Fairlie Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Canterbury, New Zealand
Is Airbnb profitable in Fairlie in 2025? Explore comprehensive Airbnb analytics for Fairlie, Canterbury, New Zealand to uncover income potential. This 2025 STR market report for Fairlie, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 51 active listings.
Whether you're considering an Airbnb investment in Fairlie, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fairlie Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fairlie Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fairlie (2025)
Understanding the monthly revenue variations for Airbnb listings in Fairlie is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fairlie is typically January, while September often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fairlie across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,566+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,631 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,862 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,229, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fairlie
Fairlie Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fairlie STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fairlie:
- Best-in-class properties (Top 10%) achieve 90%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 80% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 61%.
- Entry-level properties (Bottom 25%) average 44% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fairlie
Average Daily Rate (ADR) Airbnb Trends in Fairlie (2025)
Effective short term rental pricing strategy in Fairlie involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fairlie typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $167+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $138 or more.
- Typical properties (Median) charge around $97 per night.
- Entry-level properties (Bottom 25%) earn around $78 per night.
Average Daily Rate (ADR) Trend by Month in Fairlie
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Airbnb Seasonality Analysis & Trends in Fairlie (2025)
Peak Season (January, December, February)
- Revenue averages $2,804 per month
- Occupancy rates average 77.2%
- Daily rates average $116
Shoulder Season
- Revenue averages $1,943 per month
- Occupancy maintains around 58.7%
- Daily rates hold near $108
Low Season (May, September, October)
- Revenue drops to average $1,517 per month
- Occupancy decreases to average 44.6%
- Daily rates adjust to average $107
Seasonality Insights for Fairlie
- The Airbnb seasonality in Fairlie shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fairlie's highest earning potential, with monthly revenues capable of climbing to $3,028, occupancy reaching a high of 80.6%, and ADRs peaking at $118.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,420, occupancy could drop to 42.0%, and ADRs may adjust down to $105.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fairlie.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fairlie seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fairlie (2025)
Exploring the top neighborhoods for short-term rentals in Fairlie? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Opuha | Stunning lake surrounded by mountains, ideal for water sports, fishing, and hiking. Attracts nature enthusiasts and families looking for outdoor adventures. | Lake Opuha, Opuha River, Fairlie Heritage Museum, Mount Dobson skiing, Mackenzie Country |
| Fairlie Township | A charming rural town with a warm community feel, perfect for visitors wanting a quiet retreat. Close to essential amenities, it serves as a gateway to South Island attractions. | Fairlie Heritage Museum, Fairlie Cinema, local cafes and shops, Mackenzie Basin, Twizel and Tekapo |
| Geraldine | A picturesque town known for its artisan food scene and local crafts. Popular for those looking to explore the scenic countryside and participate in local festivals. | Geraldine Vintage Car and Machinery Museum, Geraldine Observatory, Five Rivers Café, Talbot Forest Scenic Reserve, Scott’s Brewing Co. |
| Mount Cook | Home to New Zealand's highest peak, this area boasts breathtaking alpine scenery and is a magnet for tourists seeking adventure and nature experiences. | Aoraki / Mount Cook National Park, Hooker Valley Track, Tasman Glacier, Star gazing experiences, Scenic flights |
| Tekapo | Known for its stunning turquoise lake and vibrant night skies, Tekapo attracts tourists year-round, especially for its observatory and hot springs. | Lake Tekapo, Church of the Good Shepherd, Tekapo Hot Springs, Mount John Observatory, Starry nights |
| Twizel | A small township ideal for those wanting to explore the stunning landscapes of the Mackenzie region, surrounded by lakes and rivers for fishing and relaxation. | Twizel River, Lake Ruataniwha, Mackenzie International Dark Sky Reserve, Canal system for walking and cycling, Nearby hydro lakes |
| Burkes Pass | A quaint village known for its historical significance and scenic landscapes, ideal for visitors wanting a peaceful getaway with easy access to hiking trails. | Burkes Pass Historic Area, Gemstone shops, Hiking trails into Southern Alps, Local art galleries, Scenic picnic areas |
| Mackenzie District | A vast region known for its breathtaking scenery, it draws tourists looking for outdoor activities, photography, and tranquility in nature. | Mackenzie Basin, Scenic viewpoints, Water sports on local lakes, Coping historic sites, Biking paths against stunning backdrops |
Understanding Airbnb License Requirements & STR Laws in Fairlie (2025)
While Fairlie, Canterbury, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fairlie to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Fairlie (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fairliebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Shear-Vue Farmstay: Farm Tour & Spa Pool | Fairlie
Entire Place • 2 bedrooms
Ahuru House - Spacious&comfortable w/Self check-in
Entire Place • 4 bedrooms
Ashwick
Entire Place • 2 bedrooms
Rollesby
Entire Place • N/A
Fox Cottage
Entire Place • 4 bedrooms
Clayton
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fairlie (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fairlie based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jackie & Murray | 7 | $207,785 | 832 | 4.23/5.0 |
| Julie | 1 | $74,579 | 854 | 4.97/5.0 |
| Kathryn | 2 | $58,284 | 819 | 4.95/5.0 |
| Elizabeth | 2 | $55,109 | 724 | 4.85/5.0 |
| Craig | 1 | $45,362 | 327 | 4.99/5.0 |
| Teresa | 3 | $42,898 | 833 | 4.81/5.0 |
| Anna | 1 | $37,899 | 127 | 4.98/5.0 |
| Madeline | 3 | $31,796 | 24 | 4.64/5.0 |
| Debbie & Simon | 1 | $29,378 | 280 | 4.91/5.0 |
| Bronwyn | 1 | $29,204 | 101 | 4.82/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fairlie.
Dive Deeper: Advanced Fairlie STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fairlie. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFairlie Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fairlie
- The Fairlie Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 78.4% of the 51 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fairlie, House properties are the most common (54.9%), reflecting the local real estate landscape.
- Houses represent a significant 54.9% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like unique stays (combined 2.0%) offer potential for unique stay experiences.
Fairlie Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fairlie
- The dominant room capacity in Fairlie is 2 bedrooms listings, making up 25.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 47.1% of the active Airbnb listings in Fairlie, indicating a high concentration in these sizes.
- A significant 31.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fairlie.
Fairlie Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fairlie
- The most common guest capacity trend in Fairlie vacation rentals is listings accommodating 2 guests (21.6%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Fairlie STR market, accounting for 37.3% of listings.
- 33.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fairlie.
- On average, properties in Fairlie are equipped to host 3.8 guests.
Fairlie Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fairlie
- The most common availability pattern in Fairlie falls within the 91-180 days range, representing 31.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 41.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Fairlie (31.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 58.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fairlie Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
37 listings
77.1% of total
2 Nights
8 listings
16.7% of total
30+ Nights
3 listings
6.3% of total
Key Insights
- The most prevalent minimum stay requirement in Fairlie is 1 Night, adopted by 77.1% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (93.8%) of the Fairlie Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 77.1% of Fairlie hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 6.3% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fairlie.
Fairlie Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
26 listings
54.2% of total
Moderate
14 listings
29.2% of total
Firm
4 listings
8.3% of total
Strict
4 listings
8.3% of total
Cancellation Policy Insights for Fairlie
- The prevailing Airbnb cancellation policy trend in Fairlie is Flexible, used by 54.2% of listings.
- The market strongly favors guest-friendly terms, with 83.4% of listings offering Flexible or Moderate policies. This suggests guests in Fairlie may expect booking flexibility.
- Strict cancellation policies are quite rare (8.3%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 54.2% market standard in Fairlie.
- Given the high prevalence of Flexible policies (54.2%), offering this can enhance booking appeal, especially during shoulder seasons.
- Using a Strict policy might deter some guests, as only 8.3% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Fairlie.
Fairlie STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fairlie
- The overall average booking lead time for vacation rentals in Fairlie is 67 days.
- Guests book furthest in advance for stays during December (average 110 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 54 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (97 days avg.) sees the longest lead times, while Spring (59 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (67 days) as a baseline for your pricing and availability strategy in Fairlie.
- For December stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 110 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 97 days) to capture early planners.
- Monitor your own booking lead times against these Fairlie averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fairlie (2025)
Amenity Prevalence
Amenity Insights for Fairlie
- Essential amenities in Fairlie that guests expect include: Free parking on premises, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Smoke alarm, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fairlie: Free parking on premises, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like TV or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fairlie to stay competitive.
Fairlie Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fairlie
- The typical guest profile for Airbnb in Fairlie consists of a mix of domestic (36%) and international guests, with top international origins including Australia, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Chinese.
- Domestic travelers account for 35.9% of guests.
- Key international markets include New Zealand (35.9%) and Australia (22.7%).
- Top languages spoken are English (57%) followed by Chinese (10.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Focus marketing internationally, particularly towards travelers from Australia.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fairlie Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Ben Ohau | 11 | $4,849 | $208.30 | 71% |
| Lake Tekapo | 361 | $4,734 | $266.47 | 61% |
| Franz Josef Glacier | 24 | $3,687 | $191.87 | 65% |
| Canterbury | 11 | $3,255 | $224.93 | 44% |
| Franz Josef | 35 | $2,962 | $241.42 | 46% |
| Wānaka | 1,004 | $2,865 | $277.58 | 46% |
| Fox Glacier | 23 | $2,769 | $175.80 | 56% |
| Twizel | 244 | $2,380 | $174.78 | 49% |
| Burkes Pass | 19 | $2,262 | $147.83 | 52% |
| Castle Hill Village | 13 | $2,254 | $178.95 | 47% |