Lower Hutt Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wellington, New Zealand
Is Airbnb profitable in Lower Hutt in 2025? Explore comprehensive Airbnb analytics for Lower Hutt, Wellington, New Zealand to uncover income potential. This 2025 STR market report for Lower Hutt, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 231 active listings.
Whether you're considering an Airbnb investment in Lower Hutt, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Lower Hutt Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Lower Hutt Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Lower Hutt (2025)
Understanding the monthly revenue variations for Airbnb listings in Lower Hutt is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Lower Hutt is typically April, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Lower Hutt across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,380+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,395 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,430 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $647, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Lower Hutt
Lower Hutt Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Lower Hutt STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Decembersees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Lower Hutt:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 71% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 48%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Lower Hutt
Average Daily Rate (ADR) Airbnb Trends in Lower Hutt (2025)
Effective short term rental pricing strategy in Lower Hutt involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Lower Hutt typically peaks in November and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $195+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $126 or more.
- Typical properties (Median) charge around $83 per night.
- Entry-level properties (Bottom 25%) earn around $55 per night.
Average Daily Rate (ADR) Trend by Month in Lower Hutt
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Airbnb Seasonality Analysis & Trends in Lower Hutt (2025)
Peak Season (April, May, December)
- Revenue averages $2,073 per month
- Occupancy rates average 50.0%
- Daily rates average $110
Shoulder Season
- Revenue averages $1,682 per month
- Occupancy maintains around 48.5%
- Daily rates hold near $109
Low Season (February, March, September)
- Revenue drops to average $1,426 per month
- Occupancy decreases to average 48.1%
- Daily rates adjust to average $105
Seasonality Insights for Lower Hutt
- The Airbnb seasonality in Lower Hutt shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Lower Hutt's highest earning potential, with monthly revenues capable of climbing to $2,149, occupancy reaching a high of 56.9%, and ADRs peaking at $111.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,391, occupancy could drop to 38.7%, and ADRs may adjust down to $102.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Lower Hutt.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Lower Hutt seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Lower Hutt (2025)
Exploring the top neighborhoods for short-term rentals in Lower Hutt? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Lower Hutt | The central business district with great accessibility, shopping, and dining options. Fantastic for travelers wanting to be in the midst of urban life. | Dowse Art Museum, Queensgate Shopping Centre, Lower Hutt Events Centre, Civic Gardens, Hutt River Trail |
| Wainuiomata | A suburb that offers a unique escape into nature with beautiful parks and walking trails. Ideal for those looking for a quiet retreat close to Wellington. | Wainuiomata Hill Lookout, Wainuiomata River, Boulcott's Farm Heritage Golf Club, Wainuiomata Mountain Biking |
| Petone | A vibrant coastal area known for its beaches, cafes, and historic architecture. Popular for visitors looking to enjoy a seaside experience with plenty of local charm. | Petone Beach, Jackson Street, Petone Wharf, First of the Firsts monument, Matiu/Somes Island |
| Maungaraki | A hillside suburb providing stunning views of the Hutt Valley and Wellington Harbour. Great for travelers who appreciate scenery and tranquility. | Maungaraki Lookout, Hutt River, Local parks and reserves, Scenic walks |
| Stokes Valley | A quiet residential area with access to beautiful natural landscapes. Great for families and those looking for a peaceful getaway. | Stokes Valley River Trail, Local parks, Nearby Wellington Regional Park |
| Seaview | Located on the coast, Seaview offers access to waterfront activities and is close to industrial areas. Ideal for business travelers and those looking for a marine experience. | Seaview Marina, Foreshore Park, Local beaches, Fishing opportunities |
| Taita | A suburban area with a strong community feel. Excellent for those looking to stay in a more local environment while still being close to Lower Hutt amenities. | Belmont Regional Park, Taita College, Local shopping areas |
| Eastbourne | A picturesque seaside village known for its calm waters and community vibe. Great for travelers wanting a beach retreat close to nature and wildlife. | Eastbourne Beach, Rural and coastal walks, Local cafes and restaurants |
Understanding Airbnb License Requirements & STR Laws in Lower Hutt (2025)
While Lower Hutt, Wellington, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Lower Hutt to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Lower Hutt (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Lower Huttbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Woodroyd Estate holiday sanctuary
Entire Place • 6 bedrooms
Nature at your doorstep
Entire Place • 4 bedrooms
New 4 bedroom house in Petone
Entire Place • 4 bedrooms
Sea views from holiday house
Entire Place • 3 bedrooms
Petone Beach - Entire Villa & Optional Sleep-Out
Entire Place • 5 bedrooms
Central Hutt , Cozy Home
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Lower Hutt (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Lower Hutt based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ohana | 19 | $415,751 | 1276 | 4.74/5.0 |
| SuperStay | 8 | $251,431 | 190 | 4.85/5.0 |
| John | 2 | $74,291 | 164 | 4.84/5.0 |
| Huong | 1 | $69,198 | 172 | 4.61/5.0 |
| Mihri | 2 | $67,118 | 30 | 4.18/5.0 |
| Tracy | 3 | $66,551 | 122 | 4.93/5.0 |
| Kristin | 2 | $65,828 | 130 | 4.74/5.0 |
| Nicola | 2 | $58,914 | 429 | 4.88/5.0 |
| George | 2 | $56,627 | 19 | 4.91/5.0 |
| Steph | 1 | $56,024 | 8 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Lower Hutt.
Dive Deeper: Advanced Lower Hutt STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Lower Hutt. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsLower Hutt Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Lower Hutt
- The Lower Hutt Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.5% of the 231 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Lower Hutt, House properties are the most common (61.5%), reflecting the local real estate landscape.
- Houses represent a significant 61.5% portion, catering likely to families or larger groups.
- The presence of 13.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, unique stays (combined 2.6%) offer potential for unique stay experiences.
Lower Hutt Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Lower Hutt
- The dominant room capacity in Lower Hutt is 1 bedroom listings, making up 35.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 56.7% of the active Airbnb listings in Lower Hutt, indicating a high concentration in these sizes.
- A significant 26.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Lower Hutt.
Lower Hutt Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Lower Hutt
- The most common guest capacity trend in Lower Hutt vacation rentals is listings accommodating 2 guests (32.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Lower Hutt STR market, accounting for 47.2% of listings.
- 26.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Lower Hutt.
- On average, properties in Lower Hutt are equipped to host 3.5 guests.
Lower Hutt Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Lower Hutt
- The most common availability pattern in Lower Hutt falls within the 181-270 days range, representing 33.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 60.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Lower Hutt (33.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 40.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Lower Hutt Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
105 listings
48.4% of total
2 Nights
65 listings
30% of total
3 Nights
8 listings
3.7% of total
4-6 Nights
9 listings
4.1% of total
7-29 Nights
7 listings
3.2% of total
30+ Nights
23 listings
10.6% of total
Key Insights
- The most prevalent minimum stay requirement in Lower Hutt is 1 Night, adopted by 48.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (78.4%) of the Lower Hutt Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (10.6%) caters to monthly stays (30+ nights) in Lower Hutt, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48.4% of Lower Hutt hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Lower Hutt.
Lower Hutt Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
72 listings
34.6% of total
Moderate
84 listings
40.4% of total
Firm
33 listings
15.9% of total
Strict
19 listings
9.1% of total
Cancellation Policy Insights for Lower Hutt
- The prevailing Airbnb cancellation policy trend in Lower Hutt is Moderate, used by 40.4% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Lower Hutt may expect booking flexibility.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.4% market standard in Lower Hutt.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Lower Hutt.
Lower Hutt STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Lower Hutt
- The overall average booking lead time for vacation rentals in Lower Hutt is 38 days.
- Guests book furthest in advance for stays during January (average 56 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (49 days avg.) sees the longest lead times, while Summer (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (38 days) as a baseline for your pricing and availability strategy in Lower Hutt.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 56 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 49 days) to capture early planners.
- Monitor your own booking lead times against these Lower Hutt averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Lower Hutt (2025)
Amenity Prevalence
Amenity Insights for Lower Hutt
- Essential amenities in Lower Hutt that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Hot water, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Lower Hutt: Wifi, Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Heating or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Lower Hutt to stay competitive.
Lower Hutt Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Lower Hutt
- The typical guest profile for Airbnb in Lower Hutt consists of primarily domestic travelers (73%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 72.6% of guests.
- Key international markets include New Zealand (72.6%) and Australia (9.7%).
- Top languages spoken are English (67.6%) followed by Chinese (4.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Lower Hutt Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Kaikōura | 267 | $2,058 | $182.70 | 42% |
| Martinborough Community | 224 | $2,056 | $192.31 | 38% |
| Renwick | 25 | $1,890 | $183.30 | 49% |
| Picton | 104 | $1,857 | $170.00 | 46% |
| Mārahau | 46 | $1,770 | $185.81 | 43% |
| Paekākāriki | 14 | $1,686 | $123.12 | 45% |
| Kaiteriteri | 91 | $1,669 | $277.26 | 36% |
| Waikanae | 54 | $1,598 | $132.42 | 44% |
| Māpua | 56 | $1,595 | $184.83 | 40% |
| Blenheim | 140 | $1,579 | $132.32 | 47% |