Airbnb Market Analytics, Statistics and Data in New Plymouth, Taranaki, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in New Plymouth? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in New Plymouth:
How much do Airbnb hosts make on average per month in New Plymouth?
The short-term rental market in New Plymouth shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,463 per month
- Strong performing properties (top 25%) make $2,535 or more
- Best-in-class properties (top 10%) achieve $4,037+ monthly
- Entry-level properties (bottom 25%) typically earn around $787
Revenue Variations by Month
Occupancy Rates Throughout the Year in New Plymouth
The market in New Plymouth shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in New Plymouth
Daily rates in New Plymouth vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $105 per night
- Strong performing properties (top 25%) secure $175 or more
- Best-in-class properties (top 10%) pull in $251+ per night
- Entry-level properties (bottom 25%) earn around $67
Daily Rate Variations by Month
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Seasonality patterns in New Plymouth
Peak Season (March, February, January)
- Revenue peaks at $2525.31 per month
- Occupancy rates reach 53.30%
- Daily rates average $147.18
Shoulder Season
- Revenue averages $1935.42 per month
- Occupancy maintains 44.45%
- Daily rates hold at $132.33
Low Season (July, September, August)
- Revenue drops to $1221.68 per month
- Occupancy decreases to 34.12%
- Daily rates adjust to $125.19
Is it still profitable to do Airbnb in New Plymouth in 2025?
Yes! New Plymouth demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $1935 and With 445 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in New Plymouth
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| New Plymouth Central | The city center of New Plymouth offers a vibrant atmosphere with plenty of shops, restaurants, and cultural attractions. Perfect for guests who want to be in the heart of the action. | Pukekura Park, Govett-Brewster Art Gallery, Taranaki Cathedral, Coastal Walkway, Brewery tours |
| Waitara | Just a short drive from New Plymouth, Waitara offers a more laid-back atmosphere with beautiful river and coastal views. Ideal for guests seeking a quieter stay close to nature. | Waitara River, Waitara Beach, Local cafes, Fishing spots, Kayaking |
| Oakura | A popular beachside suburb known for its surf beach and community vibe. Great for families and surfers alike looking for a beach escape. | Oakura Beach, Surfing spots, Local art galleries, Cafes and eateries, Walking tracks |
| Strandon | A coastal suburb with excellent beaches and local amenities. Perfect for travelers looking for a beachside experience while being close to the city. | Strandon Beach, Clifton Park, Walking tracks, Local markets, Dining options |
| Ngamotu Beach | This location offers breathtaking views and is a favorite among surfers and beachgoers. A prime spot for those who love the ocean and outdoor activities. | Ngamotu Beach, Surf Life Saving Club, Coastal pathways, Picnic areas, Local cafes |
| Paritutu | Famous for its iconic rock and stunning coastal scenery, it attracts adventure seekers and nature lovers. Great for outdoor enthusiasts looking for unique experiences. | Paritutu Rock, Coastal Walks, Fishing spots, Nearby parks, Picnic areas |
| Fitzroy | A trendy suburb with a great ambiance, Fitzroy is popular with younger travelers looking for a vibrant community and connection to local culture. | Fitzroy Beach, Cafes and shops, Local events, Surfing, Cultural festivals |
| Halsey Street | This area has seen new developments and offers modern accommodations and amenities. Attractive for business and leisure travelers alike, given its proximity to the city. | Shopping centers, Eateries, Cafes, Parks, Local attractions |
Do you need a license for Airbnb in New Plymouth?
We recommend checking directly with New Plymouth's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in New Plymouth
Park/Bowl/City location
Entire Place • 6 bedrooms
Large Family Home
Entire Place • 5 bedrooms
Timata Ora Sleeps 14
Entire Place • 7 bedrooms
Frankleigh Heights
Entire Place • 5 bedrooms
The Autere Surf Tower
Entire Place • 4 bedrooms
4 bedroom family home
Entire Place • 4 bedrooms
Top Performing Professional Hosts in New Plymouth
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Bach Break | 79 | $2,180,813 | 3649 | 4.48/5.0 |
| Jane | 2 | $150,947 | 180 | 4.97/5.0 |
| Peter | 6 | $89,833 | 106 | 3.13/5.0 |
| Samantha | 1 | $85,736 | 29 | 5.00/5.0 |
| George | 3 | $83,700 | 152 | 4.82/5.0 |
| Tyler | 2 | $73,450 | 122 | 4.79/5.0 |
| Wendy | 2 | $69,285 | 211 | 4.96/5.0 |
| Sheryl | 1 | $68,442 | 4 | 4.75/5.0 |
| Bobby | 4 | $66,696 | 243 | 4.91/5.0 |
| Braeden | 1 | $64,034 | 63 | 4.95/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in New Plymouth
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.8%), with house and apartment & condo properties comprising 64.5% of inventory
- Strong specialty sector (20.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays segments (4.0% combined)
Room Capacity Distribution
Analysis of 445 properties in New Plymouth shows that 1 bedroom properties are most prevalent, making up 36.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 60.4% of all listings.
Key Insights
- Most common: 1 bedroom (36.6%)
- Least common: 5+ bedrooms (3.6%)
- Market concentration: 60.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 445 properties in New Plymouth reveals that 2 guests properties dominate the market, representing 33% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.6% of the market.
Key Insights
- Most common capacity: 2 guests (33% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 52.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 445 properties in New Plymouth, the most common availability pattern is 271-366 days (34.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (32.8% of properties).
Key Insights
- Most common availability window: 271-366 days (34.4%)
- Most common booking duration: 91-180 days (32.8%)
- Properties with high availability (180+ days): 67.2%
- Properties with long-term bookings (180+ days): 34.4%
Minimum Stay Distributions
1 Night
143 listings
34.8% of total
2 Nights
224 listings
54.5% of total
3 Nights
16 listings
3.9% of total
4-6 Nights
2 listings
0.5% of total
7-29 Nights
2 listings
0.5% of total
30+ Nights
24 listings
5.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 89.3%
- Mid-length stays (4-6 nights) represent 0.5% of listings
- Monthly+ stays (5.8%) suggest a stable extended-stay market
- High market flexibility with 93.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
128 listings
31.7% of total
Moderate
123 listings
30.4% of total
Firm
123 listings
30.4% of total
Strict
30 listings
7.4% of total
Key Insights
- Flexible is the preferred policy at 31.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 62.1% of the market
- Strong market consensus around Flexible policies
- Strict policies are least common at 7.4% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Jan, Dec, averaging 79 days
- Shortest booking windows are in Jul, Sep, Aug, averaging 40 days
- Winter shows the longest average booking window at 73 days, while Summer has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 73 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jul-Aug when lead times are shortest
Popular Airbnb Amenities in New Plymouth
Below is the distribution of amenities across listings in New Plymouth:
Traveler Demographics
Key Insights
- Domestic travelers make up 71.1% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (8%) and United States (5.8%)
- English is the top language at 75.6%, followed by German (7.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.5%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for Australia and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding New Plymouth. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Te Kūiti | 10 | $3,174 | $135.78 | 59% |
| Warea | 13 | $2,243 | $222.20 | 35% |
| Kinloch | 80 | $2,241 | $256.93 | 41% |
| Taumarunui | 19 | $2,046 | $131.11 | 48% |
| Pukawa Bay | 23 | $1,958 | $284.19 | 26% |
| Arapuni | 11 | $1,763 | $127.52 | 40% |
| Waitomo | 25 | $1,609 | $120.14 | 41% |
| Paekākāriki | 16 | $1,577 | $120.60 | 45% |
| Waikanae | 55 | $1,571 | $131.30 | 44% |
| Waikawa Beach | 17 | $1,570 | $134.76 | 38% |
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