Airbnb Market Analytics, Statistics and Data in Tairua, Waikato, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Tairua? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Tairua:
How much do Airbnb hosts make on average per month in Tairua?
The short-term rental market in Tairua shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,628 per month
- Strong performing properties (top 25%) make $2,896 or more
- Best-in-class properties (top 10%) achieve $4,692+ monthly
- Entry-level properties (bottom 25%) typically earn around $832
Revenue Variations by Month
Occupancy Rates Throughout the Year in Tairua
The market in Tairua shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 31% occupancy rates
- Strong performing properties (top 25%) achieve 53% or higher
- Best-in-class properties (top 10%) reach 71%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Tairua
Daily rates in Tairua vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $158 per night
- Strong performing properties (top 25%) secure $264 or more
- Best-in-class properties (top 10%) pull in $364+ per night
- Entry-level properties (bottom 25%) earn around $111
Daily Rate Variations by Month
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Seasonality patterns in Tairua
Peak Season (March, February, April)
- Revenue peaks at $3573.70 per month
- Occupancy rates reach 50.52%
- Daily rates average $236.03
Shoulder Season
- Revenue averages $2246.89 per month
- Occupancy maintains 35.73%
- Daily rates hold at $199.75
Low Season (July, September, August)
- Revenue drops to $987.37 per month
- Occupancy decreases to 20.79%
- Daily rates adjust to $186.68
Is it still profitable to do Airbnb in Tairua in 2025?
Yes! Tairua demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 36% and solid monthly revenue averaging $2247 and The market's 110 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Tairua
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Tairua Beach | Beautiful sandy beach with great surfing conditions, ideal for those looking to experience a classic beach holiday. Popular for swimming, sunbathing, and water sports. | Tairua Beach, Surfing Spots, Pauanui Beach, Tairua River, Fishing Charters |
| Tairua Village | Charming village atmosphere with local shops, cafes, and a close-knit community. Attracts visitors looking for a quaint getaway with all necessary amenities. | Local Art Galleries, Cafes and Restaurants, Tairua Community Hall, Markets, Tairua Library |
| Mount Paku | A stunning viewpoint offering panoramic views of the Tairua region, including the ocean and surrounding landscapes. Perfect for hiking enthusiasts and nature lovers. | Paku Summit Walk, Views of Tairua and Pauanui, Scenic Photography, Marine Reserve, Wildlife Watching |
| Tairua Marina | A popular spot for boating and fishing, attracting water enthusiasts and anglers. Provides easy access to the beautiful coastline and fishing spots. | Boating Facilities, Fishing Trips, Local Crayfish, Scenic Boat Rides, Walks along the Marina |
| Tairua River | Features walking tracks and scenic views, popular for kayaking and fishing. Attracts nature lovers and those seeking a quiet escape. | Kayaking and Canoeing, Fishing Spots, Walking Trails, Wildlife Observation, Picnic Areas |
| Tairua Golf Club | Set in a picturesque location with views of the hills and ocean, this golf club attracts golf enthusiasts and offers a relaxing retreat. | 18-Hole Golf Course, Clubhouse Dining, Golf Events, Scenic Walks, Golf Tournaments |
| Pauanui | Nearby luxury beach resort town known for its beautiful beaches and upscale properties. Ideal for visitors seeking upscale accommodations and stunning scenery. | Pauanui Beach, Golf Course, Pauanui Shopping Center, Water Activities, Resorts |
| Hikuai | A small rural area providing a peaceful retreat surrounded by nature. Great for those looking to escape the hustle and bustle and experience the countryside. | Rural Scenery, Farm Tours, Local Vineyards, Outdoor Activities, Hiking Trails |
Do you need a license for Airbnb in Tairua?
We recommend checking directly with Tairua's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Tairua
Tairua Luxury views
Entire Place • 3 bedrooms
Paradise on Paku - Tairua, Coromandel Peninsula
Entire Place • 3 bedrooms
Stunning Tairua seaviews
Entire Place • 4 bedrooms
Large, modern beach home with endless views
Entire Place • 5 bedrooms
The Lookout - Tairua Holiday Home
Entire Place • 2 bedrooms
Pohutukawa on Paku - Tairua Holiday Home
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Tairua
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bachcare | 14 | $163,942 | 41 | 3.02/5.0 |
| Bob And Jess | 1 | $74,004 | 61 | 4.95/5.0 |
| Adelle | 1 | $70,230 | 109 | 4.90/5.0 |
| Libby | 1 | $67,173 | 68 | 4.94/5.0 |
| Jo | 2 | $61,724 | 193 | 4.95/5.0 |
| Reece | 2 | $55,095 | 127 | 4.99/5.0 |
| Wendy | 1 | $50,119 | 66 | 4.94/5.0 |
| Ann | 3 | $43,305 | 20 | 4.89/5.0 |
| Sea Spray Cleaning | 1 | $43,211 | 16 | 5.00/5.0 |
| 3024312 | 1 | $40,720 | 2 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Tairua
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.6%), with house and others properties comprising 85.4% of inventory
- Untapped potential in outdoor & mobile segments (1.8% combined)
Room Capacity Distribution
Analysis of 110 properties in Tairua shows that 3 bedrooms properties are most prevalent, making up 30% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 57.3% of all listings.
Key Insights
- Most common: 3 bedrooms (30%)
- Least common: 5+ bedrooms (5.5%)
- Market concentration: 57.3% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 110 properties in Tairua reveals that 6 guests properties dominate the market, representing 25.5% of all listings. The average property accommodates 5.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 6 guests and 8+ guests make up 48.2% of the market.
Key Insights
- Most common capacity: 6 guests (25.5% of market)
- Least common capacity: 3 guests (0.9% of market)
- Average guest capacity: 5.2 guests per property
- Market concentration: 48.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 110 properties in Tairua, the most common availability pattern is 271-366 days (54.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.9% of properties).
Key Insights
- Most common availability window: 271-366 days (54.5%)
- Most common booking duration: 91-180 days (30.9%)
- Properties with high availability (180+ days): 85.5%
- Properties with long-term bookings (180+ days): 15.5%
Minimum Stay Distributions
1 Night
23 listings
23.2% of total
2 Nights
49 listings
49.5% of total
3 Nights
6 listings
6.1% of total
4-6 Nights
10 listings
10.1% of total
30+ Nights
11 listings
11.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.7%
- Mid-length stays (4-6 nights) represent 10.1% of listings
- Monthly+ stays (11.1%) suggest a stable extended-stay market
- High market flexibility with 78.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
1.1% of total
Flexible
20 listings
21.7% of total
Moderate
25 listings
27.2% of total
Firm
31 listings
33.7% of total
Strict
15 listings
16.3% of total
Key Insights
- Firm is the preferred policy at 33.7% of listings
- The market shows a balanced distribution between guest-friendly (48.9%) and strict (50.0%) policies
- Strong market consensus around Firm policies
- Super Strict 30 Days policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Dec, Jan, Nov, averaging 90 days
- Shortest booking windows are in Jun, Aug, Sep, averaging 32 days
- Winter shows the longest average booking window at 84 days, while Summer has the shortest at 38 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 84 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Sep when lead times are shortest
Popular Airbnb Amenities in Tairua
Below is the distribution of amenities across listings in Tairua:
Traveler Demographics
Key Insights
- Domestic travelers make up 49.8% of total guests, indicating a significant local market share.
- Primary international markets: Australia (14.1%) and United States (12.7%)
- English is the top language at 69.4%, followed by German (12.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.0%
Recommendations
- Target marketing campaigns for Auckland and Hamilton markets
- Develop localized content for Australia and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Tairua. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,324 | $248.67 | 55% |
| Tikitere | 15 | $3,220 | $241.95 | 50% |
| Te Kūiti | 10 | $3,174 | $135.78 | 59% |
| Lake Tarawera | 38 | $3,122 | $326.23 | 41% |
| Hamurana | 28 | $2,572 | $159.69 | 47% |
| Ngongotahā | 81 | $2,554 | $186.13 | 50% |
| Waiheke | 604 | $2,530 | $330.64 | 35% |
| Okere Falls | 28 | $2,399 | $237.50 | 43% |
| Taupō | 903 | $2,375 | $196.76 | 46% |
| Pios Beach | 17 | $2,354 | $236.19 | 45% |
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