Airbnb Market Analytics, Statistics and Data in Tromsø, Troms og Finnmark, Norway
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tromsø? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tromsø:
How much do Airbnb hosts make on average per month in Tromsø?
The short-term rental market in Tromsø shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,621 per month
- Strong performing properties (top 25%) make $4,210 or more
- Best-in-class properties (top 10%) achieve $6,387+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,514
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tromsø
The market in Tromsø shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 55% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tromsø
Daily rates in Tromsø vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $142 per night
- Strong performing properties (top 25%) secure $222 or more
- Best-in-class properties (top 10%) pull in $335+ per night
- Entry-level properties (bottom 25%) earn around $96
Daily Rate Variations by Month
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Seasonality patterns in Tromsø
Peak Season (December, January, November)
- Revenue peaks at $5309.96 per month
- Occupancy rates reach 71.92%
- Daily rates average $237.38
Shoulder Season
- Revenue averages $3247.50 per month
- Occupancy maintains 53.16%
- Daily rates hold at $184.24
Low Season (September, July, August)
- Revenue drops to $1911.82 per month
- Occupancy decreases to 35.22%
- Daily rates adjust to $157.38
Is it still profitable to do Airbnb in Tromsø in 2025?
Yes! Tromsø demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 53% and strong monthly revenue averaging $3248 and As a mature market with 1647 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tromsø
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Tromsø City Centre | The heart of Tromsø, bustling with shops, restaurants, and cultural attractions. Ideal for tourists wanting to explore museums, cafes and the Arctic atmosphere. | The Arctic Cathedral, Polaria, Tromsø Museum, Fjellheisen Cable Car, Tromsø Bridge, Tromsø Domkirke |
| Storgata | The main shopping street in Tromsø, filled with vibrant shops and restaurants. A great location for guests looking to experience local life and cuisine. | Storgata Shopping Street, Macks Ølbryggeri, Coffee Houses, Local boutiques, Street performances |
| Tromsøya Island | Home to several attractions and natural beauty, this area offers a more tranquil experience with access to outdoors and scenic views of the fjords. | Arctic-Alpine Botanic Garden, Prestens Buss, Guided hiking tours, Nature trails, Northern Lights watching spots |
| Tromsø Arctic Reindeer | A unique cultural experience with reindeer and Sami culture. Attracts those interested in indigenous experiences and Arctic wildlife. | Live reindeer experiences, Sami culture presentations, Wildlife safaris, Hiking in the Arctic nature |
| Breivika | A residential area near the university that offers a quieter stay while still being close to nature and outdoor activities. Perfect for families and travelers seeking relaxation. | University of Tromsø, Tromsø Wilderness Centre, Local parks, Nature trails, Quiet waterfront |
| Kvaløya | Offers stunning landscapes and access to outdoor activities. Great for tourists seeking an adventure experience, including hiking and fishing. | Mount Fløya, Fishing spots, Hiking trails, Whale watching, Scenic drives |
| Lyngen Alps | Known for breathtaking scenery and outdoor activities like skiing and hiking. Ideal for adventure seekers and those wanting a scenic getaway. | Lyngenfjord, Ski resorts, Hiking trails, Nature photography spots, Cultural landscapes |
| Sommarøy | A picturesque coastal village known for its beaches and outdoor activities. Perfect for tourists wanting a scenic and relaxing stay. | Sommarøy Beach, Fishing and boating, Hiking, Vibrant local culture, Wildlife watching |
Do you need a license for Airbnb in Tromsø?
We recommend checking directly with Tromsø's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tromsø
TotalApartments Robukta Lodge
Entire Place • 8 bedrooms
TotalApartments Vervet Fram - Fantastic Apartment
Entire Place • 3 bedrooms
Villa Aurora View
Entire Place • 5 bedrooms
Queen size beds | Fantastisk nordlys | Jaccuzi
Entire Place • 4 bedrooms
TotalApartments Vervet Gjoa - 4 Bedroom Apartment
Entire Place • 4 bedrooms
New funkish house in Tromsø city center
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Tromsø
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| TotalApartments | 18 | $1,073,001 | 315 | 4.36/5.0 |
| Giæver Vertskap | 17 | $640,570 | 804 | 4.80/5.0 |
| Mathias | 9 | $628,557 | 318 | 4.82/5.0 |
| Steam AS | 8 | $335,286 | 152 | 4.67/5.0 |
| Viking | 7 | $255,096 | 40 | 1.94/5.0 |
| Ørjan | 5 | $250,554 | 170 | 4.86/5.0 |
| Thomas | 4 | $235,991 | 287 | 4.72/5.0 |
| Frida | 5 | $234,286 | 159 | 4.82/5.0 |
| André | 3 | $210,710 | 275 | 4.94/5.0 |
| Roy And Marlene | 12 | $209,253 | 285 | 3.52/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tromsø
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85%), with apartment & condo and house properties comprising 92.1% of inventory
- Untapped potential in outdoor & mobile, boutique & hotels, others, unique stays segments (8.0% combined)
Room Capacity Distribution
Analysis of 1,647 properties in Tromsø shows that 1 bedroom properties are most prevalent, making up 34.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.8% of all listings.
Key Insights
- Most common: 1 bedroom (34.2%)
- Least common: 5+ bedrooms (2.2%)
- Market concentration: 60.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,647 properties in Tromsø reveals that 4 guests properties dominate the market, representing 26.4% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 49.0% of the market.
Key Insights
- Most common capacity: 4 guests (26.4% of market)
- Least common capacity: 1 guest (1.1% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 49.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,647 properties in Tromsø, the most common availability pattern is 271-366 days (31.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.7% of properties).
Key Insights
- Most common availability window: 271-366 days (31.8%)
- Most common booking duration: 91-180 days (30.7%)
- Properties with high availability (180+ days): 62.8%
- Properties with long-term bookings (180+ days): 39.2%
Minimum Stay Distributions
1 Night
322 listings
21.4% of total
2 Nights
521 listings
34.5% of total
3 Nights
336 listings
22.3% of total
4-6 Nights
138 listings
9.2% of total
7-29 Nights
9 listings
0.6% of total
30+ Nights
182 listings
12.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.9%
- Mid-length stays (4-6 nights) represent 9.2% of listings
- Monthly+ stays (12.1%) suggest a stable extended-stay market
- High market flexibility with 78.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.1% of total
Super Strict 60 Days
5 listings
0.4% of total
Flexible
357 listings
25.6% of total
Moderate
438 listings
31.4% of total
Firm
346 listings
24.8% of total
Strict
248 listings
17.8% of total
Key Insights
- Moderate is the preferred policy at 31.4% of listings
- The market shows a balanced distribution between guest-friendly (57.0%) and strict (42.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, Mar, averaging 82 days
- Shortest booking windows are in Oct, Sep, Aug, averaging 58 days
- Winter shows the longest average booking window at 75 days, while Fall has the shortest at 63 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 75 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Aug when lead times are shortest
Popular Airbnb Amenities in Tromsø
Below is the distribution of amenities across listings in Tromsø:
Traveler Demographics
Key Insights
- Domestic travelers make up 7.9% of total guests, indicating a mostly international-driven market.
- Primary international markets: United States (21%) and United Kingdom (20.4%)
- English is the top language at 56.5%, followed by German (14.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United States and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tromsø. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Fjordgård | 10 | $4,505 | $245.02 | 55% |
| Balsfjord | 54 | $2,063 | $181.51 | 40% |
| Målselv | 44 | $1,850 | $194.89 | 37% |
| Senja | 96 | $1,824 | $163.59 | 45% |
| Skaland | 19 | $1,744 | $116.97 | 56% |
| Storsteinnes | 11 | $1,683 | $169.40 | 41% |
| Karlsøy | 37 | $1,627 | $195.79 | 38% |
| Narvik | 124 | $1,224 | $118.13 | 43% |
| Finnsnes | 14 | $1,183 | $105.52 | 37% |
| Gryllefjorden | 13 | $1,118 | $126.22 | 33% |
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