Ustka Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Pomeranian Voivodeship, Poland

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Ustka in 2025? Explore comprehensive Airbnb analytics for Ustka, Pomeranian Voivodeship, Poland to uncover income potential. This 2025 STR market report for Ustka, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 73 active listings.

Whether you're considering an Airbnb investment in Ustka, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ustka Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Ustka Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$78
The average rental revenue earned for an occupied room per day in Ustka.
Occupancy Rate(?)
28.1%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$4,284
Typical annual income for an Airbnb listing in Ustka. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
9.7%
Positive growth (9.7%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Ustka.
Lowest Revenue Month(?)
January
The month with the lowest average earnings, indicating the low season in Ustka.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
73
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Ustka (2025)

Understanding the monthly revenue variations for Airbnb listings in Ustka is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ustka is typically August, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ustka across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,202+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $840 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $464 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $249, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Ustka

Ustka Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Ustka STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ustka:

  • Best-in-class properties (Top 10%) achieve 50%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 32% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 20%.
  • Entry-level properties (Bottom 25%) average 11% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Ustka

Average Daily Rate (ADR) Airbnb Trends in Ustka (2025)

Effective short term rental pricing strategy in Ustka involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ustka typically peaks in January and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $145+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
  • Typical properties (Median) charge around $78 per night.
  • Entry-level properties (Bottom 25%) earn around $52 per night.

Average Daily Rate (ADR) Trend by Month in Ustka

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Airbnb Seasonality Analysis & Trends in Ustka (2025)

Peak Season (August, July, September)
  • Revenue averages $982 per month
  • Occupancy rates average 31.9%
  • Daily rates average $119
Shoulder Season
  • Revenue averages $536 per month
  • Occupancy maintains around 21.2%
  • Daily rates hold near $122
Low Season (January, March, November)
  • Revenue drops to average $395 per month
  • Occupancy decreases to average 21.7%
  • Daily rates adjust to average $139

Seasonality Insights for Ustka

  • The Airbnb seasonality in Ustka shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Ustka's highest earning potential, with monthly revenues capable of climbing to $1,140, occupancy reaching a high of 35.0%, and ADRs peaking at $144.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $333, occupancy could drop to 15.2%, and ADRs may adjust down to $110.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ustka.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Ustka seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Ustka (2025)

Exploring the top neighborhoods for short-term rentals in Ustka? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Ustka Promenade
A vibrant area with a beautiful boardwalk, shops, and restaurants, perfect for tourists looking for beach access and local experiences.
Ustka Beach, Ustka Promenade, Lighthouse in Ustka, Museum of Bread, Ustka Pier
Ustka Old Town
Charming historical part of Ustka, attracting visitors with its picturesque streets and local culture.
Ustka Town Hall, Church of the Assumption of the Blessed Virgin Mary, Local markets, Art galleries, Historic buildings
Dębina
A peaceful area known for its natural beauty and proximity to the beach, ideal for relaxation seekers and nature lovers.
Dębina Beach, Nature trails, Wildlife observation, Camping areas, Local eateries
Rowy
A nearby village popular with tourists for its scenic views and family-friendly beaches, offering a more tranquil experience.
Rowy Beach, Rowy Nature Reserve, Fishing spots, Walking paths, Cozy cafes
Słupsk Lake
A serene area outside of Ustka, perfect for outdoor activities such as kayaking and bird watching, attracting nature enthusiasts.
Słupsk Lake, Hiking trails, Fishing areas, Picnic spots, Wildlife watching
Jarosławiec
Famous for its beautiful beaches and water park, Jarosławiec attracts families and beach-goers.
Jarosławiec Beach, Aquapark Panorama, Lighthouse in Jarosławiec, Sand dunes, Seaside restaurants
Wydminy
An area known for its rural charm and natural beauty, attracting visitors looking to escape the city and enjoy peaceful surroundings.
Wydminy Lakes, Hiking paths, Cycling routes, Farm stays, Cultural experiences
Główczyce
A quiet village perfect for travelers looking for an authentic Polish countryside experience, with proximity to nature.
Countryside landscapes, Local farms, Biking routes, Cultural heritage sites, Nature walks

Understanding Airbnb License Requirements & STR Laws in Ustka (2025)

While Ustka, Pomeranian Voivodeship, Poland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ustka to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Ustka (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Ustkabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Apartamenty Baltyckie - Bulwar Grand

Apartamenty Baltyckie - Bulwar Grand

Entire Place • 3 bedrooms

$21,896
Revenue
43.9%
Occupancy
$246.33
Daily Rate
Apartament Bulwar Zacisze 2

Apartament Bulwar Zacisze 2

Entire Place • 1 bedroom

$20,801
Revenue
51.2%
Occupancy
$88.26
Daily Rate
Apartment in the city center II

Apartment in the city center II

Entire Place • 3 bedrooms

$11,499
Revenue
32.5%
Occupancy
$140.51
Daily Rate
By the boulevards, Apartment 73A Whale Sun&Snow

By the boulevards, Apartment 73A Whale Sun&Snow

Entire Place • 1 bedroom

$10,357
Revenue
25.4%
Occupancy
$109.01
Daily Rate
Bursztynowa Polana, Apartament 1 A Sun&Snow

Bursztynowa Polana, Apartament 1 A Sun&Snow

Entire Place • 2 bedrooms

$9,745
Revenue
30.4%
Occupancy
$123.45
Daily Rate
Apartament Bulwar 7 Mórz

Apartament Bulwar 7 Mórz

Entire Place • 1 bedroom

$9,611
Revenue
42.2%
Occupancy
$81.56
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Ustka (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Ustka based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Sun & Snow18$80,036472.90/5.0
Mateusz8$78,050142.46/5.0
Host #29896873113$21,09600.00/5.0
Honorata2$14,436134.93/5.0
Jakub2$12,0851804.68/5.0
Krzysztof1$9,510384.68/5.0
Beata4$9,272252.48/5.0
Martin2$8,392854.96/5.0
Kasia1$8,186104.90/5.0
Host #797084181$7,37800.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ustka.

Dive Deeper: Advanced Ustka STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ustka. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Ustka Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Ustka

  • The Ustka Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.8% of the 73 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Ustka, Apartment/Condo properties are the most common (76.7%), reflecting the local real estate landscape.
  • Houses represent a significant 16.4% portion, catering likely to families or larger groups.
  • Smaller segments like others, hotel/boutique (combined 6.8%) offer potential for unique stay experiences.

Ustka Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Ustka

  • The dominant room capacity in Ustka is 1 bedroom listings, making up 63% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 79.4% of the active Airbnb listings in Ustka, indicating a high concentration in these sizes.
  • With over half the market (63%) consisting of studios or 1-bedroom units, Ustka is particularly well-suited for individuals or couples.
  • Listings with 3+ bedrooms (9.6%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Ustka.

Ustka Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Ustka

  • The most common guest capacity trend in Ustka vacation rentals is listings accommodating 4 guests (45.2%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the Ustka STR market, accounting for 58.9% of listings.
  • 15.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ustka.
  • On average, properties in Ustka are equipped to host 3.9 guests.

Ustka Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Ustka

  • The most common availability pattern in Ustka falls within the 271-366 days range, representing 84.9% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 97.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Ustka (46.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 2.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Ustka Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (20.9%)

1 Night

14 listings

20.9% of total

2 Nights (19.4%)

2 Nights

13 listings

19.4% of total

3 Nights (9%)

3 Nights

6 listings

9% of total

4-6 Nights (14.9%)

4-6 Nights

10 listings

14.9% of total

30+ Nights (35.8%)

30+ Nights

24 listings

35.8% of total

Key Insights

  • The most prevalent minimum stay requirement in Ustka is 30+ Nights, adopted by 35.8% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (35.8%) caters to monthly stays (30+ nights) in Ustka, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 35.8% of Ustka hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 20.9% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 35.8% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ustka.

Ustka Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 60 Days

2 listings

4.2% of total

Flexible (22.9%)

Flexible

11 listings

22.9% of total

Moderate (33.3%)

Moderate

16 listings

33.3% of total

Firm (6.3%)

Firm

3 listings

6.3% of total

Strict (33.3%)

Strict

16 listings

33.3% of total

Cancellation Policy Insights for Ustka

  • The prevailing Airbnb cancellation policy trend in Ustka is Moderate, used by 33.3% of listings.
  • There's a relatively balanced mix between guest-friendly (56.2%) and stricter (39.6%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 33.3% market standard in Ustka.
  • With 33.3% using Strict terms, this is a viable option in Ustka, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in Ustka.

Ustka STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Ustka

  • The overall average booking lead time for vacation rentals in Ustka is 46 days.
  • Guests book furthest in advance for stays during May (average 87 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in March (average 20 days), indicating more last-minute travel plans during this time.
  • Seasonally, Fall (65 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (46 days) as a baseline for your pricing and availability strategy in Ustka.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
  • Target marketing efforts for the Fall season well in advance (at least 65 days) to capture early planners.
  • Monitor your own booking lead times against these Ustka averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Ustka (2025)

Amenity Prevalence

Amenity Insights for Ustka

  • Essential amenities in Ustka that guests expect include: TV. Lacking these (this) could significantly impact bookings.
  • Popular amenities like Kitchen, Wifi, Heating are common but not universal. Offering these can provide a competitive edge.
  • Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Ustka: TV.
  • Prioritize adding missing essentials: TV.
  • Consider adding popular differentiators like Kitchen or Wifi to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Ustka to stay competitive.

Ustka Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Ustka

  • The typical guest profile for Airbnb in Ustka consists of a mix of domestic (55%) and international guests, often arriving from nearby Wrocław, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Polish.
  • Domestic travelers account for 55.4% of guests.
  • Key international markets include Poland (55.4%) and Germany (20.5%).
  • Top languages spoken are English (42.2%) followed by Polish (32.8%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Ustka Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Listed11$1,789$202.1251%
Årsdale31$1,367$170.9747%
Svaneke49$1,271$160.1447%
Balka24$1,259$253.7740%
Podamirowo10$1,055$152.0136%
Snogebæk42$1,036$210.4243%
Nexø28$1,005$141.3045%
Kłączno10$797$157.6835%
Lubiatowo12$788$136.3123%
Østermarie19$766$162.5640%

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