Airbnb Market Analytics, Statistics and Data in Paraparaumu, Wellington, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Paraparaumu? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Paraparaumu:
How much do Airbnb hosts make on average per month in Paraparaumu?
The short-term rental market in Paraparaumu shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,333 per month
- Strong performing properties (top 25%) make $2,377 or more
- Best-in-class properties (top 10%) achieve $3,916+ monthly
- Entry-level properties (bottom 25%) typically earn around $663
Revenue Variations by Month
Occupancy Rates Throughout the Year in Paraparaumu
The market in Paraparaumu shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Paraparaumu
Daily rates in Paraparaumu vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $109 per night
- Strong performing properties (top 25%) secure $161 or more
- Best-in-class properties (top 10%) pull in $302+ per night
- Entry-level properties (bottom 25%) earn around $72
Daily Rate Variations by Month
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Seasonality patterns in Paraparaumu
Peak Season (March, December, February)
- Revenue peaks at $2475.49 per month
- Occupancy rates reach 54.06%
- Daily rates average $167.58
Shoulder Season
- Revenue averages $1952.03 per month
- Occupancy maintains 42.21%
- Daily rates hold at $149.06
Low Season (July, September, August)
- Revenue drops to $1272.10 per month
- Occupancy decreases to 32.42%
- Daily rates adjust to $141.57
Is it still profitable to do Airbnb in Paraparaumu in 2025?
Yes! Paraparaumu demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $1952 and The market's 145 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Paraparaumu
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Paraparaumu Beach | Beautiful coastal area known for its scenic beach and family-friendly atmosphere. It's a popular destination for tourists seeking relaxation and outdoor activities. | Paraparaumu Beach, Queen Elizabeth Park, Paraparaumu Boating Club, Kapiti Island, Restaurants and cafes along the beachfront |
| Kapiti Coast | The Kapiti Coast region offers stunning natural beauty, sandy beaches, and nearby attractions. It's ideal for those looking for a getaway that combines nature and leisure. | Kapiti Island Nature Reserve, Waikanae River, Otaki Gorge, Golf courses, Local markets |
| Raumati South | Situated right next to the beach, Raumati South is a quiet, picturesque area that's perfect for both relaxation and adventure, making it ideal for families and couples. | Raumati Beach, Raumati Pools, Scenic walking trails, Adventure Park, Close to cafes and local shops |
| Paraparaumu Town Centre | The town center is the hub of commerce and activity, providing variety in shopping, dining, and entertainment. It's a great choice for guests wanting to be in the middle of action. | Coastlands Shoppingtown, Local restaurants, Cafe culture, Events and festivals, Close to transport links |
| Te Moana | A tranquil area known for its beautiful scenery and proximity to local attractions. It’s a peaceful spot for those looking for a quiet retreat. | Te Moana Beach, Hiking trails, Natural parks, Tranquil environment, Local wildlife |
| Otaki | Otaki is a charming town offering a unique mix of cultural experiences and outdoor activities. Ideal for those seeking a leisurely stay with local charm. | Otaki Beach, Otaki Maori Racing Club, Shopping at local boutiques, Cultural heritage sites, Outdoor parks |
| Waikanae | This area combines natural beauty with community spirit, attracting visitors who love the outdoors and wish to explore local culture and history. | Waikanae Beach, Waikanae River Estuary, Local arts and crafts, Nature reserves, Kiwi Valley Farm Park |
| Greytown | Known for its historic buildings and boutique shops, Greytown offers a quaint experience and attracts those looking to explore the Wairarapa region. | Historic Main Street, Greytown Village, Cafes and restaurants, Wairarapa wineries, Art galleries |
Do you need a license for Airbnb in Paraparaumu?
We recommend checking directly with Paraparaumu's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Paraparaumu
The Big Bach
Entire Place • 9 bedrooms
Beach side home + Separate apartment Raumati Sth
Entire Place • 4 bedrooms
Absolute Beach Front Luxury Home
Entire Place • 5 bedrooms
Raumati beachfront
Entire Place • 4 bedrooms
Luxury 470m2 Beachside Living
Entire Place • 4 bedrooms
Luxury at the Beach
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Paraparaumu
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kelly | 1 | $221,782 | 82 | 4.98/5.0 |
| Marianne And Pascal | 2 | $105,509 | 106 | 4.96/5.0 |
| Jill | 1 | $73,604 | 22 | 4.95/5.0 |
| Managed. | 3 | $73,235 | 84 | 4.87/5.0 |
| Erin | 1 | $62,203 | 55 | 4.91/5.0 |
| Hamish | 1 | $49,050 | 27 | 4.67/5.0 |
| Guodong | 2 | $48,165 | 177 | 4.86/5.0 |
| Lindsay | 1 | $44,626 | 111 | 4.94/5.0 |
| Glen | 1 | $41,842 | 31 | 5.00/5.0 |
| Sarah | 2 | $39,077 | 273 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Paraparaumu
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.1%), with house and boutique & hotels properties comprising 82.8% of inventory
- Strong specialty sector (24.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, outdoor & mobile segments (7.6% combined)
Room Capacity Distribution
Analysis of 145 properties in Paraparaumu shows that 1 bedroom properties are most prevalent, making up 33.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 55.9% of all listings.
Key Insights
- Most common: 1 bedroom (33.1%)
- Least common: 5+ bedrooms (5.5%)
- Market concentration: 55.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 145 properties in Paraparaumu reveals that 2 guests properties dominate the market, representing 28.3% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 49.0% of the market.
Key Insights
- Most common capacity: 2 guests (28.3% of market)
- Least common capacity: 1 guest (1.4% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 49.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 145 properties in Paraparaumu, the most common availability pattern is 271-366 days (41.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.7% of properties).
Key Insights
- Most common availability window: 271-366 days (41.4%)
- Most common booking duration: 91-180 days (29.7%)
- Properties with high availability (180+ days): 70.3%
- Properties with long-term bookings (180+ days): 30.3%
Minimum Stay Distributions
1 Night
42 listings
32.1% of total
2 Nights
55 listings
42% of total
3 Nights
7 listings
5.3% of total
4-6 Nights
14 listings
10.7% of total
30+ Nights
13 listings
9.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.1%
- Mid-length stays (4-6 nights) represent 10.7% of listings
- Monthly+ stays (9.9%) suggest a stable extended-stay market
- High market flexibility with 79.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.8% of total
Super Strict 30 Days
1 listings
0.8% of total
Flexible
50 listings
38.5% of total
Moderate
41 listings
31.5% of total
Firm
27 listings
20.8% of total
Strict
10 listings
7.7% of total
Key Insights
- Flexible is the preferred policy at 38.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 70.0% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Feb, averaging 71 days
- Shortest booking windows are in Jun, Aug, Sep, averaging 43 days
- Winter shows the longest average booking window at 71 days, while Fall has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 71 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Paraparaumu
Below is the distribution of amenities across listings in Paraparaumu:
Traveler Demographics
Key Insights
- Domestic travelers make up 77% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (8.1%) and United States (4.8%)
- English is the top language at 80.7%, followed by German (6.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.4%
Recommendations
- Target marketing campaigns for Wellington and Auckland markets
- Develop localized content for Australia and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Paraparaumu. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Warea | 13 | $2,243 | $222.20 | 35% |
| Martinborough Community | 236 | $2,077 | $190.98 | 38% |
| Renwick | 25 | $2,038 | $176.78 | 51% |
| Picton | 104 | $1,913 | $166.29 | 47% |
| Greytown Community | 114 | $1,686 | $147.60 | 38% |
| Mārahau | 54 | $1,657 | $206.48 | 43% |
| Kaiteriteri | 93 | $1,616 | $264.26 | 36% |
| Hope | 27 | $1,612 | $165.68 | 41% |
| Māpua | 58 | $1,579 | $174.13 | 42% |
| Paekākāriki | 16 | $1,577 | $120.60 | 45% |
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