Airbnb Market Analytics, Statistics and Data in Wrocław, Lower Silesian Voivodeship, Poland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wrocław? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wrocław:
How much do Airbnb hosts make on average per month in Wrocław?
The short-term rental market in Wrocław shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $916 per month
- Strong performing properties (top 25%) make $1,701 or more
- Best-in-class properties (top 10%) achieve $2,561+ monthly
- Entry-level properties (bottom 25%) typically earn around $440
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wrocław
The market in Wrocław shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wrocław
Daily rates in Wrocław vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $77 per night
- Strong performing properties (top 25%) secure $111 or more
- Best-in-class properties (top 10%) pull in $172+ per night
- Entry-level properties (bottom 25%) earn around $54
Daily Rate Variations by Month
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Seasonality patterns in Wrocław
Peak Season (May, June, July)
- Revenue peaks at $1533.82 per month
- Occupancy rates reach 47.92%
- Daily rates average $121.10
Shoulder Season
- Revenue averages $1273.01 per month
- Occupancy maintains 37.81%
- Daily rates hold at $107.74
Low Season (September, February, January)
- Revenue drops to $869.66 per month
- Occupancy decreases to 28.16%
- Daily rates adjust to $93.64
Is it still profitable to do Airbnb in Wrocław in 2025?
Yes! Wrocław demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 38% and monthly revenue averaging $1273 and As a mature market with 2302 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wrocław
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | A historic and picturesque area full of charming streets, beautiful architecture, and cultural attractions. It's ideal for tourists wanting to explore Wrocław's rich history and vibrant atmosphere. | Market Square, Wrocław Cathedral, Ostrów Tumski, National Museum, Centennial Hall |
| Kruszyńska | A vibrant neighborhood that is popular among young people and students due to its proximity to universities and lively nightlife. Great for hosting short-term rentals for students and young travelers. | University of Wrocław, Wrocław Opera, Sky Tower, Hydropolis, Wrocław Market Hall |
| Grunwald | A residential area known for its green spaces and family-friendly environment. This neighborhood attracts families and visitors looking for a more laid-back stay while still being close to the city center. | Szczytnicki Park, Japanese Garden, Wrocław Zoo, Wrocław Fountain, Hala Stulecia |
| Sępolno | A charming district with a mix of historical and modern architecture, appealing for those looking for a quieter stay that's still near the city's attractions. It’s well-served by public transport. | Tumski Bridge, Sępolno Island, Sępolno Lake, Biskupia Górka, Bridges of Wrocław |
| Łódź | A trendy area that's gaining popularity among tourists for its unique vibe, street art, and variety of cafés and cultural spots. It attracts a creative crowd and showcases Wrocław’s modern artistic scene. | Breslauer Theatre, Street Art, Café Kultura, Muzeum Współczesne Wrocław, Dali Mural |
| Dąbie | A picturesque neighborhood known for its lakes and recreational areas, suitable for visitors looking for outdoor activities and a serene environment away from the bustling city center. | Lake Dąbie, Recreational Areas, Fishing and boating, Dąbie Park, Nature Trails |
| Ostrów Tumski | The oldest part of Wrocław, filled with history and stunning views, perfect for tourists interested in heritage and culture. It is one of the most romantic areas in the city. | Cathedral Island, Ostrów Tumski Cathedral, Tumski Bridge, Oldest Stone House, Panorama of the Battle of Racławice |
| Biskupin | A modern and developing district known for its residential comforts and proximity to nature; offers unique rental opportunities for families and those looking to enjoy local parks and amenities. | Biskupin Market, Local Parks, Recreational Facilities, Community Events, Biskupin Football Club |
Do you need a license for Airbnb in Wrocław?
We recommend checking directly with Wrocław's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wrocław
Apart Old Town- 3 Rooms- 10 People- Lift
Entire Place • 2 bedrooms
New apart - Prince Vitold
Entire Place • 2 bedrooms
Big Apart - Nice Design - 3 Rooms - City Centre
Entire Place • 2 bedrooms
BIG Apart- OLD Town- Rydygiera Street- 10 People
Entire Place • 4 bedrooms
30th Floor Luxury Apartment with Jacuzzi & Sauna
Entire Place • 1 bedroom
Big apart OLD Town - 3 Rooms - Swidnicka street
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Wrocław
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| RentPlanet | 188 | $2,207,668 | 823 | 2.75/5.0 |
| Łukasz | 48 | $1,879,228 | 959 | 4.43/5.0 |
| Renters | 103 | $1,223,919 | 1017 | 3.96/5.0 |
| Sky Tower | 39 | $957,845 | 69 | 0.95/5.0 |
| Agnieszka | 82 | $794,437 | 2507 | 3.57/5.0 |
| Rafal | 70 | $792,727 | 3126 | 4.54/5.0 |
| Krzysztof | 39 | $653,684 | 3340 | 4.74/5.0 |
| Aleksandra | 22 | $491,692 | 922 | 4.10/5.0 |
| Goldrent | 28 | $459,213 | 402 | 4.31/5.0 |
| Łukasz | 19 | $416,116 | 2817 | 4.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wrocław
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.6%), with apartment & condo and boutique & hotels properties comprising 98.0% of inventory
- Untapped potential in boutique & hotels, house, others segments (5.5% combined)
Room Capacity Distribution
Analysis of 2,302 properties in Wrocław shows that 1 bedroom properties are most prevalent, making up 58.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 73.8% of all listings.
Key Insights
- Most common: 1 bedroom (58.2%)
- Least common: 5+ bedrooms (0.2%)
- Market concentration: 73.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,302 properties in Wrocław reveals that 4 guests properties dominate the market, representing 40.8% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 69.2% of the market.
Key Insights
- Most common capacity: 4 guests (40.8% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 69.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,302 properties in Wrocław, the most common availability pattern is 271-366 days (48.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.5% of properties).
Key Insights
- Most common availability window: 271-366 days (48.8%)
- Most common booking duration: 91-180 days (30.5%)
- Properties with high availability (180+ days): 78.8%
- Properties with long-term bookings (180+ days): 22.7%
Minimum Stay Distributions
1 Night
789 listings
37.4% of total
2 Nights
575 listings
27.2% of total
3 Nights
143 listings
6.8% of total
4-6 Nights
275 listings
13% of total
7-29 Nights
61 listings
2.9% of total
30+ Nights
268 listings
12.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 64.6%
- Mid-length stays (4-6 nights) represent 13% of listings
- Monthly+ stays (12.7%) suggest a stable extended-stay market
- High market flexibility with 71.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
35 listings
1.8% of total
Non-refundable
58 listings
3% of total
Super Strict 30 Days
8 listings
0.4% of total
Flexible
636 listings
33.3% of total
Moderate
666 listings
34.9% of total
Firm
179 listings
9.4% of total
Strict
327 listings
17.1% of total
Key Insights
- Moderate is the preferred policy at 34.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 68.2% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 47 days
- Shortest booking windows are in Mar, Nov, Jan, averaging 29 days
- Summer shows the longest average booking window at 43 days, while Winter has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 43 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Wrocław
Below is the distribution of amenities across listings in Wrocław:
Traveler Demographics
Key Insights
- Domestic travelers make up 27.6% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (23%) and United Kingdom (19.4%)
- English is the top language at 52.6%, followed by Polish (19.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for Warsaw and Berlin markets
- Develop localized content for Germany and United Kingdom
- Prioritize English and Polish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wrocław. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Božanov | 11 | $1,557 | $234.97 | 28% |
| Králíky | 11 | $1,403 | $143.88 | 40% |
| Bělá pod Pradědem | 13 | $1,163 | $165.69 | 30% |
| Teplice nad Metují | 17 | $1,163 | $356.16 | 30% |
| Zlaté Hory | 13 | $942 | $143.56 | 28% |
| Říčky v Orlických horách | 17 | $871 | $168.90 | 25% |
| Dolní Morava | 13 | $771 | $185.27 | 21% |
| Poznan | 1,169 | $763 | $87.35 | 37% |
| Deštné v Orlických horách | 23 | $756 | $173.13 | 27% |
| Chorzów | 41 | $748 | $71.17 | 39% |
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