Masterton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wellington, New Zealand
Is Airbnb profitable in Masterton in 2025? Explore comprehensive Airbnb analytics for Masterton, Wellington, New Zealand to uncover income potential. This 2025 STR market report for Masterton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 157 active listings.
Whether you're considering an Airbnb investment in Masterton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Masterton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Masterton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Masterton (2025)
Understanding the monthly revenue variations for Airbnb listings in Masterton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Masterton is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Masterton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,569+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,281 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,286 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $638, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Masterton
Masterton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Masterton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Masterton:
- Best-in-class properties (Top 10%) achieve 76%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Masterton
Average Daily Rate (ADR) Airbnb Trends in Masterton (2025)
Effective short term rental pricing strategy in Masterton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Masterton typically peaks in February and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $257+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $157 or more.
- Typical properties (Median) charge around $105 per night.
- Entry-level properties (Bottom 25%) earn around $76 per night.
Average Daily Rate (ADR) Trend by Month in Masterton
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Airbnb Seasonality Analysis & Trends in Masterton (2025)
Peak Season (January, April, December)
- Revenue averages $2,308 per month
- Occupancy rates average 48.7%
- Daily rates average $136
Shoulder Season
- Revenue averages $1,582 per month
- Occupancy maintains around 37.8%
- Daily rates hold near $137
Low Season (August, September, October)
- Revenue drops to average $1,272 per month
- Occupancy decreases to average 33.7%
- Daily rates adjust to average $133
Seasonality Insights for Masterton
- The Airbnb seasonality in Masterton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Masterton's highest earning potential, with monthly revenues capable of climbing to $2,484, occupancy reaching a high of 53.1%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,205, occupancy could drop to 31.9%, and ADRs may adjust down to $132.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Masterton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Masterton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Masterton (2025)
Exploring the top neighborhoods for short-term rentals in Masterton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Masterton Town Centre | The heart of Masterton with shops, cafes, and services makes it an attractive location for both business travelers and holidaymakers. | Masterton Mini Golf, Queen Elizabeth Park, The Wairarapa Museum of NZ, Costley Park, Kahutara Church |
| Te Ore Ore | Close to the Ruamahanga River, this area offers scenic views and outdoor activities, appealing to nature lovers and adventure seekers. | Ruamahanga River, Solway Park, Henley Lake, Borough H.Q., Glenwood School |
| Masterton North | This suburban area is known for its quiet neighborhoods and family-friendly environment, ideal for longer stays and families visiting relatives. | Yvonne’s Park, Hood Aerodrome, Queen Elizabeth Park, Masterton Golf Club, Children’s Playground |
| Greytown | A charming country town nearby, known for vineyards, antique shops, and culinary experiences, attracting tourists looking for a quaint getaway. | Greytown’s Main Street, C'est Cheese, Time and Tide Museum, Martinborough Wine Tours, Carterton Miniatures Museum |
| Castlepoint | A beautiful coastal area known for its stunning lighthouse and beach, great for those looking for a beach holiday and outdoor activities. | Castlepoint Lighthouse, Castlepoint Beach, Fishing Spots, Walking Trails, Scenic Photography Spots |
| Ruthers Road | A quieter area that offers proximity to parks and natural attractions, appealing to guests seeking relaxation and nature walks. | Stonehaven Gardens, Ruthers Park, Bald Hill Trail, Catchpool Valley, River Walks |
| Mokonui | An attractive rural area that provides a peaceful retreat for visitors, perfect for those seeking tranquility away from city life. | Rural Landscapes, Local Farm Stays, Bird Watching, Scenic Drives, Natural Reserves |
| Kahutara | Located near vineyards and wineries, this area attracts wine enthusiasts and those looking for gourmet experiences in the heart of Wairarapa. | Local Vineyards, Wine Tours, Pukaha Mount Bruce, Wairarapa Wine Region, Mother Nature's Garden |
Understanding Airbnb License Requirements & STR Laws in Masterton (2025)
While Masterton, Wellington, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Masterton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Masterton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Mastertonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Entire Whitehouse
Entire Place • 3 bedrooms
Absolute beach front - ultimate seaside get-away!
Entire Place • 4 bedrooms
5 o'clock Somewhere
Entire Place • 3 bedrooms
Serenity Plus - Golf course view
Entire Place • 4 bedrooms
Pebble Flats - Rural Getaway
Entire Place • 3 bedrooms
Large vineyard villa with pool, spa & yoga studio
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Masterton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Masterton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Fiona | 14 | $312,274 | 601 | 4.53/5.0 |
| Paula | 5 | $88,912 | 379 | 4.77/5.0 |
| Carol | 2 | $58,121 | 218 | 4.84/5.0 |
| U Studios | 3 | $52,713 | 121 | 4.33/5.0 |
| Carmen & Richard | 4 | $47,135 | 96 | 4.82/5.0 |
| Nicola | 1 | $45,940 | 35 | 4.89/5.0 |
| Mick | 1 | $45,131 | 163 | 4.97/5.0 |
| John | 1 | $43,674 | 7 | 5.00/5.0 |
| Sarah | 1 | $42,496 | 19 | 4.95/5.0 |
| Erena | 1 | $41,044 | 20 | 4.85/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Masterton.
Dive Deeper: Advanced Masterton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Masterton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMasterton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Masterton
- The Masterton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 86% of the 157 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Masterton, House properties are the most common (67.5%), reflecting the local real estate landscape.
- Houses represent a significant 67.5% portion, catering likely to families or larger groups.
- The presence of 10.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.3%) offer potential for unique stay experiences.
Masterton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Masterton
- The dominant room capacity in Masterton is 3 bedrooms listings, making up 27.4% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 1 bedroom properties represent 52.2% of the active Airbnb listings in Masterton, indicating a high concentration in these sizes.
- A significant 44.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Masterton.
Masterton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Masterton
- The most common guest capacity trend in Masterton vacation rentals is listings accommodating 8+ guests (22.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 2 guests dominate the Masterton STR market, accounting for 42.0% of listings.
- 45.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Masterton.
- On average, properties in Masterton are equipped to host 4.5 guests.
Masterton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Masterton
- The most common availability pattern in Masterton falls within the 271-366 days range, representing 41.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Masterton (29.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Masterton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
57 listings
38.8% of total
2 Nights
60 listings
40.8% of total
3 Nights
6 listings
4.1% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
1 listings
0.7% of total
30+ Nights
22 listings
15% of total
Key Insights
- The most prevalent minimum stay requirement in Masterton is 2 Nights, adopted by 40.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (79.6%) of the Masterton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (15%) caters to monthly stays (30+ nights) in Masterton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 40.8% of Masterton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 15% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Masterton.
Masterton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
45 listings
30.6% of total
Moderate
66 listings
44.9% of total
Firm
23 listings
15.6% of total
Strict
13 listings
8.8% of total
Cancellation Policy Insights for Masterton
- The prevailing Airbnb cancellation policy trend in Masterton is Moderate, used by 44.9% of listings.
- The market strongly favors guest-friendly terms, with 75.5% of listings offering Flexible or Moderate policies. This suggests guests in Masterton may expect booking flexibility.
- Strict cancellation policies are quite rare (8.8%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 44.9% market standard in Masterton.
- Using a Strict policy might deter some guests, as only 8.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Masterton.
Masterton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Masterton
- The overall average booking lead time for vacation rentals in Masterton is 58 days.
- Guests book furthest in advance for stays during January (average 99 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 29 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (91 days avg.) sees the longest lead times, while Summer (33 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (58 days) as a baseline for your pricing and availability strategy in Masterton.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 99 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Masterton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Masterton (2025)
Amenity Prevalence
Amenity Insights for Masterton
- Essential amenities in Masterton that guests expect include: Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Dishes and silverware, Kitchen are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Masterton: Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Heating or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Masterton to stay competitive.
Masterton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Masterton
- The typical guest profile for Airbnb in Masterton consists of primarily domestic travelers (86%), often arriving from nearby Wellington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 86.0% of guests.
- Key international markets include New Zealand (86%) and Australia (5.2%).
- Top languages spoken are English (76.6%) followed by French (4.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Wellington and Auckland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Masterton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Havelock North | 212 | $2,118 | $231.44 | 44% |
| Martinborough Community | 224 | $2,056 | $192.31 | 38% |
| Picton | 104 | $1,857 | $170.00 | 46% |
| Waimārama | 48 | $1,856 | $349.16 | 26% |
| Clive | 24 | $1,832 | $180.50 | 40% |
| Egmont Village | 12 | $1,697 | $118.42 | 47% |
| Paekākāriki | 14 | $1,686 | $123.12 | 45% |
| Hastings | 178 | $1,676 | $172.19 | 43% |
| Horopito | 11 | $1,618 | $258.74 | 33% |
| Te Awanga | 37 | $1,612 | $225.22 | 37% |