Ōpōtiki Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Bay of Plenty, New Zealand
Is Airbnb profitable in Ōpōtiki in 2025? Explore comprehensive Airbnb analytics for Ōpōtiki, Bay of Plenty, New Zealand to uncover income potential. This 2025 STR market report for Ōpōtiki, based on AirROI data from June 2024 to May 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Ōpōtiki, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Ōpōtiki Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Ōpōtiki Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Ōpōtiki (2025)
Understanding the monthly revenue variations for Airbnb listings in Ōpōtiki is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Ōpōtiki is typically January, while June often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Ōpōtiki across different performance tiers:
- Best-in-class properties (Top 10%) achieve $1,867+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $1,292 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $896 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $499, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Ōpōtiki
Ōpōtiki Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Ōpōtiki STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Januarysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Ōpōtiki:
- Best-in-class properties (Top 10%) achieve 66%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 48% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 17% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Ōpōtiki
Average Daily Rate (ADR) Airbnb Trends in Ōpōtiki (2025)
Effective short term rental pricing strategy in Ōpōtiki involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Ōpōtiki typically peaks in January and dips lowest during June. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $152+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $121 or more.
- Typical properties (Median) charge around $95 per night.
- Entry-level properties (Bottom 25%) earn around $74 per night.
Average Daily Rate (ADR) Trend by Month in Ōpōtiki
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Airbnb Seasonality Analysis & Trends in Ōpōtiki (2025)
Peak Season (January, December, April)
- Revenue averages $1,379 per month
- Occupancy rates average 44.3%
- Daily rates average $100
Shoulder Season
- Revenue averages $949 per month
- Occupancy maintains around 33.1%
- Daily rates hold near $98
Low Season (May, June, August)
- Revenue drops to average $644 per month
- Occupancy decreases to average 25.0%
- Daily rates adjust to average $98
Seasonality Insights for Ōpōtiki
- The Airbnb seasonality in Ōpōtiki shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Ōpōtiki's highest earning potential, with monthly revenues capable of climbing to $1,762, occupancy reaching a high of 50.2%, and ADRs peaking at $106.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $518, occupancy could drop to 21.4%, and ADRs may adjust down to $94.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Ōpōtiki.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Ōpōtiki seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Ōpōtiki (2025)
Exploring the top neighborhoods for short-term rentals in Ōpōtiki? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Ohiwa Beach | A beautiful beach area known for stunning views and outdoor activities. Ideal for tourists looking for a relaxing coastal getaway, with recreational options like fishing, kayaking, and walking trails. | Ohiwa Harbour, Ohiwa Beach Walkway, Whale Island, local fishing spots, scenic viewpoints |
| Pohutukawa Coast | Famous for its natural beauty and tranquility, this area features beautiful pohutukawa trees and pristine beaches. It's an appealing location for visitors wishing to enjoy nature and water activities. | Pohutukawa Beach, Mataatua Forest, scenic coastal roads, local picnic spots, walking tracks |
| Ōpōtiki Main Street | The vibrant heart of Ōpōtiki, featuring shops, cafes, and restaurants. It's a convenient location for visitors who want to explore local culture and dining options. | Ōpōtiki Museum, local artisan shops, café lined streets, community events, farmers markets |
| Awaawaroa Bay | A secluded bay destination offering tranquility and stunning landscapes. Perfect for those seeking a peaceful retreat in nature away from the hustle and bustle. | Awaawaroa Beach, scenic hiking trails, birdwatching, kayaking opportunities, photogenic landscapes |
| Anzac Cove | Historical beach area with significant cultural heritage. Attracts visitors interested in history and remembrance, alongside beautiful coastal views. | Remembrance park, beach walks, local history sites, cultural memorials, picnic areas |
| Waioeka River | A scenic riverside area known for its lush surroundings and outdoor adventures. Popular with tourists looking for activities such as rafting and kayaking. | Waioeka Gorge, riverside picnic spots, fishing areas, kayaking adventures, scenic viewpoints |
| Te Kaha | A small coastal village known for its marine life and fishing opportunities. Attracts visitors who enjoy fishing, diving, and marine tourism. | Te Kaha beach, diving spots, local seafood, fishing charters, scenic boat trips |
| Whanarua Bay | An isolated bay known for its stunning views and peaceful environment. Great for visitors who want to escape and enjoy nature. | Whanarua Beach, hiking trails, fishing spots, wildlife viewing, stargazing opportunities |
Understanding Airbnb License Requirements & STR Laws in Ōpōtiki (2025)
While Ōpōtiki, Bay of Plenty, New Zealand currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Ōpōtiki to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Ōpōtiki (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Ōpōtikibased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Picturesque Beach Getaway: Garden ~ View ~ Parking
Entire Place • 1 bedroom
Te Ngaio Beach Getaway
Entire Place • 6 bedrooms
Ohiwa Seascape Studios - Honey Loft
Entire Place • 1 bedroom
Windsor Cottage
Entire Place • 3 bedrooms
Ohiwa Seascape Studios - West Sea
Entire Place • 1 bedroom
Seagull Cottage - a riverside bach near the beach.
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Ōpōtiki (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Ōpōtiki based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Stephan | 5 | $56,924 | 194 | 4.71/5.0 |
| Bush To Bay | 5 | $31,151 | 87 | 4.65/5.0 |
| Tracey | 1 | $18,099 | 9 | 5.00/5.0 |
| Mark | 1 | $17,703 | 3 | 3.67/5.0 |
| Janet | 1 | $15,661 | 68 | 4.99/5.0 |
| Fiona | 1 | $15,126 | 240 | 4.92/5.0 |
| Gary And Lydia | 1 | $9,333 | 139 | 4.93/5.0 |
| Hine | 1 | $8,154 | 65 | 4.75/5.0 |
| Louise | 1 | $8,062 | 26 | 4.81/5.0 |
| Meagan | 3 | $7,967 | 170 | 4.74/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Ōpōtiki.
Dive Deeper: Advanced Ōpōtiki STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Ōpōtiki. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsŌpōtiki Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Ōpōtiki
- The Ōpōtiki Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 92.3% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Ōpōtiki, House properties are the most common (53.8%), reflecting the local real estate landscape.
- Houses represent a significant 53.8% portion, catering likely to families or larger groups.
- The presence of 15.4% Hotel/Boutique listings indicates integration with traditional hospitality.
- Smaller segments like outdoor/unique (combined 3.8%) offer potential for unique stay experiences.
Ōpōtiki Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Ōpōtiki
- The dominant room capacity in Ōpōtiki is 1 bedroom listings, making up 46.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 3 bedrooms properties represent 65.4% of the active Airbnb listings in Ōpōtiki, indicating a high concentration in these sizes.
- A significant 30.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Ōpōtiki.
Ōpōtiki Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Ōpōtiki
- The most common guest capacity trend in Ōpōtiki vacation rentals is listings accommodating 2 guests (42.3%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Ōpōtiki STR market, accounting for 65.4% of listings.
- A significant 46.1% of listings cater specifically to 1-2 guests, highlighting strong demand from couples and solo travelers in Ōpōtiki.
- 34.6% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Ōpōtiki.
- On average, properties in Ōpōtiki are equipped to host 3.9 guests.
Ōpōtiki Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Ōpōtiki
- The most common availability pattern in Ōpōtiki falls within the 271-366 days range, representing 57.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.5% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Ōpōtiki (38.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Ōpōtiki Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
12 listings
48% of total
2 Nights
6 listings
24% of total
4-6 Nights
1 listings
4% of total
30+ Nights
6 listings
24% of total
Key Insights
- The most prevalent minimum stay requirement in Ōpōtiki is 1 Night, adopted by 48% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (72.0%) of the Ōpōtiki Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (24%) caters to monthly stays (30+ nights) in Ōpōtiki, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 48% of Ōpōtiki hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 24% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Ōpōtiki.
Ōpōtiki Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
11 listings
44% of total
Moderate
4 listings
16% of total
Firm
5 listings
20% of total
Strict
5 listings
20% of total
Cancellation Policy Insights for Ōpōtiki
- The prevailing Airbnb cancellation policy trend in Ōpōtiki is Flexible, used by 44% of listings.
- There's a relatively balanced mix between guest-friendly (60.0%) and stricter (40.0%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 44% market standard in Ōpōtiki.
- Regularly review your cancellation policy against competitors and market demand shifts in Ōpōtiki.
Ōpōtiki STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Ōpōtiki
- The overall average booking lead time for vacation rentals in Ōpōtiki is 37 days.
- Guests book furthest in advance for stays during January (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in August (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Winter (72 days avg.) sees the longest lead times, while Summer (21 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Ōpōtiki.
- For January stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Winter season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Ōpōtiki averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Ōpōtiki (2025)
Amenity Prevalence
Amenity Insights for Ōpōtiki
- Essential amenities in Ōpōtiki that guests expect include: Smoke alarm, Free parking on premises, Refrigerator, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Microwave, Wifi, Hot water are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Ōpōtiki: Smoke alarm, Free parking on premises, Refrigerator, Kitchen.
- Prioritize adding missing essentials: Refrigerator, Kitchen.
- Consider adding popular differentiators like Microwave or Wifi to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Ōpōtiki to stay competitive.
Ōpōtiki Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Ōpōtiki
- The typical guest profile for Airbnb in Ōpōtiki consists of primarily domestic travelers (76%), often arriving from nearby Auckland, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 76.3% of guests.
- Key international markets include New Zealand (76.3%) and Australia (8.6%).
- Top languages spoken are English (74.4%) followed by Spanish (7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Auckland and Thames.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Ōpōtiki Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lake Tarawera | 41 | $2,767 | $334.42 | 39% |
| Tikitere | 16 | $2,542 | $241.96 | 46% |
| Hamurana | 26 | $2,521 | $175.21 | 46% |
| Ngongotahā | 78 | $2,291 | $192.96 | 47% |
| Okere Falls | 30 | $2,230 | $234.30 | 43% |
| Taupō | 966 | $2,171 | $217.54 | 44% |
| Mourea | 12 | $2,156 | $175.47 | 44% |
| Rotorua | 668 | $1,998 | $163.53 | 49% |
| Papamoa | 236 | $1,768 | $223.80 | 40% |
| Lake Okareka | 32 | $1,736 | $184.92 | 45% |