Airbnb Market Analytics, Statistics and Data in Whangamatā, Waikato, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Whangamatā? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Whangamatā:
How much do Airbnb hosts make on average per month in Whangamatā?
The short-term rental market in Whangamatā shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,437 per month
- Strong performing properties (top 25%) make $2,519 or more
- Best-in-class properties (top 10%) achieve $4,463+ monthly
- Entry-level properties (bottom 25%) typically earn around $743
Revenue Variations by Month
Occupancy Rates Throughout the Year in Whangamatā
The market in Whangamatā shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 52% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Whangamatā
Daily rates in Whangamatā vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $158 per night
- Strong performing properties (top 25%) secure $248 or more
- Best-in-class properties (top 10%) pull in $351+ per night
- Entry-level properties (bottom 25%) earn around $111
Daily Rate Variations by Month
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Seasonality patterns in Whangamatā
Peak Season (January, March, February)
- Revenue peaks at $3184.54 per month
- Occupancy rates reach 47.71%
- Daily rates average $230.15
Shoulder Season
- Revenue averages $2056.52 per month
- Occupancy maintains 34.54%
- Daily rates hold at $193.40
Low Season (July, September, August)
- Revenue drops to $1129.29 per month
- Occupancy decreases to 24.88%
- Daily rates adjust to $180.10
Is it still profitable to do Airbnb in Whangamatā in 2025?
Yes! Whangamatā demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 35% and solid monthly revenue averaging $2057 and The market's 198 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Whangamatā
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Whangamatā Beach | A popular destination known for its beautiful white sandy beaches and surfing spots. Ideal for vacationers looking for a laid-back beach experience. | Whangamatā Beach, Otahu Estuary, Shakespeare Cliff, Whenuakura/Donut Island, Surf schools |
| Anna Street | A residential area close to the beach and amenities, perfect for families and longer stays. | Local parks, Grocery stores, Community center, Proximity to the beach |
| Tapu | A quaint rural area between Whangamatā and Thames, offering a peaceful environment and beautiful landscapes, great for tourists looking to explore nature. | Tapu Creek, Historic sites, Outdoor activities, Nature walks |
| Oweroa Road | A scenic area with stunning views of the coastline, perfect for those looking to escape the hustle and bustle of city life. | Coastal walks, Scenic lookout, Local wildlife |
| Pōhara Beach | Known for its stunning views and soft sand, Pōhara Beach is ideal for sunbathers and water sports enthusiasts. | Snorkeling and diving spots, Fishing areas, Landscape walks |
| Whangamatā Town Centre | The hub of the town offering various dining and shopping options, making it convenient for guests who want easy access to amenities. | Shopping district, Restaurants, Cafés, Market days |
| Snells Beach | A quiet beachside community atmosphere, perfect for families looking for a slower pace and safe swimming areas. | Safe swimming, Children's play areas, Water sports |
| Owhanga Road | Offers privacy and a rural atmosphere while being close to Whangamatā, appealing to nature lovers and those looking for peace. | Nature reserves, Rural walks, Scenic drives |
Do you need a license for Airbnb in Whangamatā?
We recommend checking directly with Whangamatā's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Whangamatā
'San Marco' Luxury Tuscan Beach House
Entire Place • 5 bedrooms
Summer Beach Escape
Entire Place • 4 bedrooms
-'San Marco' Luxury Tuscan Beach House
Entire Place • 5 bedrooms
Modern beach pad, spacious indoor/outdoor living
Entire Place • 5 bedrooms
Fun in the sun with a view
Entire Place • 4 bedrooms
Pye-a-Nui-3 Bedroom House
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Whangamatā
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sharlene | 2 | $170,924 | 126 | 4.99/5.0 |
| Bachcare | 18 | $132,636 | 88 | 3.08/5.0 |
| Ashley | 1 | $65,866 | 18 | 4.89/5.0 |
| Leanne | 1 | $58,542 | 13 | 5.00/5.0 |
| 10003482 | 2 | $53,597 | 4 | 0.00/5.0 |
| 425389546 | 9 | $48,592 | 1 | 0.00/5.0 |
| Margaret | 1 | $48,395 | 42 | 4.88/5.0 |
| Brendan | 2 | $47,427 | 73 | 4.80/5.0 |
| Trevor And Sally | 1 | $46,724 | 75 | 4.92/5.0 |
| 93397304 | 1 | $44,668 | 1 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Whangamatā
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (95.5%), with house and boutique & hotels properties comprising 83.8% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (1.5% combined)
Room Capacity Distribution
Analysis of 198 properties in Whangamatā shows that 3 bedrooms properties are most prevalent, making up 27.8% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 50.5% of all listings.
Key Insights
- Most common: 3 bedrooms (27.8%)
- Least common: 5+ bedrooms (4.5%)
- Market concentration: 50.5% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 198 properties in Whangamatā reveals that 8+ guests properties dominate the market, representing 30.3% of all listings. The average property accommodates 5.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 48.0% of the market.
Key Insights
- Most common capacity: 8+ guests (30.3% of market)
- Least common capacity: 3 guests (2.5% of market)
- Average guest capacity: 5.4 guests per property
- Market concentration: 48.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 198 properties in Whangamatā, the most common availability pattern is 271-366 days (55.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.8% of properties).
Key Insights
- Most common availability window: 271-366 days (55.6%)
- Most common booking duration: 91-180 days (31.8%)
- Properties with high availability (180+ days): 86.4%
- Properties with long-term bookings (180+ days): 14.1%
Minimum Stay Distributions
1 Night
47 listings
26.3% of total
2 Nights
75 listings
41.9% of total
3 Nights
10 listings
5.6% of total
4-6 Nights
26 listings
14.5% of total
7-29 Nights
3 listings
1.7% of total
30+ Nights
18 listings
10.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.2%
- Mid-length stays (4-6 nights) represent 14.5% of listings
- Monthly+ stays (10.1%) suggest a stable extended-stay market
- High market flexibility with 73.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
1.8% of total
Flexible
39 listings
23.6% of total
Moderate
36 listings
21.8% of total
Firm
52 listings
31.5% of total
Strict
35 listings
21.2% of total
Key Insights
- Firm is the preferred policy at 31.5% of listings
- The market shows a balanced distribution between guest-friendly (45.4%) and strict (52.7%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 1.8% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Mar, averaging 94 days
- Shortest booking windows are in Jun, Jul, May, averaging 35 days
- Winter shows the longest average booking window at 84 days, while Summer has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 84 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-May when lead times are shortest
Popular Airbnb Amenities in Whangamatā
Below is the distribution of amenities across listings in Whangamatā:
Traveler Demographics
Key Insights
- Domestic travelers make up 69% of total guests, indicating a significant local market share.
- Primary international markets: Australia (8%) and United States (7.9%)
- English is the top language at 74.4%, followed by French (9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for Auckland and Tauranga markets
- Develop localized content for Australia and United States
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Whangamatā. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,324 | $248.67 | 55% |
| Tikitere | 15 | $3,220 | $241.95 | 50% |
| Te Kūiti | 10 | $3,174 | $135.78 | 59% |
| Lake Tarawera | 38 | $3,122 | $326.23 | 41% |
| Hamurana | 28 | $2,572 | $159.69 | 47% |
| Ngongotahā | 81 | $2,554 | $186.13 | 50% |
| Waiheke | 604 | $2,530 | $330.64 | 35% |
| Okere Falls | 28 | $2,399 | $237.50 | 43% |
| Taupō | 903 | $2,375 | $196.76 | 46% |
| Pios Beach | 17 | $2,354 | $236.19 | 45% |
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