Millbrook Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Otago, New Zealand
Is Airbnb profitable in Millbrook in 2025? Explore comprehensive Airbnb analytics for Millbrook, Otago, New Zealand to uncover income potential. This 2025 STR market report for Millbrook, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 27 active listings.
Whether you're considering an Airbnb investment in Millbrook, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Millbrook Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Millbrook Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Millbrook (2025)
Understanding the monthly revenue variations for Airbnb listings in Millbrook is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Millbrook is typically May, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Millbrook across different performance tiers:
- Best-in-class properties (Top 10%) achieve $9,342+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,268 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,446 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,150, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Millbrook
Millbrook Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Millbrook STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Millbrook:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 58% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Millbrook
Average Daily Rate (ADR) Airbnb Trends in Millbrook (2025)
Effective short term rental pricing strategy in Millbrook involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Millbrook typically peaks in July and dips lowest during November. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $821+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $489 or more.
- Typical properties (Median) charge around $195 per night.
- Entry-level properties (Bottom 25%) earn around $127 per night.
Average Daily Rate (ADR) Trend by Month in Millbrook
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Airbnb Seasonality Analysis & Trends in Millbrook (2025)
Peak Season (May, December, June)
- Revenue averages $4,949 per month
- Occupancy rates average 34.7%
- Daily rates average $404
Shoulder Season
- Revenue averages $3,979 per month
- Occupancy maintains around 42.1%
- Daily rates hold near $390
Low Season (February, September, October)
- Revenue drops to average $2,890 per month
- Occupancy decreases to average 36.9%
- Daily rates adjust to average $401
Seasonality Insights for Millbrook
- The Airbnb seasonality in Millbrook shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Millbrook's highest earning potential, with monthly revenues capable of climbing to $5,113, occupancy reaching a high of 50.4%, and ADRs peaking at $441.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $2,308, occupancy could drop to 27.2%, and ADRs may adjust down to $322.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Millbrook.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Millbrook seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Millbrook (2025)
Exploring the top neighborhoods for short-term rentals in Millbrook? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Millbrook Resort | A luxurious resort community offering high-end accommodations, perfect for travelers seeking relaxation and recreational activities such as golf and spa services. | Millbrook Golf Club, Onsen Hot Pools, Queenstown Lakes District, Shotover River, Lake Hayes |
| Arrowtown | A charming historic town with beautiful scenery, attracting tourists interested in heritage, outdoor activities, and a quaint atmosphere. | Arrowtown Historic Walks, Chinese Settlement, Arrow River, Cadrona Valley, Tobins Track |
| Queenstown | Known as the adventure capital of the world, Queenstown caters to thrill-seekers and tourists looking for breathtaking landscapes and numerous activities. | Lake Wakatipu, Skyline Queenstown, Queenstown Gardens, Glenorchy, Milford Sound |
| Wanaka | A picturesque town with stunning lake and mountain views, popular for outdoor enthusiasts and families looking for a peaceful getaway. | Lake Wanaka, Mount Aspiring National Park, Roy's Peak, Puzzling World, Wanaka Tree |
| Cromwell | A growing town in Central Otago, known for wineries and fruit orchards, appealing to culinary tourists and families. | Lake Dunstan, Cromwell Heritage Precinct, Wine tours, Goldfields Mining Centre, Highland Heritage |
| Alexandra | Offers a combination of scenic views and a laid-back atmosphere, making it suitable for visitors who wish to explore the Central Otago lifestyle. | Alexandra Clock on the Hill, Clutha River, Central Otago Rail Trail, Alexandra Golf Club, Historic Gold Fields |
| Cardrona | A small village that transforms into an adventure hub during winter, known for skiing and snowboarding, appealing to winter sports enthusiasts. | Cardrona Alpine Resort, Cardrona Hotel, Lindis Pass, Historic Cardrona Valley, Mountain biking trails |
| Glenorchy | A hidden gem known for its stunning landscapes and access to famous hiking trails, perfect for nature lovers and adventure seekers. | Glenorchy Wharf, Routeburn Track, Paradise, Glenorchy Lagoon Walkway, Dart River |
Understanding Airbnb License Requirements & STR Laws in Millbrook (2025)
While Millbrook, Otago, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Millbrook to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Millbrook (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Millbrookbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Arrowtown Alpine Retreat - Sleeps 10
Entire Place • 5 bedrooms
Vista on Speargrass | with spa
Entire Place • 4 bedrooms
Wharenui - Stunning Rustic Home on 11.5 Acres
Entire Place • 7 bedrooms
Mill Creek Cottage
Entire Place • 2 bedrooms
Swim away at Arrowtown Getaway on Speargrass
Entire Place • 4 bedrooms
Roomy Apartment
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Millbrook (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Millbrook based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Grant | 1 | $89,792 | 102 | 4.95/5.0 |
| Deborah | 1 | $83,831 | 11 | 5.00/5.0 |
| Host #54415136 | 1 | $65,499 | 2 | 0.00/5.0 |
| Rebecca Sarah | 1 | $60,840 | 39 | 4.95/5.0 |
| Roy | 5 | $54,338 | 109 | 4.90/5.0 |
| Candice | 1 | $52,647 | 19 | 5.00/5.0 |
| Host #197409018 | 2 | $44,628 | 0 | 0.00/5.0 |
| Steph | 2 | $42,223 | 94 | 2.48/5.0 |
| Susie | 1 | $39,849 | 231 | 4.93/5.0 |
| Jane | 2 | $38,150 | 117 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Millbrook.
Dive Deeper: Advanced Millbrook STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Millbrook. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMillbrook Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Millbrook
- The Millbrook Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.2% of the 27 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Millbrook, House properties are the most common (48.1%), reflecting the local real estate landscape.
- Houses represent a significant 48.1% portion, catering likely to families or larger groups.
- The presence of 25.9% Hotel/Boutique listings indicates integration with traditional hospitality.
Millbrook Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Millbrook
- The dominant room capacity in Millbrook is 1 bedroom listings, making up 29.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 2 bedrooms properties represent 59.2% of the active Airbnb listings in Millbrook, indicating a high concentration in these sizes.
- A significant 29.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Millbrook.
Millbrook Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Millbrook
- The most common guest capacity trend in Millbrook vacation rentals is listings accommodating 2 guests (29.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 8+ guests dominate the Millbrook STR market, accounting for 55.5% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Millbrook.
- On average, properties in Millbrook are equipped to host 4.6 guests.
Millbrook Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Millbrook
- The most common availability pattern in Millbrook falls within the 271-366 days range, representing 59.3% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 81.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Millbrook (40.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Millbrook Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
2 listings
8.3% of total
2 Nights
7 listings
29.2% of total
3 Nights
9 listings
37.5% of total
4-6 Nights
5 listings
20.8% of total
7-29 Nights
1 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in Millbrook is 3 Nights, adopted by 37.5% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 37.5% of Millbrook hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 8.3% currently do.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Millbrook.
Millbrook Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
1 listings
4.5% of total
Moderate
10 listings
45.5% of total
Firm
9 listings
40.9% of total
Strict
2 listings
9.1% of total
Cancellation Policy Insights for Millbrook
- The prevailing Airbnb cancellation policy trend in Millbrook is Moderate, used by 45.5% of listings.
- There's a relatively balanced mix between guest-friendly (50.0%) and stricter (50.0%) policies, offering choices for different guest needs.
- Strict cancellation policies are quite rare (9.1%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 45.5% market standard in Millbrook.
- Using a Strict policy might deter some guests, as only 9.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Millbrook.
Millbrook STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Millbrook
- The overall average booking lead time for vacation rentals in Millbrook is 81 days.
- Guests book furthest in advance for stays during January (average 116 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 43 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (107 days avg.) sees the longest lead times, while Summer (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Millbrook.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 116 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 107 days) to capture early planners.
- Monitor your own booking lead times against these Millbrook averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Millbrook (2025)
Amenity Prevalence
Amenity Insights for Millbrook
- Essential amenities in Millbrook that guests expect include: Free parking on premises, Wifi, Smoke alarm, Dishes and silverware, Heating, Hot water, Essentials, Hair dryer, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Hangers are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Millbrook: Free parking on premises, Wifi, Smoke alarm, Dishes and silverware, Heating, Hot water, Essentials, Hair dryer, TV.
- Prioritize adding missing essentials: Hot water, Essentials, Hair dryer, TV.
- Consider adding popular differentiators like Hangers to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Millbrook to stay competitive.
Millbrook Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Millbrook
- The typical guest profile for Airbnb in Millbrook consists of a mix of domestic (49%) and international guests, with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 48.5% of guests.
- Key international markets include New Zealand (48.5%) and Australia (27.5%).
- Top languages spoken are English (65.6%) followed by Chinese (8.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Balance marketing efforts between domestic and international channels based on the guest mix.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Millbrook Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Speargrass Flat | 11 | $5,180 | $485.89 | 52% |
| Queenstown | 1,984 | $4,980 | $348.70 | 56% |
| Ben Ohau | 11 | $4,849 | $208.30 | 71% |
| Dalefield | 11 | $4,599 | $426.39 | 46% |
| Queenstown | 18 | $4,528 | $384.01 | 47% |
| Arrow Junction | 16 | $3,401 | $390.27 | 51% |
| Arrowtown | 172 | $3,013 | $289.27 | 47% |
| Kawarau Falls | 17 | $2,979 | $408.69 | 43% |
| Lake Hayes | 60 | $2,919 | $222.68 | 59% |
| Wānaka | 1,004 | $2,865 | $277.58 | 46% |