Poznan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Greater Poland Voivodeship, Poland
Is Airbnb profitable in Poznan in 2025? Explore comprehensive Airbnb analytics for Poznan, Greater Poland Voivodeship, Poland to uncover income potential. This 2025 STR market report for Poznan, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,145 active listings.
Whether you're considering an Airbnb investment in Poznan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Poznan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Poznan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Poznan (2025)
Understanding the monthly revenue variations for Airbnb listings in Poznan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Poznan is typically May, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Poznan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,879+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,257 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $751 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $397, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Poznan
Poznan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Poznan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Poznan:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 33%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Poznan
Average Daily Rate (ADR) Airbnb Trends in Poznan (2025)
Effective short term rental pricing strategy in Poznan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Poznan typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $135+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $93 or more.
- Typical properties (Median) charge around $68 per night.
- Entry-level properties (Bottom 25%) earn around $48 per night.
Average Daily Rate (ADR) Trend by Month in Poznan
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Airbnb Seasonality Analysis & Trends in Poznan (2025)
Peak Season (May, June, July)
- Revenue averages $1,239 per month
- Occupancy rates average 40.3%
- Daily rates average $91
Shoulder Season
- Revenue averages $1,030 per month
- Occupancy maintains around 39.3%
- Daily rates hold near $89
Low Season (January, February, March)
- Revenue drops to average $758 per month
- Occupancy decreases to average 32.0%
- Daily rates adjust to average $86
Seasonality Insights for Poznan
- The Airbnb seasonality in Poznan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Poznan's highest earning potential, with monthly revenues capable of climbing to $1,400, occupancy reaching a high of 43.6%, and ADRs peaking at $93.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $674, occupancy could drop to 29.0%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Poznan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Poznan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Poznan (2025)
Exploring the top neighborhoods for short-term rentals in Poznan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Old Town (Stare Miasto) | The historic center of Poznan, full of charming streets, cultural sites, and a vibrant atmosphere. It's a prime tourist destination with many attractions and dining options. | Royal Castle, Old Market Square, Ratusz (Town Hall), Bamberka Fountain, Fara Church, Museum of Musical Instruments |
| Jeżyce | A trendy neighborhood known for its parks, cafes, and cultural scene. Popular among young professionals and creatives, making it an attractive location for Airbnb hosts. | Park Sołacki, Poznań Croissant Museum, Café Jaskółka, Jeżyce Market, Muzeum Narodowe w Poznaniu |
| Ławica | A residential area close to the airport and business districts, appealing to travelers seeking convenience. It's beneficial for business and leisure travelers alike. | Poznań-Ławica Airport, Green Spaces, Nearby shopping centers |
| Wilda | An up-and-coming neighborhood that's becoming popular due to its affordable housing and proximity to the city center. A great place for budget travelers and families. | Wilda Market, Historical Buildings, Robert Doms Park |
| Górczyca | A quieter suburb that offers a more relaxed atmosphere but still close to the city's main attractions. Ideal for families and long-term stays. | Local Parks, Cycling Trails, Górczyca Village Center |
| Grunwald | Known for its beautiful parks and residential areas, Grunwald is popular with families and offers plenty of local amenities. | Grunwald Park, Warta River Boulevards, Picturesque Streets |
| Rataje | A growing area along the Warta River, ideal for people seeking outdoor activities and a peaceful environment while still being near urban amenities. | City Park, Warta River, Nearby beaches |
| Nowe Miasto | A modern district with new developments and shopping centers, attracting both locals and tourists looking for a contemporary urban experience. | Shopping Malls, Parks, Sport Facilities |
Understanding Airbnb License Requirements & STR Laws in Poznan (2025)
While Poznan, Greater Poland Voivodeship, Poland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Poznan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Poznan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Poznanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
PIPER Green TARGI
Entire Place • 1 bedroom
roomspoznan pl -Pokój 6B- 24h self check-in
Private Room • N/A
roomspoznan pl - Pokój 7C
Private Room • N/A
roomspoznan pl -Pokój 11A- 24h self check-in
Private Room • N/A
#PartyHouse Exclusive
Entire Place • 1 bedroom
roomspoznan pl - Apartament 9C
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Poznan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Poznan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lukasz | 21 | $706,907 | 420 | 4.36/5.0 |
| Renters | 85 | $630,950 | 731 | 3.73/5.0 |
| Dominik | 39 | $576,103 | 3655 | 4.75/5.0 |
| Karol | 26 | $469,103 | 436 | 4.63/5.0 |
| Grzegorz | 44 | $373,804 | 1116 | 4.74/5.0 |
| Ewelina | 30 | $332,158 | 778 | 4.51/5.0 |
| Piotr | 5 | $326,002 | 195 | 4.95/5.0 |
| Friendly Apartments | 11 | $289,413 | 42 | 3.13/5.0 |
| Renters | 46 | $275,527 | 1207 | 4.41/5.0 |
| Sleepway | 23 | $224,375 | 1578 | 4.58/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Poznan.
Dive Deeper: Advanced Poznan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Poznan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPoznan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Poznan
- The Poznan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86.5% of the 1,145 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Poznan, Apartment/Condo properties are the most common (92.7%), reflecting the local real estate landscape.
- Smaller segments like house, hotel/boutique, others, unique stays (combined 7.4%) offer potential for unique stay experiences.
Poznan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Poznan
- The dominant room capacity in Poznan is 1 bedroom listings, making up 62.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 75.3% of the active Airbnb listings in Poznan, indicating a high concentration in these sizes.
- With over half the market (62.4%) consisting of studios or 1-bedroom units, Poznan is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (2.9%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Poznan.
Poznan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Poznan
- The most common guest capacity trend in Poznan vacation rentals is listings accommodating 4 guests (40.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Poznan STR market, accounting for 70.9% of listings.
- 10.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Poznan.
- On average, properties in Poznan are equipped to host 3.3 guests.
Poznan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Poznan
- The most common availability pattern in Poznan falls within the 271-366 days range, representing 47.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Poznan (30.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 23.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Poznan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
543 listings
50.3% of total
2 Nights
192 listings
17.8% of total
3 Nights
64 listings
5.9% of total
4-6 Nights
52 listings
4.8% of total
7-29 Nights
31 listings
2.9% of total
30+ Nights
198 listings
18.3% of total
Key Insights
- The most prevalent minimum stay requirement in Poznan is 1 Night, adopted by 50.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.1%) of the Poznan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.3%) caters to monthly stays (30+ nights) in Poznan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50.3% of Poznan hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Poznan.
Poznan Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
7 listings
0.7% of total
Flexible
259 listings
25.2% of total
Moderate
525 listings
51.1% of total
Firm
141 listings
13.7% of total
Strict
95 listings
9.3% of total
Cancellation Policy Insights for Poznan
- The prevailing Airbnb cancellation policy trend in Poznan is Moderate, used by 51.1% of listings.
- The market strongly favors guest-friendly terms, with 76.3% of listings offering Flexible or Moderate policies. This suggests guests in Poznan may expect booking flexibility.
- Strict cancellation policies are quite rare (9.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 51.1% market standard in Poznan.
- Using a Strict policy might deter some guests, as only 9.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Poznan.
Poznan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Poznan
- The overall average booking lead time for vacation rentals in Poznan is 37 days.
- Guests book furthest in advance for stays during June (average 92 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (27 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Poznan.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 92 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Poznan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Poznan (2025)
Amenity Prevalence
Amenity Insights for Poznan
- Essential amenities in Poznan that guests expect include: Wifi, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Poznan: Wifi, Heating.
- Prioritize adding missing essentials: Wifi, Heating.
- Consider adding popular differentiators like Essentials or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Poznan to stay competitive.
Poznan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Poznan
- The typical guest profile for Airbnb in Poznan consists of predominantly international visitors (67%), with top international origins including United Kingdom, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Polish.
- Domestic travelers account for 32.9% of guests.
- Key international markets include Poland (32.9%) and United Kingdom (15.2%).
- Top languages spoken are English (39.9%) followed by Polish (18.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United Kingdom.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Poznan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Wrocław | 2,223 | $878 | $106.07 | 36% |
| Łagów | 18 | $771 | $137.40 | 26% |
| Swornegacie | 10 | $552 | $188.23 | 23% |
| Bolesławiec | 25 | $530 | $74.03 | 30% |
| Gorzów Wielkopolski | 28 | $508 | $66.00 | 32% |
| Neißeaue | 38 | $486 | $229.21 | 25% |
| Gniezno | 28 | $465 | $66.65 | 29% |
| Leszno | 10 | $363 | $81.37 | 25% |
| Zielona Góra | 110 | $346 | $65.56 | 24% |
| Legnica | 30 | $325 | $56.76 | 25% |