Airbnb Market Analytics, Statistics and Data in Lower Hutt, Wellington, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Lower Hutt? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Lower Hutt:
How much do Airbnb hosts make on average per month in Lower Hutt?
The short-term rental market in Lower Hutt shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,469 per month
- Strong performing properties (top 25%) make $2,422 or more
- Best-in-class properties (top 10%) achieve $3,523+ monthly
- Entry-level properties (bottom 25%) typically earn around $716
Revenue Variations by Month
Occupancy Rates Throughout the Year in Lower Hutt
The market in Lower Hutt shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Lower Hutt
Daily rates in Lower Hutt vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $80 per night
- Strong performing properties (top 25%) secure $124 or more
- Best-in-class properties (top 10%) pull in $191+ per night
- Entry-level properties (bottom 25%) earn around $52
Daily Rate Variations by Month
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Seasonality patterns in Lower Hutt
Peak Season (February, March, April)
- Revenue peaks at $2129.65 per month
- Occupancy rates reach 61.03%
- Daily rates average $108.08
Shoulder Season
- Revenue averages $1775.38 per month
- Occupancy maintains 50.33%
- Daily rates hold at $105.95
Low Season (July, September, August)
- Revenue drops to $1405.37 per month
- Occupancy decreases to 38.74%
- Daily rates adjust to $103.52
Is it still profitable to do Airbnb in Lower Hutt in 2025?
Yes! Lower Hutt demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and solid monthly revenue averaging $1775 and With 231 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Lower Hutt
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Central Lower Hutt | The heart of Lower Hutt, offering easy access to shopping, dining, and public transport. Popular with both business travelers and tourists looking for convenience. | Queensgate Shopping Centre, Rutherford Grove, Lower Hutt Civic Gardens, Hutt River Trail, Dowse Art Museum |
| Petone | Charming suburb with a vibrant waterfront, great cafes, and proximity to Wellington. Attractive for families and holidaymakers seeking a relaxed environment. | Petone Beach, The Petone Settlers Museum, Jackson Street shops, Wellington Harbour, Rimutaka Cycle Trail |
| Eastbourne | Scenic coastal village known for stunning views and outdoor activities. Excellent for tourists interested in nature and tranquility. | Eastbourne Beach, Rimu Street shops, Seaview Marina, Maraenui Park, The Pencarrow Coast |
| Waiwhetu | Residential area close to the Hutt River, popular for its family-friendly environment and easy access to the city. Appeals to longer-term stays and families. | Hutt River Reserve, The Waiwhetu Stream, Local parks, Hutt City Basketball, Nearby schools |
| Naenae | Affordable suburb with a community vibe, attractive for budget travelers and families. Offers a local experience away from tourist traps. | Naenae Pool, Naenae Community Centre, Local shops and cafes, Hutt River cycling trail, St. Peter's Church |
| Stokes Valley | Family-oriented community nestled in a valley, appealing for visitors wanting an authentic Kiwiana experience. Great for nature lovers. | Stokes Valley Adventure Park, The Hutt River Trail, Local parks, Stokes Valley Community Centre |
| Maungaraki | Peaceful suburb featuring panoramic views of the Hutt Valley. Perfect for those seeking a quiet retreat close to Wellington. | Maungaraki Lookout, Local parks, Riverside Drive, Biking trails, Nearby wineries |
| Taita | Emerging suburb with affordable accommodation options. Attractive for budget-conscious travelers and those seeking local culture. | Taita Railway Station, Local markets, Riverside Park, Hutt River walking trails, Nearby shopping facilities |
Do you need a license for Airbnb in Lower Hutt?
We recommend checking directly with Lower Hutt's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Lower Hutt
Woodroyd Estate holiday sanctuary
Entire Place • 6 bedrooms
Nature at your doorstep
Entire Place • 4 bedrooms
Petone Beach - Entire Villa & Optional Sleep-Out
Entire Place • 5 bedrooms
New 4 bedroom house in Petone
Entire Place • 4 bedrooms
Designer York Bay Home - Four Bedrooms!
Entire Place • 4 bedrooms
Villa on Buick
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Lower Hutt
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ohana | 15 | $342,968 | 1096 | 4.74/5.0 |
| SuperStay | 8 | $237,166 | 190 | 4.85/5.0 |
| John | 2 | $82,254 | 164 | 4.84/5.0 |
| Kristin | 2 | $75,531 | 130 | 4.74/5.0 |
| Huong | 1 | $67,496 | 172 | 4.61/5.0 |
| Tracy | 3 | $66,181 | 122 | 4.93/5.0 |
| Steph | 1 | $64,092 | 8 | 5.00/5.0 |
| Evelyn | 1 | $63,775 | 53 | 4.94/5.0 |
| George | 2 | $62,095 | 19 | 4.91/5.0 |
| Mihri | 2 | $60,851 | 30 | 4.18/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Lower Hutt
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.7%), with house and boutique & hotels properties comprising 74.5% of inventory
- Strong specialty sector (16.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays segments (2.6% combined)
Room Capacity Distribution
Analysis of 231 properties in Lower Hutt shows that 1 bedroom properties are most prevalent, making up 36.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 56.7% of all listings.
Key Insights
- Most common: 1 bedroom (36.8%)
- Least common: 5+ bedrooms (2.6%)
- Market concentration: 56.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 231 properties in Lower Hutt reveals that 2 guests properties dominate the market, representing 33.8% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 6 guests make up 48.1% of the market.
Key Insights
- Most common capacity: 2 guests (33.8% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 48.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 231 properties in Lower Hutt, the most common availability pattern is 181-270 days (31.2% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30.3% of properties).
Key Insights
- Most common availability window: 181-270 days (31.2%)
- Most common booking duration: 181-270 days (30.3%)
- Properties with high availability (180+ days): 59.3%
- Properties with long-term bookings (180+ days): 43.3%
Minimum Stay Distributions
1 Night
101 listings
48.1% of total
2 Nights
67 listings
31.9% of total
3 Nights
12 listings
5.7% of total
4-6 Nights
8 listings
3.8% of total
7-29 Nights
8 listings
3.8% of total
30+ Nights
14 listings
6.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 80.0%
- Mid-length stays (4-6 nights) represent 3.8% of listings
- Monthly+ stays (6.7%) suggest a stable extended-stay market
- High market flexibility with 85.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
74 listings
35.7% of total
Moderate
79 listings
38.2% of total
Firm
34 listings
16.4% of total
Strict
20 listings
9.7% of total
Key Insights
- Moderate is the preferred policy at 38.2% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 73.9% of the market
- Strong market consensus around Moderate policies
- Strict policies are least common at 9.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Feb, averaging 49 days
- Shortest booking windows are in Jul, Aug, Jun, averaging 32 days
- Winter shows the longest average booking window at 49 days, while Summer has the shortest at 32 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 49 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Jun when lead times are shortest
Popular Airbnb Amenities in Lower Hutt
Every property in Lower Hutt comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 71% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (10.2%) and United States (4.9%)
- English is the top language at 79.1%, followed by German (5.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for Australia and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Lower Hutt. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Martinborough Community | 236 | $2,077 | $190.98 | 38% |
| Renwick | 25 | $2,038 | $176.78 | 51% |
| Kaikōura | 275 | $1,995 | $173.46 | 42% |
| Picton | 104 | $1,913 | $166.29 | 47% |
| Greytown Community | 114 | $1,686 | $147.60 | 38% |
| Mārahau | 54 | $1,657 | $206.48 | 43% |
| Lyford | 12 | $1,635 | $166.75 | 33% |
| Kaiteriteri | 93 | $1,616 | $264.26 | 36% |
| Hope | 27 | $1,612 | $165.68 | 41% |
| Māpua | 58 | $1,579 | $174.13 | 42% |
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