Airbnb Market Analytics, Statistics and Data in Taupō, Waikato, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Taupō? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Taupō:
How much do Airbnb hosts make on average per month in Taupō?
The short-term rental market in Taupō shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,170 per month
- Strong performing properties (top 25%) make $3,754 or more
- Best-in-class properties (top 10%) achieve $6,124+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,121
Revenue Variations by Month
Occupancy Rates Throughout the Year in Taupō
The market in Taupō shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Taupō
Daily rates in Taupō vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $161 per night
- Strong performing properties (top 25%) secure $257 or more
- Best-in-class properties (top 10%) pull in $374+ per night
- Entry-level properties (bottom 25%) earn around $97
Daily Rate Variations by Month
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Seasonality patterns in Taupō
Peak Season (December, January, March)
- Revenue peaks at $4222.11 per month
- Occupancy rates reach 60.99%
- Daily rates average $243.88
Shoulder Season
- Revenue averages $2940.55 per month
- Occupancy maintains 46.01%
- Daily rates hold at $202.40
Low Season (July, September, August)
- Revenue drops to $1758.19 per month
- Occupancy decreases to 34.20%
- Daily rates adjust to $185.06
Is it still profitable to do Airbnb in Taupō in 2025?
Yes! Taupō demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $2941 and As a mature market with 903 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Taupō
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lake Taupō | A stunningly beautiful location at the edge of the largest lake in New Zealand, attracting tourists for water sports, fishing, and scenic views. Ideal for those looking to enjoy outdoor adventures. | Lake Taupō, Great Lake Cycle Trail, Tongariro National Park, Huka Falls, Hot Springs, Taupō Boat Ramps |
| Taupō Township | The central town area provides convenient access to restaurants, shops, and entertainment. Perfect for tourists who want to experience local culture and amenities. | Taupō Museum, Taupō Market, Lakefront Park, Restaurants and Cafes, Local Art Galleries |
| Huka Falls | One of New Zealand's most famous natural attractions, the powerful Huka Falls draws many visitors for sightseeing and photography. Great option for those who appreciate natural beauty. | Huka Falls, Huka Falls Walkway, Jet Boating Tours, Healing Springs Spa, Skydiving experiences |
| Kinloch | A tranquil and scenic village located on the western shore of Lake Taupō, ideal for relaxation and outdoor activities like hiking and biking. | Kinloch Beach, Kinloch Golf Club, Department of Conservation walks, Kayaking Tours, Fishing Spots |
| Acacia Bay | A peaceful suburb located near the lake, offering stunning views and a family-friendly atmosphere. Great for those who want a quieter retreat close to Taupō. | Acacia Bay Beach, Walking Trails, Boat Launch Ramps, Local Parks, Scenic Views |
| Waitahanui | Located just north of Taupō, this area is known for its fishing opportunities and access to beautiful lakeside scenery. Attractive for anglers and nature lovers. | Waitahanui River, Fishing Spots, Scenic Picnic Areas, Walks along the Lake |
| Turangi | Located at the southern end of Lake Taupō, Turangi is an outdoor adventure hub, known for trout fishing and hiking trails in nearby Tongariro National Park. | Tongariro National Park, Trout Fishing, Pine Forests, Hiking Trails, Rafting Adventures |
| Owhango | A small village located near the national park, known for its beautiful landscapes and proximity to outdoor adventures. Perfect for those seeking a peaceful getaway. | Owhango Village, Cycling Trails, Nature Walks, Waitonga Falls Track, Local Gardens |
Do you need a license for Airbnb in Taupō?
We recommend checking directly with Taupō's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Taupō
Lake Terrace Lodge - Award Winning Luxury Home
Entire Place • 6 bedrooms
Acacia Bays Bach!
Entire Place • 5 bedrooms
Muritai House. Incredible Lake Views + Plunge Pool
Entire Place • 7 bedrooms
Lakefront Luxury- Hot Tub, Lake Views, Lake Access
Entire Place • 5 bedrooms
Ultimate 5-Star Getaway - Perfect for Any Season
Entire Place • 5 bedrooms
Omaio - Lake Views-Hot tub-Indoor pool-Cinema room
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Taupō
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lakeside | 53 | $3,456,252 | 3197 | 4.82/5.0 |
| Your Space Taupo | 50 | $1,918,036 | 5634 | 4.72/5.0 |
| Harcourts Taupō | 52 | $1,109,629 | 1309 | 4.18/5.0 |
| Be My Guest | 21 | $824,008 | 1617 | 4.81/5.0 |
| Kerry | 24 | $794,331 | 1424 | 4.78/5.0 |
| Great Lake Stays | 22 | $762,802 | 563 | 3.77/5.0 |
| Bachcare | 48 | $552,242 | 375 | 3.79/5.0 |
| Tessa | 6 | $397,421 | 849 | 4.88/5.0 |
| The Retreat | 8 | $359,162 | 233 | 4.87/5.0 |
| John | 3 | $348,536 | 289 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Taupō
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.4%), with house and apartment & condo properties comprising 81.7% of inventory
- Untapped potential in outdoor & mobile, unique stays segments (1.3% combined)
Room Capacity Distribution
Analysis of 903 properties in Taupō shows that 3 bedrooms properties are most prevalent, making up 28.3% of the market. The market tends to favor larger properties, with 3 bedrooms and 1 bedroom together representing 48.4% of all listings.
Key Insights
- Most common: 3 bedrooms (28.3%)
- Least common: 5+ bedrooms (7%)
- Market concentration: 48.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 903 properties in Taupō reveals that 8+ guests properties dominate the market, representing 24.6% of all listings. The average property accommodates 4.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 46.0% of the market.
Key Insights
- Most common capacity: 8+ guests (24.6% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.9 guests per property
- Market concentration: 46.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 903 properties in Taupō, the most common availability pattern is 181-270 days (34.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.1% of properties).
Key Insights
- Most common availability window: 181-270 days (34.1%)
- Most common booking duration: 91-180 days (34.1%)
- Properties with high availability (180+ days): 60.9%
- Properties with long-term bookings (180+ days): 41.1%
Minimum Stay Distributions
1 Night
263 listings
30.9% of total
2 Nights
327 listings
38.5% of total
3 Nights
57 listings
6.7% of total
4-6 Nights
76 listings
8.9% of total
7-29 Nights
2 listings
0.2% of total
30+ Nights
125 listings
14.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 69.4%
- Mid-length stays (4-6 nights) represent 8.9% of listings
- Monthly+ stays (14.7%) suggest a stable extended-stay market
- High market flexibility with 76.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
1 listings
0.1% of total
Super Strict 30 Days
3 listings
0.4% of total
Flexible
204 listings
24.6% of total
Moderate
242 listings
29.2% of total
Firm
196 listings
23.6% of total
Strict
184 listings
22.2% of total
Key Insights
- Moderate is the preferred policy at 29.2% of listings
- The market shows a balanced distribution between guest-friendly (53.8%) and strict (45.8%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Apr, averaging 92 days
- Shortest booking windows are in Jul, Sep, Aug, averaging 39 days
- Winter shows the longest average booking window at 86 days, while Summer has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 86 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in Taupō
Below is the distribution of amenities across listings in Taupō:
Traveler Demographics
Key Insights
- Domestic travelers make up 59.9% of total guests, indicating a significant local market share.
- Primary international markets: Australia (13.1%) and United States (9.4%)
- English is the top language at 75.3%, followed by Chinese (7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for Australia and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Taupō. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tikitere | 15 | $3,220 | $241.95 | 50% |
| Te Kūiti | 10 | $3,174 | $135.78 | 59% |
| Lake Tarawera | 38 | $3,122 | $326.23 | 41% |
| Hamurana | 28 | $2,572 | $159.69 | 47% |
| Ngongotahā | 81 | $2,554 | $186.13 | 50% |
| Okere Falls | 28 | $2,399 | $237.50 | 43% |
| Pios Beach | 17 | $2,354 | $236.19 | 45% |
| Kinloch | 80 | $2,241 | $256.93 | 41% |
| Rotorua | 647 | $2,157 | $154.29 | 50% |
| Waimārama | 46 | $2,149 | $355.11 | 26% |
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