Carterton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wellington, New Zealand
Is Airbnb profitable in Carterton in 2025? Explore comprehensive Airbnb analytics for Carterton, Wellington, New Zealand to uncover income potential. This 2025 STR market report for Carterton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 41 active listings.
Whether you're considering an Airbnb investment in Carterton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Carterton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Carterton Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Carterton (2025)
Understanding the monthly revenue variations for Airbnb listings in Carterton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Carterton is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Carterton across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,190+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,026 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,116 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $488, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Carterton
Carterton Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Carterton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Carterton:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 55% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Carterton
Average Daily Rate (ADR) Airbnb Trends in Carterton (2025)
Effective short term rental pricing strategy in Carterton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Carterton typically peaks in December and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $224+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $122 or more.
- Typical properties (Median) charge around $99 per night.
- Entry-level properties (Bottom 25%) earn around $73 per night.
Average Daily Rate (ADR) Trend by Month in Carterton
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Airbnb Seasonality Analysis & Trends in Carterton (2025)
Peak Season (January, June, December)
- Revenue averages $2,040 per month
- Occupancy rates average 43.5%
- Daily rates average $125
Shoulder Season
- Revenue averages $1,471 per month
- Occupancy maintains around 35.5%
- Daily rates hold near $123
Low Season (March, August, November)
- Revenue drops to average $992 per month
- Occupancy decreases to average 27.9%
- Daily rates adjust to average $122
Seasonality Insights for Carterton
- The Airbnb seasonality in Carterton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Carterton's highest earning potential, with monthly revenues capable of climbing to $2,290, occupancy reaching a high of 51.3%, and ADRs peaking at $127.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $929, occupancy could drop to 26.4%, and ADRs may adjust down to $119.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Carterton.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Carterton seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Carterton (2025)
Exploring the top neighborhoods for short-term rentals in Carterton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Carterton Township | The vibrant heart of Carterton, offering local shops, cafes, and a friendly community atmosphere. It's prime for tourists exploring the Wairarapa region with easy access to wineries and outdoor activities. | Carterton Events Centre, Carterton Farmer's Market, Carterton Distillery, Mount Holdsworth, Parkvale Estate |
| Greytown | Known for its historic buildings, boutique shops, and charming cafes, Greytown attracts visitors looking for a peaceful retreat in the countryside. It is a short drive from Carterton, making it an appealing location for Airbnb. | GreyTown Museum, Greytown Woodside Trail, The Village Gardens, The Offering, Café Medici |
| Martinborough | Famous for its wineries and gourmet food, Martinborough is a must-visit for tourists. It offers a relaxed atmosphere and scenic countryside, making it ideal for weekenders from Wellington. | Martinborough Vineyard, Palliser Estate Wines, The Martinborough Hotel, Coney Wines, The Square |
| Masterton | The largest town in the Wairarapa, Masterton offers various attractions and activities, including parks and gardens. Its proximity to nature makes it an excellent investment opportunity for Airbnb hosting. | Queen Elizabeth Park, Aratoi Wairarapa Museum of Art and History, Mountiti Scenic Reserve, The Pukaha National Wildlife Centre, Kahutara River |
| Lake Wairarapa | A beautiful location known for its stunning scenery and wildlife. Perfect for those seeking a nature escape, it's popular for outdoor activities such as fishing, birdwatching, and boating. | Lake Wairarapa, Baring Head, Rotoiti Wildlife Reserve, Owen River, Stokes Valley |
| Gladstone | Surrounded by rolling hills and vineyards, Gladstone is an idyllic setting for a rural getaway. It attracts guests looking for peace, beauty, and a taste of the local wine culture. | Gladstone Vineyard, Stonehenge Aotearoa, Baker’s Garden Centre, Carrington Estate, Gladstone Anzac Hall |
| Waiohine Gorge | A natural wonder that draws those interested in hiking and nature. It is ideal for adventurous travelers looking for unique Airbnb experiences close to nature. | Waiohine Gorge Track, Breathtaking river views, Natural bushland, Outdoor activities, Campsites |
| Tinui | A small, charming settlement known for its sense of community and proximity to nature. Offers guests a peaceful experience while still being a short drive to larger towns and attractions. | Tinui Church, Wind Farm, Local horse riding, Scenic country roads, Natural bushland |
Understanding Airbnb License Requirements & STR Laws in Carterton (2025)
While Carterton, Wellington, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Carterton to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Carterton (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Cartertonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Rejuvenate in tranquility with family/friends!
Entire Place • 6 bedrooms
peaceful place to stay and minutes from the action
Entire Place • 4 bedrooms
HOH: The Mackinnon Complete Entertainers Paradise!
Entire Place • 4 bedrooms
Yonder Harland
Entire Place • 2 bedrooms
Charming country cottage close to town
Entire Place • 3 bedrooms
The Garden Corner
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Carterton (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Carterton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ash | 1 | $57,609 | 92 | 4.93/5.0 |
| Johanna | 1 | $44,861 | 107 | 4.99/5.0 |
| Melissa | 1 | $39,637 | 3 | 5.00/5.0 |
| Joanna | 2 | $34,879 | 159 | 4.78/5.0 |
| Martha | 1 | $28,829 | 23 | 4.96/5.0 |
| Lucy | 1 | $27,840 | 57 | 4.86/5.0 |
| Alison | 1 | $21,874 | 381 | 4.98/5.0 |
| Kate | 1 | $21,670 | 22 | 4.95/5.0 |
| Feija | 1 | $19,547 | 102 | 4.99/5.0 |
| Gail | 3 | $18,218 | 80 | 4.83/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Carterton.
Dive Deeper: Advanced Carterton STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Carterton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsCarterton Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Carterton
- The Carterton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 90.2% of the 41 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Carterton, House properties are the most common (48.8%), reflecting the local real estate landscape.
- Houses represent a significant 48.8% portion, catering likely to families or larger groups.
- The presence of 24.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays, apartment/condo, others (combined 14.7%) offer potential for unique stay experiences.
Carterton Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Carterton
- The dominant room capacity in Carterton is 1 bedroom listings, making up 48.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 70.8% of the active Airbnb listings in Carterton, indicating a high concentration in these sizes.
Carterton Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Carterton
- The most common guest capacity trend in Carterton vacation rentals is listings accommodating 2 guests (43.9%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Carterton STR market, accounting for 58.5% of listings.
- A significant 43.9% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Carterton.
- 19.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Carterton.
- On average, properties in Carterton are equipped to host 3.3 guests.
Carterton Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Carterton
- The most common availability pattern in Carterton falls within the 271-366 days range, representing 58.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 78.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Carterton (34.1%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 22.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Carterton Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
37.1% of total
2 Nights
15 listings
42.9% of total
4-6 Nights
1 listings
2.9% of total
30+ Nights
6 listings
17.1% of total
Key Insights
- The most prevalent minimum stay requirement in Carterton is 2 Nights, adopted by 42.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Carterton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.1%) caters to monthly stays (30+ nights) in Carterton, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.9% of Carterton hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Carterton.
Carterton Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
14 listings
37.8% of total
Moderate
13 listings
35.1% of total
Firm
4 listings
10.8% of total
Strict
6 listings
16.2% of total
Cancellation Policy Insights for Carterton
- The prevailing Airbnb cancellation policy trend in Carterton is Flexible, used by 37.8% of listings.
- The market strongly favors guest-friendly terms, with 72.9% of listings offering Flexible or Moderate policies. This suggests guests in Carterton may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 37.8% market standard in Carterton.
- Regularly review your cancellation policy against competitors and market demand shifts in Carterton.
Carterton STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Carterton
- The overall average booking lead time for vacation rentals in Carterton is 41 days.
- Guests book furthest in advance for stays during February (average 58 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in May (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (55 days avg.) sees the longest lead times, while Spring (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (41 days) as a baseline for your pricing and availability strategy in Carterton.
- For February stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 58 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 55 days) to capture early planners.
- Monitor your own booking lead times against these Carterton averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Carterton (2025)
Amenity Prevalence
Amenity Insights for Carterton
- Essential amenities in Carterton that guests expect include: Smoke alarm. Lacking these (this) could significantly impact bookings.
- Popular amenities like Essentials, Hot water, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Carterton: Smoke alarm.
- Prioritize adding missing essentials: Smoke alarm.
- Consider adding popular differentiators like Essentials or Hot water to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Carterton to stay competitive.
Carterton Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Carterton
- The typical guest profile for Airbnb in Carterton consists of primarily domestic travelers (89%), often arriving from nearby Wellington, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 89.0% of guests.
- Key international markets include New Zealand (89%) and Australia (3.7%).
- Top languages spoken are English (72%) followed by German (4.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Wellington and Auckland.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Carterton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Martinborough Community | 224 | $2,056 | $192.31 | 38% |
| Picton | 104 | $1,857 | $170.00 | 46% |
| Paekākāriki | 14 | $1,686 | $123.12 | 45% |
| Waikanae | 54 | $1,598 | $132.42 | 44% |
| Greytown Community | 112 | $1,543 | $148.62 | 35% |
| Ōtaki Beach | 32 | $1,473 | $171.34 | 36% |
| Wellington | 1,115 | $1,465 | $120.35 | 47% |
| Waitārere | 36 | $1,406 | $160.59 | 35% |
| Waikawa Beach | 17 | $1,401 | $136.51 | 36% |
| Waikawa | 61 | $1,377 | $136.26 | 42% |