Ōtaki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wellington, New Zealand
Is Airbnb profitable in Ōtaki in 2025? Explore comprehensive Airbnb analytics for Ōtaki, Wellington, New Zealand to uncover income potential. This 2025 STR market report for Ōtaki, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 19 active listings.
Whether you're considering an Airbnb investment in Ōtaki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ōtaki Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ōtaki Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ōtaki (2025)
Understanding the monthly revenue variations for Airbnb listings in Ōtaki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ōtaki is typically December, while July often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ōtaki across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,141+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,044 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,185 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $444, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ōtaki
Ōtaki Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ōtaki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ōtaki:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 35%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ōtaki
Average Daily Rate (ADR) Airbnb Trends in Ōtaki (2025)
Effective short term rental pricing strategy in Ōtaki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ōtaki typically peaks in December and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $147+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $120 or more.
- Typical properties (Median) charge around $90 per night.
- Entry-level properties (Bottom 25%) earn around $66 per night.
Average Daily Rate (ADR) Trend by Month in Ōtaki
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Airbnb Seasonality Analysis & Trends in Ōtaki (2025)
Peak Season (December, January, March)
- Revenue averages $2,578 per month
- Occupancy rates average 45.9%
- Daily rates average $129
Shoulder Season
- Revenue averages $1,737 per month
- Occupancy maintains around 43.1%
- Daily rates hold near $101
Low Season (July, August, October)
- Revenue drops to average $1,082 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $96
Seasonality Insights for Ōtaki
- The Airbnb seasonality in Ōtaki shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ōtaki's highest earning potential, with monthly revenues capable of climbing to $2,945, occupancy reaching a high of 53.4%, and ADRs peaking at $132.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,026, occupancy could drop to 25.5%, and ADRs may adjust down to $95.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ōtaki.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ōtaki seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ōtaki (2025)
Exploring the top neighborhoods for short-term rentals in Ōtaki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| South Ōtaki | A peaceful residential area close to local amenities and beaches, popular with families and those looking for a quiet retreat. It's a great spot for both short and long-term visitors. | Ōtaki Beach, Ōtaki River, local cafes, Otaki Golf Club, Ōtaki Maori Racing Club |
| North Ōtaki | This area features a mix of rural charm and easy access to the coast, attracting nature lovers and those interested in outdoor activities. | Ōtaki Forks, Tararua Forest Park, local farms, Maori culture experiences |
| Ōtaki Village | The cultural heart of Ōtaki, offering a mix of history and modern amenities. Ideal for travelers interested in local culture and community activities. | Ōtaki Museum, local markets, art galleries, parks and recreational areas |
| Ōtaki Beach | Known for its beautiful sandy beaches and surf spots, perfect for tourists and locals alike looking to relax by the sea. | Ōtaki Beach, surfing spots, picnic areas, walking trails, beachfront cafes |
| Te Horo | A quaint coastal village just north of Ōtaki, appealing to those looking for a quieter beach getaway with stunning scenery. | Te Horo Beach, local vineyards, horse riding, fishing spots, scenic walks |
| Waikanae | Just South of Ōtaki, offering a mix of beach and river activities. Suitable for families and those looking for a mix of relaxation and adventure. | Waikanae Beach, Waikanae River, walking and cycling tracks, cafes and shops |
| Kapiti Island | A nearby nature reserve famous for its rich wildlife and scenic views. A unique destination for eco-tourists and nature enthusiasts. | Kapiti Island Nature Reserve, birdwatching, hiking trails, beach access |
| Queen Elizabeth Park | A large park area offering various recreational activities, making it a great option for travelers looking for outdoor experiences. | walking trails, picnic areas, beach access, cycling paths, nature reserves |
Understanding Airbnb License Requirements & STR Laws in Ōtaki (2025)
While Ōtaki, Wellington, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ōtaki to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ōtaki (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ōtakibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Punga Tree
Entire Place • 3 bedrooms
Relaxing retreat in sunny Otaki
Entire Place • 3 bedrooms
Sundari Retreat
Entire Place • 1 bedroom
Jacaranda House - Otaki
Entire Place • 2 bedrooms
The Nest
Entire Place • 1 bedroom
Private Cottage in Te Horo
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ōtaki (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ōtaki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Alma | 1 | $42,348 | 98 | 4.98/5.0 |
| Kim | 1 | $21,602 | 9 | 4.89/5.0 |
| Dale | 1 | $20,039 | 250 | 4.95/5.0 |
| Martin | 1 | $15,969 | 61 | 4.84/5.0 |
| Claire | 1 | $15,544 | 80 | 4.96/5.0 |
| Melissa | 1 | $12,857 | 16 | 5.00/5.0 |
| Amy | 1 | $12,837 | 25 | 4.96/5.0 |
| Martin | 1 | $12,434 | 125 | 4.98/5.0 |
| Audrey | 1 | $12,385 | 7 | 5.00/5.0 |
| Robyn | 1 | $12,360 | 55 | 4.89/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ōtaki.
Dive Deeper: Advanced Ōtaki STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ōtaki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsŌtaki Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ōtaki
- The Ōtaki Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89.5% of the 19 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ōtaki, House properties are the most common (57.9%), reflecting the local real estate landscape.
- Houses represent a significant 57.9% portion, catering likely to families or larger groups.
- The presence of 26.3% Hotel/Boutique listings indicates integration with traditional hospitality.
Ōtaki Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ōtaki
- The dominant room capacity in Ōtaki is 1 bedroom listings, making up 36.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 63.1% of the active Airbnb listings in Ōtaki, indicating a high concentration in these sizes.
- A significant 31.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ōtaki.
Ōtaki Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ōtaki
- The most common guest capacity trend in Ōtaki vacation rentals is listings accommodating 4 guests (26.3%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Ōtaki STR market, accounting for 42.1% of listings.
- 21.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ōtaki.
- On average, properties in Ōtaki are equipped to host 3.6 guests.
Ōtaki Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ōtaki
- The most common availability pattern in Ōtaki falls within the 271-366 days range, representing 47.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ōtaki (36.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 26.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ōtaki Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
41.2% of total
2 Nights
9 listings
52.9% of total
30+ Nights
1 listings
5.9% of total
Key Insights
- The most prevalent minimum stay requirement in Ōtaki is 2 Nights, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (94.1%) of the Ōtaki Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 52.9% of Ōtaki hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 5.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ōtaki.
Ōtaki Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
29.4% of total
Moderate
4 listings
23.5% of total
Firm
6 listings
35.3% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for Ōtaki
- The prevailing Airbnb cancellation policy trend in Ōtaki is Firm, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (52.9%) and stricter (47.1%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 35.3% market standard in Ōtaki.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Ōtaki.
Ōtaki STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ōtaki
- The overall average booking lead time for vacation rentals in Ōtaki is 41 days.
- Guests book furthest in advance for stays during July (average 114 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 24 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Fall (31 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Ōtaki.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 114 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Ōtaki averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ōtaki (2025)
Amenity Prevalence
Amenity Insights for Ōtaki
- Essential amenities in Ōtaki that guests expect include: Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ōtaki: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ōtaki to stay competitive.
Ōtaki Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ōtaki
- The typical guest profile for Airbnb in Ōtaki consists of primarily domestic travelers (83%), often arriving from nearby Wellington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 83.4% of guests.
- Key international markets include New Zealand (83.4%) and United Kingdom (4.9%).
- Top languages spoken are English (71%) followed by French (5.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Wellington and Auckland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ōtaki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Havelock North | 212 | $2,118 | $231.44 | 44% |
| Martinborough Community | 224 | $2,056 | $192.31 | 38% |
| Picton | 104 | $1,857 | $170.00 | 46% |
| Waimārama | 48 | $1,856 | $349.16 | 26% |
| Clive | 24 | $1,832 | $180.50 | 40% |
| Egmont Village | 12 | $1,697 | $118.42 | 47% |
| Paekākāriki | 14 | $1,686 | $123.12 | 45% |
| Hastings | 178 | $1,676 | $172.19 | 43% |
| Horopito | 11 | $1,618 | $258.74 | 33% |
| Te Awanga | 37 | $1,612 | $225.22 | 37% |