Nowy Sącz Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lesser Poland Voivodeship, Poland

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Nowy Sącz in 2025? Explore comprehensive Airbnb analytics for Nowy Sącz, Lesser Poland Voivodeship, Poland to uncover income potential. This 2025 STR market report for Nowy Sącz, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 32 active listings.

Whether you're considering an Airbnb investment in Nowy Sącz, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Nowy Sącz Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Nowy Sącz Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$73
The average rental revenue earned for an occupied room per day in Nowy Sącz.
Occupancy Rate(?)
28.7%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$6,414
Typical annual income for an Airbnb listing in Nowy Sącz. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-2.5%
Slight decrease (-2.5%) vs. last year.
Peak Revenue Month(?)
April
The month with the highest average earnings, indicating peak season in Nowy Sącz.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Nowy Sącz.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
32
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Nowy Sącz (2025)

Understanding the monthly revenue variations for Airbnb listings in Nowy Sącz is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Nowy Sącz is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Nowy Sącz across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $1,685+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,183 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $531 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $183, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Nowy Sącz

Nowy Sącz Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Nowy Sącz STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Nowy Sącz:

  • Best-in-class properties (Top 10%) achieve 68%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 46% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 23%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Nowy Sącz

Average Daily Rate (ADR) Airbnb Trends in Nowy Sącz (2025)

Effective short term rental pricing strategy in Nowy Sącz involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Nowy Sącz typically peaks in November and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $99+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $78 or more.
  • Typical properties (Median) charge around $63 per night.
  • Entry-level properties (Bottom 25%) earn around $40 per night.

Average Daily Rate (ADR) Trend by Month in Nowy Sącz

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Airbnb Seasonality Analysis & Trends in Nowy Sącz (2025)

Peak Season (April, June, May)
  • Revenue averages $1,049 per month
  • Occupancy rates average 29.0%
  • Daily rates average $68
Shoulder Season
  • Revenue averages $748 per month
  • Occupancy maintains around 34.7%
  • Daily rates hold near $70
Low Season (January, March, December)
  • Revenue drops to average $560 per month
  • Occupancy decreases to average 25.8%
  • Daily rates adjust to average $73

Seasonality Insights for Nowy Sącz

  • The Airbnb seasonality in Nowy Sącz shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Nowy Sącz's highest earning potential, with monthly revenues capable of climbing to $1,084, occupancy reaching a high of 40.3%, and ADRs peaking at $74.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $542, occupancy could drop to 22.5%, and ADRs may adjust down to $67.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Nowy Sącz.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Nowy Sącz seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Nowy Sącz (2025)

Exploring the top neighborhoods for short-term rentals in Nowy Sącz? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
City Center
The heart of Nowy Sącz, full of historical buildings and local culture. Ideal for tourists wanting to explore the city's history and enjoy local amenities.
Nowy Sącz Market Square, Synagogue of Nowy Sącz, Santo Domingo Palace, St. Margaret's Church, Museum of Nowy Sącz
Krynica-Zdrój
A popular spa town located nearby, known for its health resorts and beautiful mountain scenery. Attracts visitors looking for wellness retreats and outdoor activities.
Health Resorts, Jaworzyna Krynicka, Krynica's Mineral Water Pump Room, Spa Park, Museum of Tourism
Kamienica
This scenic area is known for its beautiful landscapes and proximity to the mountains. Great for nature lovers and winter sports enthusiasts.
Pieniny National Park, Dunajec River Gorge, Treetop Walk, Hiking Trails, Ski Resorts
Limanowa
A small town not far from Nowy Sącz, offering a quaint and local experience. Perfect for visitors interested in rural Poland and outdoor activities such as hiking and skiing.
Limanowa Town Market, Church of St. Charles Borromeo, Mount Łopień, Local Festivals
Nowy Sącz Old Town
The historic old town is rich in heritage and charm, making it attractive for guests interested in history, art, and Polish culture.
Old Synagogue, St. James' Church, The Royal Castle Ruins, Local Art Galleries
Brzezna
Residential area on the outskirts of Nowy Sącz that offers a quiet place to stay with easy access to the city and surrounding nature.
Local Parks, Nearby Trails, Community Events
Piwniczna-Zdrój
Another spa town located near the border with Slovakia, offering thermal baths and a peaceful ambiance. Ideal for relaxation and nature exploration.
Thermal Baths, Biking and Walking Trails, Natural Reserves
Szczawnica
A picturesque mountain town known for its mineral waters and beautiful landscapes. Great for those interested in both wellness and outdoor adventures.
Szczawnica Spa, Dunajec River Rafting, Gorce National Park, Cable Car to Palenica

Understanding Airbnb License Requirements & STR Laws in Nowy Sącz (2025)

While Nowy Sącz, Lesser Poland Voivodeship, Poland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Nowy Sącz to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Nowy Sącz (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Nowy Sączbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Willa Ramzówka - Górski Domek IN Beskid Sądecki

Willa Ramzówka - Górski Domek IN Beskid Sądecki

Entire Place • 4 bedrooms

$23,479
Revenue
39.6%
Occupancy
$253.55
Daily Rate
APARTAMET HOT TUB

APARTAMET HOT TUB

Entire Place • 1 bedroom

$18,625
Revenue
33.7%
Occupancy
$151.07
Daily Rate
Kunegundy new cosy apartment

Kunegundy new cosy apartment

Entire Place • 1 bedroom

$15,053
Revenue
66.2%
Occupancy
$60.34
Daily Rate
ALEJA LIBRA APARTMENT

ALEJA LIBRA APARTMENT

Entire Place • 1 bedroom

$14,274
Revenue
40.8%
Occupancy
$84.79
Daily Rate
New Apartment in the heart of Nowy Sącz

New Apartment in the heart of Nowy Sącz

Entire Place • 1 bedroom

$13,271
Revenue
76.5%
Occupancy
$47.33
Daily Rate
Apartment with a View of the Market Square

Apartment with a View of the Market Square

Entire Place • 3 bedrooms

$12,143
Revenue
22.5%
Occupancy
$89.03
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Nowy Sącz (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Nowy Sącz based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Marcin2$32,899374.97/5.0
Filip1$23,479194.95/5.0
Gosia4$18,000172.50/5.0
Justyna1$15,053104.80/5.0
Krzysztof1$13,2711174.98/5.0
Dawid1$12,14335.00/5.0
Przemysław1$11,491304.93/5.0
Host #2364979611$11,38720.00/5.0
Iwona1$11,25235.00/5.0
Bożena1$11,071124.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Nowy Sącz.

Dive Deeper: Advanced Nowy Sącz STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Nowy Sącz. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Nowy Sącz Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Nowy Sącz

  • The Nowy Sącz Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 71.9% of the 32 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Nowy Sącz, Apartment/Condo properties are the most common (62.5%), reflecting the local real estate landscape.
  • Houses represent a significant 34.4% portion, catering likely to families or larger groups.
  • Smaller segments like hotel/boutique (combined 3.1%) offer potential for unique stay experiences.

Nowy Sącz Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Nowy Sącz

  • The dominant room capacity in Nowy Sącz is 1 bedroom listings, making up 59.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 71.9% of the active Airbnb listings in Nowy Sącz, indicating a high concentration in these sizes.
  • With over half the market (59.4%) consisting of studios or 1-bedroom units, Nowy Sącz is particularly well-suited for individuals or couples.

Nowy Sącz Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Nowy Sącz

  • The most common guest capacity trend in Nowy Sącz vacation rentals is listings accommodating 4 guests (37.5%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 3 guests dominate the Nowy Sącz STR market, accounting for 46.9% of listings.
  • 15.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Nowy Sącz.
  • On average, properties in Nowy Sącz are equipped to host 3.6 guests.

Nowy Sącz Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Nowy Sącz

  • The most common availability pattern in Nowy Sącz falls within the 271-366 days range, representing 59.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 90.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Nowy Sącz (40.6%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 12.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Nowy Sącz Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (60%)

1 Night

18 listings

60% of total

2 Nights (20%)

2 Nights

6 listings

20% of total

3 Nights (6.7%)

3 Nights

2 listings

6.7% of total

4-6 Nights (6.7%)

4-6 Nights

2 listings

6.7% of total

30+ Nights (6.7%)

30+ Nights

2 listings

6.7% of total

Key Insights

  • The most prevalent minimum stay requirement in Nowy Sącz is 1 Night, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (80.0%) of the Nowy Sącz Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 60% of Nowy Sącz hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 6.7% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Nowy Sącz.

Nowy Sącz Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (40%)

Flexible

10 listings

40% of total

Moderate (36%)

Moderate

9 listings

36% of total

Firm

1 listings

4% of total

Strict (20%)

Strict

5 listings

20% of total

Cancellation Policy Insights for Nowy Sącz

  • The prevailing Airbnb cancellation policy trend in Nowy Sącz is Flexible, used by 40% of listings.
  • The market strongly favors guest-friendly terms, with 76.0% of listings offering Flexible or Moderate policies. This suggests guests in Nowy Sącz may expect booking flexibility.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 40% market standard in Nowy Sącz.
  • Regularly review your cancellation policy against competitors and market demand shifts in Nowy Sącz.

Nowy Sącz STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Nowy Sącz

  • The overall average booking lead time for vacation rentals in Nowy Sącz is 33 days.
  • Guests book furthest in advance for stays during April (average 57 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in October (average 23 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (47 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Nowy Sącz.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 57 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 47 days) to capture early planners.
  • Monitor your own booking lead times against these Nowy Sącz averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Nowy Sącz (2025)

Amenity Prevalence

Amenity Insights for Nowy Sącz

  • Essential amenities in Nowy Sącz that guests expect include: TV, Wifi, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Free parking on premises, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Nowy Sącz: TV, Wifi, Kitchen, Heating.
  • Prioritize adding missing essentials: Kitchen, Heating.
  • Consider adding popular differentiators like Free parking on premises or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Nowy Sącz to stay competitive.

Nowy Sącz Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Nowy Sącz

  • The typical guest profile for Airbnb in Nowy Sącz consists of a mix of domestic (52%) and international guests, often arriving from nearby Warsaw, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Polish.
  • Domestic travelers account for 51.5% of guests.
  • Key international markets include Poland (51.5%) and United States (14.7%).
  • Top languages spoken are English (44.9%) followed by Polish (28.1%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Nowy Sącz Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Pribylina12$2,060$224.8541%
Cholerzyn12$1,751$140.1839%
Zawoja39$1,693$181.8635%
Czarna Góra16$1,476$290.3724%
Kluszkowce24$1,456$219.2834%
Demänovská Dolina37$1,452$223.8132%
Kościelisko489$1,451$165.1633%
Maniowy28$1,410$201.3729%
Sidzina11$1,309$147.4636%
Krakow5,675$1,244$109.6146%

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