Tarnów Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lesser Poland Voivodeship, Poland
Is Airbnb profitable in Tarnów in 2025? Explore comprehensive Airbnb analytics for Tarnów, Lesser Poland Voivodeship, Poland to uncover income potential. This 2025 STR market report for Tarnów, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Tarnów, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tarnów Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tarnów Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tarnów (2025)
Understanding the monthly revenue variations for Airbnb listings in Tarnów is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tarnów is typically May, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tarnów across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,215+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,001 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $636 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $378, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tarnów
Tarnów Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tarnów STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while October experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tarnów:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tarnów
Average Daily Rate (ADR) Airbnb Trends in Tarnów (2025)
Effective short term rental pricing strategy in Tarnów involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tarnów typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $102+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $65 or more.
- Typical properties (Median) charge around $57 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Tarnów
Get Live Tarnów Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Tarnów (2025)
Peak Season (May, June, August)
- Revenue averages $984 per month
- Occupancy rates average 42.2%
- Daily rates average $63
Shoulder Season
- Revenue averages $680 per month
- Occupancy maintains around 33.3%
- Daily rates hold near $66
Low Season (February, March, October)
- Revenue drops to average $485 per month
- Occupancy decreases to average 27.8%
- Daily rates adjust to average $63
Seasonality Insights for Tarnów
- The Airbnb seasonality in Tarnów shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tarnów's highest earning potential, with monthly revenues capable of climbing to $1,033, occupancy reaching a high of 46.7%, and ADRs peaking at $73.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $417, occupancy could drop to 21.5%, and ADRs may adjust down to $62.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tarnów.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tarnów seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tarnów (2025)
Exploring the top neighborhoods for short-term rentals in Tarnów? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town (Stare Miasto) | Historic center of Tarnów, featuring beautiful architecture, quaint streets, and a vibrant atmosphere. Ideal for tourists who want to explore the culture and history of the city. | Tarnów Cathedral, Town Hall, The Ethnographic Museum, The Old Synagogue, The Market Square |
| Tarnów's Parks | Several beautiful parks located in Tarnów offer a natural escape within the city. Popular with families and those seeking outdoor activities. | Błonia Tarnowskie, Park Strzelecki, Park Lawendowy, Stadion Miejski |
| Biedaszkowice | A quiet suburb of Tarnów which has been gaining popularity for people looking for calmer, residential experiences. Great for longer stays. | Nearby nature trails, Local markets, Community events |
| Mościce | A modern district known for its industrial charm and practicality, hosting various events and fairs throughout the year. Attractive for business travelers and tourists wishing for a local experience. | Cultural Centre, Tarnów Cinema, Muzeum Ziemi Tarnowskiej |
| Lesser Poland Voivodeship countryside | Surrounding areas outside Tarnów offer scenic countryside, perfect for nature lovers and those looking to escape the city. | Local farms, Hiking trails, Biodiversity parks |
| Rudy Rysie area | A residential area that is popular for its peaceful surroundings and local community vibe. Ideal for families visiting Tarnów. | Amenities for families, Shops and cafes, Local parks |
| The Vistula Boulevards | Beautiful waterfront area along the Vistula River, perfect for evening strolls and relaxation. Attracts visitors for leisurely activities. | Scenic walking paths, Fishing spots, Local cafes |
| Educational institutions vicinity | Areas surrounding educational institutions like universities attract students and visiting families, providing a steady demand for short-term rentals. | Local libraries, Student events, Nearby cafes and shops |
Understanding Airbnb License Requirements & STR Laws in Tarnów (2025)
While Tarnów, Lesser Poland Voivodeship, Poland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tarnów to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tarnów (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tarnówbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartament Skandynawski - Tarnów Aparthotel
Private Room • 1 bedroom
Pistachio /Smart Project Apartments
Entire Place • 1 bedroom
Apartments in Tarnów Market Square - 3
Private Room • 1 bedroom
Apartament Glamour - Aparthotel Zakątna
Private Room • 1 bedroom
Chabrowa /Smart Projekt apartments
Entire Place • 1 bedroom
Lavender /Smart Projekt apartments
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tarnów (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tarnów based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Katarzyna | 5 | $40,515 | 27 | 2.94/5.0 |
| Mariusz | 6 | $35,356 | 44 | 4.76/5.0 |
| Łukasz | 4 | $21,191 | 11 | 2.44/5.0 |
| Katarzyna | 2 | $14,145 | 99 | 4.96/5.0 |
| Małgorzata | 2 | $12,205 | 32 | 5.00/5.0 |
| Best Home Mirosław Rzeźnik | 1 | $9,105 | 10 | 5.00/5.0 |
| Tomasz | 1 | $4,650 | 8 | 5.00/5.0 |
| Krzysztof | 1 | $3,972 | 28 | 5.00/5.0 |
| Gosia | 1 | $2,015 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tarnów.
Dive Deeper: Advanced Tarnów STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tarnów. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTarnów Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tarnów
- The Tarnów Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 56.5% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 43.5% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Tarnów, Apartment/Condo properties are the most common (78.3%), reflecting the local real estate landscape.
- Houses represent a significant 21.7% portion, catering likely to families or larger groups.
Tarnów Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tarnów
- The dominant room capacity in Tarnów is 1 bedroom listings, making up 95.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 100.0% of the active Airbnb listings in Tarnów, indicating a high concentration in these sizes.
- With over half the market (95.7%) consisting of studios or 1-bedroom units, Tarnów is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (4.3%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Tarnów.
Tarnów Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tarnów
- The most common guest capacity trend in Tarnów vacation rentals is listings accommodating 4 guests (78.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Tarnów STR market, accounting for 95.7% of listings.
- On average, properties in Tarnów are equipped to host 3.6 guests.
Tarnów Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tarnów
- The most common availability pattern in Tarnów falls within the 271-366 days range, representing 60.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 91.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Tarnów (47.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 17.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tarnów Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
6 listings
26.1% of total
2 Nights
11 listings
47.8% of total
30+ Nights
6 listings
26.1% of total
Key Insights
- The most prevalent minimum stay requirement in Tarnów is 2 Nights, adopted by 47.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (73.9%) of the Tarnów Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (26.1%) caters to monthly stays (30+ nights) in Tarnów, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 47.8% of Tarnów hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.1% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tarnów.
Tarnów Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
57.9% of total
Moderate
7 listings
36.8% of total
Firm
1 listings
5.3% of total
Cancellation Policy Insights for Tarnów
- The prevailing Airbnb cancellation policy trend in Tarnów is Flexible, used by 57.9% of listings.
- The market strongly favors guest-friendly terms, with 94.7% of listings offering Flexible or Moderate policies. This suggests guests in Tarnów may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 57.9% market standard in Tarnów.
- Given the high prevalence of Flexible policies (57.9%), offering this can enhance booking appeal, especially during shoulder seasons.
- Regularly review your cancellation policy against competitors and market demand shifts in Tarnów.
Tarnów STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tarnów
- The overall average booking lead time for vacation rentals in Tarnów is 47 days.
- Guests book furthest in advance for stays during April (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 18 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (67 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Tarnów.
- For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 67 days) to capture early planners.
- Monitor your own booking lead times against these Tarnów averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tarnów (2025)
Amenity Prevalence
Amenity Insights for Tarnów
- Essential amenities in Tarnów that guests expect include: Wifi, Essentials, Hot water, Hair dryer, Heating, Iron, Hangers. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Kitchen, Long term stays allowed are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tarnów: Wifi, Essentials, Hot water, Hair dryer, Heating, Iron, Hangers.
- Prioritize adding missing essentials: Heating, Iron, Hangers.
- Consider adding popular differentiators like TV or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tarnów to stay competitive.
Tarnów Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tarnów
- The typical guest profile for Airbnb in Tarnów consists of predominantly international visitors (71%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Polish.
- Domestic travelers account for 29.4% of guests.
- Key international markets include Poland (29.4%) and United States (29.4%).
- Top languages spoken are English (48.9%) followed by Polish (20%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tarnów Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pribylina | 12 | $2,060 | $224.85 | 41% |
| Cholerzyn | 12 | $1,751 | $140.18 | 39% |
| Zawoja | 39 | $1,693 | $181.86 | 35% |
| Czarna Góra | 16 | $1,476 | $290.37 | 24% |
| Kluszkowce | 24 | $1,456 | $219.28 | 34% |
| Demänovská Dolina | 37 | $1,452 | $223.81 | 32% |
| Kościelisko | 489 | $1,451 | $165.16 | 33% |
| Maniowy | 28 | $1,410 | $201.37 | 29% |
| Sidzina | 11 | $1,309 | $147.46 | 36% |
| Krakow | 5,675 | $1,244 | $109.61 | 46% |