Airbnb Market Analytics, Statistics and Data in Hamilton, Waikato, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Hamilton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Hamilton:
How much do Airbnb hosts make on average per month in Hamilton?
The short-term rental market in Hamilton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,602 per month
- Strong performing properties (top 25%) make $2,801 or more
- Best-in-class properties (top 10%) achieve $4,086+ monthly
- Entry-level properties (bottom 25%) typically earn around $822
Revenue Variations by Month
Occupancy Rates Throughout the Year in Hamilton
The market in Hamilton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Hamilton
Daily rates in Hamilton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $90 per night
- Strong performing properties (top 25%) secure $140 or more
- Best-in-class properties (top 10%) pull in $197+ per night
- Entry-level properties (bottom 25%) earn around $53
Daily Rate Variations by Month
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Seasonality patterns in Hamilton
Peak Season (June, March, April)
- Revenue peaks at $2421.06 per month
- Occupancy rates reach 56.70%
- Daily rates average $118.12
Shoulder Season
- Revenue averages $1998.24 per month
- Occupancy maintains 49.32%
- Daily rates hold at $110.00
Low Season (January, July, August)
- Revenue drops to $1459.24 per month
- Occupancy decreases to 41.29%
- Daily rates adjust to $104.35
Is it still profitable to do Airbnb in Hamilton in 2025?
Yes! Hamilton demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and solid monthly revenue averaging $1998 and As a mature market with 543 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Hamilton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Hamilton Central | The heart of the city with vibrant nightlife, shopping, and dining options. Close to the Waikato River and home to many cultural attractions, making it ideal for tourists and business travelers alike. | Hamilton Gardens, Waikato Museum, SkyCity Hamilton, Hamilton Zoo, Founders Theatre |
| Hillcrest | A well-established residential area popular among families and students. Close to Waikato University, making it a hotspot for visitors to the campus and local amenities. | University of Waikato, Chartwell Shopping Centre, Hillcrest Library, Te Awa River Ride |
| Grey Street | Known for its proximity to the river and recreational activities, Grey Street appeals to outdoor enthusiasts and families. The area has beautiful parks and walking tracks. | Hamilton Riverside, Angus.mt Park, Hamilton BMX Track, Lake Rotoroa |
| Frankton | A developing area with easy access to transport and amenities. It’s popular with travelers looking for larger Airbnb spaces near the train station and local facilities. | Frankton Railway Station, Yardley Hall, Local Markets, Kerry Lane |
| Rototuna | A suburban area that offers a variety of parks and is popular with families. It has good schools and community facilities, drawing visitors seeking family-friendly accommodations. | Rototuna Park, Te Huia Train Service, Rototuna Village Shopping, Local Playgrounds |
| St Andrews | A quiet residential area known for its green spaces and local parks. Ideal for families and visitors looking to relax in a peaceful environment while still being close to downtown Hamilton. | St Andrews Golf Club, Woodland Park, Local cafes and shops, Hamilton International Airport |
| Claudelands | A sought-after area with a mix of residential and entertainment options. Close to the Claudelands Event Centre, making it popular for event visitors and tourists. | Claudelands Park, Claudelands Events Centre, Local cafes and eateries, Nearby shops |
| Dinsdale | A peaceful community with great access to parks and local amenities. It’s a preferred location for visitors wanting a more suburban feel while being close to the city’s attractions. | Dinsdale Shopping Centre, Local parks, Climbing trees playground, Dinsdale Community Library |
Do you need a license for Airbnb in Hamilton?
We recommend checking directly with Hamilton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Hamilton
5 Bedroom House , Sleeps 13+ close to Uni/Sports
Entire Place • 5 bedrooms
Centrally Located 6-Bedroom Executive Home
Entire Place • 6 bedrooms
Serene Hamilton Home w/ Pool | Yard | Home Theatre
Entire Place • 4 bedrooms
Large Home great for Families, Work, Groups, Teams
Entire Place • 5 bedrooms
Charming Riverview Manor - Retreat in the City
Entire Place • 6 bedrooms
Wow, spacious home with a pool
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Hamilton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Levi | 21 | $796,569 | 1091 | 4.94/5.0 |
| Binyan | 17 | $604,231 | 943 | 4.82/5.0 |
| Shelley | 14 | $315,978 | 1639 | 4.01/5.0 |
| Henry | 7 | $278,249 | 225 | 4.82/5.0 |
| Vindya | 10 | $237,529 | 1580 | 4.75/5.0 |
| Tom | 7 | $160,514 | 502 | 4.71/5.0 |
| Lexi | 3 | $120,258 | 464 | 4.73/5.0 |
| Paul | 3 | $109,946 | 107 | 4.76/5.0 |
| Jay | 2 | $109,372 | 154 | 4.74/5.0 |
| Tracy | 5 | $104,691 | 631 | 4.98/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Hamilton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73.8%), with house and apartment & condo properties comprising 79.2% of inventory
- Untapped potential in outdoor & mobile segments (0.7% combined)
Room Capacity Distribution
Analysis of 543 properties in Hamilton shows that 1 bedroom properties are most prevalent, making up 25.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 47.3% of all listings.
Key Insights
- Most common: 1 bedroom (25.6%)
- Least common: 5+ bedrooms (4.2%)
- Market concentration: 47.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 543 properties in Hamilton reveals that 2 guests properties dominate the market, representing 21% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 39.4% of the market.
Key Insights
- Most common capacity: 2 guests (21% of market)
- Least common capacity: 1 guest (2.4% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 39.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 543 properties in Hamilton, the most common availability pattern is 181-270 days (31.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.2% of properties).
Key Insights
- Most common availability window: 181-270 days (31.7%)
- Most common booking duration: 91-180 days (32.2%)
- Properties with high availability (180+ days): 56.4%
- Properties with long-term bookings (180+ days): 45.1%
Minimum Stay Distributions
1 Night
276 listings
58.7% of total
2 Nights
120 listings
25.5% of total
3 Nights
12 listings
2.6% of total
4-6 Nights
13 listings
2.8% of total
7-29 Nights
8 listings
1.7% of total
30+ Nights
41 listings
8.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 84.2%
- Mid-length stays (4-6 nights) represent 2.8% of listings
- Monthly+ stays (8.7%) suggest a stable extended-stay market
- High market flexibility with 86.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
168 listings
36.3% of total
Moderate
202 listings
43.6% of total
Firm
44 listings
9.5% of total
Strict
49 listings
10.6% of total
Key Insights
- Moderate is the preferred policy at 43.6% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 79.9% of the market
- Strong market consensus around Moderate policies
- Firm policies are least common at 9.5% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Dec, Feb, averaging 54 days
- Shortest booking windows are in May, Aug, Sep, averaging 35 days
- Winter shows the longest average booking window at 48 days, while Fall has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 48 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during May-Sep when lead times are shortest
Popular Airbnb Amenities in Hamilton
Below is the distribution of amenities across listings in Hamilton:
Traveler Demographics
Key Insights
- Domestic travelers make up 69.3% of total guests, indicating a significant local market share.
- Primary international markets: Australia (11%) and United States (6.9%)
- English is the top language at 79.9%, followed by Chinese (7.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for Australia and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Hamilton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tikitere | 15 | $3,220 | $241.95 | 50% |
| Te Kūiti | 10 | $3,174 | $135.78 | 59% |
| Lake Tarawera | 38 | $3,122 | $326.23 | 41% |
| Hamurana | 28 | $2,572 | $159.69 | 47% |
| Ngongotahā | 81 | $2,554 | $186.13 | 50% |
| Waiheke | 604 | $2,530 | $330.64 | 35% |
| Okere Falls | 28 | $2,399 | $237.50 | 43% |
| Taupō | 903 | $2,375 | $196.76 | 46% |
| Pios Beach | 17 | $2,354 | $236.19 | 45% |
| Hot Water Beach | 24 | $3,324 | $248.67 | 55% |
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