Nowy Targ Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lesser Poland Voivodeship, Poland
Is Airbnb profitable in Nowy Targ in 2025? Explore comprehensive Airbnb analytics for Nowy Targ, Lesser Poland Voivodeship, Poland to uncover income potential. This 2025 STR market report for Nowy Targ, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 40 active listings.
Whether you're considering an Airbnb investment in Nowy Targ, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nowy Targ Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Nowy Targ Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Nowy Targ (2025)
Understanding the monthly revenue variations for Airbnb listings in Nowy Targ is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nowy Targ is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nowy Targ across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,127+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,196 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $998 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $506, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Nowy Targ
Nowy Targ Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Nowy Targ STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nowy Targ:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 49% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 31%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Nowy Targ
Average Daily Rate (ADR) Airbnb Trends in Nowy Targ (2025)
Effective short term rental pricing strategy in Nowy Targ involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nowy Targ typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $251+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $166 or more.
- Typical properties (Median) charge around $98 per night.
- Entry-level properties (Bottom 25%) earn around $64 per night.
Average Daily Rate (ADR) Trend by Month in Nowy Targ
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Airbnb Seasonality Analysis & Trends in Nowy Targ (2025)
Peak Season (April, May, June)
- Revenue averages $2,326 per month
- Occupancy rates average 33.0%
- Daily rates average $114
Shoulder Season
- Revenue averages $1,637 per month
- Occupancy maintains around 40.0%
- Daily rates hold near $125
Low Season (March, October, November)
- Revenue drops to average $1,052 per month
- Occupancy decreases to average 24.2%
- Daily rates adjust to average $125
Seasonality Insights for Nowy Targ
- The Airbnb seasonality in Nowy Targ shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Nowy Targ's highest earning potential, with monthly revenues capable of climbing to $2,502, occupancy reaching a high of 52.5%, and ADRs peaking at $141.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $964, occupancy could drop to 22.7%, and ADRs may adjust down to $112.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nowy Targ.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Nowy Targ seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Nowy Targ (2025)
Exploring the top neighborhoods for short-term rentals in Nowy Targ? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tatras National Park | A stunning national park with breathtaking mountain scenery and outdoor activity options, attracting nature lovers and adventure seekers year-round. | Lakes of Five Polish Ponds, Morskie Oko, Kasprowy Wierch, Zimna Woda Valley, Tatra Museum |
| Nowy Targ Market Square | The vibrant heart of Nowy Targ, known for its local market and shops. A perfect spot for tourists seeking authentic local experiences and culture. | Market Square, Local shops and eateries, Church of St. Catherine, Nowy Targ Museum |
| Dunajec River Gorge | A picturesque area famous for rafting and canoeing, appealing to adventure enthusiasts and families looking for outdoor attractions. | Rafting on the Dunajec, Dunajec Gorge trails, Pieniny National Park, St. Martin's Church |
| Zaskalanka | A popular village located near picturesque landscapes and traditional wooden architecture, ideal for visitors looking for a quaint getaway. | Traditional wooden houses, Scenic walking trails, Local restaurants, Cultural events |
| Kraków | Although not in Nowy Targ, Kraków is a nearby city famous for its historical significance and vibrant nightlife, making it an excellent location for Airbnb guests visiting the region. | Wawel Castle, Main Market Square, Kazimierz District, Schindler's Factory, Vistula Boulevards |
| Lesser Poland Voivodeship Countryside | The surrounding rural areas offer peaceful retreats with traditional Polish culture and stunning landscapes, perfect for those seeking tranquility. | Traditional farms, Hiking trails, Rural cultural events, Local cuisine experiences |
| Rabka-Zdrój | A nearby health resort town known for its spa facilities and natural healing practices, attracting wellness tourists. | Spa facilities, Health treatments, Local parks, Museum of Toys and Play |
| Chochołów | Known for its wooden architecture and thermal baths, this village attracts visitors looking for relaxation and cultural experiences. | Thermal baths, Traditional wooden houses, Cultural heritage events, Nearby hiking trails |
Understanding Airbnb License Requirements & STR Laws in Nowy Targ (2025)
While Nowy Targ, Lesser Poland Voivodeship, Poland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nowy Targ to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Nowy Targ (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Nowy Targbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Kurka Cottage in Podhale
Entire Place • 2 bedrooms
Mountain Chalet Zakopane, Nowy Targ
Entire Place • 2 bedrooms
Wood House II
Entire Place • 3 bedrooms
Jankówki Dom in the mountains
Entire Place • 3 bedrooms
Domek w górach DeLuxe sauna jacuzzi balia base
Entire Place • 2 bedrooms
Wood House I
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Nowy Targ (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Nowy Targ based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Władisław | 2 | $94,431 | 20 | 5.00/5.0 |
| Tomasz | 1 | $59,208 | 12 | 4.75/5.0 |
| Mirosław | 1 | $55,937 | 11 | 4.82/5.0 |
| Artur | 1 | $42,716 | 11 | 5.00/5.0 |
| Jakub | 1 | $41,201 | 36 | 4.83/5.0 |
| Host #371022701 | 6 | $31,201 | 1 | 0.00/5.0 |
| Urszula | 1 | $30,657 | 141 | 4.98/5.0 |
| Anna | 2 | $30,126 | 125 | 4.88/5.0 |
| Lucyna | 1 | $20,531 | 58 | 4.98/5.0 |
| Artur | 1 | $18,265 | 7 | 4.86/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nowy Targ.
Dive Deeper: Advanced Nowy Targ STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nowy Targ. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsNowy Targ Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Nowy Targ
- The Nowy Targ Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.5% of the 40 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Nowy Targ, Apartment/Condo properties are the most common (52.5%), reflecting the local real estate landscape.
- Houses represent a significant 42.5% portion, catering likely to families or larger groups.
Nowy Targ Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Nowy Targ
- The dominant room capacity in Nowy Targ is 1 bedroom listings, making up 42.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.0% of the active Airbnb listings in Nowy Targ, indicating a high concentration in these sizes.
- A significant 22.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Nowy Targ.
Nowy Targ Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Nowy Targ
- The most common guest capacity trend in Nowy Targ vacation rentals is listings accommodating 8+ guests (27.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Nowy Targ STR market, accounting for 50.0% of listings.
- 55.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nowy Targ.
- On average, properties in Nowy Targ are equipped to host 5.1 guests.
Nowy Targ Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Nowy Targ
- The most common availability pattern in Nowy Targ falls within the 271-366 days range, representing 52.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Nowy Targ (35%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Nowy Targ Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
11 listings
27.5% of total
2 Nights
15 listings
37.5% of total
3 Nights
7 listings
17.5% of total
4-6 Nights
2 listings
5% of total
30+ Nights
5 listings
12.5% of total
Key Insights
- The most prevalent minimum stay requirement in Nowy Targ is 2 Nights, adopted by 37.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (65.0%) of the Nowy Targ Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (12.5%) caters to monthly stays (30+ nights) in Nowy Targ, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 37.5% of Nowy Targ hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 12.5% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nowy Targ.
Nowy Targ Airbnb Cancellation Policy Trends Analysis (2025)
Refundable
1 listings
3.3% of total
Flexible
8 listings
26.7% of total
Moderate
12 listings
40% of total
Firm
2 listings
6.7% of total
Strict
7 listings
23.3% of total
Cancellation Policy Insights for Nowy Targ
- The prevailing Airbnb cancellation policy trend in Nowy Targ is Moderate, used by 40% of listings.
- There's a relatively balanced mix between guest-friendly (66.7%) and stricter (30.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40% market standard in Nowy Targ.
- Regularly review your cancellation policy against competitors and market demand shifts in Nowy Targ.
Nowy Targ STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Nowy Targ
- The overall average booking lead time for vacation rentals in Nowy Targ is 35 days.
- Guests book furthest in advance for stays during July (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (49 days avg.) sees the longest lead times, while Fall (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Nowy Targ.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Nowy Targ averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Nowy Targ (2025)
Amenity Prevalence
Amenity Insights for Nowy Targ
- Essential amenities in Nowy Targ that guests expect include: Wifi, Heating, Kitchen, Hot water, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Free parking on premises, Bed linens are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Nowy Targ: Wifi, Heating, Kitchen, Hot water, Essentials.
- Prioritize adding missing essentials: Wifi, Heating, Kitchen, Hot water, Essentials.
- Consider adding popular differentiators like Dishes and silverware or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Nowy Targ to stay competitive.
Nowy Targ Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Nowy Targ
- The typical guest profile for Airbnb in Nowy Targ consists of a mix of domestic (37%) and international guests, with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Polish.
- Domestic travelers account for 36.5% of guests.
- Key international markets include Poland (36.5%) and Germany (10.6%).
- Top languages spoken are English (41.6%) followed by Polish (20.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Nowy Targ Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pribylina | 12 | $2,060 | $224.85 | 41% |
| Cholerzyn | 12 | $1,751 | $140.18 | 39% |
| Zawoja | 39 | $1,693 | $181.86 | 35% |
| Czarna Góra | 16 | $1,476 | $290.37 | 24% |
| Kluszkowce | 24 | $1,456 | $219.28 | 34% |
| Demänovská Dolina | 37 | $1,452 | $223.81 | 32% |
| Kościelisko | 489 | $1,451 | $165.16 | 33% |
| Maniowy | 28 | $1,410 | $201.37 | 29% |
| Sidzina | 11 | $1,309 | $147.46 | 36% |
| Krakow | 5,675 | $1,244 | $109.61 | 46% |