Ohakune Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Manawatū-Whanganui, New Zealand
Is Airbnb profitable in Ohakune in 2025? Explore comprehensive Airbnb analytics for Ohakune, Manawatū-Whanganui, New Zealand to uncover income potential. This 2025 STR market report for Ohakune, based on AirROI data from June 2024 to May 2025, reveals key trends in the market of 301 active listings.
Whether you're considering an Airbnb investment in Ohakune, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ohakune Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ohakune Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ohakune (2025)
Understanding the monthly revenue variations for Airbnb listings in Ohakune is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ohakune is typically August, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ohakune across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,305+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,059 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,104 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $559, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ohakune
Ohakune Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ohakune STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ohakune:
- Best-in-class properties (Top 10%) achieve 59%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 41% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 23%.
- Entry-level properties (Bottom 25%) average 10% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ohakune
Average Daily Rate (ADR) Airbnb Trends in Ohakune (2025)
Effective short term rental pricing strategy in Ohakune involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ohakune typically peaks in August and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $329+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $161 per night.
- Entry-level properties (Bottom 25%) earn around $113 per night.
Average Daily Rate (ADR) Trend by Month in Ohakune
Get Live Ohakune Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Ohakune (2025)
Peak Season (August, July, September)
- Revenue averages $2,229 per month
- Occupancy rates average 35.4%
- Daily rates average $206
Shoulder Season
- Revenue averages $1,492 per month
- Occupancy maintains around 26.6%
- Daily rates hold near $189
Low Season (February, March, May)
- Revenue drops to average $1,175 per month
- Occupancy decreases to average 24.6%
- Daily rates adjust to average $185
Seasonality Insights for Ohakune
- The Airbnb seasonality in Ohakune shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ohakune's highest earning potential, with monthly revenues capable of climbing to $2,321, occupancy reaching a high of 36.8%, and ADRs peaking at $208.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,010, occupancy could drop to 18.7%, and ADRs may adjust down to $181.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ohakune.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ohakune seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ohakune (2025)
Exploring the top neighborhoods for short-term rentals in Ohakune? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Whakapapa Village | A popular base for skiing enthusiasts visiting the nearby Whakapapa Ski Area. This is an attractive spot for tourists looking for winter sports and stunning Alpine views year-round. | Whakapapa Ski Area, Tongariro National Park, Dual World Heritage Site, Mountain hiking trails, Scenic views of Mount Ruapehu |
| Ohakune Town Centre | The heart of Ohakune with easy access to local restaurants, shops, and amenities. Ideal for visitors exploring the region's outdoor activities and culinary offerings. | Ohakune Carrot Adventure Park, Local cafes and restaurants, Cycling trails, Walking tracks |
| Raetihi | A nearby town that offers a quieter alternative to Ohakune but is still close to main attractions, making it appealing for those seeking peaceful retreats. | Raetihi Heritage Park, Historic train station, Gateway to the Whanganui River |
| National Park Village | A charming village near the Tongariro National Park, perfect for hikers and nature lovers. Attracts visitors looking to explore the national park's famous hikes. | Tongariro Alpine Crossing, Tama Lakes, Park visitor center, Shuttle services to trails |
| Karioi | A rural area close to Ohakune, known for its beautiful scenery and outdoor adventures. Visitors looking for a rustic getaway and nature will be drawn here. | Scenic farmland views, Bush walks, Close proximity to mountain biking trails |
| Manganui o te Ao | A serene location along the Whanganui River, ideal for those wanting a relaxing getaway surrounded by nature and water activities. | Whanganui River adventures, Fishing and kayaking, Scenic country drives |
| Waitonga Falls Track | This track is a popular hiking destination that leads to the beautiful Waitonga Falls, attracting outdoor enthusiasts and nature photographers. | Waitonga Falls, Hiking trails through native bush, Stunning waterfall views |
| Erua | A small, peaceful community in the region, offering a secluded feel while still being close to main attractions, perfect for those looking for a quiet escape. | Scenic countryside, Close proximity to national parks, Tranquil environment |
Understanding Airbnb License Requirements & STR Laws in Ohakune (2025)
While Ohakune, Manawatū-Whanganui, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ohakune to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 3% licensed listings)
Top Performing Airbnb Properties in Ohakune (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ohakunebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Deluxe accomodation for large groups!
Entire Place • 16 bedrooms
Holiday@BeechTree Lodge
Entire Place • 4 bedrooms
Tongariro Alpine Villa - with hot tub
Entire Place • 3 bedrooms
Up to 24 ppl, 10 bedrooms, 4 bathrooms, 2 kitchens
Entire Place • 10 bedrooms
Te Tui Lodge - Ohakune
Entire Place • 4 bedrooms
Kune Crib - Ohakune Holiday Home near Turoa
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ohakune (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ohakune based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ruapehu Chalet Rentals | 56 | $380,141 | 949 | 4.50/5.0 |
| Bachcare | 33 | $275,253 | 278 | 4.66/5.0 |
| Barry | 5 | $200,153 | 284 | 4.84/5.0 |
| Paul | 7 | $180,878 | 183 | 4.94/5.0 |
| Linda Jane | 1 | $95,194 | 68 | 4.71/5.0 |
| Eileen | 3 | $81,280 | 271 | 4.95/5.0 |
| Gerald | 1 | $65,757 | 78 | 5.00/5.0 |
| Kirsten | 1 | $58,974 | 30 | 4.97/5.0 |
| Viv | 1 | $55,869 | 13 | 5.00/5.0 |
| Bev | 4 | $54,831 | 1011 | 4.91/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ohakune.
Dive Deeper: Advanced Ohakune STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ohakune. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsOhakune Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ohakune
- The Ohakune Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.4% of the 301 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ohakune, House properties are the most common (81.1%), reflecting the local real estate landscape.
- Houses represent a significant 81.1% portion, catering likely to families or larger groups.
- The presence of 5.6% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique, others (combined 6.0%) offer potential for unique stay experiences.
Ohakune Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ohakune
- The dominant room capacity in Ohakune is 3 bedrooms listings, making up 38.2% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 57.5% of the active Airbnb listings in Ohakune, indicating a high concentration in these sizes.
- A significant 61.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ohakune.
Ohakune Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ohakune
- The most common guest capacity trend in Ohakune vacation rentals is listings accommodating 8+ guests (41.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Ohakune STR market, accounting for 61.4% of listings.
- 68.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ohakune.
- On average, properties in Ohakune are equipped to host 6.1 guests.
Ohakune Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ohakune
- The most common availability pattern in Ohakune falls within the 271-366 days range, representing 71.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 93.4% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 1-30 days range is most frequent in Ohakune (36.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 6.6% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ohakune Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
77 listings
26.5% of total
2 Nights
116 listings
39.9% of total
3 Nights
3 listings
1% of total
4-6 Nights
1 listings
0.3% of total
30+ Nights
94 listings
32.3% of total
Key Insights
- The most prevalent minimum stay requirement in Ohakune is 2 Nights, adopted by 39.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (66.4%) of the Ohakune Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (32.3%) caters to monthly stays (30+ nights) in Ohakune, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 39.9% of Ohakune hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 26.5% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 32.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ohakune.
Ohakune Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
0.4% of total
Super Strict 30 Days
7 listings
2.5% of total
Flexible
40 listings
14.4% of total
Moderate
59 listings
21.2% of total
Firm
67 listings
24.1% of total
Strict
104 listings
37.4% of total
Cancellation Policy Insights for Ohakune
- The prevailing Airbnb cancellation policy trend in Ohakune is Strict, used by 37.4% of listings.
- A majority (61.5%) of hosts in Ohakune utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Strict policy to align with the 37.4% market standard in Ohakune.
- With 37.4% using Strict terms, this is a viable option in Ohakune, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Ohakune.
Ohakune STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ohakune
- The overall average booking lead time for vacation rentals in Ohakune is 44 days.
- Guests book furthest in advance for stays during June (average 77 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in July (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (54 days avg.) sees the longest lead times, while Spring (39 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (44 days) as a baseline for your pricing and availability strategy in Ohakune.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 77 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Ohakune averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ohakune (2025)
Amenity Prevalence
Amenity Insights for Ohakune
- Essential amenities in Ohakune that guests expect include: Smoke alarm, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Kitchen, TV are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ohakune: Smoke alarm, Free parking on premises.
- Prioritize adding missing essentials: Smoke alarm, Free parking on premises.
- Consider adding popular differentiators like Heating or Kitchen to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ohakune to stay competitive.
Ohakune Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ohakune
- The typical guest profile for Airbnb in Ohakune consists of primarily domestic travelers (71%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 71.1% of guests.
- Key international markets include New Zealand (71.1%) and Australia (8.4%).
- Top languages spoken are English (66.5%) followed by German (5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Wellington.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ohakune Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lake Tarawera | 41 | $2,767 | $334.42 | 39% |
| Tikitere | 16 | $2,542 | $241.96 | 46% |
| Hamurana | 26 | $2,521 | $175.21 | 46% |
| Te Kūiti | 13 | $2,429 | $131.95 | 59% |
| Ngongotahā | 78 | $2,291 | $192.96 | 47% |
| Okere Falls | 30 | $2,230 | $234.30 | 43% |
| Taupō | 966 | $2,171 | $217.54 | 44% |
| Mourea | 12 | $2,156 | $175.47 | 44% |
| Rotorua | 668 | $1,998 | $163.53 | 49% |
| Kinloch | 87 | $1,909 | $259.70 | 40% |