Airbnb Market Analytics, Statistics and Data in Zakopane, Lesser Poland Voivodeship, Poland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Zakopane? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Zakopane:
How much do Airbnb hosts make on average per month in Zakopane?
The short-term rental market in Zakopane shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $889 per month
- Strong performing properties (top 25%) make $1,734 or more
- Best-in-class properties (top 10%) achieve $3,242+ monthly
- Entry-level properties (bottom 25%) typically earn around $428
Revenue Variations by Month
Occupancy Rates Throughout the Year in Zakopane
The market in Zakopane shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 25% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 64%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Zakopane
Daily rates in Zakopane vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $110 per night
- Strong performing properties (top 25%) secure $162 or more
- Best-in-class properties (top 10%) pull in $244+ per night
- Entry-level properties (bottom 25%) earn around $74
Daily Rate Variations by Month
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Seasonality patterns in Zakopane
Peak Season (August, July, February)
- Revenue peaks at $1696.63 per month
- Occupancy rates reach 40.28%
- Daily rates average $168.85
Shoulder Season
- Revenue averages $1419.63 per month
- Occupancy maintains 30.53%
- Daily rates hold at $144.77
Low Season (March, April, November)
- Revenue drops to $1164.54 per month
- Occupancy decreases to 23.71%
- Daily rates adjust to $134.88
Is it still profitable to do Airbnb in Zakopane in 2025?
Yes! Zakopane demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 31% and monthly revenue averaging $1420 and As a mature market with 1468 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (spring breakers, nature enthusiasts, conference attendees, couples)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Zakopane
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Krupówki Street | The main street in Zakopane, bustling with shops, restaurants, and local culture. This area is ideally located for tourists wanting to experience the heart of Zakopane's vibrant life. | Krupówki Street, Tatra Museum, local eateries, shops, cultural events |
| Gubałówka Hill | A popular viewpoint offering stunning views of the Tatra Mountains and accessible by a funicular. It's a prime location for those seeking nature and outdoor activities. | Gubałówka funicular, scenic views, hiking trails, skiing in winter, restaurants at the top |
| Morskie Oko | One of the most famous lakes in Poland, situated in the Tatra National Park. Trekking enthusiasts and nature lovers flock here, making it an excellent spot for accommodation. | Morskie Oko lake, Tatra National Park, hiking trails, natural beauty, photography spots |
| Cichoniówka | A serene area away from the hustle and bustle, popular for those looking for a peaceful retreat while still being a short drive from central Zakopane. | nature trails, peaceful surroundings, local wildlife, traditional wooden architecture |
| Nosal Mountain | Great for skiing in winter and hiking in summer, Nosal is a favorite for outdoor enthusiasts and families looking for accessible nature activities. | skiing, hiking trails, mountain views, ski resorts |
| Avenue of the Stars | An area that celebrates Polish mountaineers and offers cultural insights, perfect for those interested in local culture and history. | Avenue of the Stars, cultural events, museums, historical landmarks |
| Strążyska Valley | A popular hiking destination offering access to beautiful natural landscapes, attracting nature lovers and adventure seekers. | hiking trails, natural scenery, access to Tatra National Park |
| Szymoszkowa Ski Resort | A family-friendly ski resort that also offers summer activities, making it a year-round attraction for visitors. | ski slopes, summer hiking, lake for swimming, restaurants nearby |
Do you need a license for Airbnb in Zakopane?
We recommend checking directly with Zakopane's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Zakopane
VILLA9A
Entire Place • 5 bedrooms
VILLA T - Duplex Suite with View
Entire Place • 3 bedrooms
Willa Storczyk | Asnyka by Willy Walls
Entire Place • 5 bedrooms
Chalet V11 - Villa 11 Folk&Design
Entire Place • 3 bedrooms
4 bedroom Mountain chalet with highlander charm
Entire Place • 4 bedrooms
Cottage Walczaki - max 30 beds
Entire Place • 11 bedrooms
Top Performing Professional Hosts in Zakopane
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| VisitZakopane | 89 | $1,636,542 | 588 | 2.92/5.0 |
| RentPlanet | 84 | $1,019,286 | 255 | 2.02/5.0 |
| Norbert | 46 | $787,036 | 328 | 3.54/5.0 |
| Katarzyna | 46 | $522,572 | 128 | 1.61/5.0 |
| Polish Holiday Rentals | 44 | $471,026 | 658 | 4.38/5.0 |
| Mountain Apartments | 31 | $370,988 | 896 | 3.78/5.0 |
| Loft Affair | 9 | $302,951 | 170 | 4.68/5.0 |
| Javorina Spolka | 12 | $289,876 | 136 | 4.51/5.0 |
| Apart-Center | 20 | $283,510 | 216 | 2.63/5.0 |
| Tomasz | 8 | $239,149 | 55 | 3.70/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Zakopane
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79%), with apartment & condo and house properties comprising 90.9% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (9.0% combined)
Room Capacity Distribution
Analysis of 1,468 properties in Zakopane shows that 1 bedroom properties are most prevalent, making up 51.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.9% of all listings.
Key Insights
- Most common: 1 bedroom (51.1%)
- Least common: 5+ bedrooms (1.4%)
- Market concentration: 77.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,468 properties in Zakopane reveals that 4 guests properties dominate the market, representing 34.9% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 53.3% of the market.
Key Insights
- Most common capacity: 4 guests (34.9% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 53.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,468 properties in Zakopane, the most common availability pattern is 271-366 days (68.1% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (46.7% of properties).
Key Insights
- Most common availability window: 271-366 days (68.1%)
- Most common booking duration: 31-90 days (46.7%)
- Properties with high availability (180+ days): 90.3%
- Properties with long-term bookings (180+ days): 10.5%
Minimum Stay Distributions
1 Night
142 listings
10.6% of total
2 Nights
245 listings
18.4% of total
3 Nights
344 listings
25.8% of total
4-6 Nights
237 listings
17.8% of total
7-29 Nights
3 listings
0.2% of total
30+ Nights
363 listings
27.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 29.0%
- Mid-length stays (4-6 nights) represent 17.8% of listings
- Monthly+ stays (27.2%) suggest a stable extended-stay market
- High market flexibility with 54.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
11 listings
1.1% of total
Non-refundable
9 listings
0.9% of total
Refundable
10 listings
1% of total
Super Strict 60 Days
7 listings
0.7% of total
Flexible
93 listings
8.9% of total
Moderate
227 listings
21.8% of total
Firm
292 listings
28% of total
Strict
392 listings
37.7% of total
Key Insights
- Strict is the preferred policy at 37.7% of listings
- Stricter policies (Firm & Strict) dominate at 65.7% of the market
- Strong market consensus around Strict policies
- Super Strict 60 Days policies are least common at 0.7% of listings
Recommendations
- The market supports stricter policies, with 65.7% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Aug, averaging 61 days
- Shortest booking windows are in Sep, Oct, Nov, averaging 35 days
- Spring shows the longest average booking window at 58 days, while Fall has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 58 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Nov when lead times are shortest
Popular Airbnb Amenities in Zakopane
Below is the distribution of amenities across listings in Zakopane:
Traveler Demographics
Key Insights
- Domestic travelers make up 24.2% of total guests, indicating a moderate local market presence.
- Primary international markets: United Kingdom (20.2%) and United States (15.2%)
- English is the top language at 57.7%, followed by Polish (19.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%
Recommendations
- Target marketing campaigns for Warsaw and Kraków markets
- Develop localized content for United Kingdom and United States
- Prioritize English and Polish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Zakopane. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Pribylina | 14 | $1,948 | $258.86 | 38% |
| Cholerzyn | 12 | $1,895 | $140.00 | 41% |
| Brenna | 25 | $1,711 | $274.30 | 29% |
| Zawoja | 40 | $1,700 | $184.65 | 35% |
| Kluszkowce | 24 | $1,599 | $232.77 | 35% |
| Koniaków | 14 | $1,552 | $227.68 | 26% |
| Kościelisko | 505 | $1,537 | $166.81 | 33% |
| Maniowy | 27 | $1,391 | $210.53 | 29% |
| Frýdlant nad Ostravicí | 11 | $1,377 | $202.91 | 37% |
| Nová Baňa | 10 | $1,319 | $118.36 | 42% |
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