Tromsø Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Troms og Finnmark, Norway
Is Airbnb profitable in Tromsø in 2025? Explore comprehensive Airbnb analytics for Tromsø, Troms og Finnmark, Norway to uncover income potential. This 2025 STR market report for Tromsø, based on AirROI data from April 2024 to March 2025, reveals key trends in the bustling market of 1,772 active listings.
Whether you're considering an Airbnb investment in Tromsø, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Tromsø Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Tromsø Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Tromsø (2025)
Understanding the monthly revenue variations for Airbnb listings in Tromsø is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Tromsø is typically December, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Tromsø across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,414+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,297 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,707 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,547, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Tromsø
Tromsø Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Tromsø STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Tromsø:
- Best-in-class properties (Top 10%) achieve 88%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 75% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 56%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Tromsø
Average Daily Rate (ADR) Airbnb Trends in Tromsø (2025)
Effective short term rental pricing strategy in Tromsø involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Tromsø typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $348+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $230 or more.
- Typical properties (Median) charge around $150 per night.
- Entry-level properties (Bottom 25%) earn around $102 per night.
Average Daily Rate (ADR) Trend by Month in Tromsø
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Airbnb Seasonality Analysis & Trends in Tromsø (2025)
Peak Season (December, January, February)
- Revenue averages $5,068 per month
- Occupancy rates average 72.2%
- Daily rates average $239
Shoulder Season
- Revenue averages $3,079 per month
- Occupancy maintains around 49.0%
- Daily rates hold near $183
Low Season (July, August, September)
- Revenue drops to average $1,985 per month
- Occupancy decreases to average 43.1%
- Daily rates adjust to average $162
Seasonality Insights for Tromsø
- The Airbnb seasonality in Tromsø shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Tromsø's highest earning potential, with monthly revenues capable of climbing to $5,571, occupancy reaching a high of 73.4%, and ADRs peaking at $242.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,823, occupancy could drop to 35.1%, and ADRs may adjust down to $161.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Tromsø.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Tromsø seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Tromsø (2025)
Exploring the top neighborhoods for short-term rentals in Tromsø? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Tromsø City Center | The bustling heart of Tromsø, known for its vibrant atmosphere, restaurants, and shopping. It’s the main hub for tourists and offers easy access to attractions like the Arctic Cathedral and the Polaria aquarium. | Arctic Cathedral, Polaria, Tromsø Museum, Fjellheisen Cable Car, Tromsø Cathedral, Mack Brewery |
| Ersfjorden | A stunning area with breathtaking fjord views and opportunities for outdoor activities like hiking and northern lights watching. It's ideal for those looking for a scenic and serene getaway close to nature. | Ersfjorden Fjord, Kvaløya Island, Hiking Trails, Northern Lights Viewing, Fishing Opportunities |
| Kvaløya | An island adjacent to Tromsø, popular for its natural beauty and outdoor activities. Offers a more rural and tranquil experience while still being close to the city. | Kvaløya Island, Fjellheisen, Hiking Routes, Wildlife Watching, Beaches |
| Storgata | Known as Tromsø's main street, Storgata is lined with shops, cafes, and cultural sites, making it a convenient place for visitors to stay and explore the city's culture. | Shops and Cafés, Tromsø's Unique Architecture, Art Galleries, Cultural Events, Local Markets |
| Skulsfjord | An enchanting coastal area that provides opportunities for whale watching and enjoying the scenic beauty of the Norwegian coast. Great for those who love oceanic adventures. | Whale Watching Tours, Beautiful Coastal Views, Fishing, Boating, Kayaking |
| Breivikeidet | A scenic area known for outdoor activities, including hiking and winter sports. It is a gateway to the Lyngen Alps and other natural attractions in the region. | Lyngen Alps, Hiking Trails, Ski Resorts, Nature Reserves, Northern Lights |
| Lyngseidet | A charming village located across the fjord from Tromsø, it offers picturesque views and a peaceful atmosphere, ideal for travelers looking to relax and connect with nature. | Scenic Views, Nature Walks, Local Culture, Historic Sites, Fishing |
| Hurtigruten Terminal | As a significant starting point for cruises, this area attracts many tourists who are keen on exploring the fjords and coastlines of Norway. It's a prime location for those looking to reach northern destinations. | Hurtigruten Cruises, Dockside Activities, Local Shops, Restaurants, Cultural Experiences |
Understanding Airbnb License Requirements & STR Laws in Tromsø (2025)
While Tromsø, Troms og Finnmark, Norway currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Tromsø to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Tromsø (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Tromsøbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
TotalApartments Robukta Lodge
Entire Place • 8 bedrooms
TotalApartments Vervet Fram - Fantastic Apartment
Entire Place • 3 bedrooms
Lovely house in quiet surroundings.
Entire Place • 5 bedrooms
Queen size beds | Fantastisk nordlys | Jaccuzi
Entire Place • 4 bedrooms
Villa Aurora View
Entire Place • 5 bedrooms
Luxury facilities. NEAR attractions. FREE parking.
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Tromsø (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Tromsø based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| TotalApartments | 20 | $1,085,579 | 322 | 4.40/5.0 |
| Mathias | 9 | $683,055 | 318 | 4.82/5.0 |
| Giæver Vertskap | 16 | $651,794 | 754 | 4.82/5.0 |
| Lasse | 15 | $458,381 | 54 | 2.35/5.0 |
| Steam AS | 8 | $330,904 | 152 | 4.67/5.0 |
| Ørjan | 5 | $290,738 | 170 | 4.86/5.0 |
| Frida | 5 | $267,770 | 159 | 4.82/5.0 |
| Kai | 4 | $265,661 | 136 | 4.88/5.0 |
| Thomas | 4 | $253,942 | 287 | 4.72/5.0 |
| Aleksander | 3 | $239,851 | 54 | 4.81/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Tromsø.
Dive Deeper: Advanced Tromsø STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Tromsø. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTromsø Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Tromsø
- The Tromsø Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.1% of the 1,772 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Tromsø, Apartment/Condo properties are the most common (66.2%), reflecting the local real estate landscape.
- Houses represent a significant 26.1% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique, others, unique stays (combined 7.7%) offer potential for unique stay experiences.
Tromsø Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Tromsø
- The dominant room capacity in Tromsø is 1 bedroom listings, making up 34.7% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 61.4% of the active Airbnb listings in Tromsø, indicating a high concentration in these sizes.
- A significant 24.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Tromsø.
Tromsø Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Tromsø
- The most common guest capacity trend in Tromsø vacation rentals is listings accommodating 4 guests (26.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Tromsø STR market, accounting for 49.5% of listings.
- 23.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Tromsø.
- On average, properties in Tromsø are equipped to host 3.7 guests.
Tromsø Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Tromsø
- The most common availability pattern in Tromsø falls within the 181-270 days range, representing 31.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 62.6% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Tromsø (31.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 38.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Tromsø Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
312 listings
18.6% of total
2 Nights
483 listings
28.9% of total
3 Nights
290 listings
17.3% of total
4-6 Nights
134 listings
8% of total
7-29 Nights
10 listings
0.6% of total
30+ Nights
445 listings
26.6% of total
Key Insights
- The most prevalent minimum stay requirement in Tromsø is 2 Nights, adopted by 28.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A significant segment (26.6%) caters to monthly stays (30+ nights) in Tromsø, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 28.9% of Tromsø hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Tromsø.
Tromsø Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
4 listings
0.3% of total
Super Strict 60 Days
5 listings
0.3% of total
Flexible
392 listings
25.7% of total
Moderate
486 listings
31.8% of total
Firm
386 listings
25.3% of total
Strict
255 listings
16.7% of total
Cancellation Policy Insights for Tromsø
- The prevailing Airbnb cancellation policy trend in Tromsø is Moderate, used by 31.8% of listings.
- There's a relatively balanced mix between guest-friendly (57.5%) and stricter (42.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 31.8% market standard in Tromsø.
- Regularly review your cancellation policy against competitors and market demand shifts in Tromsø.
Tromsø STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Tromsø
- The overall average booking lead time for vacation rentals in Tromsø is 64 days.
- Guests book furthest in advance for stays during June (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 51 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Fall (62 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (64 days) as a baseline for your pricing and availability strategy in Tromsø.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Tromsø averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Tromsø (2025)
Amenity Prevalence
Amenity Insights for Tromsø
- Essential amenities in Tromsø that guests expect include: Smoke alarm, Wifi, Kitchen, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Tromsø: Smoke alarm, Wifi, Kitchen, Heating.
- Prioritize adding missing essentials: Smoke alarm, Wifi, Kitchen, Heating.
- Consider adding popular differentiators like Fire extinguisher or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Tromsø to stay competitive.
Tromsø Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Tromsø
- The typical guest profile for Airbnb in Tromsø consists of predominantly international visitors (93%), with top international origins including Germany, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 7.5% of guests.
- Key international markets include United Kingdom (12.3%) and Germany (12.1%).
- Top languages spoken are English (43.4%) followed by German (10.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Germany.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Tromsø Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Fjordgård | 10 | $3,924 | $241.29 | 53% |
| Balsfjord | 61 | $1,942 | $183.81 | 40% |
| Målselv | 42 | $1,859 | $202.20 | 37% |
| Storsteinnes | 10 | $1,803 | $161.34 | 40% |
| Senja | 97 | $1,774 | $164.17 | 44% |
| Skaland | 19 | $1,650 | $114.52 | 57% |
| Karlsøy | 37 | $1,577 | $197.25 | 39% |
| Narvik | 123 | $1,216 | $122.32 | 43% |
| Finnsnes | 15 | $1,060 | $109.39 | 39% |
| Bardu | 15 | $993 | $108.62 | 44% |