Matamata Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Waikato, New Zealand
Is Airbnb profitable in Matamata in 2025? Explore comprehensive Airbnb analytics for Matamata, Waikato, New Zealand to uncover income potential. This 2025 STR market report for Matamata, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 52 active listings.
Whether you're considering an Airbnb investment in Matamata, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Matamata Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Matamata Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Matamata (2025)
Understanding the monthly revenue variations for Airbnb listings in Matamata is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Matamata is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Matamata across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,465+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,545 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,693 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $921, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Matamata
Matamata Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Matamata STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while August experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Matamata:
- Best-in-class properties (Top 10%) achieve 84%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 70% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Matamata
Average Daily Rate (ADR) Airbnb Trends in Matamata (2025)
Effective short term rental pricing strategy in Matamata involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Matamata typically peaks in December and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $177+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $132 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Matamata
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Airbnb Seasonality Analysis & Trends in Matamata (2025)
Peak Season (January, December, April)
- Revenue averages $2,345 per month
- Occupancy rates average 57.9%
- Daily rates average $116
Shoulder Season
- Revenue averages $1,930 per month
- Occupancy maintains around 51.9%
- Daily rates hold near $111
Low Season (July, August, September)
- Revenue drops to average $1,322 per month
- Occupancy decreases to average 40.5%
- Daily rates adjust to average $106
Seasonality Insights for Matamata
- The Airbnb seasonality in Matamata shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Matamata's highest earning potential, with monthly revenues capable of climbing to $2,442, occupancy reaching a high of 63.2%, and ADRs peaking at $121.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,290, occupancy could drop to 39.2%, and ADRs may adjust down to $105.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Matamata.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Matamata seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Matamata (2025)
Exploring the top neighborhoods for short-term rentals in Matamata? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Matamata Township | The heart of Matamata, known for its friendly community and proximity to Hobbiton. Popular with tourists visiting the movie set and seeking a charming rural experience. | Hobbiton Movie Set, Matamata Heritage Trail, The Firth Tower Museum, Wairere Falls, Local cafes and shops |
| Hobbiton | A world-famous filming location from 'The Lord of the Rings,' it attracts a high number of visitors year-round, making it ideal for short-term rentals catering to tourists. | Hobbiton Movie Set Tours, The Green Dragon Inn, Matamata i-SITE Visitor Centre |
| Firth Tower Area | Located near the Firth Tower Museum, this area offers scenic views and is a great point for exploring Matamata’s history and nature walks. | Firth Tower Museum, Walking trails, Local parks |
| Te Poi | A small, quiet area that's popular for its country charm, and it's close enough to Matamata for easy access to attractions and dining. | Te Poi Walkway, Local farms and markets |
| Wairere Falls | Home to some of the highest waterfalls in the North Island, this area appeals to nature lovers and adventure seekers. | Wairere Falls Track, Nature walks and views |
| Matamata Hill | A scenic spot perfect for hiking with breathtaking views, attracting outdoor enthusiasts and visitors who love nature. | Hiking trails, Scenic lookout |
| Morrinsville | A nearby town that offers a different perspective of rural life in New Zealand, catering to those looking for local experiences. | Morrinsville Museum, Local cafes and shops, Walking trails |
| Cambridge | A short drive from Matamata, known for its historical buildings and lovely gardens, it's a great location for hosting guests wanting to explore the wider Waikato region. | Cambridge Balloon Centre, Lake Te Koo Utu, Local boutiques and cafes |
Understanding Airbnb License Requirements & STR Laws in Matamata (2025)
While Matamata, Waikato, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Matamata to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Matamata (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Matamatabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Hampton – Modern Retreat
Entire Place • 3 bedrooms
Spacious3bd Home⭑Full Kitchen⭑All Mod Cons⭑All SKY
Entire Place • 3 bedrooms
housewithnonails-the wing
Private Room • 2 bedrooms
Signal Ridge- Neighbouring Hobbiton, stunning view
Entire Place • 3 bedrooms
2 Seperate Chalets⭑Full SKY&AppleTV⭑Private Garden
Entire Place • 2 bedrooms
Walnut Lodge B&B Studio 2
Private Room • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Matamata (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Matamata based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Melissa | 5 | $143,945 | 1067 | 4.80/5.0 |
| Host #230536832 | 3 | $58,556 | 34 | 3.32/5.0 |
| Nicole | 1 | $55,232 | 19 | 5.00/5.0 |
| Mia | 2 | $44,494 | 142 | 4.99/5.0 |
| Sheryl | 2 | $39,292 | 358 | 4.96/5.0 |
| Lindsay | 1 | $37,275 | 609 | 4.98/5.0 |
| Margaux | 1 | $36,094 | 34 | 4.82/5.0 |
| Kelly | 1 | $35,288 | 559 | 4.90/5.0 |
| Diane | 2 | $33,585 | 993 | 4.90/5.0 |
| Jane | 1 | $33,244 | 473 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Matamata.
Dive Deeper: Advanced Matamata STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Matamata. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMatamata Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Matamata
- The Matamata Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 69.2% of the 52 active rentals. This indicates strong guest preference for privacy and space.
- However, a notable 23.1% share for Private Rooms suggests opportunities for budget-conscious travelers or hosts renting out spare rooms.
- Looking at the property type distribution in Matamata, House properties are the most common (46.2%), reflecting the local real estate landscape.
- Houses represent a significant 46.2% portion, catering likely to families or larger groups.
- The presence of 38.5% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like apartment/condo, outdoor/unique, unique stays (combined 9.5%) offer potential for unique stay experiences.
Matamata Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Matamata
- The dominant room capacity in Matamata is 1 bedroom listings, making up 51.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 67.3% of the active Airbnb listings in Matamata, indicating a high concentration in these sizes.
- With over half the market (51.9%) consisting of studios or 1-bedroom units, Matamata is particularly well-suited for individuals or couples.
Matamata Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Matamata
- The most common guest capacity trend in Matamata vacation rentals is listings accommodating 2 guests (34.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 3 guests dominate the Matamata STR market, accounting for 53.8% of listings.
- 21.1% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Matamata.
- On average, properties in Matamata are equipped to host 3.1 guests.
Matamata Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Matamata
- The most common availability pattern in Matamata falls within the 91-180 days range, representing 30.8% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 55.8% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Matamata (32.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 46.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Matamata Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
41 listings
82% of total
2 Nights
4 listings
8% of total
30+ Nights
5 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Matamata is 1 Night, adopted by 82% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (90.0%) of the Matamata Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 82% of Matamata hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Matamata.
Matamata Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
15 listings
34.1% of total
Moderate
18 listings
40.9% of total
Firm
7 listings
15.9% of total
Strict
4 listings
9.1% of total
Cancellation Policy Insights for Matamata
- The prevailing Airbnb cancellation policy trend in Matamata is Moderate, used by 40.9% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Matamata may expect booking flexibility.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 40.9% market standard in Matamata.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Matamata.
Matamata STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Matamata
- The overall average booking lead time for vacation rentals in Matamata is 61 days.
- Guests book furthest in advance for stays during November (average 79 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in June (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (71 days avg.) sees the longest lead times, while Spring (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (61 days) as a baseline for your pricing and availability strategy in Matamata.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 79 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Matamata averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Matamata (2025)
Amenity Prevalence
Amenity Insights for Matamata
- Essential amenities in Matamata that guests expect include: Heating, Essentials, Free parking on premises, Wifi, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Smoke alarm, TV, Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Matamata: Heating, Essentials, Free parking on premises, Wifi, Hot water.
- Prioritize adding missing essentials: Free parking on premises, Wifi, Hot water.
- Consider adding popular differentiators like Smoke alarm or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Matamata to stay competitive.
Matamata Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Matamata
- The typical guest profile for Airbnb in Matamata consists of predominantly international visitors (68%), with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 32.5% of guests.
- Key international markets include New Zealand (32.5%) and United States (22.9%).
- Top languages spoken are English (67.1%) followed by German (7.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from United States.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Matamata Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Hot Water Beach | 24 | $3,278 | $253.38 | 55% |
| Te Kūiti | 10 | $3,112 | $134.14 | 62% |
| Tikitere | 15 | $2,995 | $246.10 | 48% |
| Lake Tarawera | 41 | $2,911 | $329.08 | 40% |
| Waiheke | 576 | $2,602 | $339.37 | 34% |
| Hamurana | 27 | $2,536 | $166.46 | 45% |
| Ngongotahā | 80 | $2,450 | $189.56 | 49% |
| Okere Falls | 28 | $2,401 | $230.01 | 43% |
| Langs Beach | 22 | $2,377 | $425.95 | 32% |
| Taupō | 906 | $2,338 | $202.55 | 45% |