Raglan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Waikato, New Zealand
Is Airbnb profitable in Raglan in 2025? Explore comprehensive Airbnb analytics for Raglan, Waikato, New Zealand to uncover income potential. This 2025 STR market report for Raglan, based on AirROI data from April 2024 to March 2025, reveals key trends in the market of 393 active listings.
Whether you're considering an Airbnb investment in Raglan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Raglan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Raglan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Raglan (2025)
Understanding the monthly revenue variations for Airbnb listings in Raglan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Raglan is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Raglan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,441+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,950 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,744 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $934, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Raglan
Raglan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Raglan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Raglan:
- Best-in-class properties (Top 10%) achieve 77%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 61% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Raglan
Average Daily Rate (ADR) Airbnb Trends in Raglan (2025)
Effective short term rental pricing strategy in Raglan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Raglan typically peaks in January and dips lowest during September. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $314+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $203 or more.
- Typical properties (Median) charge around $140 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in Raglan
Get Live Raglan Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Raglan (2025)
Peak Season (January, December, April)
- Revenue averages $3,149 per month
- Occupancy rates average 54.0%
- Daily rates average $182
Shoulder Season
- Revenue averages $2,182 per month
- Occupancy maintains around 42.2%
- Daily rates hold near $172
Low Season (July, August, September)
- Revenue drops to average $1,574 per month
- Occupancy decreases to average 33.2%
- Daily rates adjust to average $169
Seasonality Insights for Raglan
- The Airbnb seasonality in Raglan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Raglan's highest earning potential, with monthly revenues capable of climbing to $3,398, occupancy reaching a high of 60.5%, and ADRs peaking at $189.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,527, occupancy could drop to 30.3%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Raglan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Raglan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Raglan (2025)
Exploring the top neighborhoods for short-term rentals in Raglan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Wainui Road | Close to the stunning Wainui Beach, this area attracts beachgoers and surfers looking for a relaxing getaway. It provides easy access to beautiful landscapes and coastal activities. | Wainui Beach, Surfing Capital, Raglan Wharf, Raglan Kayak Adventures, Raglan Golf Club |
| Raglan Town Centre | The heart of Raglan, offering a vibrant culture with local shops, cafes, and restaurants. Ideal for travelers wanting to experience the local lifestyle and community events. | Raglan Harbour, Raglan Arts Centre, Local markets, Surf and Snack, Raglan Old School Arts |
| Te Mata | A serene area just outside the main town, known for its scenic views and tranquility. Perfect for holidaymakers seeking nature and quiet relaxation. | Te Mata Peak, Hiking Trails, Bird Watching, Scenic Lookouts, Picnic Areas |
| Karioitahi Beach | A less crowded beach destination that appeals to those seeking solitude and natural beauty, ideal for scenic retreats and outdoor activities. | Karioitahi Beach, Black Sand Beaches, Walking Tracks, Photography Opportunities, Nature Reserves |
| Ocean Beach | Famous for its long stretches of sand and opportunities for water sports. A favorite for families and adventure seekers. | Ocean Beach Walks, Fishing Spots, Surf Lessons, Marine Wildlife, Beach Picnics |
| Long Bay | Known for its picturesque landscapes and excellent surfing conditions, this area draws in both locals and tourists for its recreational offerings. | Long Bay Beach, Surfing Lessons, Kayaking, Beach Volleyball, Picnic Areas |
| Whale Bay | A hidden gem for surfers and nature lovers, this area provides a unique beach experience with stunning views and a relaxing atmosphere. | Whale Bay Surf Spot, Beautiful Cliffs, Nature Trails, Scenic Picnics, Photography Hotspot |
| Ngarunui Beach | Offering excellent surfing conditions and family-friendly beach activities, Ngarunui Beach is a popular spot for those wanting to enjoy the sun and surf. | Ngarunui Beach Surfing, Lifeguard Services, Family Friendly, Beach Volleyball, Fishing Opportunities |
Understanding Airbnb License Requirements & STR Laws in Raglan (2025)
While Raglan, Waikato, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Raglan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Raglan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Raglanbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Groundswell Property | 16+ guests | Spa Pool
Entire Place • 7 bedrooms
Oceanview Raglan Town Sleeps 30
Entire Place • 11 bedrooms
Absolute Raglan waterfront, walk to the village
Entire Place • 4 bedrooms
Rangitahi Paradise
Entire Place • 4 bedrooms
Groundswell Property | Coastal Escape | Luxurious
Entire Place • 4 bedrooms
Modern & Waterfront x 2 | Groundswell Property
Entire Place • 6 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Raglan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Raglan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Groundswell Property | 23 | $1,062,387 | 1092 | 4.44/5.0 |
| Julls | 11 | $341,565 | 1301 | 4.89/5.0 |
| Dominique | 6 | $176,007 | 196 | 4.01/5.0 |
| Denise | 5 | $170,569 | 72 | 4.94/5.0 |
| Host #238621550 | 2 | $159,555 | 9 | 2.17/5.0 |
| Yjosine | 5 | $145,721 | 236 | 3.94/5.0 |
| Lisette | 2 | $136,480 | 105 | 5.00/5.0 |
| Guillaume And Tara | 3 | $133,653 | 1499 | 4.87/5.0 |
| Luke | 4 | $122,301 | 109 | 5.00/5.0 |
| Bachcare | 6 | $111,909 | 48 | 3.64/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Raglan.
Dive Deeper: Advanced Raglan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Raglan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRaglan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Raglan
- The Raglan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.7% of the 393 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Raglan, House properties are the most common (58.8%), reflecting the local real estate landscape.
- Houses represent a significant 58.8% portion, catering likely to families or larger groups.
- The presence of 13.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.5%) offer potential for unique stay experiences.
Raglan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Raglan
- The dominant room capacity in Raglan is 1 bedroom listings, making up 35.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 58.5% of the active Airbnb listings in Raglan, indicating a high concentration in these sizes.
- A significant 33.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Raglan.
Raglan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Raglan
- The most common guest capacity trend in Raglan vacation rentals is listings accommodating 2 guests (29%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Raglan STR market, accounting for 50.1% of listings.
- 34.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Raglan.
- On average, properties in Raglan are equipped to host 4.3 guests.
Raglan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Raglan
- The most common availability pattern in Raglan falls within the 271-366 days range, representing 36.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 70.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Raglan (34.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 31.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Raglan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
96 listings
25.3% of total
2 Nights
148 listings
39.1% of total
3 Nights
19 listings
5% of total
4-6 Nights
11 listings
2.9% of total
7-29 Nights
4 listings
1.1% of total
30+ Nights
101 listings
26.6% of total
Key Insights
- The most prevalent minimum stay requirement in Raglan is 2 Nights, adopted by 39.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.4%) of the Raglan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (26.6%) caters to monthly stays (30+ nights) in Raglan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.1% of Raglan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 26.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Raglan.
Raglan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
76 listings
20.9% of total
Moderate
152 listings
41.8% of total
Firm
70 listings
19.2% of total
Strict
66 listings
18.1% of total
Cancellation Policy Insights for Raglan
- The prevailing Airbnb cancellation policy trend in Raglan is Moderate, used by 41.8% of listings.
- There's a relatively balanced mix between guest-friendly (62.7%) and stricter (37.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.8% market standard in Raglan.
- Regularly review your cancellation policy against competitors and market demand shifts in Raglan.
Raglan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Raglan
- The overall average booking lead time for vacation rentals in Raglan is 50 days.
- Guests book furthest in advance for stays during January (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in September (average 32 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (69 days avg.) sees the longest lead times, while Summer (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Raglan.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 69 days) to capture early planners.
- Monitor your own booking lead times against these Raglan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Raglan (2025)
Amenity Prevalence
Amenity Insights for Raglan
- Essential amenities in Raglan that guests expect include: Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hot water, Dishes and silverware, Heating are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Raglan: Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Hot water or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Raglan to stay competitive.
Raglan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Raglan
- The typical guest profile for Airbnb in Raglan consists of primarily domestic travelers (68%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 68.2% of guests.
- Key international markets include New Zealand (68.2%) and United States (9.6%).
- Top languages spoken are English (66.4%) followed by French (6.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Hamilton.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Raglan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,278 | $253.38 | 55% |
| Te Kūiti | 10 | $3,112 | $134.14 | 62% |
| Waiheke | 576 | $2,602 | $339.37 | 34% |
| Langs Beach | 22 | $2,377 | $425.95 | 32% |
| Island View | 29 | $2,247 | $201.70 | 41% |
| Hahei | 96 | $2,176 | $246.79 | 40% |
| Karapiro | 38 | $2,157 | $194.60 | 40% |
| Kinloch | 79 | $2,132 | $248.06 | 41% |
| Pios Beach | 18 | $2,086 | $233.93 | 40% |
| Newstead | 15 | $1,933 | $142.02 | 45% |