Airbnb Market Analytics, Statistics and Data in Invercargill City, Southland, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Invercargill City? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Invercargill City:
How much do Airbnb hosts make on average per month in Invercargill City?
The short-term rental market in Invercargill City shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,371 per month
- Strong performing properties (top 25%) make $2,108 or more
- Best-in-class properties (top 10%) achieve $3,041+ monthly
- Entry-level properties (bottom 25%) typically earn around $627
Revenue Variations by Month
Occupancy Rates Throughout the Year in Invercargill City
The market in Invercargill City shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 45% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Invercargill City
Daily rates in Invercargill City vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $80 per night
- Strong performing properties (top 25%) secure $112 or more
- Best-in-class properties (top 10%) pull in $163+ per night
- Entry-level properties (bottom 25%) earn around $56
Daily Rate Variations by Month
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Seasonality patterns in Invercargill City
Peak Season (February, March, June)
- Revenue peaks at $1962.90 per month
- Occupancy rates reach 58.13%
- Daily rates average $105.72
Shoulder Season
- Revenue averages $1552.20 per month
- Occupancy maintains 45.52%
- Daily rates hold at $97.22
Low Season (January, September, August)
- Revenue drops to $1232.88 per month
- Occupancy decreases to 39.20%
- Daily rates adjust to $91.62
Is it still profitable to do Airbnb in Invercargill City in 2025?
Yes! Invercargill City demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and monthly revenue averaging $1552 and The market's 146 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Invercargill City
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Invercargill City Centre | The heart of Invercargill, offering a mix of shopping, dining, and cultural experiences. A prime spot for tourists looking to explore the city's rich history and amenities. | Southland Museum and Art Gallery, Invercargill Public Library, Queens Park, Bill Richardson Transport World, Classic Motorcycle Mecca, Invercargill City Heritage Walk |
| Queens Park | A beautiful urban park with gardens, walking paths, and recreational facilities, making it attractive to families and nature lovers. | Queens Park Gardens, Southland Golf Club, Invercargill Observatory, Sports fields, Playgrounds |
| Bluff | Known for its stunning coastal views and proximity to scenic attractions, Bluff is perfect for visitors interested in nature and maritime history. | Bluff lookout, Stewart Island ferry terminal, Bluff Maritime Museum, Ocean Beach, Green Point |
| Riverton | A charming coastal town just a short drive from Invercargill, offering picturesque beaches and a relaxed atmosphere that appeals to holidaymakers. | Riverton Beach, Tarameo Bay, Riverton Historical Museum, Riverton Rocks, White Hill |
| Invercargill Airport Area | Convenient for travelers due to its proximity to the airport, catering to both domestic and international visitors. | Invercargill Airport, Airport Café, Flight training schools, Car rental services, Business parks |
| Oreti Beach | Stunning beach area popular for watersports and outdoor activities, attracting both locals and tourists seeking adventure and relaxation. | Oreti Beach surf and swim, Cycle tracks, Picnic areas, Fishing spots, Sand dunes |
| Lumsden | A small town with friendly locals and a charming atmosphere, it's ideal for visitors looking to explore the surrounding countryside and nearby attractions. | Lumsden Railway Station, Lumsden domain, Fishing and hunting opportunities, Scenic walking tracks, Local cafes |
| Winton | A vibrant small town known for its community spirit and local events, it's become a popular stop for travelers exploring Southland. | Winton Domain, Winton Heritage Museum, Local markets, Community events, Cafes and eateries |
Do you need a license for Airbnb in Invercargill City?
We recommend checking directly with Invercargill City's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Invercargill City
Mod Box
Entire Place • 3 bedrooms
Modern 4 Bedroom Home with Space and Convenience
Entire Place • 4 bedrooms
Wanna B Cowgirl Retreat
Entire Place • 3 bedrooms
Urban Cube
Entire Place • 3 bedrooms
Four-Bedroom Holiday Home at Admiral Court Motel
Entire Place • 4 bedrooms
Peaceful by the Park
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Invercargill City
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jade & Carla | 5 | $148,992 | 99 | 4.84/5.0 |
| Johanna | 4 | $95,296 | 793 | 4.93/5.0 |
| Anneke | 2 | $94,914 | 105 | 4.84/5.0 |
| Carol | 3 | $81,113 | 39 | 4.77/5.0 |
| Edwin | 2 | $57,332 | 17 | 4.82/5.0 |
| Ben | 1 | $52,341 | 37 | 4.92/5.0 |
| Mark | 7 | $51,488 | 825 | 4.92/5.0 |
| Jenny | 2 | $51,272 | 542 | 4.97/5.0 |
| Stephen | 2 | $50,860 | 676 | 4.90/5.0 |
| Kristin | 1 | $45,409 | 31 | 5.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Invercargill City
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (67.1%), with house and boutique & hotels properties comprising 80.2% of inventory
- Strong specialty sector (17.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, unique stays segments (3.5% combined)
Room Capacity Distribution
Analysis of 146 properties in Invercargill City shows that 2 bedrooms properties are most prevalent, making up 26.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 52.7% of all listings.
Key Insights
- Most common: 2 bedrooms (26.7%)
- Least common: 5+ bedrooms (2.1%)
- Market concentration: 52.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 146 properties in Invercargill City reveals that 2 guests properties dominate the market, representing 21.9% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 41.1% of the market.
Key Insights
- Most common capacity: 2 guests (21.9% of market)
- Least common capacity: 1 guest (1.4% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 41.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 146 properties in Invercargill City, the most common availability pattern is 271-366 days (37.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (27.4% of properties).
Key Insights
- Most common availability window: 271-366 days (37.7%)
- Most common booking duration: 181-270 days (27.4%)
- Properties with high availability (180+ days): 63.0%
- Properties with long-term bookings (180+ days): 39.0%
Minimum Stay Distributions
1 Night
77 listings
61.6% of total
2 Nights
34 listings
27.2% of total
3 Nights
8 listings
6.4% of total
4-6 Nights
1 listings
0.8% of total
30+ Nights
5 listings
4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.8%
- Mid-length stays (4-6 nights) represent 0.8% of listings
- Monthly+ stays (4%) suggest a stable extended-stay market
- High market flexibility with 95.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.8% of total
Flexible
61 listings
46.9% of total
Moderate
40 listings
30.8% of total
Firm
11 listings
8.5% of total
Strict
17 listings
13.1% of total
Key Insights
- Flexible is the preferred policy at 46.9% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 77.7% of the market
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 0.8% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Feb, Dec, averaging 67 days
- Shortest booking windows are in Apr, Sep, Aug, averaging 37 days
- Winter shows the longest average booking window at 67 days, while Summer has the shortest at 44 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 67 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Apr-Aug when lead times are shortest
Popular Airbnb Amenities in Invercargill City
Every property in Invercargill City comes standard with Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 57.3% of total guests, indicating a significant local market share.
- Primary international markets: Australia (15.4%) and United States (8.1%)
- English is the top language at 72.1%, followed by Chinese (11.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for Auckland and Christchurch markets
- Develop localized content for Australia and United States
- Prioritize English and Chinese language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Invercargill City. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Queenstown | 1,994 | $5,078 | $348.05 | 56% |
| Queenstown | 17 | $4,198 | $395.37 | 46% |
| Kawarau Falls | 20 | $3,135 | $403.68 | 45% |
| Lower Shotover | 39 | $2,875 | $266.63 | 48% |
| Mount Creighton | 23 | $2,645 | $191.72 | 55% |
| Jacks Point | 151 | $2,555 | $283.60 | 51% |
| Stewart Island / Rakiura Community | 35 | $2,550 | $193.97 | 51% |
| Fiordland Community | 335 | $2,291 | $154.61 | 56% |
| Gibbston | 21 | $2,037 | $289.73 | 39% |
| Kākā Point | 23 | $1,645 | $112.99 | 54% |
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