Martinborough Community Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wellington, New Zealand
Is Airbnb profitable in Martinborough Community in 2025? Explore comprehensive Airbnb analytics for Martinborough Community, Wellington, New Zealand to uncover income potential. This 2025 STR market report for Martinborough Community, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 224 active listings.
Whether you're considering an Airbnb investment in Martinborough Community, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Martinborough Community Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Martinborough Community Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Martinborough Community (2025)
Understanding the monthly revenue variations for Airbnb listings in Martinborough Community is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Martinborough Community is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Martinborough Community across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,242+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,972 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,859 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,098, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Martinborough Community
Martinborough Community Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Martinborough Community STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Martinborough Community:
- Best-in-class properties (Top 10%) achieve 67%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Martinborough Community
Average Daily Rate (ADR) Airbnb Trends in Martinborough Community (2025)
Effective short term rental pricing strategy in Martinborough Community involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Martinborough Community typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $384+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $214 or more.
- Typical properties (Median) charge around $159 per night.
- Entry-level properties (Bottom 25%) earn around $121 per night.
Average Daily Rate (ADR) Trend by Month in Martinborough Community
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Airbnb Seasonality Analysis & Trends in Martinborough Community (2025)
Peak Season (January, April, December)
- Revenue averages $2,964 per month
- Occupancy rates average 46.4%
- Daily rates average $212
Shoulder Season
- Revenue averages $2,361 per month
- Occupancy maintains around 37.7%
- Daily rates hold near $202
Low Season (July, August, September)
- Revenue drops to average $1,662 per month
- Occupancy decreases to average 30.5%
- Daily rates adjust to average $194
Seasonality Insights for Martinborough Community
- The Airbnb seasonality in Martinborough Community shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Martinborough Community's highest earning potential, with monthly revenues capable of climbing to $3,201, occupancy reaching a high of 52.8%, and ADRs peaking at $221.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,558, occupancy could drop to 27.8%, and ADRs may adjust down to $193.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Martinborough Community.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Martinborough Community seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Martinborough Community (2025)
Exploring the top neighborhoods for short-term rentals in Martinborough Community? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Martinborough Town Centre | Known for its charming village atmosphere, Martinborough is a popular destination for wine lovers and those seeking a relaxed getaway. The town hosts various vineyards and boutique shops, making it a top choice for tourists. | Martinborough Wine Village, Palliser Estate Wines, Te Kairanga Wines, Martinborough Vineyard, Catherine's Vineyard |
| Stonecutter Vineyard | An idyllic vineyard setting perfect for both wine enthusiasts and romantic getaways. Visitors are drawn to the scenic landscapes and premium wines. | Stonecutter Vineyard, scenic walks, winery tours |
| Mangatarere Valley | A tranquil escape surrounded by nature, great for those wanting to enjoy outdoor activities like hiking and cycling, making it attractive to nature lovers. | Mangatarere Valley Walk, outdoor activities, local wildlife |
| Lake Ferry | A scenic retreat offering beautiful views of the lake and access to outdoor adventures. It's perfect for tourists looking for relaxation and nature activities. | Lake Ferry Beach, fishing and boating, scenic drives |
| Pahauwera | A less crowded area with spectacular views and natural beauty, appealing to those looking for a peaceful getaway away from the busy tourist spots. | Pahauwera Scenic Reserve, local hiking trails, birdwatching |
| Gladstone | Known for its rural charm and proximity to numerous vineyards, Gladstone attracts visitors interested in wine tasting and farm experiences. | Gladstone Vineyard, local farms, wine tours |
| South Wairarapa | A vast region offering picturesque landscapes, wineries, and outdoor pursuits, suitable for travelers looking to explore hidden gems in nature. | Seddon Vineyard, Pencarrow Head, Coastal scenery |
| Palliser Bay | A coastal area with stunning ocean views and outdoor activities, attracting those who love beach life and exploring nature reserves. | Palliser Bay Beach, Cape Palliser Lighthouse, fishing spots |
Understanding Airbnb License Requirements & STR Laws in Martinborough Community (2025)
While Martinborough Community, Wellington, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Martinborough Community to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Martinborough Community (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Martinborough Communitybased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Weld Retreat- Martinborough
Entire Place • 4 bedrooms
Lismore House
Entire Place • 5 bedrooms
Fraters Escape - Martinborough
Entire Place • 5 bedrooms
Holly’s Place
Entire Place • 4 bedrooms
89 In The Vines
Entire Place • 3 bedrooms
Harrison's Homestead
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Martinborough Community (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Martinborough Community based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Taylor | 47 | $1,220,720 | 3179 | 4.70/5.0 |
| Tania | 12 | $585,502 | 456 | 4.95/5.0 |
| Bachcare | 10 | $210,394 | 168 | 4.35/5.0 |
| Mary&Dan | 2 | $176,122 | 78 | 4.99/5.0 |
| Jackie | 4 | $94,357 | 60 | 4.68/5.0 |
| Rochelle | 3 | $91,971 | 173 | 4.89/5.0 |
| Dean | 3 | $89,184 | 363 | 4.94/5.0 |
| Jenny | 3 | $88,481 | 171 | 4.96/5.0 |
| Guy | 1 | $81,004 | 7 | 5.00/5.0 |
| Maura | 2 | $77,822 | 275 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Martinborough Community.
Dive Deeper: Advanced Martinborough Community STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Martinborough Community. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMartinborough Community Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Martinborough Community
- The Martinborough Community Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 224 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Martinborough Community, House properties are the most common (77.7%), reflecting the local real estate landscape.
- Houses represent a significant 77.7% portion, catering likely to families or larger groups.
- The presence of 8.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like others, apartment/condo, outdoor/unique, unique stays (combined 13.8%) offer potential for unique stay experiences.
Martinborough Community Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Martinborough Community
- The dominant room capacity in Martinborough Community is 3 bedrooms listings, making up 33% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 4 bedrooms properties represent 53.1% of the active Airbnb listings in Martinborough Community, indicating a high concentration in these sizes.
- A significant 57.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Martinborough Community.
Martinborough Community Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Martinborough Community
- The most common guest capacity trend in Martinborough Community vacation rentals is listings accommodating 8+ guests (29.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Martinborough Community STR market, accounting for 55.4% of listings.
- 59.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Martinborough Community.
- On average, properties in Martinborough Community are equipped to host 5.4 guests.
Martinborough Community Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Martinborough Community
- The most common availability pattern in Martinborough Community falls within the 181-270 days range, representing 42.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 73.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Martinborough Community (45.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 27.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Martinborough Community Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
43 listings
19.6% of total
2 Nights
95 listings
43.4% of total
3 Nights
1 listings
0.5% of total
4-6 Nights
1 listings
0.5% of total
30+ Nights
79 listings
36.1% of total
Key Insights
- The most prevalent minimum stay requirement in Martinborough Community is 2 Nights, adopted by 43.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (63.0%) of the Martinborough Community Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (36.1%) caters to monthly stays (30+ nights) in Martinborough Community, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 43.4% of Martinborough Community hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.6% currently do.
- A 2-night minimum appears standard (43.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 36.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Martinborough Community.
Martinborough Community Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
1 listings
0.5% of total
Flexible
27 listings
12.3% of total
Moderate
58 listings
26.5% of total
Firm
49 listings
22.4% of total
Strict
84 listings
38.4% of total
Cancellation Policy Insights for Martinborough Community
- The prevailing Airbnb cancellation policy trend in Martinborough Community is Strict, used by 38.4% of listings.
- A majority (60.8%) of hosts in Martinborough Community utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 38.4% market standard in Martinborough Community.
- With 38.4% using Strict terms, this is a viable option in Martinborough Community, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Martinborough Community.
Martinborough Community STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Martinborough Community
- The overall average booking lead time for vacation rentals in Martinborough Community is 68 days.
- Guests book furthest in advance for stays during February (average 98 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (94 days avg.) sees the longest lead times, while Summer (46 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (68 days) as a baseline for your pricing and availability strategy in Martinborough Community.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 98 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 94 days) to capture early planners.
- Monitor your own booking lead times against these Martinborough Community averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Martinborough Community (2025)
Amenity Prevalence
Amenity Insights for Martinborough Community
- Essential amenities in Martinborough Community that guests expect include: Free parking on premises, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Kitchen are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Martinborough Community: Free parking on premises, Smoke alarm.
- Prioritize adding missing essentials: Free parking on premises, Smoke alarm.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Martinborough Community to stay competitive.
Martinborough Community Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Martinborough Community
- The typical guest profile for Airbnb in Martinborough Community consists of primarily domestic travelers (84%), often arriving from nearby Wellington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 84.4% of guests.
- Key international markets include New Zealand (84.4%) and Australia (6%).
- Top languages spoken are English (76.3%) followed by French (4.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Wellington and Auckland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Martinborough Community Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Picton | 104 | $1,857 | $170.00 | 46% |
| Paekākāriki | 14 | $1,686 | $123.12 | 45% |
| Waikanae | 54 | $1,598 | $132.42 | 44% |
| Greytown Community | 112 | $1,543 | $148.62 | 35% |
| Ōtaki Beach | 32 | $1,473 | $171.34 | 36% |
| Wellington | 1,115 | $1,465 | $120.35 | 47% |
| Waitārere | 36 | $1,406 | $160.59 | 35% |
| Waikawa Beach | 17 | $1,401 | $136.51 | 36% |
| Waikawa | 61 | $1,377 | $136.26 | 42% |
| Himatangi Beach | 15 | $1,361 | $110.23 | 43% |