Airbnb Market Analytics, Statistics and Data in Masterton, Wellington, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Masterton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Masterton:
How much do Airbnb hosts make on average per month in Masterton?
The short-term rental market in Masterton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,325 per month
- Strong performing properties (top 25%) make $2,284 or more
- Best-in-class properties (top 10%) achieve $3,546+ monthly
- Entry-level properties (bottom 25%) typically earn around $672
Revenue Variations by Month
Occupancy Rates Throughout the Year in Masterton
The market in Masterton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 36% occupancy rates
- Strong performing properties (top 25%) achieve 59% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Masterton
Daily rates in Masterton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $105 per night
- Strong performing properties (top 25%) secure $153 or more
- Best-in-class properties (top 10%) pull in $243+ per night
- Entry-level properties (bottom 25%) earn around $75
Daily Rate Variations by Month
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Seasonality patterns in Masterton
Peak Season (February, March, April)
- Revenue peaks at $2284.37 per month
- Occupancy rates reach 51.53%
- Daily rates average $138.39
Shoulder Season
- Revenue averages $1724.74 per month
- Occupancy maintains 40.05%
- Daily rates hold at $131.10
Low Season (July, September, August)
- Revenue drops to $1204.71 per month
- Occupancy decreases to 31.95%
- Daily rates adjust to $128.51
Is it still profitable to do Airbnb in Masterton in 2025?
Yes! Masterton demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and solid monthly revenue averaging $1725 and The market's 154 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Masterton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Masterton CBD | The central business district of Masterton, providing easy access to shops, cafes, and attractions. A great choice for guests who want to experience local life and services. | Queen Elizabeth Park, Masterton District Library, local markets, cafes and restaurants, Bats Theatre |
| Henley Lake | A beautiful park area great for outdoor lovers, with walking and biking tracks and picnic spots. Ideal for families and nature enthusiasts. | Henley Lake, outdoor recreation tracks, picnic areas, bird watching, kayaking opportunities |
| Mount Bruce | Located near the Pukaha Mount Bruce Wildlife Centre, great for guests interested in nature and wildlife. A peaceful rural retreat area. | Pukaha Mount Bruce Wildlife Centre, trails for hiking, nature observation, local wildlife, rural landscapes |
| Solway | A well-established residential area close to amenities. Ideal for family stays looking for comfort and convenience. | local parks, family-friendly restaurants, close to schools, shopping facilities, community events |
| Dannevirke | A nearby town with a unique character, providing a local experience of small-town NZ life. Suitable for guests exploring the region. | historic buildings, local eateries, cultural events, community markets, proximity to rural attractions |
| Gladstone | Known for its wineries and rural landscapes, attractive for guests seeking a peaceful getaway with an emphasis on food and wine. | Gladstone wineries, local vineyards, scenic drives, farmers markets, boutique accommodation |
| Martinborough | Famous for its vineyards and charming village atmosphere, it's a top spot for wine lovers and foodies looking for a relaxing stay. | Martinborough vineyards, wine tours, local festivals, art galleries, quaint cafes |
| East Masterton | A residential area that offers a quieter stay while still being close to the town center, appealing to longer-term stays and family groups. | local parks, community facilities, proximity to transport links, shopping convenience, family-friendly environment |
Do you need a license for Airbnb in Masterton?
We recommend checking directly with Masterton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Masterton
Large vineyard villa with pool, spa & yoga studio
Entire Place • 5 bedrooms
The Entire Whitehouse
Entire Place • 3 bedrooms
Absolute beach front - ultimate seaside get-away!
Entire Place • 4 bedrooms
5 o'clock Somewhere
Entire Place • 3 bedrooms
New Home in Masterton
Entire Place • 3 bedrooms
Biltonnz Bach
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Masterton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fiona | 13 | $270,777 | 581 | 4.50/5.0 |
| Paula | 5 | $86,828 | 379 | 4.77/5.0 |
| Sarah | 1 | $59,371 | 19 | 4.95/5.0 |
| Carol | 2 | $57,169 | 218 | 4.84/5.0 |
| U Studios | 3 | $55,252 | 121 | 4.33/5.0 |
| Carmen & Richard | 4 | $51,167 | 96 | 4.82/5.0 |
| Nicola | 1 | $44,271 | 35 | 4.89/5.0 |
| Mick | 1 | $43,811 | 163 | 4.97/5.0 |
| 47920410 | 1 | $43,056 | 22 | 4.95/5.0 |
| Alex | 1 | $42,331 | 50 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Masterton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.1%), with house and boutique & hotels properties comprising 77.9% of inventory
- Strong specialty sector (18.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (1.3% combined)
Room Capacity Distribution
Analysis of 154 properties in Masterton shows that 1 bedroom properties are most prevalent, making up 26% of the market. The market tends to favor smaller properties, with 1 bedroom and 3 bedrooms together representing 51.9% of all listings.
Key Insights
- Most common: 1 bedroom (26%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 51.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 154 properties in Masterton reveals that 8+ guests properties dominate the market, representing 21.4% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 2 guests make up 41.6% of the market.
Key Insights
- Most common capacity: 8+ guests (21.4% of market)
- Least common capacity: 5 guests (4.5% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 41.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 154 properties in Masterton, the most common availability pattern is 271-366 days (42.9% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (30.5% of properties).
Key Insights
- Most common availability window: 271-366 days (42.9%)
- Most common booking duration: 31-90 days (30.5%)
- Properties with high availability (180+ days): 68.8%
- Properties with long-term bookings (180+ days): 31.8%
Minimum Stay Distributions
1 Night
57 listings
41% of total
2 Nights
59 listings
42.4% of total
3 Nights
6 listings
4.3% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
2 listings
1.4% of total
30+ Nights
14 listings
10.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.4%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (10.1%) suggest a stable extended-stay market
- High market flexibility with 87.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
45 listings
31.5% of total
Moderate
61 listings
42.7% of total
Firm
24 listings
16.8% of total
Strict
13 listings
9.1% of total
Key Insights
- Moderate is the preferred policy at 42.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 74.2% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 9.1% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Feb, averaging 80 days
- Shortest booking windows are in Sep, Aug, Jul, averaging 33 days
- Winter shows the longest average booking window at 80 days, while Summer has the shortest at 33 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 80 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jul when lead times are shortest
Popular Airbnb Amenities in Masterton
Below is the distribution of amenities across listings in Masterton:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.3% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (5.5%) and United Kingdom (3.5%)
- English is the top language at 83.1%, followed by French (5.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%
Recommendations
- Target marketing campaigns for Wellington and Auckland markets
- Develop localized content for Australia and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Masterton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Waimārama | 46 | $2,149 | $355.11 | 26% |
| Havelock North | 218 | $2,141 | $223.69 | 43% |
| Martinborough Community | 236 | $2,077 | $190.98 | 38% |
| Picton | 104 | $1,913 | $166.29 | 47% |
| Clive | 26 | $1,872 | $172.65 | 38% |
| Te Awanga | 38 | $1,831 | $226.76 | 37% |
| Greytown Community | 114 | $1,686 | $147.60 | 38% |
| Hastings | 180 | $1,681 | $170.89 | 45% |
| Paekākāriki | 16 | $1,577 | $120.60 | 45% |
| Napier | 502 | $1,574 | $160.01 | 44% |
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