Airbnb Market Analytics, Statistics and Data in Picton, Marlborough, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Picton? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Picton:
How much do Airbnb hosts make on average per month in Picton?
The short-term rental market in Picton shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,967 per month
- Strong performing properties (top 25%) make $3,120 or more
- Best-in-class properties (top 10%) achieve $4,903+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,099
Revenue Variations by Month
Occupancy Rates Throughout the Year in Picton
The market in Picton shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 68% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Picton
Daily rates in Picton vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $124 per night
- Strong performing properties (top 25%) secure $191 or more
- Best-in-class properties (top 10%) pull in $277+ per night
- Entry-level properties (bottom 25%) earn around $83
Daily Rate Variations by Month
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Seasonality patterns in Picton
Peak Season (March, February, January)
- Revenue peaks at $3898.66 per month
- Occupancy rates reach 70.88%
- Daily rates average $199.60
Shoulder Season
- Revenue averages $2432.75 per month
- Occupancy maintains 48.45%
- Daily rates hold at $158.52
Low Season (September, August, July)
- Revenue drops to $1381.78 per month
- Occupancy decreases to 32.60%
- Daily rates adjust to $135.57
Is it still profitable to do Airbnb in Picton in 2025?
Yes! Picton demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 48% and solid monthly revenue averaging $2433 and The market's 104 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Picton
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Harbour View | Breathtaking views of the Marlborough Sounds and close to the waterfront. Ideal for travelers seeking serene surroundings and easy access to water activities like boating and fishing. | Marlborough Sounds, Picton Marina, EcoWorld Aquarium & Wildlife Rehab, Queen Charlotte Track, Picton Foreshore |
| Picton Town Center | The heart of Picton with easy access to cafes, shops, and the ferry terminal. Great for tourists looking to explore the region and enjoy local cuisine. | Picton Foreshore, Marlborough Museum, Edwin Fox Maritime Museum, Restaurants and cafés, Picton Ferry Terminal |
| Waikawa Bay | A peaceful residential area near Picton with beautiful bay views and an excellent spot for kayaking and boating enthusiasts. | Waikawa Marina, Kayaking Tours, Fishing Spots, Local Beaches |
| Queen Charlotte Drive | A scenic drive with vistas of the Sounds, perfect for nature lovers and those who enjoy outdoor activities. Several walking trails along the way. | Queen Charlotte Track, Lookout Points, Picton to Anakiwa Walkway, Scenic Lookouts |
| Motuarua Island | An idyllic and peaceful getaway with stunning natural beauty. Great for those who want to escape the hustle and bustle and enjoy nature. | Isle of Motuarua, Snorkeling & Diving Spots, Walking Trails, Wildlife Viewing |
| Ngakuta Bay | A tranquil bay area with stunning views and a local community feel. Perfect for travelers looking for a quieter experience away from the main tourist spots. | Ngakuta Bay Scenic Reserve, Local Beaches, Fishing and Boating |
| Cooks Beach | Known for its beautiful sandy beach and excellent swimming and surfing conditions. Attractive for families and beach lovers. | Cooks Beach, Water Sports, Beachfront Cafés, Hiking Trails nearby |
| Rarangi | A coastal area offering a mix of beach and countryside, great for visitors looking for a more relaxed vacation experience with local charm. | Rarangi Beach, Wineries nearby, Walking Paths, Scenic Views |
Do you need a license for Airbnb in Picton?
We recommend checking directly with Picton's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Picton
No Road Inn in Endeavour Inlet, Marlborough Sounds
Entire Place • 5 bedrooms
Quay Luxury Waterfront Apartment # 3
Entire Place • 3 bedrooms
Penthouse 3 bedroom apartment
Entire Place • 3 bedrooms
Level 4 Waterfront Apartment
Entire Place • 3 bedrooms
Oxleys three bedroom apartment
Entire Place • 3 bedrooms
Oxley Mezzanine Family Apartment - Sleeps 9
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Picton
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kim | 11 | $635,002 | 856 | 4.89/5.0 |
| Dianne Joyce | 6 | $104,600 | 189 | 4.79/5.0 |
| Rees | 1 | $102,341 | 21 | 4.95/5.0 |
| Leanne | 3 | $76,111 | 151 | 4.92/5.0 |
| Megan | 3 | $66,220 | 144 | 4.97/5.0 |
| Fred | 2 | $63,261 | 73 | 4.97/5.0 |
| Carolyn | 1 | $55,975 | 23 | 5.00/5.0 |
| Greg & Jacquelene | 2 | $53,816 | 84 | 4.68/5.0 |
| Lesley And Garry | 2 | $50,380 | 652 | 4.94/5.0 |
| Bachcare | 5 | $48,825 | 9 | 1.70/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Picton
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.6%), with house and apartment & condo properties comprising 71.2% of inventory
- Strong specialty sector (19.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile segments (2.9% combined)
Room Capacity Distribution
Analysis of 104 properties in Picton shows that 1 bedroom properties are most prevalent, making up 34.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.3% of all listings.
Key Insights
- Most common: 1 bedroom (34.6%)
- Least common: 4 bedrooms (3.8%)
- Market concentration: 66.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 104 properties in Picton reveals that 2 guests properties dominate the market, representing 25% of all listings. The average property accommodates 4.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 47.1% of the market.
Key Insights
- Most common capacity: 2 guests (25% of market)
- Least common capacity: 1 guest (1% of market)
- Average guest capacity: 4.2 guests per property
- Market concentration: 47.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 104 properties in Picton, the most common availability pattern is 91-180 days (33.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (35.6% of properties).
Key Insights
- Most common availability window: 91-180 days (33.7%)
- Most common booking duration: 181-270 days (35.6%)
- Properties with high availability (180+ days): 59.6%
- Properties with long-term bookings (180+ days): 42.3%
Minimum Stay Distributions
1 Night
60 listings
58.8% of total
2 Nights
25 listings
24.5% of total
3 Nights
5 listings
4.9% of total
4-6 Nights
2 listings
2% of total
7-29 Nights
1 listings
1% of total
30+ Nights
9 listings
8.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 83.3%
- Mid-length stays (4-6 nights) represent 2% of listings
- Monthly+ stays (8.8%) suggest a stable extended-stay market
- High market flexibility with 88.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
5 listings
5% of total
Super Strict 60 Days
6 listings
6% of total
Flexible
32 listings
32% of total
Moderate
24 listings
24% of total
Firm
22 listings
22% of total
Strict
11 listings
11% of total
Key Insights
- Flexible is the preferred policy at 32.0% of listings
- The market shows a balanced distribution between guest-friendly (56.0%) and strict (33.0%) policies
- Strong market consensus around Flexible policies
- Super Strict 30 Days policies are least common at 5.0% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Mar, averaging 84 days
- Shortest booking windows are in Jun, Jul, Aug, averaging 42 days
- Winter shows the longest average booking window at 83 days, while Summer has the shortest at 42 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 83 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-Aug when lead times are shortest
Popular Airbnb Amenities in Picton
Below is the distribution of amenities across listings in Picton:
Traveler Demographics
Key Insights
- Domestic travelers make up 43.3% of total guests, indicating a significant local market share.
- Primary international markets: United States (18.6%) and Australia (16.3%)
- English is the top language at 73.8%, followed by German (9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.3%
Recommendations
- Target marketing campaigns for Auckland and Wellington markets
- Develop localized content for United States and Australia
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Picton. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Martinborough Community | 236 | $2,077 | $190.98 | 38% |
| Renwick | 25 | $2,038 | $176.78 | 51% |
| Kaikōura | 275 | $1,995 | $173.46 | 42% |
| Greytown Community | 114 | $1,686 | $147.60 | 38% |
| Mārahau | 54 | $1,657 | $206.48 | 43% |
| Lyford | 12 | $1,635 | $166.75 | 33% |
| Kaiteriteri | 93 | $1,616 | $264.26 | 36% |
| Hope | 27 | $1,612 | $165.68 | 41% |
| Māpua | 58 | $1,579 | $174.13 | 42% |
| Paekākāriki | 16 | $1,577 | $120.60 | 45% |
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