Ustroń Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Cieszyn County, Poland
Is Airbnb profitable in Ustroń in 2025? Explore comprehensive Airbnb analytics for Ustroń, Cieszyn County, Poland to uncover income potential. This 2025 STR market report for Ustroń, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 95 active listings.
Whether you're considering an Airbnb investment in Ustroń, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ustroń Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ustroń Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ustroń (2025)
Understanding the monthly revenue variations for Airbnb listings in Ustroń is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ustroń is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ustroń across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,419+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,145 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $596 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $278, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ustroń
Ustroń Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ustroń STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ustroń:
- Best-in-class properties (Top 10%) achieve 53%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 33% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 20%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ustroń
Average Daily Rate (ADR) Airbnb Trends in Ustroń (2025)
Effective short term rental pricing strategy in Ustroń involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ustroń typically peaks in August and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $209+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $118 or more.
- Typical properties (Median) charge around $77 per night.
- Entry-level properties (Bottom 25%) earn around $58 per night.
Average Daily Rate (ADR) Trend by Month in Ustroń
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Airbnb Seasonality Analysis & Trends in Ustroń (2025)
Peak Season (May, April, July)
- Revenue averages $1,833 per month
- Occupancy rates average 30.6%
- Daily rates average $119
Shoulder Season
- Revenue averages $845 per month
- Occupancy maintains around 23.1%
- Daily rates hold near $112
Low Season (January, March, September)
- Revenue drops to average $551 per month
- Occupancy decreases to average 19.7%
- Daily rates adjust to average $96
Seasonality Insights for Ustroń
- The Airbnb seasonality in Ustroń shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ustroń's highest earning potential, with monthly revenues capable of climbing to $2,239, occupancy reaching a high of 34.1%, and ADRs peaking at $130.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $351, occupancy could drop to 16.9%, and ADRs may adjust down to $84.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ustroń.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ustroń seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ustroń (2025)
Exploring the top neighborhoods for short-term rentals in Ustroń? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Złote Łuki | A tranquil area surrounded by nature, ideal for families and nature lovers seeking outdoor activities like hiking and cycling. | Ustroń Zdrój Health Resort, Czantoria Mountain, Leśny Park Niespodzianek, Ustroń River Promenade, Ski Resort Czantoria |
| Mount Czantoria | Popular for panoramic views and hiking trails, attracting adventure seekers and tourists looking for natural beauty. | Czantoria Mountain Peak, Czantoria Cable Car, Hiking Trails, Observation Tower |
| Ustroń Health Spa Area | Known for its health resorts and spa facilities, this area attracts wellness tourists looking for relaxation and rejuvenation. | Spa centers, Thermal baths, Health treatments, Wellness parks |
| Lion's Grotto | A natural cave and recreational area, great for family outings and outdoor enthusiasts wanting to explore natural wonders. | Lion's Grotto, Nature trails, Picnic areas, Educational tours |
| Ustroń Market Square | The town center bustling with shops, cafes, and cultural events, perfect for tourists wanting to experience local life and activities. | Market Square, Local restaurants, Cultural festivals, Art galleries |
| Beskid Mountains | A great location for winter sports, hiking, and mountain biking, attracting both winter tourists and summer travelers. | Beskid Ski Resort, Hiking routes, Scenic viewpoints, Mountain biking trails |
| Czerwony Klasztor | A scenic village with rich history and beautiful landscapes, attracting tourists interested in history and culture. | Czerwony Klasztor Monastery, River rafting, Historical tours, Local folklore |
| Cieszyn River Bank | An area with beautiful river views and walking paths, ideal for relaxation and outdoor activities along the water. | Riverside parks, Walking trails, Canoeing, Leisure areas |
Understanding Airbnb License Requirements & STR Laws in Ustroń (2025)
While Ustroń, Cieszyn County, Poland currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ustroń to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ustroń (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ustrońbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Apartament Perłowy 2 - Dream Apart
Entire Place • 1 bedroom
Apartament Ogrodowa 2 - Dream Apart
Entire Place • N/A
Apartament Skandynawski - Dream Apart
Entire Place • 1 bedroom
Apartment with sauna and jacuzzi - kids for free!
Entire Place • 2 bedrooms
Apartamenty Nadrzeczna 1 - Dream Apart
Entire Place • 1 bedroom
Apartament Kochanowskiego 1
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ustroń (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ustroń based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michalina | 40 | $354,810 | 43 | 0.44/5.0 |
| Arkadiusz | 2 | $35,781 | 28 | 5.00/5.0 |
| Sun & Snow | 8 | $26,286 | 8 | 1.10/5.0 |
| Magdalena | 2 | $26,117 | 58 | 4.80/5.0 |
| Rafał | 1 | $13,849 | 15 | 5.00/5.0 |
| Ursula | 1 | $12,361 | 42 | 5.00/5.0 |
| Malgorzata | 5 | $11,915 | 10 | 1.83/5.0 |
| Apartamenty | 2 | $10,822 | 9 | 4.78/5.0 |
| Piotr | 1 | $10,772 | 5 | 4.80/5.0 |
| Urszula | 1 | $10,408 | 4 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ustroń.
Dive Deeper: Advanced Ustroń STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ustroń. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUstroń Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ustroń
- The Ustroń Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.5% of the 95 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ustroń, Apartment/Condo properties are the most common (80%), reflecting the local real estate landscape.
- The presence of 6.3% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, outdoor/unique (combined 3.2%) offer potential for unique stay experiences.
Ustroń Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ustroń
- The dominant room capacity in Ustroń is 1 bedroom listings, making up 61.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 85.3% of the active Airbnb listings in Ustroń, indicating a high concentration in these sizes.
- With over half the market (61.1%) consisting of studios or 1-bedroom units, Ustroń is particularly well-suited for individuals or couples.
- Listings with 3+ bedrooms (9.5%) represent a smaller niche, potentially indicating an underserved market for larger group accommodations in Ustroń.
Ustroń Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ustroń
- The most common guest capacity trend in Ustroń vacation rentals is listings accommodating 4 guests (41.1%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 6 guests dominate the Ustroń STR market, accounting for 60.0% of listings.
- 24.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ustroń.
- On average, properties in Ustroń are equipped to host 4.1 guests.
Ustroń Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ustroń
- The most common availability pattern in Ustroń falls within the 271-366 days range, representing 84.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 97.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ustroń (53.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 2.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ustroń Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
15.6% of total
2 Nights
21 listings
23.3% of total
3 Nights
25 listings
27.8% of total
4-6 Nights
2 listings
2.2% of total
30+ Nights
28 listings
31.1% of total
Key Insights
- The most prevalent minimum stay requirement in Ustroń is 30+ Nights, adopted by 31.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (31.1%) caters to monthly stays (30+ nights) in Ustroń, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 31.1% of Ustroń hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 15.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 31.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ustroń.
Ustroń Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
2 listings
6.1% of total
Refundable
1 listings
3% of total
Flexible
11 listings
33.3% of total
Moderate
10 listings
30.3% of total
Firm
3 listings
9.1% of total
Strict
6 listings
18.2% of total
Cancellation Policy Insights for Ustroń
- The prevailing Airbnb cancellation policy trend in Ustroń is Flexible, used by 33.3% of listings.
- There's a relatively balanced mix between guest-friendly (63.6%) and stricter (27.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 33.3% market standard in Ustroń.
- Regularly review your cancellation policy against competitors and market demand shifts in Ustroń.
Ustroń STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ustroń
- The overall average booking lead time for vacation rentals in Ustroń is 38 days.
- Guests book furthest in advance for stays during June (average 135 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (78 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Ustroń.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 135 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 78 days) to capture early planners.
- Monitor your own booking lead times against these Ustroń averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ustroń (2025)
Amenity Prevalence
Amenity Insights for Ustroń
- Essential amenities in Ustroń that guests expect include: TV, Wifi, Heating, Kitchen, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Free parking on premises, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ustroń: TV, Wifi, Heating, Kitchen, Essentials.
- Prioritize adding missing essentials: TV, Wifi, Heating, Kitchen, Essentials.
- Consider adding popular differentiators like Hot water or Free parking on premises to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ustroń to stay competitive.
Ustroń Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ustroń
- The typical guest profile for Airbnb in Ustroń consists of a mix of domestic (62%) and international guests, often arriving from nearby Warsaw, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Polish.
- Domestic travelers account for 61.7% of guests.
- Key international markets include Poland (61.7%) and United Kingdom (8.6%).
- Top languages spoken are English (38.3%) followed by Polish (28.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Warsaw and Katowice.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ustroń Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Cholerzyn | 12 | $1,751 | $140.18 | 39% |
| Brenna | 24 | $1,701 | $277.53 | 28% |
| Zawoja | 39 | $1,693 | $181.86 | 35% |
| Modra | 25 | $1,668 | $138.21 | 38% |
| Koniaków | 13 | $1,609 | $231.79 | 27% |
| Velké Karlovice | 15 | $1,520 | $185.46 | 32% |
| Demänovská Dolina | 37 | $1,452 | $223.81 | 32% |
| Kościelisko | 489 | $1,451 | $165.16 | 33% |
| Nová Baňa | 10 | $1,325 | $119.30 | 42% |
| Pribylina | 12 | $2,060 | $224.85 | 41% |