Krakow Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Lesser Poland Voivodeship, Poland
Is Airbnb profitable in Krakow in 2025? Explore comprehensive Airbnb analytics for Krakow, Lesser Poland Voivodeship, Poland to uncover income potential. This 2025 STR market report for Krakow, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 5,675 active listings.
Whether you're considering an Airbnb investment in Krakow, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Krakow Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Krakow Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Krakow (2025)
Understanding the monthly revenue variations for Airbnb listings in Krakow is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Krakow is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Krakow across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,072+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,021 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,221 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $636, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Krakow
Krakow Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Krakow STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Krakow:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 73% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Krakow
Average Daily Rate (ADR) Airbnb Trends in Krakow (2025)
Effective short term rental pricing strategy in Krakow involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Krakow typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $177+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $113 or more.
- Typical properties (Median) charge around $78 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Krakow
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Airbnb Seasonality Analysis & Trends in Krakow (2025)
Peak Season (May, December, July)
- Revenue averages $1,951 per month
- Occupancy rates average 53.1%
- Daily rates average $115
Shoulder Season
- Revenue averages $1,626 per month
- Occupancy maintains around 49.7%
- Daily rates hold near $107
Low Season (January, February, March)
- Revenue drops to average $1,126 per month
- Occupancy decreases to average 40.4%
- Daily rates adjust to average $105
Seasonality Insights for Krakow
- The Airbnb seasonality in Krakow shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Krakow's highest earning potential, with monthly revenues capable of climbing to $1,981, occupancy reaching a high of 56.9%, and ADRs peaking at $125.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,093, occupancy could drop to 37.6%, and ADRs may adjust down to $101.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Krakow.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Krakow seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Krakow (2025)
Exploring the top neighborhoods for short-term rentals in Krakow? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town | The historical heart of Krakow, filled with stunning architecture, cultural landmarks, and vibrant streets. It attracts tourists who want to experience Poland's rich history and atmosphere. | Main Market Square, Wawel Castle, St. Mary's Basilica, Cloth Hall, Jagiellonian University, Kazimierz district |
| Kazimierz | Krakow's historic Jewish quarter, renowned for its rich cultural heritage, lively cafes, and artistic vibe. It's a popular area for both tourists and locals looking for a unique experience. | Old Synagogue, Schindler's Factory, Vistula Boulevards, Jewish Ghetto, Remuh Synagogue, Kazimierz Market |
| Podgorze | A trendy and up-and-coming neighborhood known for its modern developments and proximity to the Vistula River. It appeals to younger travelers and those seeking a less touristy experience. | Museum of Contemporary Art in Krakow, Krakus Mound, Vistula Boulevards, Plaszow concentration camp memorial, Tadeusz Pankiewicz Pharmacy Museum |
| Nowa Huta | A unique example of a socialist realist suburb, Nowa Huta offers a different perspective on Krakow's history with its architecture and historical significance. It's appealing to those interested in off-the-beaten-path experiences. | Nowa Huta Theatre, Central Square, Church of St. Bartłomiej, Lesser Poland District Museum |
| Salwator | A picturesque residential area located near the Vistula River, offering a blend of nature and city life. It is often chosen by families and longer-term visitors. | Błonia Park, Jordan Park, Vistula Boulevards, Kościuszko Mound |
| Grzegórzki | A central neighborhood that combines residential areas with easy access to the center of Krakow. It’s popular among business travelers and tourists alike due to its convenience. | The Vistula Boulevards, Business centers, Szeroka Street, Krakow Opera |
| Krowodrza | An upscale area known for its beautiful homes and green spaces, attracting visitors who appreciate tranquility while being close to the city center. | Park Krakowski, Błonia Park, Wawel Castle, Main Market Square |
| Bieżanów | A suburban area that offers affordable accommodations and a quieter atmosphere while still having convenient transport links to the main attractions of Krakow. | Bieżanów Manor, Local parks, Community events in Bieżanów |
Understanding Airbnb License Requirements & STR Laws in Krakow (2025)
While Krakow, Lesser Poland Voivodeship, Poland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Krakow to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in Krakow (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Krakowbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Escape to luxury: Villa Wola
Entire Place • 5 bedrooms
Unique historic apartment in the heart of Krakow
Entire Place • 4 bedrooms
Green Private Terrace | 3-bedrooms apartment
Entire Place • 3 bedrooms
Best & Biggest Premium Apt :8 Bedrooms 8 Bathrooms
Entire Place • 8 bedrooms
Luxury SPA Old town apartment Cracow
Entire Place • 5 bedrooms
Kossak loft apartment
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Krakow (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Krakow based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Squarestate | 178 | $5,945,604 | 36057 | 4.76/5.0 |
| Miko And Friends:) | 108 | $3,493,209 | 9511 | 4.64/5.0 |
| Upstairs | 154 | $2,202,603 | 4627 | 4.69/5.0 |
| Andrzej | 89 | $2,142,601 | 4682 | 4.70/5.0 |
| Adam | 87 | $2,074,144 | 7779 | 4.75/5.0 |
| Fragola Apartments | 78 | $2,009,171 | 3390 | 4.40/5.0 |
| Adrian | 28 | $2,002,406 | 6951 | 4.70/5.0 |
| Anastasia & Lila | 65 | $1,978,723 | 6978 | 4.67/5.0 |
| Kamil | 152 | $1,562,914 | 1806 | 4.00/5.0 |
| LoftAffair | 68 | $1,394,679 | 2712 | 4.48/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Krakow.
Dive Deeper: Advanced Krakow STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Krakow. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsKrakow Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Krakow
- The Krakow Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.7% of the 5,675 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Krakow, Apartment/Condo properties are the most common (95.3%), reflecting the local real estate landscape.
- Smaller segments like hotel/boutique, house, others, outdoor/unique (combined 4.6%) offer potential for unique stay experiences.
Krakow Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Krakow
- The dominant room capacity in Krakow is 1 bedroom listings, making up 53.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 72.0% of the active Airbnb listings in Krakow, indicating a high concentration in these sizes.
- With over half the market (53.7%) consisting of studios or 1-bedroom units, Krakow is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (8.2%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Krakow.
Krakow Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Krakow
- The most common guest capacity trend in Krakow vacation rentals is listings accommodating 4 guests (35.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Krakow STR market, accounting for 63.1% of listings.
- 20.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Krakow.
- On average, properties in Krakow are equipped to host 3.8 guests.
Krakow Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Krakow
- The most common availability pattern in Krakow falls within the 271-366 days range, representing 37.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 63.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Krakow (26%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 37.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Krakow Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
1469 listings
27% of total
2 Nights
1632 listings
30% of total
3 Nights
473 listings
8.7% of total
4-6 Nights
186 listings
3.4% of total
7-29 Nights
110 listings
2% of total
30+ Nights
1567 listings
28.8% of total
Key Insights
- The most prevalent minimum stay requirement in Krakow is 2 Nights, adopted by 30% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (28.8%) caters to monthly stays (30+ nights) in Krakow, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 30% of Krakow hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 27% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 28.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Krakow.
Krakow Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
16 listings
0.3% of total
Super Strict 60 Days
1 listings
0% of total
Refundable
20 listings
0.4% of total
Non-refundable
25 listings
0.5% of total
Flexible
1715 listings
34.7% of total
Moderate
1818 listings
36.8% of total
Firm
423 listings
8.6% of total
Strict
921 listings
18.6% of total
Cancellation Policy Insights for Krakow
- The prevailing Airbnb cancellation policy trend in Krakow is Moderate, used by 36.8% of listings.
- The market strongly favors guest-friendly terms, with 71.5% of listings offering Flexible or Moderate policies. This suggests guests in Krakow may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 36.8% market standard in Krakow.
- Regularly review your cancellation policy against competitors and market demand shifts in Krakow.
Krakow STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Krakow
- The overall average booking lead time for vacation rentals in Krakow is 41 days.
- Guests book furthest in advance for stays during May (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 36 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (52 days avg.) sees the longest lead times, while Winter (38 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Krakow.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 52 days) to capture early planners.
- Monitor your own booking lead times against these Krakow averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Krakow (2025)
Amenity Prevalence
Amenity Insights for Krakow
- Essential amenities in Krakow that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Hair dryer, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Krakow: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Essentials or Hair dryer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Krakow to stay competitive.
Krakow Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Krakow
- The typical guest profile for Airbnb in Krakow consists of predominantly international visitors (89%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Polish.
- Domestic travelers account for 10.6% of guests.
- Key international markets include United Kingdom (24.3%) and United States (11.6%).
- Top languages spoken are English (43.6%) followed by Polish (9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Krakow Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Pribylina | 12 | $2,060 | $224.85 | 41% |
| Cholerzyn | 12 | $1,751 | $140.18 | 39% |
| Brenna | 24 | $1,701 | $277.53 | 28% |
| Zawoja | 39 | $1,693 | $181.86 | 35% |
| Koniaków | 13 | $1,609 | $231.79 | 27% |
| Velké Karlovice | 15 | $1,520 | $185.45 | 32% |
| Czarna Góra | 16 | $1,476 | $290.37 | 24% |
| Kluszkowce | 24 | $1,456 | $219.28 | 34% |
| Demänovská Dolina | 37 | $1,452 | $223.81 | 32% |
| Kościelisko | 489 | $1,451 | $165.16 | 33% |