Wisła Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cieszyn County, Poland

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Wisła in 2025? Explore comprehensive Airbnb analytics for Wisła, Cieszyn County, Poland to uncover income potential. This 2025 STR market report for Wisła, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 126 active listings.

Whether you're considering an Airbnb investment in Wisła, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Wisła Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Wisła Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$126
The average rental revenue earned for an occupied room per day in Wisła.
Occupancy Rate(?)
25.2%
Lower demand, potentially seasonal or market factors at play.
Median Annual Revenue(?)
$9,259
Typical annual income for an Airbnb listing in Wisła. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
39.6%
Strong growth (39.6%) vs. last year.
Peak Revenue Month(?)
February
The month with the highest average earnings, indicating peak season in Wisła.
Lowest Revenue Month(?)
October
The month with the lowest average earnings, indicating the low season in Wisła.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
126
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Wisła (2025)

Understanding the monthly revenue variations for Airbnb listings in Wisła is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Wisła is typically February, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Wisła across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $2,406+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $1,297 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $598 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $329, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Wisła

Wisła Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Wisła STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Wisła:

  • Best-in-class properties (Top 10%) achieve 51%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 34% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 19%.
  • Entry-level properties (Bottom 25%) average 12% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Wisła

Average Daily Rate (ADR) Airbnb Trends in Wisła (2025)

Effective short term rental pricing strategy in Wisła involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Wisła typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $215+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
  • Typical properties (Median) charge around $103 per night.
  • Entry-level properties (Bottom 25%) earn around $73 per night.

Average Daily Rate (ADR) Trend by Month in Wisła

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Airbnb Seasonality Analysis & Trends in Wisła (2025)

Peak Season (February, May, April)
  • Revenue averages $1,647 per month
  • Occupancy rates average 29.1%
  • Daily rates average $127
Shoulder Season
  • Revenue averages $1,159 per month
  • Occupancy maintains around 24.6%
  • Daily rates hold near $133
Low Season (March, September, October)
  • Revenue drops to average $772 per month
  • Occupancy decreases to average 20.2%
  • Daily rates adjust to average $117

Seasonality Insights for Wisła

  • The Airbnb seasonality in Wisła shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Wisła's highest earning potential, with monthly revenues capable of climbing to $1,666, occupancy reaching a high of 35.5%, and ADRs peaking at $158.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $764, occupancy could drop to 18.3%, and ADRs may adjust down to $114.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Wisła.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Wisła seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Wisła (2025)

Exploring the top neighborhoods for short-term rentals in Wisła? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Stacja narciarska Złoty Groń
Popular ski resort in Wiśla, ideal for winter sports enthusiasts and those seeking a cozy mountain getaway.
Złoty Groń ski area, Wiśla trout farms, Cycling paths, Local hiking trails
Wiśla Czarne
Known for its beautiful landscapes and proximity to nature, making it a peaceful retreat for nature lovers and families.
Czarna Wisełka river, Natural reserves, Hiking trails, Scenic viewpoints
Błękitny Szlak
A picturesque hiking trail that attracts tourists looking to explore the natural beauty of the Beskidy mountains.
Hiking routes, Scenic views, Local wildlife, Picnic areas
Jasna Góra
A neighborhood with historical significance and cultural sites, attracting visitors interested in architecture and local history.
Historical churches, Cultural events, Local markets
Ośrodek Przygotowań Olimpijskich we Włóczebnej
An Olympic training center that attracts sports enthusiasts and those looking to engage in various physical activities.
Sports facilities, Outdoor activities, Events and competitions
Pustelnia Złotego Lasu
A tranquil retreat located in a forest area, perfect for those seeking peace and quiet amidst nature.
Spiritual retreats, Forest trails, Wildlife watching
Beskid Śląski
The entire region is popular for its breathtaking landscapes and outdoor activities throughout the year, appealing to a wide range of tourists.
Biking trails, Ski resorts, Scenic photography spots
Park Linowy "Kładka Prażmowskiego"
An adventure park offering treetop courses and fun for families and thrill-seekers.
Treetop courses, Adventure activities, Family-friendly attractions

Understanding Airbnb License Requirements & STR Laws in Wisła (2025)

While Wisła, Cieszyn County, Poland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Wisła to ensure full compliance before hosting.

(Source: AirROI data, 2025, based on 1% licensed listings)

Top Performing Airbnb Properties in Wisła (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Wisłabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Jurzyków 5*LUX 2 Saunas Pool Jacuzzi Disclaimer Games

Jurzyków 5*LUX 2 Saunas Pool Jacuzzi Disclaimer Games

Entire Place • 4 bedrooms

$98,553
Revenue
51.5%
Occupancy
$473.09
Daily Rate
Apartament Spokojna 5 - Dream Apart

Apartament Spokojna 5 - Dream Apart

Entire Place • 1 bedroom

$95,581
Revenue
29.4%
Occupancy
$503.87
Daily Rate
Horizontal House- Vistula | Log Home | Sauna | Terrace

Horizontal House- Vistula | Log Home | Sauna | Terrace

Entire Place • 6 bedrooms

$78,518
Revenue
49.8%
Occupancy
$467.87
Daily Rate
Top Mountain Villa | Sauna | Hot tub | Pool

Top Mountain Villa | Sauna | Hot tub | Pool

Entire Place • 4 bedrooms

$68,228
Revenue
27.8%
Occupancy
$731.78
Daily Rate
Pool & Sauna I Close to the river, tennis and ski lifts

Pool & Sauna I Close to the river, tennis and ski lifts

Entire Place • 7 bedrooms

$33,384
Revenue
22.0%
Occupancy
$453.32
Daily Rate
Cabin under Barania*hot tub*sauna*graduation tower

Cabin under Barania*hot tub*sauna*graduation tower

Entire Place • 1 bedroom

$27,041
Revenue
47.6%
Occupancy
$188.88
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Wisła (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Wisła based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Polish Holiday Rentals42$245,18260.12/5.0
Dream Apart - Apartamenty W Wi4$119,335142.30/5.0
Ewelina8$106,678181.86/5.0
Wakacyjny Dom Sp Z O.O.1$98,553184.94/5.0
Jakub1$78,518155.00/5.0
Maciek1$68,228255.00/5.0
Sun & Snow10$48,599273.38/5.0
Katarzyna2$40,446175.00/5.0
Robert3$36,311174.71/5.0
Michel1$33,38495.00/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Wisła.

Dive Deeper: Advanced Wisła STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Wisła. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Wisła Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Wisła

  • The Wisła Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87.3% of the 126 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Wisła, Apartment/Condo properties are the most common (72.2%), reflecting the local real estate landscape.
  • Houses represent a significant 22.2% portion, catering likely to families or larger groups.
  • Smaller segments like outdoor/unique, hotel/boutique (combined 5.6%) offer potential for unique stay experiences.

Wisła Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Wisła

  • The dominant room capacity in Wisła is 1 bedroom listings, making up 56.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 81.7% of the active Airbnb listings in Wisła, indicating a high concentration in these sizes.
  • With over half the market (56.3%) consisting of studios or 1-bedroom units, Wisła is particularly well-suited for individuals or couples.

Wisła Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Wisła

  • The most common guest capacity trend in Wisła vacation rentals is listings accommodating 4 guests (41.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 6 guests dominate the Wisła STR market, accounting for 57.2% of listings.
  • 32.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Wisła.
  • On average, properties in Wisła are equipped to host 4.7 guests.

Wisła Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Wisła

  • The most common availability pattern in Wisła falls within the 271-366 days range, representing 81.7% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 99.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Wisła (59.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 0.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Wisła Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (11.1%)

1 Night

14 listings

11.1% of total

2 Nights (12.7%)

2 Nights

16 listings

12.7% of total

3 Nights (7.1%)

3 Nights

9 listings

7.1% of total

4-6 Nights (5.6%)

4-6 Nights

7 listings

5.6% of total

30+ Nights (63.5%)

30+ Nights

80 listings

63.5% of total

Key Insights

  • The most prevalent minimum stay requirement in Wisła is 30+ Nights, adopted by 63.5% of listings. This highlights the market's preference for longer commitments.
  • A significant segment (63.5%) caters to monthly stays (30+ nights) in Wisła, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 30+ Nights minimum stay, as 63.5% of Wisła hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 11.1% currently do.
  • Explore offering discounts for stays of 30+ nights to attract the 63.5% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Wisła.

Wisła Airbnb Cancellation Policy Trends Analysis (2025)

Non-refundable

2 listings

3.6% of total

Flexible (14.5%)

Flexible

8 listings

14.5% of total

Moderate (41.8%)

Moderate

23 listings

41.8% of total

Firm (16.4%)

Firm

9 listings

16.4% of total

Strict (23.6%)

Strict

13 listings

23.6% of total

Cancellation Policy Insights for Wisła

  • The prevailing Airbnb cancellation policy trend in Wisła is Moderate, used by 41.8% of listings.
  • There's a relatively balanced mix between guest-friendly (56.3%) and stricter (40.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Moderate policy to align with the 41.8% market standard in Wisła.
  • Regularly review your cancellation policy against competitors and market demand shifts in Wisła.

Wisła STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Wisła

  • The overall average booking lead time for vacation rentals in Wisła is 35 days.
  • Guests book furthest in advance for stays during May (average 64 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in November (average 28 days), indicating more last-minute travel plans during this time.
  • Seasonally, Spring (52 days avg.) sees the longest lead times, while Winter (40 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (35 days) as a baseline for your pricing and availability strategy in Wisła.
  • For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
  • Target marketing efforts for the Spring season well in advance (at least 52 days) to capture early planners.
  • Monitor your own booking lead times against these Wisła averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Wisła (2025)

Amenity Prevalence

Amenity Insights for Wisła

  • Essential amenities in Wisła that guests expect include: Heating, Essentials, Wifi, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Kitchen, Hot water, Hangers are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Wisła: Heating, Essentials, Wifi, TV.
  • Prioritize adding missing essentials: Heating, Essentials, Wifi, TV.
  • Consider adding popular differentiators like Kitchen or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Wisła to stay competitive.

Wisła Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Wisła

  • The typical guest profile for Airbnb in Wisła consists of a mix of domestic (60%) and international guests, often arriving from nearby Warsaw, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Polish.
  • Domestic travelers account for 59.8% of guests.
  • Key international markets include Poland (59.8%) and Germany (11.2%).
  • Top languages spoken are English (41.9%) followed by Polish (32.4%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Wisła Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Pribylina12$2,060$224.8541%
Cholerzyn12$1,751$140.1839%
Brenna24$1,701$277.5328%
Zawoja39$1,693$181.8635%
Modra25$1,668$138.2138%
Koniaków13$1,609$231.7927%
Velké Karlovice15$1,520$185.4632%
Demänovská Dolina37$1,452$223.8132%
Kościelisko489$1,451$165.1633%
Nová Baňa10$1,325$119.3042%

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