Upper Hutt Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wellington, New Zealand
Is Airbnb profitable in Upper Hutt in 2025? Explore comprehensive Airbnb analytics for Upper Hutt, Wellington, New Zealand to uncover income potential. This 2025 STR market report for Upper Hutt, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 82 active listings.
Whether you're considering an Airbnb investment in Upper Hutt, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Upper Hutt Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Upper Hutt Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Upper Hutt (2025)
Understanding the monthly revenue variations for Airbnb listings in Upper Hutt is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Upper Hutt is typically May, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Upper Hutt across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,790+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,007 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,119 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $546, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Upper Hutt
Upper Hutt Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Upper Hutt STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Upper Hutt:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Upper Hutt
Average Daily Rate (ADR) Airbnb Trends in Upper Hutt (2025)
Effective short term rental pricing strategy in Upper Hutt involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Upper Hutt typically peaks in December and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $186+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $106 or more.
- Typical properties (Median) charge around $74 per night.
- Entry-level properties (Bottom 25%) earn around $53 per night.
Average Daily Rate (ADR) Trend by Month in Upper Hutt
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Airbnb Seasonality Analysis & Trends in Upper Hutt (2025)
Peak Season (May, June, December)
- Revenue averages $1,768 per month
- Occupancy rates average 46.0%
- Daily rates average $100
Shoulder Season
- Revenue averages $1,433 per month
- Occupancy maintains around 47.9%
- Daily rates hold near $98
Low Season (February, March, September)
- Revenue drops to average $1,133 per month
- Occupancy decreases to average 45.2%
- Daily rates adjust to average $98
Seasonality Insights for Upper Hutt
- The Airbnb seasonality in Upper Hutt shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Upper Hutt's highest earning potential, with monthly revenues capable of climbing to $1,859, occupancy reaching a high of 53.0%, and ADRs peaking at $104.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,016, occupancy could drop to 39.3%, and ADRs may adjust down to $96.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Upper Hutt.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Upper Hutt seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Upper Hutt (2025)
Exploring the top neighborhoods for short-term rentals in Upper Hutt? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Silverstream | A family-friendly suburb with close proximity to parks and schools, making it ideal for families visiting Upper Hutt. Offers a peaceful setting with easy access to nature. | Silverstream Railway, Hutt River Trail, Parks, Local Cafés, St Joseph's Church |
| Totara Park | Known for its expansive parklands and recreational opportunities, Totara Park is great for outdoor enthusiasts. Offers biking trails and picnic areas. | Totara Park, Manawatu River, Hiking Trails, Playgrounds, Local Markets |
| Maidstone | A popular residential area that offers affordable housing options and a community feel. Close to shopping areas and public transport. | Maidstone Park, Local shops, Hutt Valley High School, Biking Tracks, Community Events |
| Upper Hutt City Centre | The heart of Upper Hutt with shopping centers, restaurants, and entertainment options. Ideal for guests looking for convenience and amenities. | Westfield Shopping Centre, Civic Centre, Local Restaurants, Hutt River, Movies in the Park |
| Birchville | Quieter, suburban community near the river. Ideal for guests seeking tranquility while still being close to Upper Hutt's attractions. | Birchville Park, River Access, Local Nature Walks, Community Events, Peaceful Atmosphere |
| Riverstone | A developing area with plenty of new housing and potential for visitors looking for modern accommodations. Close to nature and hikes. | Riverstone Scenic Reserve, Walking Tracks, Nature Photography, Pet-Friendly Options, Quiet Neighborhood |
| Elderslea | A well-established area with affordable accommodations and close to schools, making it great for visiting families and friends. | Local Playground, Community Centers, Shops, Nearby Parks, Community Events |
| Heretaunga | A vibrant suburb with access to schools, parks, and local amenities. Offers a mix of residential and retail spaces warranting attention from tourists. | Heretaunga Park, Local Cafés, Eateries, Sports Fields, Nearby Nature Reserves |
Understanding Airbnb License Requirements & STR Laws in Upper Hutt (2025)
While Upper Hutt, Wellington, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Upper Hutt to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Upper Hutt (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Upper Huttbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
High Quality Home & Stylish Decor
Entire Place • 5 bedrooms
Home away from home Large 4 Bedroom 2 bathrooms
Entire Place • 4 bedrooms
Peaceful retreat with salt water pool
Entire Place • 4 bedrooms
Homey Haven in Trentham - 3BR
Entire Place • 3 bedrooms
Maharlika Accommodation. The Suburban Best.
Entire Place • 3 bedrooms
Scenic Views from our 2-BR Trentham Hideaway
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Upper Hutt (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Upper Hutt based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ohana | 9 | $240,163 | 341 | 4.84/5.0 |
| Debbie | 1 | $58,371 | 28 | 4.96/5.0 |
| Carlos | 1 | $48,878 | 196 | 4.86/5.0 |
| Toni | 1 | $47,956 | 68 | 4.99/5.0 |
| Anicio Jr Dela | 1 | $31,863 | 12 | 4.67/5.0 |
| Rochelle | 2 | $28,995 | 165 | 4.87/5.0 |
| Jun | 1 | $22,363 | 57 | 4.95/5.0 |
| Paul | 1 | $22,182 | 39 | 4.92/5.0 |
| Janet | 1 | $21,587 | 86 | 4.97/5.0 |
| Donna | 1 | $21,160 | 50 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Upper Hutt.
Dive Deeper: Advanced Upper Hutt STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Upper Hutt. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsUpper Hutt Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Upper Hutt
- The Upper Hutt Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.4% of the 82 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Upper Hutt, House properties are the most common (43.9%), reflecting the local real estate landscape.
- Houses represent a significant 43.9% portion, catering likely to families or larger groups.
- The presence of 30.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, unique stays (combined 4.9%) offer potential for unique stay experiences.
Upper Hutt Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Upper Hutt
- The dominant room capacity in Upper Hutt is 1 bedroom listings, making up 40.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 62.2% of the active Airbnb listings in Upper Hutt, indicating a high concentration in these sizes.
Upper Hutt Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Upper Hutt
- The most common guest capacity trend in Upper Hutt vacation rentals is listings accommodating 2 guests (42.7%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Upper Hutt STR market, accounting for 65.9% of listings.
- A significant 42.7% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Upper Hutt.
- 13.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Upper Hutt.
- On average, properties in Upper Hutt are equipped to host 2.9 guests.
Upper Hutt Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Upper Hutt
- The most common availability pattern in Upper Hutt falls within the 91-180 days range, representing 40.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 56.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Upper Hutt (39%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 45.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Upper Hutt Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
52 listings
66.7% of total
2 Nights
18 listings
23.1% of total
4-6 Nights
1 listings
1.3% of total
30+ Nights
7 listings
9% of total
Key Insights
- The most prevalent minimum stay requirement in Upper Hutt is 1 Night, adopted by 66.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.8%) of the Upper Hutt Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 66.7% of Upper Hutt hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Upper Hutt.
Upper Hutt Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
38 listings
49.4% of total
Moderate
32 listings
41.6% of total
Firm
4 listings
5.2% of total
Strict
3 listings
3.9% of total
Cancellation Policy Insights for Upper Hutt
- The prevailing Airbnb cancellation policy trend in Upper Hutt is Flexible, used by 49.4% of listings.
- The market strongly favors guest-friendly terms, with 91.0% of listings offering Flexible or Moderate policies. This suggests guests in Upper Hutt may expect booking flexibility.
- Strict cancellation policies are quite rare (3.9%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 49.4% market standard in Upper Hutt.
- Using a Strict policy might deter some guests, as only 3.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Upper Hutt.
Upper Hutt STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Upper Hutt
- The overall average booking lead time for vacation rentals in Upper Hutt is 40 days.
- Guests book furthest in advance for stays during December (average 67 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 21 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (57 days avg.) sees the longest lead times, while Summer (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (40 days) as a baseline for your pricing and availability strategy in Upper Hutt.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 67 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 57 days) to capture early planners.
- Monitor your own booking lead times against these Upper Hutt averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Upper Hutt (2025)
Amenity Prevalence
Amenity Insights for Upper Hutt
- Essential amenities in Upper Hutt that guests expect include: Dishes and silverware, Heating, Wifi, Hot water, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Essentials, Microwave, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Upper Hutt: Dishes and silverware, Heating, Wifi, Hot water, Smoke alarm.
- Prioritize adding missing essentials: Dishes and silverware, Heating, Wifi, Hot water, Smoke alarm.
- Consider adding popular differentiators like Essentials or Microwave to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Upper Hutt to stay competitive.
Upper Hutt Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Upper Hutt
- The typical guest profile for Airbnb in Upper Hutt consists of primarily domestic travelers (79%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Filipino.
- Domestic travelers account for 78.6% of guests.
- Key international markets include New Zealand (78.6%) and Australia (8.4%).
- Top languages spoken are English (66.6%) followed by Filipino (4.8%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Upper Hutt Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Martinborough Community | 224 | $2,056 | $192.31 | 38% |
| Picton | 104 | $1,857 | $170.00 | 46% |
| Paekākāriki | 14 | $1,686 | $123.12 | 45% |
| Waikanae | 54 | $1,598 | $132.42 | 44% |
| Greytown Community | 112 | $1,543 | $148.62 | 35% |
| Ōtaki Beach | 32 | $1,473 | $171.34 | 36% |
| Wellington | 1,115 | $1,465 | $120.35 | 47% |
| Waitārere | 36 | $1,406 | $160.59 | 35% |
| Waikawa Beach | 17 | $1,401 | $136.51 | 36% |
| Waikawa | 61 | $1,377 | $136.26 | 42% |