Airbnb Market Analytics, Statistics and Data in Martinborough Community, Wellington, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Martinborough Community? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Martinborough Community:
How much do Airbnb hosts make on average per month in Martinborough Community?
The short-term rental market in Martinborough Community shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,983 per month
- Strong performing properties (top 25%) make $3,062 or more
- Best-in-class properties (top 10%) achieve $4,386+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,173
Revenue Variations by Month
Occupancy Rates Throughout the Year in Martinborough Community
The market in Martinborough Community shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 69%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Martinborough Community
Daily rates in Martinborough Community vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $153 per night
- Strong performing properties (top 25%) secure $209 or more
- Best-in-class properties (top 10%) pull in $374+ per night
- Entry-level properties (bottom 25%) earn around $117
Daily Rate Variations by Month
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Seasonality patterns in Martinborough Community
Peak Season (March, February, January)
- Revenue peaks at $3346.38 per month
- Occupancy rates reach 53.16%
- Daily rates average $216.63
Shoulder Season
- Revenue averages $2441.16 per month
- Occupancy maintains 38.75%
- Daily rates hold at $195.60
Low Season (July, September, August)
- Revenue drops to $1543.13 per month
- Occupancy decreases to 27.90%
- Daily rates adjust to $187.50
Is it still profitable to do Airbnb in Martinborough Community in 2025?
Yes! Martinborough Community demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and solid monthly revenue averaging $2441 and With 236 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Martinborough Community
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Martinborough Village | Charming village atmosphere with vineyards and wineries, attracting wine enthusiasts and holidaymakers looking for a relaxing getaway. | Martinborough Wine Walk, Palliser Estate, Te Kairanga Wines, Palliser Bay, Martinborough Farmer's Market |
| Lake Wairarapa | Scenic lake area offering outdoor activities and natural beauty, ideal for nature lovers and those pursuing recreational water activities. | Lake Wairarapa, Owen River, Putangirua Pinnacles, Rimutaka Incline, Rimutaka Forest Park |
| Mikimiki | Rural area with a focus on outdoor adventures and farm stays, popular with those seeking authentic New Zealand agricultural experiences. | Mikimiki Scenery, Rural Trails, Local Farms, Scenic Picnic Areas |
| Ngawi | Quaint coastal village known for its fishing and scenic views, appealing to those who enjoy tranquil seaside experiences. | Ngawi Beach, Cape Palliser Lighthouse, Fishing Spots, Seals at the Coast |
| Gladstone | Picturesque rural area famous for its boutique wineries and stunning landscapes, drawing visitors looking to explore unique local offerings. | Gladstone Vineyard, Grape Escape Tours, Mawley Park, Gladstone Cheese |
| Featherston | Lively town near Martinborough with rich history and heritage, popular for its art and culture scenes. | Featherston Heritage Museum, Pioneer Museum, Local Art Galleries, Café Culture |
| White Rock | Small scenic locality known for its beaches and outdoor activities, great for families and those looking to relax amidst nature. | White Rock Beach, Fishing Spots, Walking Trails, Sunset Views |
| Alton | Rural locality known for its peaceful environment and proximity to numerous outdoor attractions, ideal for a quiet retreat. | Local Farms, Alton Scenic Reserve, Nature Trails, Wildlife Viewing |
Do you need a license for Airbnb in Martinborough Community?
We recommend checking directly with Martinborough Community's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Martinborough Community
Lismore House
Entire Place • 5 bedrooms
Weld Retreat- Martinborough
Entire Place • 4 bedrooms
Fraters Escape - Martinborough
Entire Place • 5 bedrooms
Holly’s Place
Entire Place • 4 bedrooms
Harrison's Homestead
Entire Place • 4 bedrooms
The Farmhouse - Martinborough
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Martinborough Community
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Taylor | 49 | $1,271,182 | 3239 | 4.70/5.0 |
| Tania | 12 | $658,903 | 456 | 4.95/5.0 |
| Bachcare | 12 | $237,386 | 183 | 4.39/5.0 |
| Mary&Dan | 2 | $193,141 | 78 | 4.99/5.0 |
| Rochelle | 3 | $116,443 | 173 | 4.89/5.0 |
| Dean | 3 | $97,481 | 363 | 4.94/5.0 |
| Guy | 1 | $86,818 | 7 | 5.00/5.0 |
| Diane | 4 | $86,336 | 396 | 4.93/5.0 |
| Jackie | 4 | $80,588 | 60 | 4.68/5.0 |
| Maura | 2 | $79,026 | 275 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Martinborough Community
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.3%), with house and boutique & hotels properties comprising 86.5% of inventory
- Untapped potential in apartment & condo, outdoor & mobile, unique stays segments (8.5% combined)
Room Capacity Distribution
Analysis of 236 properties in Martinborough Community shows that 3 bedrooms properties are most prevalent, making up 33.5% of the market. The market tends to favor larger properties, with 3 bedrooms and 4 bedrooms together representing 54.7% of all listings.
Key Insights
- Most common: 3 bedrooms (33.5%)
- Least common: 5+ bedrooms (3.8%)
- Market concentration: 54.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 236 properties in Martinborough Community reveals that 8+ guests properties dominate the market, representing 30.1% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 55.9% of the market.
Key Insights
- Most common capacity: 8+ guests (30.1% of market)
- Least common capacity: 3 guests (0.8% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 55.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 236 properties in Martinborough Community, the most common availability pattern is 181-270 days (44.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (46.2% of properties).
Key Insights
- Most common availability window: 181-270 days (44.5%)
- Most common booking duration: 91-180 days (46.2%)
- Properties with high availability (180+ days): 70.3%
- Properties with long-term bookings (180+ days): 30.5%
Minimum Stay Distributions
1 Night
47 listings
21% of total
2 Nights
116 listings
51.8% of total
3 Nights
14 listings
6.3% of total
4-6 Nights
3 listings
1.3% of total
30+ Nights
44 listings
19.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.8%
- Mid-length stays (4-6 nights) represent 1.3% of listings
- Monthly+ stays (19.6%) suggest a stable extended-stay market
- High market flexibility with 79.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
2 listings
0.9% of total
Flexible
27 listings
11.9% of total
Moderate
59 listings
26.1% of total
Firm
51 listings
22.6% of total
Strict
87 listings
38.5% of total
Key Insights
- Strict is the preferred policy at 38.5% of listings
- Stricter policies (Firm & Strict) dominate at 61.1% of the market
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.9% of listings
Recommendations
- The market supports stricter policies, with 61.1% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Mar, averaging 92 days
- Shortest booking windows are in Sep, Jul, Aug, averaging 44 days
- Winter shows the longest average booking window at 89 days, while Summer has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 89 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Aug when lead times are shortest
Popular Airbnb Amenities in Martinborough Community
Below is the distribution of amenities across listings in Martinborough Community:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.4% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (5.7%) and United Kingdom (4.2%)
- English is the top language at 85.3%, followed by French (5.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.5%
Recommendations
- Target marketing campaigns for Wellington and Auckland markets
- Develop localized content for Australia and United Kingdom
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Martinborough Community. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Picton | 104 | $1,913 | $166.29 | 47% |
| Greytown Community | 114 | $1,686 | $147.60 | 38% |
| Paekākāriki | 16 | $1,577 | $120.60 | 45% |
| Waikanae | 55 | $1,571 | $131.30 | 44% |
| Waikawa Beach | 17 | $1,570 | $134.76 | 38% |
| Ōtaki Beach | 36 | $1,534 | $183.62 | 37% |
| Foxton Beach | 45 | $1,491 | $156.91 | 39% |
| Wellington | 1,154 | $1,477 | $119.31 | 47% |
| Waikawa | 62 | $1,451 | $135.31 | 46% |
| Waitārere | 37 | $1,399 | $157.44 | 36% |
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