prioritize adding missing essentials: Essentials, Hangers, Hair dryer.
- Consider adding popular differentiators like Fire extinguisher or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Horta to stay competitive.
Horta Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Horta
- The typical guest profile for Airbnb in Horta consists of predominantly international visitors (93%), with top international origins including France, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 7.4% of guests.
- Key international markets include Germany (18.9%) and France (16.4%).
- Top languages spoken are English (40%) followed by French (17%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from France.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Horta Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Porto Judeu | 20 | $2,829 | $292.98 | 40% |
| Pedro Miguel | 10 | $1,516 | $143.90 | 54% |
| Serreta | 10 | $1,513 | $146.12 | 48% |
| Madalena | 134 | $1,508 | $149.17 | 45% |
| Angra (Santa Luzia) | 27 | $1,426 | $115.48 | 48% |
| Angra (Nossa Senhora da Conceição) | 29 | $1,366 | $126.20 | 40% |
| Altares | 12 | $1,256 | $102.45 | 39% |
| Biscoitos | 44 | $1,249 | $146.05 | 38% |
| São Roque do Pico | 224 | $1,177 | $162.66 | 36% |
| Horta (Angústias) | 50 | $1,166 | $124.86 | 41% |