Oamaru Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Otago, New Zealand
Is Airbnb profitable in Oamaru in 2025? Explore comprehensive Airbnb analytics for Oamaru, Otago, New Zealand to uncover income potential. This 2025 STR market report for Oamaru, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 83 active listings.
Whether you're considering an Airbnb investment in Oamaru, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Oamaru Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Oamaru Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Oamaru (2025)
Understanding the monthly revenue variations for Airbnb listings in Oamaru is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Oamaru is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Oamaru across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,637+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,627 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,806 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $919, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Oamaru
Oamaru Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Oamaru STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Oamaru:
- Best-in-class properties (Top 10%) achieve 86%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 29% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Oamaru
Average Daily Rate (ADR) Airbnb Trends in Oamaru (2025)
Effective short term rental pricing strategy in Oamaru involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Oamaru typically peaks in November and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $185+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $129 or more.
- Typical properties (Median) charge around $93 per night.
- Entry-level properties (Bottom 25%) earn around $68 per night.
Average Daily Rate (ADR) Trend by Month in Oamaru
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Airbnb Seasonality Analysis & Trends in Oamaru (2025)
Peak Season (January, December, April)
- Revenue averages $2,530 per month
- Occupancy rates average 61.6%
- Daily rates average $118
Shoulder Season
- Revenue averages $1,872 per month
- Occupancy maintains around 49.9%
- Daily rates hold near $114
Low Season (March, August, September)
- Revenue drops to average $1,588 per month
- Occupancy decreases to average 44.9%
- Daily rates adjust to average $112
Seasonality Insights for Oamaru
- The Airbnb seasonality in Oamaru shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Oamaru's highest earning potential, with monthly revenues capable of climbing to $2,895, occupancy reaching a high of 73.5%, and ADRs peaking at $123.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,515, occupancy could drop to 42.0%, and ADRs may adjust down to $110.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Oamaru.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Oamaru seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Oamaru (2025)
Exploring the top neighborhoods for short-term rentals in Oamaru? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Oamaru Historic Precinct | A well-preserved Victorian-era district that attracts tourists interested in history and heritage. Its heritage buildings, galleries, and unique shops make it a prime spot for visitors. | Oamaru Blue Penguin Colony, Oamaru's Victorian Fete, Oamaru Opera House, Steampunk HQ, The Criterion Hotel |
| Kakanui Beach | A coastal area known for its beautiful beaches and relaxed environment, attracting families and beach-goers looking for a getaway. | Kakanui Beach, Kakanui River, Local cafes and eateries |
| Moeraki Boulders | Famous for its unique spherical boulders on the beach, this area attracts tourists and nature lovers, making it a popular stop on the way to other destinations. | Moeraki Boulders, Koekohe Beach, Nearby seafood restaurants |
| Cape Wanbrow | A scenic coastal reserve with walking and biking trails that offer stunning views, appealing to outdoor enthusiasts and families alike. | Cape Wanbrow Walkway, Scenic viewpoints, Local wildlife |
| Oamaru Harbour | A vibrant area with shops and restaurants overlooking the water, attracting both locals and tourists looking to enjoy dining with a view. | Oamaru Harbour, Local dining options, Boat tours |
| Waihemo Adventures | An adventure area that offers unique experiences such as clay target shooting and quad biking, appealing to thrill-seekers and groups. | Adventure activities, Group events |
| Ngapara | A rural area that offers a taste of New Zealand's farming life, appealing to travelers seeking an authentic experience away from the city. | Farmlands, Rural scenery, Local sheep shearing demonstrations |
| Oamaru Racecourse | Hosts events and race days, attracting horse racing fans and events, making it a lively spot during the racing season. | Race days, Local events |
Understanding Airbnb License Requirements & STR Laws in Oamaru (2025)
While Oamaru, Otago, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Oamaru to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Oamaru (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Oamarubased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Quarterdeck
Entire Place • 3 bedrooms
The Terrace - Exquisite private retreat
Entire Place • 4 bedrooms
Breathtaking sea view house
Entire Place • 5 bedrooms
Central Home with Stunning Ocean Views
Entire Place • 4 bedrooms
Seascape
Entire Place • 3 bedrooms
Absolute on Aln
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Oamaru (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Oamaru based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Michele And Steve | 3 | $166,475 | 236 | 4.85/5.0 |
| Sam | 4 | $109,955 | 335 | 4.88/5.0 |
| Joy | 2 | $67,605 | 701 | 4.90/5.0 |
| Candy | 2 | $66,713 | 79 | 4.79/5.0 |
| Frank | 2 | $64,028 | 847 | 4.88/5.0 |
| Jan | 2 | $63,324 | 950 | 4.97/5.0 |
| Vivian | 2 | $61,057 | 259 | 4.97/5.0 |
| Tania | 1 | $53,171 | 73 | 4.79/5.0 |
| Amy | 1 | $41,756 | 276 | 4.93/5.0 |
| Belinda | 1 | $41,636 | 703 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Oamaru.
Dive Deeper: Advanced Oamaru STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Oamaru. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOamaru Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Oamaru
- The Oamaru Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 74.7% of the 83 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Oamaru, House properties are the most common (65.1%), reflecting the local real estate landscape.
- Houses represent a significant 65.1% portion, catering likely to families or larger groups.
- The presence of 7.2% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 1.2%) offer potential for unique stay experiences.
Oamaru Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Oamaru
- The dominant room capacity in Oamaru is 1 bedroom listings, making up 24.1% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 48.2% of the active Airbnb listings in Oamaru, indicating a high concentration in these sizes.
- A significant 36.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Oamaru.
Oamaru Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Oamaru
- The most common guest capacity trend in Oamaru vacation rentals is listings accommodating 2 guests (20.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Oamaru STR market, accounting for 39.8% of listings.
- 31.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Oamaru.
- On average, properties in Oamaru are equipped to host 3.6 guests.
Oamaru Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Oamaru
- The most common availability pattern in Oamaru falls within the 91-180 days range, representing 32.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 48.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Oamaru (31.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 51.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Oamaru Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
65 listings
82.3% of total
2 Nights
9 listings
11.4% of total
30+ Nights
5 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Oamaru is 1 Night, adopted by 82.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.7%) of the Oamaru Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 82.3% of Oamaru hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Oamaru.
Oamaru Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
34 listings
41.5% of total
Moderate
22 listings
26.8% of total
Firm
9 listings
11% of total
Strict
17 listings
20.7% of total
Cancellation Policy Insights for Oamaru
- The prevailing Airbnb cancellation policy trend in Oamaru is Flexible, used by 41.5% of listings.
- There's a relatively balanced mix between guest-friendly (68.3%) and stricter (31.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 41.5% market standard in Oamaru.
- Regularly review your cancellation policy against competitors and market demand shifts in Oamaru.
Oamaru STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Oamaru
- The overall average booking lead time for vacation rentals in Oamaru is 50 days.
- Guests book furthest in advance for stays during November (average 65 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 41 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (59 days avg.) sees the longest lead times, while Summer (44 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (50 days) as a baseline for your pricing and availability strategy in Oamaru.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 65 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 59 days) to capture early planners.
- Monitor your own booking lead times against these Oamaru averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Oamaru (2025)
Amenity Prevalence
Amenity Insights for Oamaru
- Essential amenities in Oamaru that guests expect include: Smoke alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Wifi, TV, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Oamaru: Smoke alarm, Heating.
- Prioritize adding missing essentials: Smoke alarm, Heating.
- Consider adding popular differentiators like Wifi or TV to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Oamaru to stay competitive.
Oamaru Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Oamaru
- The typical guest profile for Airbnb in Oamaru consists of a mix of domestic (45%) and international guests, with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 45.4% of guests.
- Key international markets include New Zealand (45.4%) and Australia (12.3%).
- Top languages spoken are English (56%) followed by Chinese (22.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Oamaru Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ben Ohau | 11 | $4,849 | $208.30 | 71% |
| Lake Tekapo | 361 | $4,734 | $266.47 | 61% |
| Wānaka | 1,004 | $2,865 | $277.58 | 46% |
| Twizel | 244 | $2,380 | $174.78 | 49% |
| Burkes Pass | 19 | $2,262 | $147.83 | 52% |
| Albert Town | 105 | $1,967 | $174.15 | 48% |
| Lake Hāwea | 87 | $1,941 | $177.07 | 50% |
| Fairlie | 51 | $1,841 | $109.44 | 58% |
| Omarama | 19 | $1,839 | $123.87 | 55% |
| Cardrona | 43 | $1,785 | $205.61 | 39% |