Airbnb Market Analytics, Statistics and Data in Whanganui, Manawatū-Whanganui, New Zealand
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Whanganui? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Whanganui:
How much do Airbnb hosts make on average per month in Whanganui?
The short-term rental market in Whanganui shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,454 per month
- Strong performing properties (top 25%) make $2,263 or more
- Best-in-class properties (top 10%) achieve $3,137+ monthly
- Entry-level properties (bottom 25%) typically earn around $678
Revenue Variations by Month
Occupancy Rates Throughout the Year in Whanganui
The market in Whanganui shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Whanganui
Daily rates in Whanganui vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $85 per night
- Strong performing properties (top 25%) secure $115 or more
- Best-in-class properties (top 10%) pull in $155+ per night
- Entry-level properties (bottom 25%) earn around $63
Daily Rate Variations by Month
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Seasonality patterns in Whanganui
Peak Season (March, April, February)
- Revenue peaks at $2040.88 per month
- Occupancy rates reach 56.32%
- Daily rates average $101.95
Shoulder Season
- Revenue averages $1680.05 per month
- Occupancy maintains 44.76%
- Daily rates hold at $96.85
Low Season (September, July, August)
- Revenue drops to $1303.79 per month
- Occupancy decreases to 31.41%
- Daily rates adjust to $93.27
Is it still profitable to do Airbnb in Whanganui in 2025?
Yes! Whanganui demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and solid monthly revenue averaging $1680 and The market's 154 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (families on vacation, festival goers, adventure tourists, international visitors)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Whanganui
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Whanganui River | A stunning natural attraction that offers beautiful scenery and activities like kayaking and fishing. It's a serene environment that attracts nature lovers and adventure seekers. | Whanganui River Adventures, Rafting and Kayaking, Whanganui National Park, Bridge to Nowhere, Taupo Quay |
| Whanganui City Centre | The heart of Whanganui with a rich heritage and vibrant arts scene. It's close to shops, restaurants, and cultural sites, making it a popular choice for visitors. | Sarjeant Gallery, Whanganui Arts Centre, Queens Park, Whanganui River Markets, Moutoa Gardens |
| Castlecliff | A beachfront suburb known for its sandy beaches and surf culture. It's ideal for families and beach-goers looking for a relaxed coastal atmosphere. | Castlecliff Beach, Castlecliff Surf Lifesaving Club, Ototahi Beach, Local cafes and fish and chips, Breathtaking sunsets |
| Marton | A quaint town offering a unique rural experience with close proximity to Whanganui. It's perfect for those looking for tranquility away from the city bustle. | Marton Heritage Trail, Local wineries, Marton Park, Rural Markets, Kiwi Country Park |
| Bulls | A charming small town known for its distinctive Bull-themed attractions. It's a quirky stop for tourists traveling through the region. | Bulls Museum, Bulls Town Centre, Local shops and cafes, Kakahi Grove, Whanganui River nearby |
| Koitiata | A peaceful beach settlement known for its stunning views and outdoor activities. It's an ideal retreat destination for relaxation and nature. | Koitiata Beach, Fishing and boating, Scenic walks, Close to river activities, Tranquil atmosphere |
| Wanganui East | A developing suburb with a mix of residential and natural attractions, making it an ideal location for families and young professionals. | Virginia Lake, Wanganui East Golf Club, Local parks, Biking trails, Community events |
| Waverley | A small town with beautiful landscapes and a friendly community. It's perfect for rural tourism and offers a glimpse into the local lifestyle. | Waverley Beach, Historic sites, Nearby farms, Local markets, Natural reserves |
Do you need a license for Airbnb in Whanganui?
We recommend checking directly with Whanganui's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Whanganui
The Treehouse - a home with stunning rural views
Entire Place • 6 bedrooms
Whanganui Awa Retreat
Entire Place • 4 bedrooms
Award-winning Penthouse: Your unforgettable stay
Entire Place • 4 bedrooms
Mid-century Icon
Entire Place • 4 bedrooms
Waterfront apartment: A unique living experience
Entire Place • 3 bedrooms
City View apartment: History meets modern elegance
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Whanganui
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tess | 13 | $397,592 | 528 | 4.85/5.0 |
| Brian | 3 | $103,692 | 475 | 4.97/5.0 |
| Ken | 2 | $91,337 | 96 | 4.92/5.0 |
| Anna | 1 | $84,162 | 79 | 4.92/5.0 |
| Peter | 2 | $59,461 | 70 | 4.85/5.0 |
| Sean & John | 1 | $53,838 | 9 | 5.00/5.0 |
| Alice & Calvyn | 10 | $49,654 | 64 | 4.38/5.0 |
| Debby | 5 | $49,036 | 97 | 4.74/5.0 |
| Aimee | 1 | $37,732 | 111 | 4.90/5.0 |
| Rochelle | 1 | $35,628 | 105 | 4.90/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Whanganui
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (72.1%), with house and boutique & hotels properties comprising 81.1% of inventory
- Strong specialty sector (31.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile segments (1.3% combined)
Room Capacity Distribution
Analysis of 154 properties in Whanganui shows that 1 bedroom properties are most prevalent, making up 30.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.4% of all listings.
Key Insights
- Most common: 1 bedroom (30.5%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 58.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 154 properties in Whanganui reveals that 2 guests properties dominate the market, representing 28.6% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 50.0% of the market.
Key Insights
- Most common capacity: 2 guests (28.6% of market)
- Least common capacity: 1 guest (1.9% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 50.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 154 properties in Whanganui, the most common availability pattern is 91-180 days (31.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.9% of properties).
Key Insights
- Most common availability window: 91-180 days (31.2%)
- Most common booking duration: 91-180 days (29.9%)
- Properties with high availability (180+ days): 59.1%
- Properties with long-term bookings (180+ days): 40.9%
Minimum Stay Distributions
1 Night
74 listings
56.1% of total
2 Nights
48 listings
36.4% of total
3 Nights
2 listings
1.5% of total
30+ Nights
8 listings
6.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 92.5%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (6.1%) suggest a stable extended-stay market
- High market flexibility with 94.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
66 listings
45.5% of total
Moderate
53 listings
36.6% of total
Firm
12 listings
8.3% of total
Strict
14 listings
9.7% of total
Key Insights
- Flexible is the preferred policy at 45.5% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 82.1% of the market
- Strong market consensus around Flexible policies
- Firm policies are least common at 8.3% of listings
Recommendations
- Consider starting with a Flexible policy to align with market preferences
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
- Strict policies are rare - carefully consider the impact on bookings before implementing
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jan, Dec, Feb, averaging 65 days
- Shortest booking windows are in Jun, Aug, May, averaging 35 days
- Winter shows the longest average booking window at 65 days, while Summer has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Winter bookings at least 65 days in advance
- Consider early bird discounts during Summer to encourage longer lead times
- Focus on last-minute booking promotions during Jun-May when lead times are shortest
Popular Airbnb Amenities in Whanganui
Below is the distribution of amenities across listings in Whanganui:
Traveler Demographics
Key Insights
- Domestic travelers make up 73.4% of total guests, indicating a dominant local market share.
- Primary international markets: Australia (9.3%) and United States (5.4%)
- English is the top language at 77.3%, followed by German (8.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 10.3%
Recommendations
- Target marketing campaigns for Wellington and Auckland markets
- Develop localized content for Australia and United States
- Prioritize English and German language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Whanganui. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Tikitere | 15 | $3,220 | $241.95 | 50% |
| Te Kūiti | 10 | $3,174 | $135.78 | 59% |
| Lake Tarawera | 38 | $3,122 | $326.23 | 41% |
| Hamurana | 28 | $2,572 | $159.69 | 47% |
| Ngongotahā | 81 | $2,554 | $186.13 | 50% |
| Okere Falls | 28 | $2,399 | $237.50 | 43% |
| Taupō | 903 | $2,375 | $196.76 | 46% |
| Kinloch | 80 | $2,241 | $256.93 | 41% |
| Rotorua | 647 | $2,157 | $154.29 | 50% |
| Waimārama | 46 | $2,149 | $355.11 | 26% |
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