Airbnb Market Analytics, Statistics and Data in Porirua, Wellington, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Porirua? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Porirua:
How much do Airbnb hosts make on average per month in Porirua?
The short-term rental market in Porirua shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,303 per month
- Strong performing properties (top 25%) make $2,467 or more
- Best-in-class properties (top 10%) achieve $4,010+ monthly
- Entry-level properties (bottom 25%) typically earn around $595
Revenue Variations by Month
Occupancy Rates Throughout the Year in Porirua
The market in Porirua shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Porirua
Daily rates in Porirua vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $79 per night
- Strong performing properties (top 25%) secure $125 or more
- Best-in-class properties (top 10%) pull in $209+ per night
- Entry-level properties (bottom 25%) earn around $52
Daily Rate Variations by Month
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Seasonality patterns in Porirua
Peak Season (March, February, April)
- Revenue peaks at $2198.23 per month
- Occupancy rates reach 51.53%
- Daily rates average $115.50
Shoulder Season
- Revenue averages $1829.39 per month
- Occupancy maintains 43.46%
- Daily rates hold at $101.80
Low Season (July, August, September)
- Revenue drops to $1387.85 per month
- Occupancy decreases to 35.77%
- Daily rates adjust to $93.67
Is it still profitable to do Airbnb in Porirua in 2025?
Yes! Porirua demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $1829 and The market's 142 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Porirua
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Plimmerton | A picturesque coastal suburb known for its sandy beaches and family-friendly environment. Ideal for vacationers looking to relax by the sea and enjoy local cafes and restaurants. | Plimmerton Beach, Kaitoke Beach, The Little Man Coffee Company, Plimmerton Lighthouse, Raroa Reserve |
| Ngāti Toa | A growing area close to both Porirua and Wellington with access to local amenities and transport links. Attractive to families and professionals alike. | Onepoto Domain, Ngāti Toa Domain, local shops and cafes, walking and biking tracks, Porirua Grandstand |
| Aotea | Offers a more suburban feel while being close to Porirua's amenities. Features parks and recreational areas, appealing to nature lovers and families. | Aotea Lagoon, Aotea College, Wellington Regional Aquatic Centre, local parks, scenic walking paths |
| Whitby | Set around a picturesque lagoon, Whitby is well-equipped for family-focused visitors and those seeking a peaceful retreat within easy reach of the city. | Whitby Village Centre, Scenic Lagoon, Whitby Walkway, Graham's Stream, local schools and parks |
| Pauatahanui | Known for its beautiful estuary and rural atmosphere, Pauatahanui attracts visitors looking for tranquility and nature walks. Great for hosting nature lovers. | Pauatahanui Inlet, Pauatahanui Village, Haywards Hill, local reserves, St. Joseph's Church |
| Kenepuru | A quieter area near the Porirua Hospital and business park, suitable for healthcare professionals and those visiting the area for work or family. | Kenepuru Medical Centre, Kenepuru Hospital, local shops, park reserves, nearby transport links |
| Titahi Bay | A surf beach suburb popular for its beach culture and vibrant community. A hotspot for surfers and those enjoying a coastal lifestyle. | Titahi Bay Beach, surf breaks, local eateries, Titahi Bay Golf Club, nature trails |
| Porirua City Centre | The vibrant hub of Porirua offering various shops, restaurants, and entertainment options. Ideal for guests wanting to be in the midst of local culture and activities. | Porirua Harbour, Te Rauparaha Arena, Porirua City Marketplace, local arts and crafts, playgrounds |
Do you need a license for Airbnb in Porirua?
We recommend checking directly with Porirua's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Porirua
We're at Escape
Entire Place • 1 bedroom
"The Plimmerton Beach House"
Entire Place • 3 bedrooms
Spacious Family Beach Retreat
Entire Place • 4 bedrooms
Aotea Beauty,Large, close to Adrenalin forest
Entire Place • 4 bedrooms
Tranquility on the Hill. Ocean views, outdoor bath
Entire Place • 4 bedrooms
Modern Aotea Family Home with Amazing Views
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Porirua
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hannah | 1 | $107,845 | 13 | 5.00/5.0 |
| Rob | 1 | $74,262 | 110 | 4.86/5.0 |
| Joena | 1 | $69,069 | 33 | 5.00/5.0 |
| SuperStay | 1 | $67,362 | 43 | 4.84/5.0 |
| Managed. | 2 | $58,972 | 69 | 4.79/5.0 |
| Lucy | 1 | $58,502 | 46 | 5.00/5.0 |
| Rochelle | 2 | $56,908 | 579 | 4.92/5.0 |
| 486239467 | 1 | $54,802 | 29 | 4.76/5.0 |
| Helen | 1 | $43,584 | 26 | 4.88/5.0 |
| Kamal | 1 | $43,165 | 34 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Porirua
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (66.2%), with house and others properties comprising 76.8% of inventory
- Strong specialty sector (15.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays segments (4.2% combined)
Room Capacity Distribution
Analysis of 142 properties in Porirua shows that 1 bedroom properties are most prevalent, making up 34.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 52.8% of all listings.
Key Insights
- Most common: 1 bedroom (34.5%)
- Least common: 5+ bedrooms (2.1%)
- Market concentration: 52.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 142 properties in Porirua reveals that 2 guests properties dominate the market, representing 31% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 45.1% of the market.
Key Insights
- Most common capacity: 2 guests (31% of market)
- Least common capacity: 7 guests (1.4% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 45.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 142 properties in Porirua, the most common availability pattern is 271-366 days (44.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (31.7% of properties).
Key Insights
- Most common availability window: 271-366 days (44.4%)
- Most common booking duration: 31-90 days (31.7%)
- Properties with high availability (180+ days): 65.5%
- Properties with long-term bookings (180+ days): 34.5%
Minimum Stay Distributions
1 Night
66 listings
53.2% of total
2 Nights
40 listings
32.3% of total
3 Nights
7 listings
5.6% of total
4-6 Nights
3 listings
2.4% of total
7-29 Nights
2 listings
1.6% of total
30+ Nights
6 listings
4.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 85.5%
- Mid-length stays (4-6 nights) represent 2.4% of listings
- Monthly+ stays (4.8%) suggest a stable extended-stay market
- High market flexibility with 91.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
53 listings
44.2% of total
Moderate
40 listings
33.3% of total
Firm
16 listings
13.3% of total
Strict
11 listings
9.2% of total
Key Insights
- Flexible is the preferred policy at 44.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 77.5% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 9.2% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Nov, averaging 73 days
- Shortest booking windows are in Mar, Jun, Sep, averaging 44 days
- Winter shows the longest average booking window at 67 days, while Spring has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 67 days in advance
- Consider early bird discounts during Spring to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Sep when lead times are shortest
Popular Airbnb Amenities in Porirua
Below is the distribution of amenities across listings in Porirua:
Traveler Demographics
Key Insights
- Domestic travelers make up 73.9% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (9.2%) and United Kingdom (4.2%)
- English is the top language at 81.7%, followed by German (5.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.4%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for Australia and United Kingdom
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Porirua. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Martinborough Community | 236 | $2,077 | $190.98 | 38% |
| Renwick | 25 | $2,038 | $176.78 | 51% |
| Kaikōura | 275 | $1,995 | $173.46 | 42% |
| Picton | 104 | $1,913 | $166.29 | 47% |
| Greytown Community | 114 | $1,686 | $147.60 | 38% |
| Mārahau | 54 | $1,657 | $206.48 | 43% |
| Lyford | 12 | $1,635 | $166.75 | 33% |
| Kaiteriteri | 93 | $1,616 | $264.26 | 36% |
| Hope | 27 | $1,612 | $165.68 | 41% |
| Māpua | 58 | $1,579 | $174.13 | 42% |
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