Airbnb Market Analytics, Statistics and Data in Poznan, Greater Poland Voivodeship, Poland
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Poznan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Poznan:
How much do Airbnb hosts make on average per month in Poznan?
The short-term rental market in Poznan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $765 per month
- Strong performing properties (top 25%) make $1,313 or more
- Best-in-class properties (top 10%) achieve $1,979+ monthly
- Entry-level properties (bottom 25%) typically earn around $388
Revenue Variations by Month
Occupancy Rates Throughout the Year in Poznan
The market in Poznan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 33% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Poznan
Daily rates in Poznan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $66 per night
- Strong performing properties (top 25%) secure $89 or more
- Best-in-class properties (top 10%) pull in $127+ per night
- Entry-level properties (bottom 25%) earn around $47
Daily Rate Variations by Month
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Seasonality patterns in Poznan
Peak Season (May, June, October)
- Revenue peaks at $1320.62 per month
- Occupancy rates reach 43.64%
- Daily rates average $93.39
Shoulder Season
- Revenue averages $1043.42 per month
- Occupancy maintains 37.78%
- Daily rates hold at $86.66
Low Season (September, February, January)
- Revenue drops to $652.16 per month
- Occupancy decreases to 26.34%
- Daily rates adjust to $77.86
Is it still profitable to do Airbnb in Poznan in 2025?
Yes! Poznan demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and monthly revenue averaging $1043 and As a mature market with 1169 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Poznan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Market Square | The historic heart of Poznań, known for its colorful townhouses, cultural events, and bustling atmosphere. It attracts tourists seeking rich history and vibrant nightlife. | Poznań Town Hall, Croissant Museum, St. Peter and Paul Cathedral, Sculpture of the Croissant, National Museum in Poznań |
| Jeżyce | A trendy neighborhood with artistic vibes, popular among young professionals. Known for its cafes, boutiques, and proximity to green spaces. | Wilson Park, Jeżyce Market, Café Raclette, Café Tego, Opera tule |
| Ostrów Tumski | The oldest part of Poznań, featuring stunning architecture and peaceful surroundings. Ideal for history lovers and those seeking a tranquil getaway. | Archcathedral Basilica of St. Peter and St. Paul, Museum of the History of Polish Migrations, Palace of the Bishops, Ostrów Tumski Footbridge, Royal Castle |
| Stare Miasto | Rich in history and charm, this area features breathtaking architecture and a myriad of restaurants and shops, appealing to tourists and locals alike. | Rogalowe Muzeum Poznania, St. Stanislaus' Church, Poznań Croissant Museum, Heritage Centre, St. Martin's Church |
| Ławica | A growing area close to the airport, ideal for business travelers and tourists looking for convenient accommodation near the city. | Lake Malta, Malta Ski, Malta Park, Aqua Park Malta, Outdoor cinema at Malta |
| Wilda | An up-and-coming neighborhood that's gaining popularity for its affordability and trendy cafes, perfect for budget-conscious travelers. | Wilda Market, Warta River Path, Local breweries, Street art, Small local shops |
| Franciszkanska Street | Known for its historic buildings and quiet charm, this area is perfect for those who appreciate a peaceful environment with easy access to urban life. | Franciscan Monastery, Church of St. John of Jerusalem at the hand of the Cross, Quiet parks, Cozy cafes, Art galleries |
| Psim Polu Park | A unique green space that is perfect for families and pet owners, making it a desirable location for longer-term rents and family-oriented travelers. | Psie Pola Park, Walking trails, Playgrounds, Picnic areas, Dog-friendly spaces |
Do you need a license for Airbnb in Poznan?
We recommend checking directly with Poznan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Poznan
roomspoznan pl -Pokój 6B- 24h self check-in
Private Room • N/A
PIPER Green TARGI
Entire Place • 1 bedroom
roomspoznan pl - Apartament 9C
Entire Place • 1 bedroom
roomspoznan pl - Pokój 7C
Private Room • N/A
#PartyHouse Exclusive
Entire Place • 1 bedroom
roomspoznan pl -Pokój 11A- 24h self check-in
Private Room • N/A
Top Performing Professional Hosts in Poznan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lukasz | 22 | $736,083 | 426 | 4.37/5.0 |
| Kamil | 86 | $669,385 | 733 | 3.69/5.0 |
| Dominik | 40 | $615,517 | 3672 | 4.73/5.0 |
| Karol | 26 | $518,671 | 436 | 4.63/5.0 |
| Grzegorz | 44 | $361,126 | 1116 | 4.74/5.0 |
| Ewelina | 31 | $332,516 | 783 | 4.52/5.0 |
| Kamil | 51 | $279,162 | 1308 | 4.43/5.0 |
| Friendly Apartments | 11 | $274,140 | 42 | 3.13/5.0 |
| Piotr | 5 | $264,774 | 195 | 4.95/5.0 |
| Fryderyk | 15 | $228,634 | 726 | 4.87/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Poznan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.1%), with apartment & condo and boutique & hotels properties comprising 95.6% of inventory
- Untapped potential in boutique & hotels, house, others, unique stays segments (7.5% combined)
Room Capacity Distribution
Analysis of 1,169 properties in Poznan shows that 1 bedroom properties are most prevalent, making up 62.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 75.4% of all listings.
Key Insights
- Most common: 1 bedroom (62.7%)
- Least common: 5+ bedrooms (0.2%)
- Market concentration: 75.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,169 properties in Poznan reveals that 4 guests properties dominate the market, representing 39.6% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 70.7% of the market.
Key Insights
- Most common capacity: 4 guests (39.6% of market)
- Least common capacity: 7 guests (0.6% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 70.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,169 properties in Poznan, the most common availability pattern is 271-366 days (48.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.4% of properties).
Key Insights
- Most common availability window: 271-366 days (48.7%)
- Most common booking duration: 91-180 days (29.4%)
- Properties with high availability (180+ days): 77.2%
- Properties with long-term bookings (180+ days): 24.0%
Minimum Stay Distributions
1 Night
567 listings
52.4% of total
2 Nights
217 listings
20.1% of total
3 Nights
135 listings
12.5% of total
4-6 Nights
56 listings
5.2% of total
7-29 Nights
38 listings
3.5% of total
30+ Nights
69 listings
6.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.5%
- Mid-length stays (4-6 nights) represent 5.2% of listings
- Monthly+ stays (6.4%) suggest a stable extended-stay market
- High market flexibility with 85.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
7 listings
0.7% of total
Flexible
263 listings
25.3% of total
Moderate
531 listings
51% of total
Firm
141 listings
13.5% of total
Strict
99 listings
9.5% of total
Key Insights
- Moderate is the preferred policy at 51.0% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 76.3% of the market
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 59 days
- Shortest booking windows are in Dec, Jan, Mar, averaging 27 days
- Summer shows the longest average booking window at 58 days, while Winter has the shortest at 29 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 58 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Mar when lead times are shortest
Popular Airbnb Amenities in Poznan
Below is the distribution of amenities across listings in Poznan:
Traveler Demographics
Key Insights
- Domestic travelers make up 33.6% of total guests, indicating a moderate local market presence.
- Primary international markets: Germany (19.9%) and United Kingdom (19.5%)
- English is the top language at 51.2%, followed by Polish (23.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for Warsaw and Berlin markets
- Develop localized content for Germany and United Kingdom
- Prioritize English and Polish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Poznan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Wrocław | 2,302 | $897 | $103.74 | 37% |
| Łagów | 18 | $791 | $139.25 | 27% |
| Bolesławiec | 25 | $658 | $75.46 | 30% |
| Swornegacie | 10 | $623 | $181.76 | 25% |
| Neißeaue | 38 | $484 | $239.39 | 27% |
| Gorzów Wielkopolski | 28 | $474 | $64.41 | 33% |
| Gniezno | 29 | $432 | $65.00 | 28% |
| Zielona Góra | 108 | $382 | $65.75 | 25% |
| Leszno | 11 | $373 | $78.22 | 25% |
| Legnica | 31 | $316 | $54.42 | 27% |
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