Porirua Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wellington, New Zealand
Is Airbnb profitable in Porirua in 2025? Explore comprehensive Airbnb analytics for Porirua, Wellington, New Zealand to uncover income potential. This 2025 STR market report for Porirua, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 133 active listings.
Whether you're considering an Airbnb investment in Porirua, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Porirua Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Porirua Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Porirua (2025)
Understanding the monthly revenue variations for Airbnb listings in Porirua is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Porirua is typically May, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Porirua across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,758+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,382 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,271 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $567, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Porirua
Porirua Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Porirua STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Porirua:
- Best-in-class properties (Top 10%) achieve 83%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 66% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 19% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Porirua
Average Daily Rate (ADR) Airbnb Trends in Porirua (2025)
Effective short term rental pricing strategy in Porirua involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Porirua typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $214+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $80 per night.
- Entry-level properties (Bottom 25%) earn around $54 per night.
Average Daily Rate (ADR) Trend by Month in Porirua
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Airbnb Seasonality Analysis & Trends in Porirua (2025)
Peak Season (May, April, December)
- Revenue averages $2,127 per month
- Occupancy rates average 43.0%
- Daily rates average $103
Shoulder Season
- Revenue averages $1,695 per month
- Occupancy maintains around 44.6%
- Daily rates hold near $107
Low Season (July, August, September)
- Revenue drops to average $1,474 per month
- Occupancy decreases to average 42.3%
- Daily rates adjust to average $98
Seasonality Insights for Porirua
- The Airbnb seasonality in Porirua shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Porirua's highest earning potential, with monthly revenues capable of climbing to $2,168, occupancy reaching a high of 51.7%, and ADRs peaking at $115.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,358, occupancy could drop to 35.5%, and ADRs may adjust down to $97.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Porirua.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Porirua seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Porirua (2025)
Exploring the top neighborhoods for short-term rentals in Porirua? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Pāuatahanui | Quaint village atmosphere with beautiful natural scenery and access to the Pāuatahanui Inlet. Popular with families and those looking for a peaceful retreat close to nature. | Pāuatahanui Inlet, Pāuatahanui Village, Te Hopai Whānau, local eateries, nature walks |
| Porirua City Centre | The vibrant heart of Porirua with shopping, dining, and cultural activities. Attracts visitors looking for convenience and access to everything the city has to offer. | Porirua Markets, Te Rauparaha Arena, Porirua City Library, local cafes and restaurants, events and festivals |
| Aotea | A developing suburb with a mix of modern homes and green spaces. Appeals to those looking for a family-friendly environment close to Porirua. | Aotea Lagoon, Aotea walking trails, community parks, family recreational activities, local shops |
| Paremata | Known for its beautiful marina and beach, Paremata is ideal for those seeking a waterfront experience and outdoor activities like fishing and water sports. | Paremata Beach, Paremata Wharf, local cafes, fishing and boating, stunning views of the harbor |
| Titahi Bay | A popular beach destination with a laid-back vibe, perfect for surfers and beachgoers. Attracts both locals and tourists looking for beach fun. | Titahi Bay Beach, surfing spots, local fish and chips shops, coastal walks, community events |
| Māngere | Offers a unique cultural experience with a strong sense of community and diverse culinary offerings. Great for those looking to explore local culture. | Māngere community events, diverse restaurants, local markets, cultural festivals, educational activities |
| Whitby | A suburb known for its family-friendly environment and community amenities. Ideal for families vacationing or temporarily relocating. | Whitby Lakes, parks and playgrounds, local shopping village, family-centric activities, community gatherings |
| Elsdon | A quiet suburb that serves as a gateway to larger attractions in the region, appealing to those who prefer a more suburban lifestyle while still being close to Porirua. | local parks, community sports facilities, convenience stores, nature paths, outdoor activities |
Understanding Airbnb License Requirements & STR Laws in Porirua (2025)
While Porirua, Wellington, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Porirua to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Porirua (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Poriruabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
We're at Escape
Entire Place • 1 bedroom
"The Plimmerton Beach House"
Entire Place • 3 bedrooms
Spacious Family Beach Retreat
Entire Place • 4 bedrooms
Tranquility on the Hill. Ocean views, outdoor bath
Entire Place • 4 bedrooms
Aotea Beauty,Large, close to Adrenalin forest
Entire Place • 4 bedrooms
Hilltop Blue Sky House
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Porirua (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Porirua based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Hannah | 1 | $118,854 | 13 | 5.00/5.0 |
| Rob | 1 | $78,901 | 110 | 4.86/5.0 |
| Managed. | 2 | $67,940 | 69 | 4.79/5.0 |
| Joena | 1 | $66,884 | 33 | 5.00/5.0 |
| Rochelle | 2 | $56,173 | 579 | 4.92/5.0 |
| Lucy | 1 | $55,560 | 46 | 5.00/5.0 |
| SuperStay | 1 | $50,841 | 43 | 4.84/5.0 |
| Kamal | 1 | $40,918 | 34 | 4.82/5.0 |
| Helen | 1 | $40,647 | 26 | 4.88/5.0 |
| Host #486239467 | 1 | $39,092 | 29 | 4.76/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Porirua.
Dive Deeper: Advanced Porirua STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Porirua. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPorirua Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Porirua
- The Porirua Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 68.4% of the 133 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 31.6% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Porirua, House properties are the most common (60.2%), reflecting the local real estate landscape.
- Houses represent a significant 60.2% portion, catering likely to families or larger groups.
- The presence of 12% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 4.6%) offer potential for unique stay experiences.
Porirua Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Porirua
- The dominant room capacity in Porirua is 1 bedroom listings, making up 33.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 53.4% of the active Airbnb listings in Porirua, indicating a high concentration in these sizes.
- A significant 23.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Porirua.
Porirua Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Porirua
- The most common guest capacity trend in Porirua vacation rentals is listings accommodating 2 guests (31.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Porirua STR market, accounting for 47.4% of listings.
- 17.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Porirua.
- On average, properties in Porirua are equipped to host 3.0 guests.
Porirua Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Porirua
- The most common availability pattern in Porirua falls within the 271-366 days range, representing 44.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 67.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Porirua (32.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Porirua Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
61 listings
50.4% of total
2 Nights
37 listings
30.6% of total
3 Nights
4 listings
3.3% of total
4-6 Nights
3 listings
2.5% of total
7-29 Nights
2 listings
1.7% of total
30+ Nights
14 listings
11.6% of total
Key Insights
- The most prevalent minimum stay requirement in Porirua is 1 Night, adopted by 50.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (81.0%) of the Porirua Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (11.6%) caters to monthly stays (30+ nights) in Porirua, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 50.4% of Porirua hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 11.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Porirua.
Porirua Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
52 listings
45.2% of total
Moderate
38 listings
33% of total
Firm
15 listings
13% of total
Strict
10 listings
8.7% of total
Cancellation Policy Insights for Porirua
- The prevailing Airbnb cancellation policy trend in Porirua is Flexible, used by 45.2% of listings.
- The market strongly favors guest-friendly terms, with 78.2% of listings offering Flexible or Moderate policies. This suggests guests in Porirua may expect booking flexibility.
- Strict cancellation policies are quite rare (8.7%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 45.2% market standard in Porirua.
- Using a Strict policy might deter some guests, as only 8.7% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Porirua.
Porirua STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Porirua
- The overall average booking lead time for vacation rentals in Porirua is 52 days.
- Guests book furthest in advance for stays during January (average 82 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 42 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (68 days avg.) sees the longest lead times, while Spring (51 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (52 days) as a baseline for your pricing and availability strategy in Porirua.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 82 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 68 days) to capture early planners.
- Monitor your own booking lead times against these Porirua averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Porirua (2025)
Amenity Prevalence
Amenity Insights for Porirua
- Essential amenities in Porirua that guests expect include: Wifi, Heating, Smoke alarm, Essentials. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, TV, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Porirua: Wifi, Heating, Smoke alarm, Essentials.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, Essentials.
- Consider adding popular differentiators like Hot water or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Porirua to stay competitive.
Porirua Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Porirua
- The typical guest profile for Airbnb in Porirua consists of primarily domestic travelers (76%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 75.8% of guests.
- Key international markets include New Zealand (75.8%) and Australia (8.7%).
- Top languages spoken are English (72.9%) followed by German (5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Porirua Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kaikōura | 267 | $2,058 | $182.70 | 42% |
| Martinborough Community | 224 | $2,056 | $192.31 | 38% |
| Renwick | 25 | $1,890 | $183.30 | 49% |
| Picton | 104 | $1,857 | $170.00 | 46% |
| Mārahau | 46 | $1,770 | $185.81 | 43% |
| Paekākāriki | 14 | $1,686 | $123.12 | 45% |
| Kaiteriteri | 91 | $1,669 | $277.26 | 36% |
| Waikanae | 54 | $1,598 | $132.42 | 44% |
| Māpua | 56 | $1,595 | $184.83 | 40% |
| Blenheim | 140 | $1,579 | $132.32 | 47% |