Airbnb Market Analytics, Statistics and Data in Krakow, Lesser Poland Voivodeship, Poland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Krakow? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Krakow:
How much do Airbnb hosts make on average per month in Krakow?
The short-term rental market in Krakow shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,277 per month
- Strong performing properties (top 25%) make $2,128 or more
- Best-in-class properties (top 10%) achieve $3,226+ monthly
- Entry-level properties (bottom 25%) typically earn around $654
Revenue Variations by Month
Occupancy Rates Throughout the Year in Krakow
The market in Krakow shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 48% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Krakow
Daily rates in Krakow vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $78 per night
- Strong performing properties (top 25%) secure $113 or more
- Best-in-class properties (top 10%) pull in $178+ per night
- Entry-level properties (bottom 25%) earn around $56
Daily Rate Variations by Month
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Seasonality patterns in Krakow
Peak Season (December, May, July)
- Revenue peaks at $1905.28 per month
- Occupancy rates reach 56.89%
- Daily rates average $120.48
Shoulder Season
- Revenue averages $1664.94 per month
- Occupancy maintains 48.39%
- Daily rates hold at $108.95
Low Season (November, February, January)
- Revenue drops to $1177.96 per month
- Occupancy decreases to 34.44%
- Daily rates adjust to $97.22
Is it still profitable to do Airbnb in Krakow in 2025?
Yes! Krakow demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 48% and monthly revenue averaging $1665 and As a mature market with 5839 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Krakow
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | The historic heart of Krakow, filled with medieval architecture and cultural heritage. A prime destination for tourists seeking to explore landmarks, restaurants, and nightlife. | Main Market Square, Wawel Castle, St. Mary's Basilica, Cloth Hall, Kazimierz district |
| Kazimierz | The vibrant Jewish district known for its rich history, culture, and nightlife. Ideal for travelers interested in history, art, and unique dining experiences. | Old Synagogue, Galicia Jewish Museum, Oskar Schindler's Factory, Vistula Boulevards, Klezmer Hois |
| Podgórze | A growing neighborhood across the river from the Old Town, with a mix of history and modern development. Popular for its quiet atmosphere and local charm. | Emilia Plater Park, Museum of Contemporary Art in Krakow, Ghetto Heroes Square, Vistula Boulevards |
| Wawel Hill | Home to the iconic Wawel Castle and stunning views of the Vistula River. A major draw for tourists interested in history and architecture. | Wawel Castle, Wawel Cathedral, Dragon's Den, Vistula Boulevards |
| Planty Park | A beautiful park encircling the Old Town, perfect for leisure walks and outdoor activities. Attracts visitors seeking a peaceful atmosphere close to city attractions. | Planty Park, Historic city walls, Carriage rides, Bicycle rentals |
| Nowa Huta | A unique area showcasing post-war architecture and socialist realism. Great for those interested in history and industrial tourism, with notable parks and museums. | Nowa Huta Cultural Center, Centralny Square, Leczyca Park, The Statue of Lenin |
| Stradom | A charming neighborhood by the Vistula River, known for its tranquility and proximity to the Old Town. It offers a mix of residential vibes and tourist attractions. | Krakus Mound, Vistula Boulevards, St. Joseph's Church, Kazimierz district |
| Błonia Park | A large green park ideal for outdoor activities and gatherings, located near the city center. Attracts both locals and tourists looking for recreation. | Błonia Park, Parks of Krakow, The Cracovia Stadium, University Campus |
Do you need a license for Airbnb in Krakow?
We recommend checking directly with Krakow's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Krakow
Escape to luxury: Villa Wola
Entire Place • 5 bedrooms
Kossak loft apartment
Entire Place • 1 bedroom
Best & Biggest Premium Apt :8 Bedrooms 8 Bathrooms
Entire Place • 8 bedrooms
Luxury SPA Old town apartment Cracow
Entire Place • 5 bedrooms
Unique historic apartment in the heart of Krakow
Entire Place • 4 bedrooms
Green Private Terrace | 3-bedrooms apartment
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Krakow
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Squarestate | 182 | $5,979,032 | 36701 | 4.76/5.0 |
| Miko And Friends:) | 114 | $3,774,341 | 9895 | 4.65/5.0 |
| Upstairs | 156 | $2,449,082 | 4626 | 4.65/5.0 |
| Andrzej | 89 | $2,144,069 | 4677 | 4.64/5.0 |
| Adam | 87 | $2,070,598 | 7779 | 4.75/5.0 |
| Adrian | 28 | $2,061,020 | 6951 | 4.70/5.0 |
| Fragola Apartments | 78 | $2,051,730 | 3390 | 4.40/5.0 |
| Anastasia & Lila | 66 | $2,043,892 | 7115 | 4.67/5.0 |
| Kamil | 162 | $1,799,049 | 1858 | 3.98/5.0 |
| Homeprime | 101 | $1,555,665 | 3227 | 4.50/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Krakow
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.7%), with apartment & condo and boutique & hotels properties comprising 98.0% of inventory
- Untapped potential in boutique & hotels, house, others, outdoor & mobile segments (4.6% combined)
Room Capacity Distribution
Analysis of 5,839 properties in Krakow shows that 1 bedroom properties are most prevalent, making up 54.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 72.6% of all listings.
Key Insights
- Most common: 1 bedroom (54.4%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 72.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 5,839 properties in Krakow reveals that 4 guests properties dominate the market, representing 35.8% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 63.4% of the market.
Key Insights
- Most common capacity: 4 guests (35.8% of market)
- Least common capacity: 1 guest (0.8% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 63.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 5,839 properties in Krakow, the most common availability pattern is 271-366 days (38% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25.3% of properties).
Key Insights
- Most common availability window: 271-366 days (38%)
- Most common booking duration: 91-180 days (25.3%)
- Properties with high availability (180+ days): 62.7%
- Properties with long-term bookings (180+ days): 38.4%
Minimum Stay Distributions
1 Night
1592 listings
29.2% of total
2 Nights
1862 listings
34.2% of total
3 Nights
658 listings
12.1% of total
4-6 Nights
202 listings
3.7% of total
7-29 Nights
128 listings
2.4% of total
30+ Nights
1004 listings
18.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 63.4%
- Mid-length stays (4-6 nights) represent 3.7% of listings
- Monthly+ stays (18.4%) suggest a stable extended-stay market
- High market flexibility with 75.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
16 listings
0.3% of total
Super Strict 60 Days
1 listings
0% of total
Refundable
20 listings
0.4% of total
Non-refundable
26 listings
0.5% of total
Flexible
1746 listings
34.8% of total
Moderate
1847 listings
36.8% of total
Firm
439 listings
8.7% of total
Strict
924 listings
18.4% of total
Key Insights
- Moderate is the preferred policy at 36.8% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 71.6% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.0% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Apr, averaging 56 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 39 days
- Spring shows the longest average booking window at 52 days, while Winter has the shortest at 39 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 52 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in Krakow
Below is the distribution of amenities across listings in Krakow:
Traveler Demographics
Key Insights
- Domestic travelers make up 11.2% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (19.4%) and Poland (19.2%)
- English is the top language at 60.3%, followed by Polish (12.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.4%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Poland
- Prioritize English and Polish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Krakow. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Pribylina | 14 | $1,948 | $258.86 | 38% |
| Cholerzyn | 12 | $1,895 | $140.00 | 41% |
| Brenna | 25 | $1,711 | $274.30 | 29% |
| Zawoja | 40 | $1,700 | $184.65 | 35% |
| Kluszkowce | 24 | $1,599 | $232.77 | 35% |
| Koniaków | 14 | $1,552 | $227.68 | 26% |
| Kościelisko | 505 | $1,537 | $166.81 | 33% |
| Maniowy | 27 | $1,391 | $210.53 | 29% |
| Frýdlant nad Ostravicí | 11 | $1,377 | $202.91 | 37% |
| Sidzina | 11 | $1,274 | $151.50 | 36% |
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