Airbnb Market Analytics, Statistics and Data in Raglan, Waikato, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Raglan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Raglan:
How much do Airbnb hosts make on average per month in Raglan?
The short-term rental market in Raglan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,805 per month
- Strong performing properties (top 25%) make $2,993 or more
- Best-in-class properties (top 10%) achieve $4,504+ monthly
- Entry-level properties (bottom 25%) typically earn around $974
Revenue Variations by Month
Occupancy Rates Throughout the Year in Raglan
The market in Raglan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 62% or higher
- Best-in-class properties (top 10%) reach 78%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Raglan
Daily rates in Raglan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $137 per night
- Strong performing properties (top 25%) secure $201 or more
- Best-in-class properties (top 10%) pull in $308+ per night
- Entry-level properties (bottom 25%) earn around $95
Daily Rate Variations by Month
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Seasonality patterns in Raglan
Peak Season (January, December, March)
- Revenue peaks at $3016.34 per month
- Occupancy rates reach 54.39%
- Daily rates average $188.30
Shoulder Season
- Revenue averages $2298.69 per month
- Occupancy maintains 42.92%
- Daily rates hold at $171.70
Low Season (July, September, August)
- Revenue drops to $1532.75 per month
- Occupancy decreases to 30.02%
- Daily rates adjust to $166.54
Is it still profitable to do Airbnb in Raglan in 2025?
Yes! Raglan demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $2299 and With 397 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Raglan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Raglan Town | A popular surf town with a vibrant arts community and beautiful beaches. Attractions include the iconic Raglan surf spots, cafes, and art galleries, making it enticing for both tourists and artists. | Raglan Wharf, Ngaranui Beach, Raglan Surf School, Raglan Cinemas, Raglan Artists, Te Toto Gorge |
| Ruapuke Beach | A stunning, less crowded beach known for its natural beauty and excellent surfing conditions. Perfect for travelers seeking a peaceful retreat near the coastline. | Ruapuke Beach, Surfing spots, Bush walks, Scenic views, Camping areas |
| Hamilton Rd | A strategic location that offers easy access to both Raglan's amenities and nearby attractions. Great for families and groups looking for a convenient stay. | Footbridge, Nearby parks, Local cafes, Short drive to beaches |
| Kawhia Harbour | Off the beaten path and perfect for those seeking a unique coastal experience. Known for its hot water beach and scenic landscapes, attracting nature lovers. | Kawhia Hot Water Beach, Kawhia Harbour, Fishing spots, Dune walks |
| Te Uku | A rural area close to Raglan, ideal for a quiet getaway. Offers beautiful views, walking trails, and proximity to local farms and markets. | Te Uku farms, Local markets, Countryside walks, Scenic views |
| Whale Bay | Famous for its stunning natural scenery, ideal for those wanting a relaxing beach environment combined with the thrill of ocean activities like kayaking. | Whale Bay Beach, Kayaking, Scenic photography, Bush walks |
| Te Mata | A serene hillside area providing breathtaking views of Raglan and the surrounding landscape. Great for tourists wanting a picturesque stay. | Hiking trails, Scenic viewpoints, Wildlife watching |
| Langs Beach | Known for its sandy shores and family-friendly atmosphere. Perfect for beachgoers and those looking for vacation homes near the sea. | Langs Beach, Swimming, Beach volleyball, Picnic areas |
Do you need a license for Airbnb in Raglan?
We recommend checking directly with Raglan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Raglan
Groundswell Property | 16+ guests | Spa Pool
Entire Place • 7 bedrooms
Oceanview Raglan Town Sleeps 30
Entire Place • 11 bedrooms
Absolute Raglan waterfront, walk to the village
Entire Place • 4 bedrooms
Rangitahi Paradise
Entire Place • 4 bedrooms
Luxury home Woodfort Estate - Privacy & Views!
Entire Place • 3 bedrooms
Groundswell Property | Coastal Escape | Luxurious
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Raglan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Groundswell Property | 25 | $1,105,418 | 1114 | 4.47/5.0 |
| Julls | 12 | $359,102 | 1294 | 4.90/5.0 |
| Denise | 5 | $157,227 | 72 | 4.94/5.0 |
| Dominique | 6 | $155,768 | 196 | 4.01/5.0 |
| Lisette | 2 | $144,893 | 105 | 5.00/5.0 |
| Guillaume And Tara | 3 | $132,485 | 1499 | 4.87/5.0 |
| Bachcare | 7 | $128,339 | 53 | 3.80/5.0 |
| Yjosine | 5 | $122,489 | 236 | 3.94/5.0 |
| 238621550 | 2 | $117,094 | 9 | 2.17/5.0 |
| Luke | 4 | $115,410 | 109 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Raglan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (94.5%), with house and boutique & hotels properties comprising 72.5% of inventory
- Strong specialty sector (20.4%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (1.5% combined)
Room Capacity Distribution
Analysis of 397 properties in Raglan shows that 1 bedroom properties are most prevalent, making up 34.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.2% of all listings.
Key Insights
- Most common: 1 bedroom (34.5%)
- Least common: 5+ bedrooms (4.3%)
- Market concentration: 58.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 397 properties in Raglan reveals that 2 guests properties dominate the market, representing 28.7% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 49.4% of the market.
Key Insights
- Most common capacity: 2 guests (28.7% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 49.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 397 properties in Raglan, the most common availability pattern is 271-366 days (35.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.5% of properties).
Key Insights
- Most common availability window: 271-366 days (35.3%)
- Most common booking duration: 91-180 days (32.5%)
- Properties with high availability (180+ days): 68.8%
- Properties with long-term bookings (180+ days): 33.8%
Minimum Stay Distributions
1 Night
105 listings
28.4% of total
2 Nights
164 listings
44.3% of total
3 Nights
23 listings
6.2% of total
4-6 Nights
20 listings
5.4% of total
7-29 Nights
3 listings
0.8% of total
30+ Nights
55 listings
14.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.7%
- Mid-length stays (4-6 nights) represent 5.4% of listings
- Monthly+ stays (14.9%) suggest a stable extended-stay market
- High market flexibility with 78.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.3% of total
Flexible
77 listings
21% of total
Moderate
152 listings
41.5% of total
Firm
70 listings
19.1% of total
Strict
66 listings
18% of total
Key Insights
- Moderate is the preferred policy at 41.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 62.5% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.3% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Nov, averaging 69 days
- Shortest booking windows are in Jul, Jun, Sep, averaging 34 days
- Winter shows the longest average booking window at 69 days, while Summer has the shortest at 35 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 69 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Sep when lead times are shortest
Popular Airbnb Amenities in Raglan
Below is the distribution of amenities across listings in Raglan:
Traveler Demographics
Key Insights
- Domestic travelers make up 65.9% of total guests, indicating a significant local market share.
- Primary international markets: United States (11%) and Australia (8.3%)
- English is the top language at 75.8%, followed by French (8.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 5.1%
Recommendations
- Target marketing campaigns for Auckland and Hamilton markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Raglan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,324 | $248.67 | 55% |
| Te Kūiti | 10 | $3,174 | $135.78 | 59% |
| Waiheke | 604 | $2,530 | $330.64 | 35% |
| Pios Beach | 17 | $2,354 | $236.19 | 45% |
| Kinloch | 80 | $2,241 | $256.93 | 41% |
| Langs Beach | 24 | $2,060 | $416.12 | 32% |
| Karapiro | 37 | $2,058 | $190.03 | 40% |
| Island View | 31 | $2,047 | $199.40 | 40% |
| Taumarunui | 19 | $2,046 | $131.11 | 48% |
| Opito Bay | 13 | $2,019 | $368.30 | 30% |
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