Picton Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Marlborough, New Zealand

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Picton in 2025? Explore comprehensive Airbnb analytics for Picton, Marlborough, New Zealand to uncover income potential. This 2025 STR market report for Picton, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 104 active listings.

Whether you're considering an Airbnb investment in Picton, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Picton Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Picton Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$170
The average rental revenue earned for an occupied room per day in Picton.
Occupancy Rate(?)
45.9%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$22,279
Typical annual income for an Airbnb listing in Picton. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-6.4%
Slight decrease (-6.4%) vs. last year.
Peak Revenue Month(?)
January
The month with the highest average earnings, indicating peak season in Picton.
Lowest Revenue Month(?)
August
The month with the lowest average earnings, indicating the low season in Picton.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
104
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Picton (2025)

Understanding the monthly revenue variations for Airbnb listings in Picton is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Picton is typically January, while August often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Picton across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $4,828+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $2,961 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $1,870 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $1,108, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Picton

Picton Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Picton STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Februarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Picton:

  • Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 50%.
  • Entry-level properties (Bottom 25%) average 27% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Picton

Average Daily Rate (ADR) Airbnb Trends in Picton (2025)

Effective short term rental pricing strategy in Picton involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Picton typically peaks in January and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $287+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $199 or more.
  • Typical properties (Median) charge around $128 per night.
  • Entry-level properties (Bottom 25%) earn around $84 per night.

Average Daily Rate (ADR) Trend by Month in Picton

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Airbnb Seasonality Analysis & Trends in Picton (2025)

Peak Season (January, February, December)
  • Revenue averages $3,370 per month
  • Occupancy rates average 65.4%
  • Daily rates average $193
Shoulder Season
  • Revenue averages $2,287 per month
  • Occupancy maintains around 45.4%
  • Daily rates hold near $159
Low Season (July, August, September)
  • Revenue drops to average $1,496 per month
  • Occupancy decreases to average 36.2%
  • Daily rates adjust to average $141

Seasonality Insights for Picton

  • The Airbnb seasonality in Picton shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Picton's highest earning potential, with monthly revenues capable of climbing to $3,763, occupancy reaching a high of 68.4%, and ADRs peaking at $199.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,449, occupancy could drop to 32.5%, and ADRs may adjust down to $139.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Picton.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Picton seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Picton (2025)

Exploring the top neighborhoods for short-term rentals in Picton? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Picton Waterfront
The vibrant hub of Picton, known for its scenic marina and ferry terminal. Ideal for tourists looking to explore the Marlborough Sounds and nearby attractions.
Picton Marina, Queen Charlotte Track, Marlborough Sounds, Edwin Fox Museum, Dolphin Watch Eco Tours, Picton Information Centre
Shelley Beach
A tranquil beach area offering stunning views and a peaceful atmosphere. Perfect for families and couples seeking relaxation and outdoor activities.
Shelley Beach, Picton Foreshore Walkway, Scenic Dolphin Cruises, Kayaking in the Sounds, Cove Road Scenic Drive, Hiking Trails
Waikawa Bay
Known for its boating and water activities, Waikawa Bay attracts marine enthusiasts and offers a relaxed coastal lifestyle.
Waikawa Marina, Waikawa Bay Beach, Fishing Charters, Boat Tours, Picton Golf Club, Walking tracks around the bay
Dumpling Bay
A secluded area on the Queen Charlotte Sound, great for nature lovers and those wanting to escape the crowds, offering scenic hikes and wildlife.
Dumpling Bay Beach, Queen Charlotte Track access, Wildlife viewing spots, Secluded beaches, Picnic areas, Kayak rentals
Havelock
A quaint town known as the 'Green Shell Mussel Capital of the World.' It attracts tourists seeking unique culinary experiences and access to the Pelorus Sound.
Havelock Mussel Festival, Pelorus Sound, Havelock Marina, Mussels and Seafood Tours, Scenic drives, Biking Trails
Rai Valley
A rural area offering a unique experience for visitors looking to explore vineyards, hiking, and outdoor adventures in a peaceful setting.
Rai Valley Heritage Museum, Nearby vineyards, Rai Valley Scenic Reserve, Hiking trails, Fishing spots, Local artisan shops
Marlborough Wine Region
Famous for its wineries and vineyards, this area draws wine enthusiasts and tourists looking to enjoy wine tastings and gourmet food.
Marlborough Sounds wine tours, Brancott Estate Winery, Cloudy Bay Winery, Vineyard tours, Cycle tours, Gourmet dining experiences
Queen Charlotte Track
One of New Zealand's Great Walks that attracts outdoor lovers and hikers from around the world, offering breathtaking views and diverse landscapes.
Queen Charlotte Track trails, Kayaking opportunities, Scenic viewpoints, Picnic spots, Wildlife encounters, Camping areas

Understanding Airbnb License Requirements & STR Laws in Picton (2025)

While Picton, Marlborough, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Picton to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Picton (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Pictonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

Level 4 Waterfront Apartment

Level 4 Waterfront Apartment

Entire Place • 3 bedrooms

$90,672
Revenue
79.6%
Occupancy
$291.34
Daily Rate
No Road Inn in Endeavour Inlet, Marlborough Sounds

No Road Inn in Endeavour Inlet, Marlborough Sounds

Entire Place • 5 bedrooms

$89,979
Revenue
23.3%
Occupancy
$1088.24
Daily Rate
Penthouse 3 bedroom apartment

Penthouse 3 bedroom apartment

Entire Place • 3 bedrooms

$84,649
Revenue
61.9%
Occupancy
$363.98
Daily Rate
Quay Luxury Waterfront Apartment # 3

Quay Luxury Waterfront Apartment # 3

Entire Place • 3 bedrooms

$78,670
Revenue
67.9%
Occupancy
$307.63
Daily Rate
Oxleys three bedroom apartment

Oxleys three bedroom apartment

Entire Place • 3 bedrooms

$68,825
Revenue
70.9%
Occupancy
$258.97
Daily Rate
Oxley Mezzanine Family Apartment - Sleeps 9

Oxley Mezzanine Family Apartment - Sleeps 9

Entire Place • 2 bedrooms

$66,644
Revenue
69.4%
Occupancy
$252.22
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Picton (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Picton based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Kim11$609,4768564.89/5.0
Dianne Joyce6$115,2131894.79/5.0
Rees1$89,979214.95/5.0
Leanne3$72,1551514.92/5.0
Fred2$66,802734.97/5.0
Megan3$66,3801444.97/5.0
Grant3$56,975453.26/5.0
Carolyn1$55,337235.00/5.0
Lesley And Garry2$53,5056524.94/5.0
Rochelle3$50,6731534.75/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Picton.

Dive Deeper: Advanced Picton STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Picton. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Picton Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Picton

  • The Picton Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 85.6% of the 104 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Picton, House properties are the most common (40.4%), reflecting the local real estate landscape.
  • Houses represent a significant 40.4% portion, catering likely to families or larger groups.
  • The presence of 16.3% Hotel/Boutique listings indicates integration with traditional hospitality.
  • Smaller segments like outdoor/unique (combined 2.9%) offer potential for unique stay experiences.

Picton Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Picton

  • The dominant room capacity in Picton is 1 bedroom listings, making up 34.6% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
  • Together, 1 bedroom and 2 bedrooms properties represent 64.4% of the active Airbnb listings in Picton, indicating a high concentration in these sizes.
  • A significant 29.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Picton.

Picton Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Picton

  • The most common guest capacity trend in Picton vacation rentals is listings accommodating 2 guests (25%). This suggests the primary traveler segment is likely couples or solo travelers.
  • Properties designed for 2 guests and 4 guests dominate the Picton STR market, accounting for 45.2% of listings.
  • 32.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Picton.
  • On average, properties in Picton are equipped to host 4.3 guests.

Picton Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Picton

  • The most common availability pattern in Picton falls within the 91-180 days range, representing 36.5% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 57.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 181-270 days range is most frequent in Picton (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 42.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Picton Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (58.7%)

1 Night

61 listings

58.7% of total

2 Nights (23.1%)

2 Nights

24 listings

23.1% of total

3 Nights (1.9%)

3 Nights

2 listings

1.9% of total

4-6 Nights (1.9%)

4-6 Nights

2 listings

1.9% of total

30+ Nights (14.4%)

30+ Nights

15 listings

14.4% of total

Key Insights

  • The most prevalent minimum stay requirement in Picton is 1 Night, adopted by 58.7% of listings. This highlights the market's preference for shorter, flexible bookings.
  • A strong majority (81.8%) of the Picton Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
  • A significant segment (14.4%) caters to monthly stays (30+ nights) in Picton, pointing to opportunities in the extended-stay market.

Recommendations

  • Align with the market by considering a 1 Night minimum stay, as 58.7% of Picton hosts use this setting.
  • Explore offering discounts for stays of 30+ nights to attract the 14.4% of the market seeking extended stays.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Picton.

Picton Airbnb Cancellation Policy Trends Analysis (2025)

Super Strict 30 Days

5 listings

5% of total

Super Strict 60 Days (6%)

Super Strict 60 Days

6 listings

6% of total

Flexible (31%)

Flexible

31 listings

31% of total

Moderate (26%)

Moderate

26 listings

26% of total

Firm (22%)

Firm

22 listings

22% of total

Strict (10%)

Strict

10 listings

10% of total

Cancellation Policy Insights for Picton

  • The prevailing Airbnb cancellation policy trend in Picton is Flexible, used by 31% of listings.
  • There's a relatively balanced mix between guest-friendly (57.0%) and stricter (32.0%) policies, offering choices for different guest needs.

Recommendations for Hosts

  • Consider adopting a Flexible policy to align with the 31% market standard in Picton.
  • Using a Strict policy might deter some guests, as only 10% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
  • Regularly review your cancellation policy against competitors and market demand shifts in Picton.

Picton STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Picton

  • The overall average booking lead time for vacation rentals in Picton is 66 days.
  • Guests book furthest in advance for stays during January (average 89 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in August (average 37 days), indicating more last-minute travel plans during this time.
  • Seasonally, Winter (86 days avg.) sees the longest lead times, while Summer (42 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (66 days) as a baseline for your pricing and availability strategy in Picton.
  • For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 89 days out to capitalize on advance planning.
  • Target marketing efforts for the Winter season well in advance (at least 86 days) to capture early planners.
  • Monitor your own booking lead times against these Picton averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Picton (2025)

Amenity Prevalence

Amenity Insights for Picton

  • Essential amenities in Picton that guests expect include: Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Heating, TV, Free parking on premises are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Picton: Wifi, Smoke alarm.
  • Prioritize adding missing essentials: Wifi, Smoke alarm.
  • Consider adding popular differentiators like Heating or TV to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Picton to stay competitive.

Picton Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Picton

  • The typical guest profile for Airbnb in Picton consists of a mix of domestic (46%) and international guests, with top international origins including United States, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
  • Domestic travelers account for 45.7% of guests.
  • Key international markets include New Zealand (45.7%) and United States (15.7%).
  • Top languages spoken are English (66.4%) followed by German (6.7%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Balance marketing efforts between domestic and international channels based on the guest mix.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Picton Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Kaikōura267$2,058$182.7042%
Martinborough Community224$2,056$192.3138%
Renwick25$1,890$183.3049%
Mārahau46$1,770$185.8143%
Paekākāriki14$1,686$123.1245%
Kaiteriteri91$1,669$277.2636%
Waikanae54$1,598$132.4244%
Māpua56$1,595$184.8340%
Blenheim140$1,579$132.3247%
Greytown Community112$1,543$148.6235%

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