San Francisco Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Panamá Province, Panama

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in San Francisco in 2025? Explore comprehensive Airbnb analytics for San Francisco, Panamá Province, Panama to uncover income potential. This 2025 STR market report for San Francisco, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 396 active listings.

Whether you're considering an Airbnb investment in San Francisco, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the San Francisco Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key San Francisco Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$90
The average rental revenue earned for an occupied room per day in San Francisco.
Occupancy Rate(?)
50.9%
High demand. Good booking frequency.
Median Annual Revenue(?)
$14,446
Typical annual income for an Airbnb listing in San Francisco. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
17.4%
Strong growth (17.4%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in San Francisco.
Lowest Revenue Month(?)
September
The month with the lowest average earnings, indicating the low season in San Francisco.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
396
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in San Francisco (2025)

Understanding the monthly revenue variations for Airbnb listings in San Francisco is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in San Francisco is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in San Francisco across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $3,190+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,405 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,708 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $672, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in San Francisco

San Francisco Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the San Francisco STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in San Francisco:

  • Best-in-class properties (Top 10%) achieve 89%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 77% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 56%.
  • Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in San Francisco

Average Daily Rate (ADR) Airbnb Trends in San Francisco (2025)

Effective short term rental pricing strategy in San Francisco involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in San Francisco typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $161+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $109 or more.
  • Typical properties (Median) charge around $76 per night.
  • Entry-level properties (Bottom 25%) earn around $43 per night.

Average Daily Rate (ADR) Trend by Month in San Francisco

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Airbnb Seasonality Analysis & Trends in San Francisco (2025)

Peak Season (January, December, February)
  • Revenue averages $2,121 per month
  • Occupancy rates average 60.3%
  • Daily rates average $97
Shoulder Season
  • Revenue averages $1,817 per month
  • Occupancy maintains around 48.7%
  • Daily rates hold near $93
Low Season (August, September, October)
  • Revenue drops to average $1,545 per month
  • Occupancy decreases to average 54.1%
  • Daily rates adjust to average $92

Seasonality Insights for San Francisco

  • The Airbnb seasonality in San Francisco shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases San Francisco's highest earning potential, with monthly revenues capable of climbing to $2,193, occupancy reaching a high of 62.1%, and ADRs peaking at $98.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,437, occupancy could drop to 41.0%, and ADRs may adjust down to $87.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in San Francisco.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these San Francisco seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in San Francisco (2025)

Exploring the top neighborhoods for short-term rentals in San Francisco? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Casco Viejo
Historic district with colonial architecture, vibrant nightlife, and cultural heritage. A popular spot for travelers due to its unique charm and proximity to major attractions.
Plaza Francia, Panama Canal Museum, Metropolitan National Park, El Arco Chato, Basilica Santa Maria la Antigua
Amador Causeway
A scenic route that connects the city with several islands, offering stunning views and recreational activities. Great for tourists looking to enjoy outdoor activities and dining.
Biomuseo, Amador Causeway Boardwalk, Flamenco Marina, Tivoli Island, Restaurants with ocean views
El Cangrejo
A lively neighborhood known for its dining and nightlife. Attracts both locals and tourists who enjoy a more urban and intimate atmosphere.
Plaza del Cangrejo, Calle Uruguay, Café & Bar Axxis, Local shops and markets, Bacalao Restaurant
Balboa
Residential area near Panama Bay, popular for its parks and family-friendly environment. Close to key amenities and serves as a great spot for long-term stays.
Parque Omar, Balboa Yacht Club, Panama Canal, Panama City Mall, Restaurants and Cafes
San Francisco
Modern neighborhood characterized by its residential buildings and local businesses. Appeals to families and professionals, and is well connected to the city.
Parque de la Ciudad, Nova Plaza, Local shops and restaurants, Schools and parks, Nearby access to public transport
Punta Paitilla
An upscale area with luxury apartments and ocean views, ideal for affluent travelers. It’s close to high-end dining, shopping, and nightlife.
Multicentro Mall, Paitilla Hospital, Ocean Reef Islands, Luxury restaurants, Cinta Costera
Costa del Este
Developed suburb with modern infrastructure, appealing to business travelers and families. Known for its cleanliness and safety, plus proximity to corporate offices.
Costa del Este Mall, Parque Costa del Este, Linea 1 Metro Station, Local eateries and cafes, Corporate offices
Chorrera
A growing residential area outside of the city, ideal for budget-conscious travelers. Offers a quieter lifestyle and access to nearby nature and beaches.
Plaza Chorrera, Nature parks, Nearby beaches, Local dining options, Shopping centers

Understanding Airbnb License Requirements & STR Laws in San Francisco (2025)

While San Francisco, Panamá Province, Panama currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for San Francisco to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in San Francisco (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in San Franciscobased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Beautiful House in Panama w/ King Beds + Pool

Beautiful House in Panama w/ King Beds + Pool

Entire Place • 4 bedrooms

$177,573
Revenue
67.7%
Occupancy
$713.89
Daily Rate
Luxury to City and Sea

Luxury to City and Sea

Entire Place • 3 bedrooms

$83,404
Revenue
76.8%
Occupancy
$272.43
Daily Rate
Apt. 18H by Wanders & Yoo Marbella

Apt. 18H by Wanders & Yoo Marbella

Entire Place • 3 bedrooms

$72,512
Revenue
58.3%
Occupancy
$276.71
Daily Rate
Large Private Residence in Excellent Area

Large Private Residence in Excellent Area

Entire Place • 4 bedrooms

$71,692
Revenue
51.0%
Occupancy
$386.53
Daily Rate
Three-bedroom apartment, ocean views, pool, gym

Three-bedroom apartment, ocean views, pool, gym

Entire Place • 3 bedrooms

$65,869
Revenue
64.8%
Occupancy
$256.93
Daily Rate
Fancy Apartment with 3 bedrooms and Ocean View

Fancy Apartment with 3 bedrooms and Ocean View

Entire Place • 3 bedrooms

$48,283
Revenue
73.4%
Occupancy
$175.05
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in San Francisco (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in San Francisco based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Boutique33$683,6298704.20/5.0
Moises22$610,6987254.43/5.0
Juan17$436,1365274.84/5.0
Quartier Home Residences28$384,74712084.15/5.0
Marcela20$377,4331954.21/5.0
Diana9$230,3151434.95/5.0
Jonathan1$177,573684.99/5.0
ProHomes7$156,1642454.85/5.0
Alejandro4$116,619804.92/5.0
G&G6$111,9505524.86/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in San Francisco.

Dive Deeper: Advanced San Francisco STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for San Francisco. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

San Francisco Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for San Francisco

  • The San Francisco Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.5% of the 396 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in San Francisco, Apartment/Condo properties are the most common (93.4%), reflecting the local real estate landscape.
  • Smaller segments like hotel/boutique, house, others, outdoor/unique, unique stays (combined 6.7%) offer potential for unique stay experiences.

San Francisco Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for San Francisco

  • The dominant room capacity in San Francisco is 1 bedroom listings, making up 38.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 66.1% of the active Airbnb listings in San Francisco, indicating a high concentration in these sizes.
  • A significant 21.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in San Francisco.

San Francisco Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for San Francisco

  • The most common guest capacity trend in San Francisco vacation rentals is listings accommodating 4 guests (28.3%). This suggests the primary traveler segment is likely small families or groups.
  • Properties designed for 4 guests and 2 guests dominate the San Francisco STR market, accounting for 48.0% of listings.
  • 20.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in San Francisco.
  • On average, properties in San Francisco are equipped to host 3.4 guests.

San Francisco Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for San Francisco

  • The most common availability pattern in San Francisco falls within the 271-366 days range, representing 35.4% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 59.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 91-180 days range is most frequent in San Francisco (24.7%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 40.7% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

San Francisco Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (30.8%)

1 Night

101 listings

30.8% of total

2 Nights (25.6%)

2 Nights

84 listings

25.6% of total

3 Nights (8.8%)

3 Nights

29 listings

8.8% of total

4-6 Nights (8.5%)

4-6 Nights

28 listings

8.5% of total

7-29 Nights (14.9%)

7-29 Nights

49 listings

14.9% of total

30+ Nights (11.3%)

30+ Nights

37 listings

11.3% of total

Key Insights

  • The most prevalent minimum stay requirement in San Francisco is 1 Night, adopted by 30.8% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A significant segment (11.3%) caters to monthly stays (30+ nights) in San Francisco, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 30.8% of San Francisco hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 11.3% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in San Francisco.

San Francisco Airbnb Cancellation Policy Trends Analysis (2025)

Flexible (16.4%)

Flexible

52 listings

16.4% of total

Moderate (32.5%)

Moderate

103 listings

32.5% of total

Firm (15.8%)

Firm

50 listings

15.8% of total

Strict (35.3%)

Strict

112 listings

35.3% of total

Cancellation Policy Insights for San Francisco

  • The prevailing Airbnb cancellation policy trend in San Francisco is Strict, used by 35.3% of listings.
  • A majority (51.1%) of hosts in San Francisco utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Strict policy to align with the 35.3% market standard in San Francisco.
  • With 35.3% using Strict terms, this is a viable option in San Francisco, particularly for high-value properties or during peak demand periods.
  • Regularly review your cancellation policy against competitors and market demand shifts in San Francisco.

San Francisco STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for San Francisco

  • The overall average booking lead time for vacation rentals in San Francisco is 31 days.
  • Guests book furthest in advance for stays during April (average 41 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 26 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (36 days avg.) sees the longest lead times, while Summer (30 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (31 days) as a baseline for your pricing and availability strategy in San Francisco.
  • Target marketing efforts for the Winter season well in advance (at least 36 days) to capture early planners.
  • Monitor your own booking lead times against these San Francisco averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in San Francisco (2025)

Amenity Prevalence

Amenity Insights for San Francisco

  • Essential amenities in San Francisco that guests expect include: Wifi, Air conditioning, Kitchen, TV. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Washer, Hot water, Dryer are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for San Francisco: Wifi, Air conditioning, Kitchen, TV.
  • Prioritize adding missing essentials: Air conditioning, Kitchen, TV.
  • Consider adding popular differentiators like Washer or Hot water to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in San Francisco to stay competitive.

San Francisco Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for San Francisco

  • The typical guest profile for Airbnb in San Francisco consists of predominantly international visitors (87%), with top international origins including Panama, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
  • Domestic travelers account for 13.3% of guests.
  • Key international markets include United States (34.9%) and Panama (13.3%).
  • Top languages spoken are English (43.9%) followed by Spanish (38.2%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Focus marketing internationally, particularly towards travelers from Panama.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the San Francisco Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Buenaventura21$6,184$499.2236%
Maria Chiquita47$5,182$410.7143%
Palenque10$2,890$448.1628%
Las Escobas del Venado48$2,635$244.2738%
Playa Venao68$2,491$263.7734%
Panama City29$2,369$152.7353%
Panamá100$2,252$153.1954%
Altos del Maria19$2,239$224.9734%
Panamá108$2,152$123.2860%
Panama City12$2,092$154.5046%

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